ANNUITAS

DECEMBER 11, 2023

Wordstream’s annual Google Ads benchmarks study for 2023 reported that average paid search conversion rates went down 10% and cost per lead increased 20%, year-over-year. This is a similar trend reported in the 2022 report , as well. This has made for a challenging 2023. Their approach?

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

B2B Marketing Directions

DECEMBER 6, 2020

M easuring the performance and financial impact of marketing has been (and remains) a major challenge for marketing leaders. The comparable percentage was 58% in the 2019 edition of the survey and 54% in the 2018 survey. Today, for example, most forms of digital marketing are highly "trackable." revenue/sales).

Google 93

Google Paper Validation Correlation 93

sagefrog

NOVEMBER 14, 2023

The key to thriving is a multifaceted marketing strategy that aligns with your brand’s core values and resonates with your target audience. In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing & Strategy 52

Porch Group Media

FEBRUARY 7, 2023

Again, we know that through sourced surveys, here are some results right now on-screen, of one of those source surveys. 44% of B2C marketers report increasing their direct mail budgets. I’m going to go back to direct mail, I can measure it. The post Why Marketers Use Direct Mail first appeared on V12.

First-Mover Advantage 52

First-Mover Advantage Budget Programs Acquisitions Paid Search Agency 52

Customer Experience Matrix

FEBRUARY 19, 2018

John Wanamaker, patron saint of marketing measurement. Attribution also seemed like a specific enough feature that it could be meaningfully distinguished from marketing measurement in general, which nearly any CDP could support to some degree. Marketing mix models. the marketing mix.

Allocation 120

Allocation Paid Search Agency Analysis Comparison 120

Sword and the Script | B2B

SEPTEMBER 17, 2020

B2B marketers that outperform peers are more likely to devote 40% or more of their marketing budget to long-term goals Good things really do come to those who wait. All said, the number of those committed to long-term thinking in marketing has dwindled. That’s always the case in B2B marketing , no?

B2B Marketing 97

B2B Marketing Marketing Budget Advertising Agencies Allocation 97

Customer Experience Matrix

JULY 18, 2014

I had an interesting conversation this week with a vendor of marketing measurement systems on the question of why more marketers won’t buy his type of software. After all, surveys often show that marketers and CEOs alike rate better measurement as a high priority.

Analytics 120

Analytics Multi-Touch Attribution ROI Vendors 120

Vidyard

NOVEMBER 7, 2019

For the sixth consecutive year, video investment is up and 94% of companies say videos are valuable in their daily marketing mix. The survey consists of 218 B2B sales and marketing leaders, all manager-level and above. Unfortunately, revenue metrics are found to be the most challenging to track.

Top of Funnel 65

Top of Funnel Video Marketing Lead Ranking Lead Scoring 65

ClearVoice

JUNE 24, 2021

According to the Cisco Annual Internet Report (updated last in March 2020), video accounts for 82% of trackable web traffic. A HubSpot survey on content trends supports this general trend, reporting that 54% of consumers in the U.S., How well do content marketing strategies perform today?

Statistics 117

Statistics Content Marketing Marketing Budget Paid Search Agency 117

Full Circle Insights

SEPTEMBER 12, 2022

Explore the benefits of ABM, learn how to measure and engage key accounts, and identify top intent providers to enhance your ABM strategy. Account Based Marketing, commonly referred to as ABM, has taken the B2B marketing world by storm. After reading this guide, you’ll learn: • What is Account Based Marketing? •

Account Based Marketing 98

Account Based Marketing ABM Full Circle Insights Ideal Customer Profiles 98

sagefrog

DECEMBER 13, 2023

Leverage Trade Shows Another source of marketing that tends to be effective for facilities services businesses is trade shows. In fact, according to Sagefrog’s 2024 Marketing Mix Report , 33% of B2B marketers listed in-person tradeshows & events as a top source of marketing leads in 2023.

Work Management 62

Work Management Marketing Management Planning Marketing Plans 62

ANNUITAS

FEBRUARY 7, 2023

Does indecision have you committing a repeated string of ‘ random acts of sales and marketing ,’ or are you taking advantage of this moment to bring cohesion, orchestration and repeatability to your sales and marketing mix across your customer journey?

Lead Ranking 130

Lead Ranking Peer-to-peer Paid Search Agency Terms and Conditions 130

KoMarketing Associates

MARCH 7, 2017

SEO is a critical component in most B2B marketers’ traffic acquisition initiatives. According to the “ 2017 State of B2B Digital Marketing ” report from DemandWave, 63 percent of B2B marketers surveyed indicated that organic search (and email) topped their lists as the leading channels for revenue growth.

