Webbiquity

DECEMBER 6, 2022

You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? What the biggest missed opportunity is for B2B marketers? How your social media marketing budget stacks up to your peers and competitors? The Biggest Challenge in B2B Social Media Marketing.

Social Media 238

Social Media Allocation Social Marketing B2B Marketing 238

Webbiquity

JANUARY 24, 2023

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. While the social media marketing environment is constantly shifting, there are several social media advertising strategies that marketers may choose to focus on this year.

Social Media 309

Social Media Advertisements Advertising Spyware 309

Martech

JANUARY 9, 2024

It’s a pivot that’s tipping the scales from social ad spend to more influencer marketing investment — where genuine, community-focused engagement means richer content, more strategic partnerships and deeper market penetration as the creator economy barrels ahead. It’s also important to consider format and platform.

Advertising Agencies 133

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 133

Contently

MARCH 2, 2023

Chalk it up to our shrinking attention spans, but short-form video is thriving. So if you want something that will grab a consumer’s attention for a hot minute, video is key. Brands realize this, and as a result, nine out of 10 marketers who leveraged short-form video in 2022 plan to continue doing it in 2023.

Relevance 201

Relevance Brand Identity Branding Verticals 201

Sprout Social

OCTOBER 26, 2023

If you’re considering running an influencer marketing campaign, it’s a good idea to have a basic understanding of the industry, platforms to use, access to influencers and more. To help you get an idea of what to expect from the industry, we’ve put together 22 influencer marketing statistics across six different categories.

Statistics 123

Statistics Marketing Budget Advertising Agencies Marketing & Strategy 123

Unbounce

DECEMBER 1, 2021

You’ll find a wide range of mobile ad platforms that offer different ad formats and publishing spots on the internet. Despite its name, Facebook Ads Manager manages more than just ads for Facebook—it handles Instagram ads , too. This ad uses the carousel format. Here are the four best mobile ad platforms to try.

Mobile Marketing 139

Mobile Marketing Cost Per Thousand Cost Per Click Marketing & Strategy 139

Top Rank Marketing

NOVEMBER 24, 2023

MediaPost Follower Count Fully Live In Google Search Result Snippets Search giant Google has rolled out new social media site follower count displays for searchers seeking information about people, a change that could better help B2B marketers find subject matter experts who have sizable social media followings, Google recently announced.

B2B Marketing 101

B2B Marketing Budget Programs Spending B2B 101

Sprout Social

JANUARY 4, 2022

It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). Social media video marketing statistics.

Social Media 140

Social Media Statistics Video Marketing Social Marketing 140

Spiralytics

MAY 30, 2024

This level of engagement provides a golden opportunity for marketers and entrepreneurs like you to expand their reach and connect with a highly active online audience. But with the plethora of social media platforms available in the Philippines, where should you focus your efforts to maximize your marketing impact?

Social Media 62

Social Media Media Paid Search Agency Advertising Agencies 62

illumin

JANUARY 16, 2024

Understanding Meta advertising trends is essential for marketers. Meta is growing and shifting alongside its user base – evolving to fit market needs. In 2024, Meta, and Facebook in particular, are continuing to shift away from written posts and pictures and towards short-form videos. per user, per hour by 2025. billion to 2.06

Advertising Agencies 104

Advertising Agencies Advertisements Advertising Trends 104

Spiralytics

JANUARY 31, 2023

For instance, marketers once only had a few options for advertising formats, which is incomparable to today’s vast digital prospects. Take short-form web videos, for example. It’s no wonder that 51% of listeners pay more attention to the format’s ads than any other media.

Statistics 160

Statistics Paid Search Agency Planning Advertising Agencies 160

Sprout Social

MARCH 20, 2023

At the risk of stating the obvious: Short-form video is a big deal. Who hasn’t been scrolling through TikTok or Instagram Reels only to realize they’ve lost an hour? The fast growth of TikTok has influenced nearly every other social media platform to become short-form video platforms themselves. The good news?

Buy 112

Buy Video Marketing Template Social Media 112

Sprout Social

APRIL 4, 2023

Also known as disappearing content, Instagram, Facebook and TikTok stories are all examples of ephemeral content. It’s the opposite of evergreen content—your audience won’t be able to view it later, except if it can be manually saved to your profile, like Instagram Stories Highlights.

