Marketing Insider Group

JANUARY 13, 2025

Thats where combining your CRM ( customer relationship management ) and marketing strategies can make a difference. Simply put, you can align your CRM systems with your marketing tools to create a unified, data-driven approach to customer engagement. Image Source However, CRM and marketing integration isnt without its challenges.

Paid Search Agency 307

Paid Search Agency Advertising Agencies Ad Agencies CRM 307

Marketing Insider Group

JANUARY 27, 2025

Many businesses choose to outsource PPC management to marketing agencies for a strategic edge (and much more). Their experience keeps campaigns aligned with market trends and platform updates. Outsourcing allows internal teams to focus on their other marketing goals.

Demand Generation Agencies 284

Demand Generation Agencies PPC Paid Search Agency Advertising Agencies 284

Sprout Social

JUNE 13, 2025

YouTube offers marketers a unique mix of reach, intent and influence. Yet, proving a clear return on investment (ROI) is where most teams hit a wall. Calculating YouTube marketing ROI across paid and organic content offers a complete performance picture. Your paid media might report on return on ad spend (ROAS).

Paid Content 107

Paid Content Youtube ROI Multi-Touch Attribution 107

Martech

APRIL 7, 2025

ROI in B2B marketing was meant as a noble metric to evaluate the effectiveness of marketing investments. Therefore, it simply doesn’t make sense to report things like: Every dollar spent on email returns $X in revenue. ROI in B2B marketing is distracting us from what drives effectiveness. Processing.

ROI 118

ROI B2B Marketing Effectiveness Paid Search Agency 118

Trade Press Services Newsletter

DECEMBER 5, 2024

From newsletters and blogs to webinars and podcasts, there’s no shortage of insights shaping the future of B2B marketing. As 2024 comes to a close, we’re taking a look back at the B2B marketing content that made the biggest impact over the past year. Sign up to receive the industry’s best B2B marketing content.

Marketing AI 247

Marketing AI B2B Marketing Planning B2B Thought Leadership 247

Webbiquity

JULY 23, 2024

B2B companies often struggle to keep up with rapidly changing market demands. Traditional B2B marketing methods often fall short. Image credit: Mikhail Nilov on Pexels According to a recent study, businesses that use AI in their marketing strategies see a 40% increase in productivity. This is where AI comes in.

Lead Ranking 297

Lead Ranking Lead Scoring B2B Marketing Marketing & Strategy 297

Marketing Insider Group

AUGUST 14, 2024

Quick Takeaways Social media subscriptions provide access to advanced analytics and marketing tools, offering businesses deeper insights into audience behavior and more effective advertising options. This feature can include industry reports, expert advice, and networking opportunities.

Paid Content 319

Paid Content Social Media Media Lead Ranking 319

Marketing Insider Group

SEPTEMBER 9, 2024

High conversion rates, positive ROI, and increasing CLV and AOV are signs of a profitable sales funnel. Image Source Awareness: This is where potential customers first discover your product or service through marketing and advertising efforts. What is a Sales Funnel? Keeping CAC low is essential, as high costs can erode profits.

Top of Funnel 312

Top of Funnel Funnel Advertising Marketing Management Conversion Rate 312

Marketing Insider Group

AUGUST 5, 2024

At Marketing Insider Group, we know that without measuring the right metrics, you’re flying blind. Partnering with a professional marketing agency provides specialized knowledge and resources, making campaign management more efficient and effective. Data-driven decisions boost your ROI and make your campaigns more effective.

Cost Per Click 317

Cost Per Click Marketing Agencies 2 Advertising Agencies ROAS 317

Martech

JANUARY 21, 2025

It often underperforms in reach, engagement and ROI, leaving opportunities untapped. It allows marketers to expand their efforts efficiently, improve SEO performance and build stronger audience connections. Dig deeper: Doing more with less: How marketers can make content go further Why should marketers care about content atomization?

ROI 138

ROI Top of Funnel Best Practices Marketing Analytics Tools 138

Martech

MARCH 26, 2025

By aligning a new report with an interactive live event, they hope to turn a nagging industry problem into an opportunity for engagement and brand momentum. Instead of viewing the survey data to see how it would serve their marketing, they focused on how it might serve their community. .”

ROI 118

ROI Research Webinar Metrics Advertising Agencies 118

sagefrog

FEBRUARY 3, 2025

Success in B2B marketing isnt just about delivering the right message. An integrated marketing strategy addresses these challenges by creating a unified plan, ensuring every campaign, channel, and interaction works together to achieve measurable business outcomes. Develop a strong, clear message that communicates your value succinctly.

