Remove long-tail report
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Improve Your SEO Research With SEO Tools

Brightedge

SEO research is a multifaceted, long-term process. An effective strategy has numerous components, from initial keyword research and competitor analysis, to ongoing tracking and maintenance of rankings. Without them, it’s impossible to perform even the most basic SEO research tasks. Keyword research is vital.

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What Makes a B2B SEO Content Strategy Unique?

Top Rank Marketing

Crafting a B2B SEO content strategy that fully accounts for the unique intricacies of this buyer journey holds the key to long-term digital growth. Gaining visibility and familiarity with those who aren’t ready to make a purchase, but will be in the future, holds the key to sustainable long-term growth.

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Major trends in martech for 2024: the real changes underway in a 99% platitude-free report

chiefmartech

Which is my — ha — awkward segue to announce that Frans Riemersma and I have just published Martech for 2024 , an 89-page report on the state of marketing technology as we head into 2024. We dive into a thorough examination of what’s happening in the long tail of martech apps. They had no say over the body of our report.

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Five Advanced Strategies for Improving Your B2B Website SEO

Webbiquity

B2B buyers have relied heavily on search for years, but recent research shows that Gen Z and Millennial buyers are 2X more likely than older generations to discover a product by searching online. Summaries of industry research reports are most valuable when the results are fresh. Image credit: Andrea Piacquadio on Pexels.

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8 Keyword Research Tools for Search Engine Marketing in China

KoMarketing Associates

When I am thinking of a keyword research project, I like to think of it like fishing. It’s the same with keyword research – you have to cast a wide net to find the right “fish.” Similarly, many keyword research tools that western marketers use do not function at all for search engines in China.

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Could Generative AI Revolutionize Your Industrial SEO Strategy?

Tiecas

According to a Semrush research study of more than 600,000 searches, as many as 57% of users on mobile and 53% on desktop don’t click an organic or paid result. It can help industrial marketers adapt with tools for hyper-targeted keyword research and streamlined content creation. Have you heard the term zero-click searches ?

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SEO Content Strategy: From Basic to Advanced

Top Rank Marketing

We share an example of how this approach can fall short in our SEO content guide, Marketing with Intent : “For a very long time, raw keyword volume ruled SEO. Advanced: Topical clusters and intent-driven long-tails An advanced strategic approach for targeting keywords involves more nuance.

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