Marketing Strategy 112

Marketing Strategy Marketing & Strategy Planning Work Management 112

Top Rank Marketing

DECEMBER 15, 2023

B2B CRM Users Are Highly Focused on Nurturing Leads and Customers 33 percent of B2B sales and marketing professionals have focused their customer relationship management (CRM) usage on the customer service, up-selling and cross-selling portion of the buyer journey over the past 5 years, closely followed by 32 percent who have targeted mid-funnel lead-generation (..)

Marketing Analytics Tools 121

Marketing Analytics Tools Marketing AI Top of Funnel B2B Marketing 121

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. To help you out, we’ve put together a list of 14 types of social media every marketer needs to know. Video sharing. Video sharing sites.

Social Media 145

Social Media Social Marketing Media Curation 145

Sprout Social

MARCH 25, 2024

If you’ve opened Instagram recently, you know Reels are big on the platform. The short-form video format has quickly become a favorite of both brands and consumers. The good news is you can add Instagram hashtags to Reels the same way you add hashtags to posts to boost visibility, reach and engagement. Let’s dig in.

Brand Identity 85

Brand Identity Branding Eye-Tracking Viral Marketing 85

Contently

SEPTEMBER 24, 2021

On June 30, Adam Mosseri, head of Instagram, posted a video to Twitter that included a bold statement about Instagram’s priorities moving forward: It was “no longer a photo-sharing app.” Or as the Verge put it : “Instagram is focusing on becoming TikTok.” It launched in the U.S.

Social Networks 216

Social Networks Social Media Facebook Verticals 216

illumin

OCTOBER 6, 2023

From how social posts are planned and created, to the dimensions and formats of paid ads, the changes made to social media applications are necessary to follow and understand. In order to create effective social strategies and paid ad campaigns, marketers need to stay on top of social trends. These changes directly impact advertisers.

Social Media 89

Social Media Trends Media Cross-Selling 89

Martech

JUNE 7, 2023

It’s been 96 years since the television was invented and we’ve entered a new chapter in video content and consumption. You’re more than likely consuming a ton of video content every day, whether you realize it or not. Undoubtedly, video is the most rapidly expanding and potent marketing medium globally.

Marketing AI 106

Marketing AI Advertising Channels Video Marketing Youtube 106

Martech

JANUARY 3, 2024

Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. Here are some ways that marketers will leverage social media in 2024. He added: “Ad fatigue remains a persistent issue for marketers on social. How will these opportunities shake out in the upcoming year?

Gartner 140

Gartner Advertising Agencies Paid Search Agency Ad Exchange 140

Sprout Social

SEPTEMBER 2, 2020

Video is taking over social media at large. And Instagram is no exception. In fact, the average consumer on the ‘gram now spends over half of their time on the platform watching videos. This might not seem like breaking news, but it’s telling given Instagram’s reputation as a photo-centric network.

Video Marketing 142

Video Marketing Branding Brand Identity Best Practices 142

SocialPilot

JANUARY 31, 2024

It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. In this market, the insights derived from influencer marketing case studies become invaluable. You should start by reading some impactful influencer marketing case studies.

Case Study 90

Case Study Case Studies Work Management Studies 90

Scoop.it

MAY 30, 2024

In research compiled by Search Engine Journal this year: 35% of marketers consider generating content ideas one of their greatest challenges. Provide diverse content formats The most recent state of marketing report by Hubspot shows that short-form video and images are the top two formats that offer marketers the highest ROI.

Curation 60

Curation Copyright Paid Search Agency Content 60

Sprout Social

NOVEMBER 2, 2021

By experimenting with a TikTok marketing strategy we’re poised to be an early leader and a source of data, inspiration and thought leadership within our industry. Dive into Sprout’s testing approach, results and top takeaways for other marketers hoping to launch their brand’s TikTok channel. What we tested. sproutsocial.

Marketing & Strategy 110

Marketing & Strategy Marketing Strategy Peer-to-peer Work Management 110

Martech Advisor

FEBRUARY 17, 2020

94% of marketers find video marketing a key element in their marketing strategy, reports Vidyard. To help you get started, we look into the future of video marketing, in this article. Let’s find out why online video is the future of video marketing?