ROI 98

ROI Top of Funnel B2B Marketing Webinar Metrics 98

Sprout Social

JUNE 11, 2025

We’re back with another installment of the Post Performance Report (PPR)—a series where we compile and analyze social media posts and campaigns inspiring us, and break down what makes them so genius. These posts and campaigns are generating so much more than awareness, with a clear influence on the bottom line and tangible ROI.

ROI 109

ROI Branding Brand Identity Viral Marketing 109

Marketing Insider Group

OCTOBER 23, 2024

Artificial intelligence (AI) is no longer a concept – it’s a driving force in social media marketing. As businesses look for more efficient ways to engage with their audience, AI marketing tools proved to be assets. It’s revolutionizing the way brands connect, personalize, and optimize their marketing efforts.

Marketing AI 176

Marketing AI Paid Content Social Media Social Marketing 176

Sprout Social

JUNE 16, 2025

LinkedIn marketing ROI is the return you earn from the time, money and resources you put into LinkedIn campaigns. Measuring LinkedIn marketing ROI is crucial for driving strategic growth, boosting your bottom line and demonstrating value.

Linkedin 77

Linkedin ROI Top of Funnel Multi-Touch Attribution 77

Zoominfo

JUNE 5, 2025

Marketing teams are expected to do more with less. Charged with generating pipeline, proving ROI , and building top-tier brands, marketing leaders must execute sophisticated marketing strategies — but do it with fewer resources, tighter budgets, and rising complexity in buyer behavior.

Marketing Analytics Tools 130

Marketing Analytics Tools Account Based Marketing ABM ROI 130

Marketing Insider Group

NOVEMBER 5, 2024

Understanding the role of keywords in PPC advertising helps marketers create highly targeted campaigns that generate measurable results. By identifying terms that may trigger ads but are unrelated to the product or service offered, marketers can refine their targeting and increase campaign efficiency. Let’s jump right in!

PPC 282

PPC Keywords Cost Per Click Advertisements 282

Computer Market Research

JUNE 20, 2025

For manufacturers and distributors, channel marketing represents a powerful opportunity to drive sales through indirect partners. But without the right processes in place, MDF (Marketing Development Funds) and Co-Op programs can fall short of expectations.

Marketing Management 78

Marketing Management ROI Allocation Advertising Channels 78

Marketing Insider Group

SEPTEMBER 3, 2024

In this guide, we’ll explore some ways that your nonprofit can leverage digital marketing strategies to engage and inspire the next generation of supporters. Craft visually appealing photos and videos to share on your account’s main feed and use hashtags and influencer marketing to boost visibility. Leverage social media platforms.

Webinar Metrics 176

Webinar Metrics Marketing & Strategy Marketing Strategy Paid Search Agency 176

Computer Market Research

JUNE 30, 2025

Unlocking the Full Potential of MDFs Through Smarter Planning, Partner Enablement, and Measurable Outcomes Market Development Funds (MDF) are a cornerstone of successful channel marketing strategies—but too often, they’re underutilized, misallocated, or poorly tracked. Dashboards and reporting tools are critical here.

Allocation 78

Allocation Planning Budget Programs ROI 78

ClickDimensions

JUNE 26, 2025

If you’re a small or midsize business running multiple marketing channels, there’s a good chance your daily routine includes campaign planning, content creation, and opening 17 different browser tabs just to figure out if any of them are working. That’s exactly what a marketing reporting dashboard is built to do. Sound familiar?

Marketing Report 59

Marketing Report Analytics Marketing Automation Services Planning 59

WordAgents

APRIL 10, 2025

B2B companies often face a budget split: invest in SEO content marketing or run paid ads to fill the pipeline fast. Go Deeper: Content Planning vs. Reactive Publishing: The Data-Backed Difference SEO Content Marketing Costs in B2B B2B SEO content isnt cheap. On the surface, paid campaigns promise quick wins.

Cost per Acquisition 195

Cost per Acquisition Paid Search Agency Cost per Lead SEO 195

Marketing Insider Group

AUGUST 6, 2024

Traditional paid media can be frustrating and expensive, often leaving marketers wondering if their efforts are worth it. This continuous optimization leads to better performance and higher ROI. Content marketing agencies have the experience and tools needed to maximize your campaigns’ potential. You’re not alone.

