Marketing Insider Group

OCTOBER 16, 2024

B2B social media marketing builds connections between businesses through platforms like LinkedIn, Twitter, and Facebook, helping companies reach key decision-makers and industry influencers. In fact, eMarketer reports that 60% of B2B marketers say social media is their most effective channel for generating revenue.

Social Media 293

Social Media Social Marketing B2B Marketing Marketing & Strategy 293

WordAgents

MAY 21, 2025

Some companies hire in-house and try to manage with existing resources. Others work with a social media management company to fill gaps or take over the process. While in-house teams offer control, outsourcing through social media marketing services creates different kinds of efficiencies.

Enterprise Management 195

Enterprise Management Work Management Social Media Marketing Management 195

Zoominfo

NOVEMBER 1, 2024

Personalization, precision and performance are the keys to modern B2B marketing. And account-based marketing software is what helps your team nail all three with perfection. Account-based marketing (ABM) is not a new discipline, but the tools that help fuel successful ABM are constantly evolving.

Account Based Marketing 130

Account Based Marketing Marketing Automation Services Budget Programs Marketing Management 130

Zoominfo

JANUARY 24, 2025

Sales analytics software is the key tool that turns the massive volumes of data in CRMs, data platforms, martech tools, and other key sources into clear, actionable insights that empower teams to optimize every stage of their sales process. What is Sales Analytics Software?

Marketing Automation Services 246

Marketing Automation Services Budget Programs Enterprise Management Marketing Management 246

Marketing Insider Group

SEPTEMBER 3, 2024

Power Reviews reports that 87% of consumers regularly research products online before purchasing them, so mastering digital marketing is essential as you grow your business. That’s where a digital marketing checklist becomes your best ally. SEO Digital Marketing Checklist Image Source 1.

Paid Content 298

Paid Content Planning Work Management Marketing Management 298

Martech

DECEMBER 3, 2024

That is the nutshell version of the “Martech for 2025” report from Scott Brinker, editor of chiefmartec.com, and marketing technologist Frans Riemersma , released today. “AI is reshaping marketing and martech,” they write. Would you go all DIY?

Marketing Management 129

Marketing Management Marketing Automation Services Marketing AI Vendors 129

Vision Edge Marketing

OCTOBER 29, 2024

Traditionally, customers have used search engines to identify potential solutions, content development, research suppliers, and compare products or services—but this step in the buying journey is changing. A search phrase such as, “What is the best project management software for remote teams?”

Marketing AI 312

Marketing AI Buy Marketing Analytics Tools Demand 312

Marketing Insider Group

DECEMBER 17, 2024

Customer relationship management (CRM) strategies and systems are excellent tools for modern businesses. This guide outlines how CRM systems empower businesses to manage data effectively while driving business growth. Scalable solutions support growth without disrupting operations. Centralized data also simplifies reporting.

Marketing Management 246

Marketing Management CRM Business Paid Search Agency 246

Martech

SEPTEMBER 20, 2024

One of your vendors will suffer a data breach. Because marketing handles so much customer data, it’s essential to know what to do when a breach happens. There will be a breach in 2023, 61% of companies reported a third-party breach , according to a study by Prevalent, a third-party risk management provider.

Enterprise Management 122

Enterprise Management Work Management Marketing Management Vendors 122

Marketing Insider Group

JULY 7, 2025

As we move further into the digital age, businesses continue to pour significant budgets into content marketing. Marketers today are under intense pressure to connect each dollar spent to real business results. But in 2025, smart marketers recognize that these numbers can be misleading.

Top of Funnel 194

Top of Funnel Marketing AI ROI Multi-Touch Attribution 194

Marketing Insider Group

OCTOBER 1, 2024

Customer relationship management (CRM) systems are everywhere, as the industry could be worth about $55 billion by the end of 2024. These systems help manage customer interactions and provide useful data that drives success, making them incredibly valuable for organizations of all sizes. What is CRM Reporting?

CRM 283

CRM Analytics Customer Satisfaction Allocation 283

Marketing Insider Group

AUGUST 6, 2024

Traditional paid media can be frustrating and expensive, often leaving marketers wondering if their efforts are worth it. By incorporating programmatic advertising and other automation technologies, automated paid media provides a comprehensive solution to enhance the efficiency and effectiveness of your ad campaigns. You’re not alone.