Marketing AI 144

Marketing AI Video Marketing Planning Youtube 144

Top Rank Marketing

SEPTEMBER 22, 2023

B2B Content Promotion in 2023: Channel and Format Trends [Report] 97.7 percent of B2B content marketers used LinkedIn to amplify their organization’s content during 2023 — up 4.7 B2B Content Promotion in 2023: Channel and Format Trends [Report] 97.7 percent from 2022, with 67.4 percent using Twitter/X having — an 18.6

B2B Marketing 129

B2B Marketing B2B Planning Brand Identity 129

Sprout Social

NOVEMBER 25, 2020

That’s a lot even for experienced marketers to manage, and can be a hurdle for those just learning how to best use paid social media. Instagram advertising strategy. Instagram uses the Facebook Ad Manager as well–so it’s a good second step into ads on social media. Instagram advertising: 6 steps to successful ad campaigns.

Social Media 140

Social Media Resources Advertisements Advertising 140

SmartBrief - Marketing

MARCH 4, 2024

At least that has been my experience, dating back to when I was in-house marketing for an ecommerce brand in the early 2000s. The messaging should be consistent and conducted through all marketing and promotional efforts. Embedded images or video to increase engagement.

Newsletter 101

Newsletter Template Email Marketing Design 101

Brandpoint

APRIL 13, 2023

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. Marketers have been preaching its rising value for years, and the statistics overwhelmingly affirm the medium. 80% of all videos created in 2021 were used-generated. I gotta do more of it.

Social Media 118

Social Media Traffic Top of Funnel Media 118

Sprout Social

JANUARY 29, 2024

In the past few years, users traded glossy, retouched photos for lo-fi videos and photo dumps. Every pot has a lid Today’s social media ecosystem is made up of many networks with unique algorithms, content formats and audiences. Many B2B companies build their social marketing strategy around LinkedIn.

Social Media 107

Social Media Allocation Media Marketing & Strategy 107

PureB2B

FEBRUARY 17, 2021

Content marketing can often times feel like you’re just riding waves of trends. By now, you’ve probably used Facebook and Instagram stories to publish your business content. Did you know there’s a way to reach more potential buyers with vertical video and written content outside of your basic social media strategy? With over 6.9

Google 124

Google Content Marketing Content Verticals 124

Digilant

MAY 9, 2023

While scrolling through Instagram or TikTok, today’s consumers expect to be able to click on a product they like and easily make a purchase, all without leaving the social platform. Instagram and Facebook provide the most opportunities to run shoppable ads. With 302.35 million social media users in the U.S. (90%

Social Media 52

Social Media Social Marketing Media Ad Frequency 52

Martech

MAY 12, 2023

Advertisers can use it to create alternative ad versions, use text prompts to generate backgrounds and crop images for Facebook or Instagram ads. Crop images to adjust visuals for different formats, such as social posts, stories, or short videos like Reels. If it makes life easier for marketers, we’re all in favor of it.

Marketing AI 112

Marketing AI Facebook Advertisements Advertising 112

Martech

FEBRUARY 11, 2022

YouTube plans to keep adding features to its Shorts format, the platform’s answer to TikTok and Instagram’s Reels. YouTube is also exploring monetization options for this format. Get the daily newsletter digital marketers rely on. Read next: How TikTok influenced one of the top performing video ads of 2021.

Youtube 117

Youtube Guidelines Planning User-Generated Content 117

Valasys

JANUARY 25, 2024

Then you need to incorporate video marketing into your strategy! Today, video has become the most engaging and effective medium for reaching your target audience. Whether it’s a teaser video to build excitement or a detailed product demonstration, videos have the power to capture attention and leave a lasting impact.

Video Marketing 45

Video Marketing Marketing & Strategy Marketing Strategy Product 45

Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023.

Social Media 117

Social Media Trends Media B2B 117

Scoop.it

FEBRUARY 22, 2024

That’s where strategic content marketing comes in. This post will explore seven content marketing tips and examples for HR audiences and leaders. Let’s dive in and see how content marketing can help your HR department achieve key business goals. Damian Grabarczyk, the co-founder and growth marketer of PetLab Co.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78