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How to Lock Your Digital Door: Data Privacy Best Practices in 2024

Salesforce Marketing Cloud

Data takes center stage in building trust. However, stories about data loss can steal the spotlight – and be reputation killers. Safeguarding against such risks requires a proactive approach: with strong data privacy, governance, and precaution. The outcome? Sensitive customer data stays private, and customers stay satisfied.

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Best Lead Enrichment Tools for 2024

DealSignal

This is where lead enrichment tools come in. What is a Lead Enrichment Tool? What is a Lead Enrichment Tool? Lead enrichment tools are a valuable asset for companies looking to boost their sales and marketing efforts. Lead generation is an essential step in any B2B sales process.

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Marketers need a unified platform, not more standalone tools

Martech

Marketers don’t need more standalone tools, they need a platform. ” Doesn’t it also mean that it forces an Oracle customer to become, in effect, an “Oracle shop,” locking them into the Oracle suite rather than allowing “composability”? The message was nonetheless clear.

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3 considerations before leaving your martech vendor

Martech

Survey the organizations and partners you collaborate with to determine how the tool works for them. Carefully weigh the pros and cons of your tool against a list of competitive ones. Dig deeper: A 5-step guide to retiring martech tools without disrupting operations 2. Team members might talk the talk but not walk the walk.

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5 Must-Have Media Buying Tools for 2023

Bionic

Instead of locking in a year-long deal in the up-front, advertisers are building in escape clauses and shorter deals. New Media Tools Needed Flexibility in advertising requires agility in media planning and media buying. Using legacy media buying tools in this environment is “like playing Fortnite on dial-up.” Money is moved.

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A 5-step guide to retiring martech tools without disrupting operations

Martech

During an audit, you will likely identify a handful of tools that can be retired for various reasons. Perhaps your company has undergone a merger or acquisition, and you have duplicate tools that perform the same function. Maybe other tools in your stack might have added functionality, making a tool redundant.

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R2C Group Locks in LendingTree as College Bowl Game Title Sponsor

Rain: The Growth Agency

R2C Group holds these high-reach deals to the same level of accountability that it does with any other component of a clients’ marketing mix, and the agency utilizes proprietary in-house tools to measure their business impact. College Bowls are traditionally a high value, premium branding opportunity. CNN Heroes sponsorship by Humana.

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