Advertising Agencies 312

Advertising Agencies Advertisements Advertising Automation 312

Salesforce Marketing Cloud

MARCH 18, 2025

Can you truly prove your ROI, or are you relying on vague assumptions and gut feelings? If you’re struggling to turn data into dollars, to connect your marketing efforts to tangible revenue growth, you’re not alone. Marketing Intelligence can help you. So, what is Marketing Intelligence and how does it help?

ROI 100

ROI Campaigns Paid Search Agency Allocation 100

Martech

JULY 22, 2024

To business executives and marketing professionals, everything is numbers. We just got an ROI of 15% on our last marketing campaign.” What if previous campaigns over the past two years averaged a 25% ROI? However, if the average ROI on campaigns was 10% during that period, then this latest campaign did well.

Planning 122

Planning Paid Search Agency Advertising Agencies Peer-to-peer 122

Zoominfo

NOVEMBER 1, 2024

Personalization, precision and performance are the keys to modern B2B marketing. And account-based marketing software is what helps your team nail all three with perfection. Account-based marketing (ABM) is not a new discipline, but the tools that help fuel successful ABM are constantly evolving.

Account Based Marketing 130

Account Based Marketing Marketing Automation Services Budget Programs Marketing Management 130

Tomorrow People

OCTOBER 21, 2024

Account-based marketing, when done right, has proven itself to be a leading strategy for driving revenue. According to the ABM Leadership Alliance, 87% of marketers report higher ROI with ABM than with other marketing approaches. But here’s the catch: ABM works best when marketing and sales are aligned.

Account Based Marketing 156

Account Based Marketing ABM Work Management Marketing Management 156

Webbiquity

APRIL 8, 2025

Some marketing concepts have a pretty short shelf life (e.g., Marketers are asking questions like: how do we get our brand to show up in AI search overviews as well as page one of Google? Louis Federal Reserve (as shown below), it’s taken less than two years for generative AI to reach the 40% market penetration level.

Marketing AI 301

Marketing AI Paid Content Optimization Advertising Agencies 301

Webbiquity

AUGUST 19, 2024

What are the best tactics to use in your B2B marketing funnel to efficiently grow your sales? It starts with marketing plans that are specific to your business model and target audience’s requirements. What is a B2B Marketing Funnel? Here are seven ways you can focus your efforts in each stage of the marketing funnel.

Top of Funnel 183

Top of Funnel Marketing Funnels B2B Sales Paid Content 183

Tomorrow People

JUNE 12, 2025

In competitive markets where multiple products promise similar features, positioning becomes the make-or-break factor. This article walks through how companies can establish and maintain compelling product positioning in saturated markets where differentiation is both difficult and essential. Expectations rise. What terms do they own?

Enterprise Management 156

Enterprise Management Positioning Work Management Marketing Management 156

Martech

OCTOBER 14, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: What are the top areas I should focus on to improve marketing operations? Answer: To improve marketing operations effectively, consider focusing on the following key areas: 1.

Marketing Budget 114

Marketing Budget Marketing Automation Services Allocation Work Management 114

Zoominfo

AUGUST 27, 2024

This is the value of marketing account intelligence software. By leveraging the power of data and advanced analytics, marketers are able to develop targeted lists of accounts that perfectly align with their ideal customer profiles. This not only maximizes ROI, but also minimizes wasted time and resources on low-potential prospects.

Marketing Automation Services 130

Marketing Automation Services Marketing Management Ideal Customer Profiles Marketing AI 130

Webbiquity

AUGUST 30, 2024

Effective content marketing is a creative and strategic endeavor—one that requires finesse, data-driven insights, and a solid dose of creativity. All of which classic marketers should have a passion for. This post dives deep into content marketing, helping you not just keep up but stay ahead. Contributed post.

Paid Content 169

Paid Content Marketing AI Content Marketing Planning 169

Marketing Insider Group

FEBRUARY 18, 2025

In todays marketing world, managing campaigns across multiple platforms is a complex issue that many face. This is where a strong CRM (Customer Relationship Management) system can bring structure and simplicity to multi-platform marketing. Teams can align goals and strategies with CRM-enabled reporting and real-time updates.

Work Management 162

Work Management CRM Marketing Management Allocation 162

Martech

DECEMBER 2, 2024

Generative AI is making inroads in search marketing, but it needs to win consumer trust if it wants to become a “Google killer,” according to a new study by Semrush and Statista. That said, genAI’s capabilities continue to win over digital marketers who find it a big boost to productivity and ROI. In 2023, 13 million U.S.

Trust Marketing 139

Trust Marketing Search Marketing Marketing AI Privacy 139