Advertising Agencies 312

Advertising Agencies Advertisements Advertising Automation 312

WordAgents

JUNE 17, 2025

Most businesses working with a social marketing agency don’t realize how much insight they’ve already paid for. Marketing platforms move fast. An agency tuned into your market has already spotted the patterns. Agencies Already Hold the Data You’re Trying to Collect A good social marketing agency doesn’t guess.

Paid Search Agency 195

Paid Search Agency Paid Social Agency Advertising Agencies Ad Agencies 195

Zoominfo

NOVEMBER 18, 2024

A well-designed, high-performing website is the cornerstone of modern digital marketing. Visitor identification software offers a powerful solution, helping your go-to-market team transform anonymous website visitors into qualified prospects, leads, and revenue. What is Visitor Identification Software?

Work Management 130

Work Management Marketing Management Sales Qualified Leads Lead Ranking 130

Vision Edge Marketing

JANUARY 28, 2025

In increasingly competitive markets, this approach is no longer optionalits essential for sustained growth and long-term success. We recommend adopting these best practices: Culture and Cross-Functional Collaboration : Customer-centricity goes beyond marketing or sales. As such it requires implementing best practices.

Practices 263

Practices Work Management Marketing Management Best Practices 263

Marketing Insider Group

MARCH 10, 2025

A well-managed customer relationship management (CRM) system organizes interactions, automates follow-ups, and strengthens engagement. Outsourcing CRM services provides access to specialized professionals who optimize systems and processes for better communication and retention. Outsourcing improves response times.

Enterprise Management 162

Enterprise Management Marketing Management CRM Service 162

Marketing Insider Group

JULY 9, 2025

While its name might stand for “constituent relationship management,” your CRM is actually your donor database for managing relationships with all stakeholders, including corporate partners. Leverage your CRM to manage these relationships by: Creating tags or custom fields to segment partners. Centralize communication.

Work Management 130

Work Management Marketing Management CRM Tips 130

Tomorrow People

JUNE 12, 2025

In competitive markets where multiple products promise similar features, positioning becomes the make-or-break factor. Effective product positioning ensures your solution is not just seen—but remembered, preferred, and chosen. What Wins Today Won’t Win Tomorrow Markets shift. Accelerate results.” Streamline complexity.”

Enterprise Management 156

Enterprise Management Positioning Work Management Marketing Management 156

Martech

JANUARY 27, 2025

SEO agencies are perfectly positioned to expand their services to include website management. By offering website management alongside SEO, agencies can build new revenue streams, potentially including reselling site hosting. This is a strategic way to grow your business and build stronger client relationships.

Work Management 119

Work Management Marketing Management CMS Development Paid Search Agency 119

Marketing Insider Group

SEPTEMBER 9, 2024

Image Source Awareness: This is where potential customers first discover your product or service through marketing and advertising efforts. The profitability of a sales funnel is crucial for business success because it ensures the money you spend on marketing and outreach results in sufficient sales and revenue.

Top of Funnel 312

Top of Funnel Funnel Advertising Marketing Management Conversion Rate 312

Marketing Insider Group

JULY 30, 2024

Zero-party data helps you gather consumer information directly from the source so you can personalize your marketing to their individual preferences. This guide will examine zero-party data, its benefits, and its potential for modern marketing. You can use this data to tailor marketing efforts and improve customer experiences.

Ethics 311

Ethics Customer Satisfaction Privacy Marketing Management 311

Marketing Insider Group

AUGUST 14, 2024

Recently, social media platforms have begun offering subscription services, providing premium features for a fee. These services promise enhanced analytics, ad-free experiences, and exclusive content, enticing businesses to invest in their potential. Several popular social media platforms offer subscription models.

Paid Content 319

Paid Content Social Media Media Lead Ranking 319

Marketing Insider Group

AUGUST 5, 2024

At Marketing Insider Group, we know that without measuring the right metrics, you’re flying blind. Partnering with a professional marketing agency provides specialized knowledge and resources, making campaign management more efficient and effective. It’s a key metric for managing your ad spend.

Cost Per Click 317

Cost Per Click Marketing Agencies 2 Advertising Agencies ROAS 317

Scoop.it

OCTOBER 31, 2024

Content marketing can be extremely effective at putting your professional services brand on the map. According to data from 2021, 85% of Americans go online at least once a day, with 31% reporting being online almost constantly. So, how can you implement this tactic in your content strategy?

