Advertising Benchmark Marketing Marketing Report 
Webbiquity
OCTOBER 31, 2023
Email marketing has for years provided the highest ROI of any digital marketing tactic. Today, ecommerce vendors are increasing combining email with SMS (text) marketing; marketers sent a whopping 62% more SMS marketing messages last year than in the previous year. It’s well worth downloading the full report.
Trade Press Services Newsletter
DECEMBER 5, 2024
From newsletters and blogs to webinars and podcasts, there’s no shortage of insights shaping the future of B2B marketing. As 2024 comes to a close, we’re taking a look back at the B2B marketing content that made the biggest impact over the past year. Sign up to receive the industry’s best B2B marketing content.
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Vision Edge Marketing
JANUARY 28, 2025
In increasingly competitive markets, this approach is no longer optionalits essential for sustained growth and long-term success. We recommend adopting these best practices: Culture and Cross-Functional Collaboration : Customer-centricity goes beyond marketing or sales. As such it requires implementing best practices.
Vision Edge Marketing
OCTOBER 29, 2024
To market effectively to your customer using AI prompts, you must first understand how AI algorithms function. We can turn to Deloitte, which publishes detailed reports and white papers on various industry trends and technologies to reinforce its status as a thought leader. What are the implications for B2B companies?
Advertiser: ZoomInfo
47% of marketers said they have a database management strategy in place, but there is room for significant improvement. Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. New tactics to acquire data to reach marketing goals.
SendX
SEPTEMBER 25, 2024
Brand marketing: Provide valuable content to your audience so they look forward to your emails and also build a brand recall. The best thing about email marketing is that you can judge whether your content, messaging, emails are working on what is concrete data instead of making assumptions. for B2B emails.
Webbiquity
SEPTEMBER 12, 2023
The reports linked below from Bizzabo, Demand Gen Report, DAHLIA+Agency, Grip, Hubilo, and others provide event organizers and B2B marketing professionals with a wealth of facts, statistics, and observations to help wisely navigate the road ahead. 40% of event attendees say they attend between five and nine events each year.
Advertiser: ZoomInfo
ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. It’s clear there’s a maturity gap in ABM strategies, so how can marketers start closing it?
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