ANNUITAS

OCTOBER 9, 2023

Our Go-to-Market Transformation Summit roadshow continued this past month in Boston, with a strong group of attendees joining us for an afternoon of debating how to build a repeatable, scalable go-to-market and making the shift from ‘random acts’ to perpetual Growth Engines.

Marketing Analytics Tools 130

Marketing Analytics Tools CMO Multi-Channel Act-On 130

Tony Zambito

FEBRUARY 2, 2022

Early Buyer Insights Can Alert Leaders To Risks And Opportunities. We are living in a time like no other. This ongoing state of unpredictability is surely putting business leaders and their marketing and sales teams in a bind. Where predictability is more elusive than we could have ever imagined.

Ad Building 228

Ad Building Blast Campaigns Broadcasting Forecasting 228

Tony Zambito

JANUARY 21, 2022

Business leaders must aspire for human-centered insights, not just intelligence. Many businesses today, in their marketing and sales operations, have an insatiable thirst for data and intelligence about their buyers and customers. Gaining insights that inform and can be acted up to achieve growth. . It is expensive.

Marketing AI 204

Marketing AI Buyer Personas Marketing & Strategy Act-On 204

Launch Marketing

NOVEMBER 1, 2023

In a B2B (business-to-business) organization, the lead of your marketing department plays a critical role in shaping and executing the marketing strategy. This involves setting goals, identifying target markets, and determining the best approaches to reach and engage potential clients. Are you ready to transform your marketing?

Planning 127

Planning Paid Search Agency Advertising Agencies Marketing Management 127

Zoominfo

NOVEMBER 20, 2023

Marketers are definitely at the forefront of experimenting with GenAI. Why Data Quality Matters for Generative AI While AI tools in the broadest sense have been in development for decades, the explosion of recent interest is fueled by the release of consumer-focused products, like Google’s Bard and Open AI’s ChatGPT.

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Generation Work Management 130

Launch Marketing

AUGUST 23, 2023

Finding the ideal candidate for a VP of Marketing role is an ongoing challenge for B2B executive leaders. Marketing is a rapidly evolving field, necessitating a candidate who has a unique blend of skills and leadership qualities to thrive in today’s competitive digital landscape.

Marketing AI 116

Marketing AI Paid Search Agency Demand Generation Agencies Work Management 116

Martech

DECEMBER 18, 2023

Artificial intelligence is rapidly transforming marketing operations. Let’s explore the current marketing applications of AI in CRMs and how you can best position your teams to capitalize on this disruptive innovation. Almost one in five executives are using or testing out AI to improve their marketing processes this year.

Marketing AI 123

Marketing AI Work Management Marketing Management Automation 123

MKT1

DECEMBER 18, 2023

Over the past couple years writing newsletters and working with hundreds of founders and marketers, we’ve developed a fairly-comprehensive approach to building B2B marketing. Ten Speed Ten Speed is a content optimization agency for early and growth-stage SaaS companies like Bitly, Workvivo, and Visible.

Startups 98

Startups Marketing Analytics Tools Course B2B Marketing 98

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. In this article, we dive deep into the benefits of influencer marketing, and ones that matter the most to your C-Suite. Plus, the three critical components of an effective influencer marketing strategy you need to know.

Advertising Agencies 103

Advertising Agencies Paid Search Agency Lead Scoring Lead Ranking 103

Zoominfo

AUGUST 1, 2023

While it’s undeniable that generative AI is already changing how businesses engage with the world, sales and marketing leaders are quickly realizing that AI alone isn’t the solution to all their problems. Speaking at GTM Partners’ Leaders Summit on Generative AI , Schuck advised business leaders to make data integrity a top priority.

Marketing Analytics Tools 130

Marketing Analytics Tools Generation Zoominfo B2B 130

ANNUITAS

FEBRUARY 7, 2023

Given unclear demand patterns – and unending debate over the condition of the economy – it is a good time to take a step back and reflect on how your go-to-market might be categorized in 2023. Yet research supports that uncertainty and periods of when you should invest in not only maintaining, but truly innovating, your go-to-market.

Lead Ranking 130

Lead Ranking Peer-to-peer Paid Search Agency Terms and Conditions 130

Tony Zambito

NOVEMBER 15, 2020

Zellweger’s transformation to look, act, and sound like Judy Garland was an amazing feat in movie history. Calling into question for many B2B sales and marketing leaders how well they know their buyers. Chief officers in sales and marketing are left with the tasks of knowing to what degree and how so have they changed.

Buyer Personas 220

Buyer Personas Digital Transformation B2B Sales Interactive Marketing 220

Sprout Social

APRIL 9, 2024

The recruiter paused to collect their thoughts and replied, “The CMO is very passionate about social media so I think you’ll find they’ll be actively involved in your day-to-day.” Trust your social teams This seems like such a basic principle but it’s one that’s a rarity amongst marketing leaders.