Marketing Budget 117

Marketing Budget Work Management Marketing Management Service 117

Vision Edge Marketing

JANUARY 14, 2025

B2B marketing and sales can be challenging due to competitors, the economy, and supplier management processes, to name just a few contributing factors. A PwC study reported 93% of business executives agree that the ability to build and maintain trust improves the bottom line.

Communities 313

Communities Peer-to-peer Webinar Metrics B2B Thought Leadership 313

Vision Edge Marketing

MAY 20, 2025

The company encountered several challenges during the transition that required them to take some steps back and re-engineer customer-centric processes, in order to grow and improve service quality and customer experience. What kind of data was your team seeing that indicated you had a service quality process issue that needed to be addressed?

Work Management 175

Work Management Marketing Management Process Service 175

Sprout Social

SEPTEMBER 12, 2024

To successfully manage social media content creation across networks, you need to maintain a consistent brand voice, adapt to distinct formats and meet (or exceed) audience expectations. AI social media content creation Artificial intelligence (AI) enables marketers to increase the speed of social media content creation.

Social Media 135

Social Media Work Management Marketing Management Marketing AI 135

Vision Edge Marketing

APRIL 15, 2025

, Mark and I discuss how boards of directors (BOD) and C-Suite (CXO) members can collaborate effectively to align goals and accelerate growth through customer-centricity by using data and performance management to support governance and forward-thinking. Many enterprises do not do this. And this brings us back to the narrative again.

Enterprise Management 244

Enterprise Management Work Management Lead Ranking Marketing Management 244

Vision Edge Marketing

DECEMBER 10, 2024

Bringing a new B2B product and/or service (solution) to market is a multifaceted process. At the very minimum it requires a solid understanding of the customer, a compelling value proposition and associated positioning and messaging, an excellent go-to-market (GTM) strategy, and a keen awareness of the competition.

Marketing Analytics Tools 240

Marketing Analytics Tools Enterprise Management Product Work Management 240

Convince & Convert

NOVEMBER 12, 2024

The landscape of B2B marketing is continually evolving, and social media plays an increasingly important role in shaping how businesses connect with their audiences. The article below is a summary of the topics that surfaced that B2B marketing teams need to pay attention to in order to stay competitive.

Social Media 166

Social Media B2B Thought Leadership Trends Social Marketing 166

Marketing Insider Group

FEBRUARY 18, 2025

In todays marketing world, managing campaigns across multiple platforms is a complex issue that many face. This is where a strong CRM (Customer Relationship Management) system can bring structure and simplicity to multi-platform marketing. A CRM system simplifies these processes by serving as the central hub.

Work Management 162

Work Management CRM Marketing Management Allocation 162

Zoominfo

DECEMBER 20, 2024

The Salesforce AppExchange is a marketplace that makes it easy for busy IT and go-to-market professionals to find and leverage cloud computing and software solutions that work with Salesforce s industry-leading CRM tools and services. Scalability: Solutions that grow with your business, adapting to evolving requirements.

Work Management 130

Work Management Marketing Management Top of Funnel Zoominfo 130

Martech

NOVEMBER 13, 2024

One day, I imagine I’ll feel the same amazement watching a fully autonomous marketing campaign unfold — from inception to optimization — without human intervention. This vision of an autonomous marketing pipeline represents the future of AI in marketing. How AI augments a traditional marketing campaign workflow.

Marketing AI 126

Marketing AI Enterprise Management Work Management Marketing Management 126

Marketing Insider Group

AUGUST 7, 2024

ChatGPT is incredibly useful for your business, offering cutting-edge, readily implementable solutions. Integrating ChatGPT into your customer service channels provides around-the-clock support, ensuring immediate responses to customer inquiries and improving overall service quality.

Marketing AI 222

Marketing AI Business Marketing Management Paid Search Agency 222

Marketing Insider Group

OCTOBER 23, 2024

Artificial intelligence (AI) is no longer a concept – it’s a driving force in social media marketing. As businesses look for more efficient ways to engage with their audience, AI marketing tools proved to be assets. It’s revolutionizing the way brands connect, personalize, and optimize their marketing efforts.

Marketing AI 176

Marketing AI Paid Content Social Media Social Marketing 176