Advertising Benchmark 120

Advertising Benchmark SEO Lead Ranking Lead Scoring 120

NetLine

OCTOBER 30, 2023

Lack of Action Like a spaceship without its navigational computer, B2B marketers like to operate on gut feel rather than tangible buyer behaviors and measurable, first-party engagement data. The Proof As we highlighted in our 2023 Consumption Report, buyer demand for quality B2B content has increased 18.8%

Intent Data 93

Intent Data Ideal Customer Profiles Lead Ranking Lead Scoring 93

Vidyard

NOVEMBER 7, 2019

For the sixth consecutive year, video investment is up and 94% of companies say videos are valuable in their daily marketing mix. The survey consists of 218 B2B sales and marketing leaders, all manager-level and above. Unfortunately, revenue metrics are found to be the most challenging to track.

Top of Funnel 55

Top of Funnel Video Marketing Lead Ranking Lead Scoring 55

Porch Group Media

JANUARY 26, 2021

Survey respondents gave themselves an above-average rating in “assuring that customer experiences are compatible with their brand”, resulting in a mean score of 0.31 (-1= feel below competitors, 0= on par with competitors and +1= feel above competitors). Spend on social media as a percentage of the overall marketing budget continues to rise.

Demand 69

Demand Marketing Budget Mobile Marketing Marketing Budget Creation 69

B2B Marketing Directions

FEBRUARY 10, 2019

Demand Gen Report's 2018 Marketing Measurement & Attribution Benchmark Survey makes one point abundantly clear: Measuring marketing performance is both a top priority and a major challenge for most B2B marketers. In a September 2018 report , Forrester Research said that marketers spent about $1.09

Multi-Touch Attribution 40

Multi-Touch Attribution Multi-Channel Paid Search Agency Forrester 40

B2B Digital Marketer

FEBRUARY 15, 2024

Brandon, with his unique background transitioning from operating health clubs to leading a marketing firm, shares his expert perspective on the shift from B2C to B2B marketing and the critical role of data in understanding consumer behavior and driving successful marketing strategies.

Allocation 52

Allocation Planning B2B Marketing Marketing Budget Creation 52

KoMarketing Associates

AUGUST 22, 2012

To address the marketing trends, challenges, and expenditures specific to the engineering, technical, manufacturing, and industrial communities, marketers now have access to the “Trends in Industrial Marketing 2012” report from GlobalSpec. Social Media Has Emerged in a Big Way; Results Are Mixed.

Marketing Report 120

Marketing Report Trends B2B Marketing Allocation 120

Hinge Marketing

FEBRUARY 25, 2022

Each year the study examines and reports on the specific strategies and tactics implemented by the fastest growing professional services firms. By comparing your firm’s marketing and operational practices to those of the high performers, you can start modeling your company after some of the fastest-growing firms in the world.

Marketing Budget 91

Marketing Budget Studies Peer-to-peer Work Management 91

Online Marketing Institute

NOVEMBER 1, 2010

April 30, 2009 — Laura Ramos Email, Search, and Direct Mail Deliver Results Over Time I am very appreciative to Roy Young and Ann Handley at MarketingProfs for partnering with Forrester and me on the B2B marketing budget trends and effectiveness survey. This is our second joint endeavor on this topic. Posted in Uncategorized.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

KoMarketing Associates

DECEMBER 9, 2013

Thankfully, as B2B marketers, we’re able to tap into the wants and needs of B2B consumers via online surveys, research reports, etc. These reports and surveys can often spark new ideas, or provide statistical support to reinforce the existence of current strategies. View the full report.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

B2B Marketing Directions

SEPTEMBER 25, 2022

Customer case studies have been a core part of the B2B content marketing mix for years. In the latest content marketing survey by the Content Marketing Institute and Marketing Profs, 61% of the B2B respondents said they are using case studies in their content marketing program.

Case Study 52

Case Study Case Studies Studies Marketing Management 52

B2B Marketing Directions

AUGUST 18, 2019

In the February 2019 edition of The CMO Survey , senior marketing leaders were asked what marketing leadership activities they find most challenging. The top challenge identified - by a wide margin - was demonstrating the impact of marketing activities on financial outcomes to other senior company leaders.