CMO 89

CMO Top of Funnel Thought Leadership Marketing Funnels 89

Martech

JANUARY 13, 2023

“Efficiency,” “precision,” “agility, “more with less” — these words echo through Zoom calls, board rooms and budget pow-wows as economic uncertainty builds like black ice on a mountain road. First, GTM teams need to stop generating and chasing random leads, accounts and markets with little to no familiarity with your company or solutions.

Marketing Analytics Tools 133

Marketing Analytics Tools B2B Sales Marketing & Strategy Marketing Strategy 133

ANNUITAS

MARCH 10, 2023

We’re living in a marketing world that is inundated with buzzwords. In our new content series, Behind the Buzzwords , ANNUITAS will break down the complex jargon you see trending in go-to-market thought-leadership and help you cut through the noise to contextualize it for your organization. Sometimes, they make sense. In short, no.

Thought Leadership 147

Thought Leadership Top of Funnel Advertising Funnels Trust Marketing 147

Martech

APRIL 16, 2024

If you’re like most marketers, you’ve been hearing the term “real-time” a lot lately. And you’ve probably been wondering, what is real-time marketing? It can sound like marketers need to live in the world of the Oscar contender Everything Everywhere All at Once. What do marketers mean when they say “real-time”?

Enterprise Management 107

Enterprise Management Paid Search Agency Planning Marketing Management 107

Marketing Insider Group

AUGUST 12, 2020

I’m a big believer in making the content you publish the hub around which your content marketing strategy revolves. However, to rock content marketing in today’s omni-channel world, social media plays a key supporting role. Quick Takeaways: Your content marketing strategy needs more than a perfectly optimized website.

Social Media 319

Social Media Top of Funnel Social Marketing Marketing & Strategy 319

Contently

OCTOBER 18, 2021

But since everyone seemed to be paying attention and acting normal, nobody raised their hand to ask Ariely what the hell he was talking about. A new leader comes in spouting jargon about “creating a dynamic new ecosystem in which we can leverage synergies to accelerate workflow processes and create a more unified structure.”

Storytelling 167

Storytelling Marketing Management Impressions Paid Search Agency 167

Act-On

APRIL 26, 2024

Designing a lead scoring model seems like a complex proposition. In addition to marketing and sales, Suzy Balk, our Sr. In addition to marketing and sales, Suzy Balk, our Sr. Marketing Campaigns Manager, advises that product teams should be included in lead scoring. “If So let’s break it down.

Lead Ranking 194

Lead Ranking Lead Scoring Marketing Qualified Leads Ideal Customer Profiles 194

Marketing Insider Group

JUNE 8, 2020

I have been quite lucky in my nearly 30+ year marketing career to work with some truly extraordinary people. I had the great pleasure to work with Michael Brenner while in SAP North America Field Marketing and later in SAP Global Marketing.

Thought Leadership 242

Thought Leadership Content Marketing Work Management Marketing Management 242

Martech

OCTOBER 5, 2023

One thing every marketer wants to know is how effective their marketing is. Tony Byrne, president of RSG (and a MarTech contributor), said the tool came about because marketing executives reported getting an increasing number of questions about effectiveness. “And Are we actually good in terms of how we actually act?

Peer-to-peer 114

Peer-to-peer Tools Comparison Advertising Benchmark 114

Martech

MARCH 14, 2024

The launch of OpenAI’s text-to-video tool Sora highlights a broader AI problem that too many marketers ignore: With so much AI-generated content out there, customers don’t know what’s authentic. This might not seem like a big issue. Suddenly, even the insights of industry leaders are suspect.

Marketing AI 117

Marketing AI Work Management Marketing Management B2B Thought Leadership 117

Zoominfo

APRIL 20, 2020

Sales and marketing teams, specifically, have abandoned chasing (demand gen) waterfalls or examining funnels. Instead, go-to-market teams are tirelessly doing anything and everything they can to hit their numbers today. Market segmentation needs to be beyond reproach and sales metrics need to be measurable and projectible.

Top of Funnel 239

Top of Funnel Ad Building Planning Work Management 239

Sprout Social

SEPTEMBER 26, 2023

Technology, like art, stirs emotions and sparks ideas and discussions. The emergence of artificial intelligence ( AI) in marketing is no exception. In fact, the pattern mirrors the early days of cloud computing when the technology felt like unchartered territory. Yet today, cloud computing is ubiquitous.

Marketing AI 105

Marketing AI Enterprise Management Work Management Marketing Management 105

ANNUITAS

NOVEMBER 15, 2021

ANNUITAS Research conducted interviews with sales leaders across industries to see how this change has impacted both sales strategy and day-to-day life. Our findings closely corresponded with what the market is seeing: 96% of B2B sales teams have shifted (in full or in part) to remote selling. “I That was already getting tough in 2019.

