Forrester: The Accelerating Death of the B2B Sales Rep
The ROI Guy
JULY 11, 2017
Now, two years on, the forecast from Forrester is even gloomier, with faster than anticipated disintermediation. All of these tools are designed to help advise buyers about their challenges, how they compare to other customers, what solutions would help them most, and how they can derive the most value from proposed solutions.