Lead Ranking 49

Lead Ranking Lead Scoring Multi-Touch Attribution CMO 49

Marketing Insider Group

AUGUST 30, 2019

The second definition is what we’re going to talk about here—what your marketing department’s strategy should be for making the most of the time, energy and dollars you allocate to marketing. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan. Partner with a Marketing Agency.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

B2B Marketing Directions

NOVEMBER 4, 2018

Demand Gen Report's 2018 Marketing Measurement and Attribution Benchmark Survey makes one point abundantly clear: Measuring marketing performance is both a top priority and an ongoing challenge for most B2B marketers. And the costs can be much higher. What to Do?

Multi-Touch Attribution 40

Multi-Touch Attribution ROI Multi-Channel Marketing Mix 40

KoMarketing Associates

JANUARY 17, 2017

Data from 2016 shows that more than two-thirds of organizations say their sales and marketing teams are somewhat or fully aligned. Demand Gen Report survey results show the biggest challenges to marketing and sales alignment include: Communication (49 percent). Broken and/or flawed processes (42 percent). Lead Generation.

Sales Qualified Leads 120

Sales Qualified Leads Content Marketing Lead Ranking Content 120

Hinge Marketing

FEBRUARY 23, 2022

It is for the purpose of identifying and reporting such wholesale changes that the Hinge Research Institute conducts this High Growth Study annually. Each year the study examines and reports on the specific strategies and tactics implemented by the fastest growing professional services firms. Want to read the full report?

Work Management 66

Work Management Marketing Management Consulting Peer-to-peer 66

The Point

JANUARY 20, 2011

Our agency recently developed a report summarizing the results of a B2B marketing survey commissioned by Google and conducted by research company Ipsos OTX. In the survey, more than 600 B2B marketing executives answered questions about their budgets, marketing mix, and key challenges for 2011.

Planning 100

Planning Allocation B2B Marketing Google 100

Liveintent

AUGUST 9, 2022

In fact, the need to drive brand awareness has never been greater , as Nielsen reports. How to build brand awareness Measuring brand awareness Examples of brand awareness campaigns. That’s why it’s important to diversify your marketing mix and leverage omnichannel strategies. Measuring brand awareness.

Paid Content 62

Paid Content Branding Brand Identity Cost per Acquisition 62

PathFactory

SEPTEMBER 15, 2021

Forrester reports that over 80% of purchases now involve complex buying groups, and 63% include at least four people — compared to 47% in 2017. Marketers have already responded by doubling down on content production — the Content Marketing Institute reports that, on average, 26% of B2B marketing budgets are allocated to content.

Process 52

Process Multi-Touch Attribution Top of Funnel Marketing AI 52

KoMarketing Associates

SEPTEMBER 18, 2012

to the overall marketing mix through performance benchmarks in advertising and brand development initiatives. BtoB Magazine ‘s latest report on B2B social media marketing provides further support and insight into the strategies, applications, and challenges marketers face. The Role of Social Media.

BtoB 120

BtoB Social Media Paid Search Agency Media 120

Porch Group Media

OCTOBER 9, 2019

According to a recent survey by Adobe, respondents named the following as the biggest challenges: 4% – Developing the necessary capabilities inside the organization to design, deliver and monitor the customer experience. In addition to customer experience, the CMO Survey study also examined other areas such as social media.

Loyalty 45

Loyalty Marketing Budget Mobile Marketing Marketing Budget Creation 45

Hinge Marketing

JUNE 26, 2015

With so much data available through marketing automation software , the results of marketing efforts are becoming increasingly more insightful and easy to measure. The same survey showed that firms using data-driven marketing were nearly three times as likely to experience increased revenues (55% vs. 20%).

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Marketing & Strategy Automation 48

Customer Experience Matrix

MARCH 14, 2007

So when Marketing Management Analytics sent one headed “ Most Financial Executives Critical of Marketing Effectiveness Measures: Only 7% Say They are Satisfied with their Company's Ability to Measure Marketing ROI ”, I asked to see the details. I do find it odd that they are almost as popular.

Effectiveness 120

Effectiveness Paid Search Agency Work Management Press 120

Marketing Insider Group

SEPTEMBER 2, 2010

Now I’m not sure most B2B marketers truly consider lead generation as their primary focus but I do agree that we B2B Marketers spend considerable amounts of time and money on tracking and measuring lead generation metrics. the highest level reported on the question. Related Posts: Why am I in Marketing?

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Marketing Insider Group

SEPTEMBER 2, 2010

Now I’m not sure most B2B marketers truly consider lead generation as their primary focus but I do agree that we B2B Marketers spend considerable amounts of time and money on tracking and measuring lead generation metrics. the highest level reported on the question. Related Posts: Why am I in Marketing?

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100