Work Management 246

Work Management Marketing Management Ad Building Sales Qualified Leads 246

Heinz Marketing

JUNE 21, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing Let’s face it, the B2B world can feel like a wild roller coaster ride sometimes, with market volatility throwing in twists and turns at every corner. But what does boosting CX look like? Think of it like the decor and ambiance at a party.

B2B Marketing 103

B2B Marketing B2B Advertising Agencies Paid Search Agency 103

Martech

NOVEMBER 3, 2023

Research Specialist, covering Consumer and Culture Insights in the Gartner Marketing Practice. Marketing leaders looking to expand their customer database should focus on delivering value to the customer as the top priority in their strategies and campaigns — or risk undermining their customer data exchange efforts and investments.

Cost per Acquisition 112

Cost per Acquisition Terms and Conditions Gartner Lead Ranking 112

Marketing Insider Group

APRIL 6, 2020

But aside from a few notable exceptions , healthcare companies have not exactly been leaders in Content Marketing. Now is the time for the leaders in the healthcare field to realize that sharing what they know is just important and delivering their products and services. Here are some ways to meet those demands.

Paid Search Agency 260

Paid Search Agency Enterprise Management Work Management Content Marketing 260

B2B Marketing Directions

MARCH 10, 2024

Source: Penguin Random House The idea that marketers need to think like world-class poker players may seem a little odd, but that's the primary lesson I take from Annie Duke's book, Thinking in Bets: Making Smarter Decisions When You Don't Have All the Facts (Portfolio/Penguin, 2018).

Class 54

Class Planning Marketing & Strategy Act-On 54

ClearVoice

JANUARY 26, 2024

Heck, not all marketing people are content people. Marketing is the tip of the spear for driving growth and new customer acquisition. Paid is straightforward, it’s sexy (to non-marketing executives, at least), and it’s a simple sell internally when navigating the budgeting process because of the instantly measurable ROI.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Marketing Insider Group

AUGUST 12, 2020

As a result, most organizations focus on other benefits of Agile ways of working, like speed, without striving for the long-term benefits of deliberately empowering their teams. We’ve also seen plenty of teams and leaders who believe team empowerment as a benefit of Agile is just wishful thinking.

Planning 227

Planning Work Management Marketing Management Paid Search Agency 227

ANNUITAS

FEBRUARY 23, 2021

Effective growth leaders are focused on achieving aggressive revenue goals – but achieving these goals requires growth leaders to also focus on the underlying processes and infrastructure that allows them to do so in a scalable and repeatable way. Deciding on Tactics is Not a Strategy. Increasing Budget Doesn’t Always Equal More Leads.

Demand 130

Demand Work Management Budget Programs Planning 130

ANNUITAS

MARCH 19, 2020

We all share concern over the health and safety of our loved ones during this humanitarian and health crisis – it’s truly something like we’ve never seen before. Business leaders and marketing and sales teams are struggling now, more than ever, to not only drive new demand, but to replace the loss of existing demand in the marketplace.

Top of Funnel 232

Top of Funnel Planning Demand Elasticity 232

Sprout Social

JANUARY 23, 2023

And as marketing leaders, it’s our job to decide where that beginning will take us—and how we’re going to get there. As leaders, we have the opportunity to shape our 2023 , even as budgets shrink and hiring stalls. Leading through ambiguity I’ve approached 2023 planning like packing for a large trip.

Planning 123

Planning Ad Building Marketing Budget Budget Programs 123

Martech

SEPTEMBER 1, 2023

AI-based technology applications will roll out like most technology, one product at a time. AI-based technology applications will roll out like most technology, one product at a time. It’s been a whirlwind nine months of AI hype — so much potential and fear. showing 120 generative AI tools. What a treasure trove to mine!

Marketing AI 127

Marketing AI Ethics Planning Touchpoints 127

MKT1

FEBRUARY 12, 2024

Educating the rest of your company on marketing is often the hardest part of doing marketing. This is ironic ( don’t you think? ). Marketing’s actual job is to understand an audience and communicate to that audience in a value-add way. You, as a marketer, need to take control of the situation.

Planning 75

Planning Paid Search Agency Marketing Analytics Tools Advertising Agencies 75

Biznology

JANUARY 10, 2022

In 2022, we reflect on how COVID-19 has changed societal norms, resulted in the Great Resignation, and altered the top-of-mind agenda for C-suite leaders and boards of directors. This exodus will continue to be a top concern for C-suite leaders. We hope you find our thoughts and musings interesting, valuable and thought-provoking.

Privacy 193

Privacy Privacy Policies Consulting Amazon 193