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Some UK and US government sites are ‘sharing data with ad brokers’

readwrite

send visitor information to multiple online advertising brokers, according to a report. This includes an ad-tech business in China previously embroiled in privacy disputes. The site sports.celina-tx.gov, however, lists dozens of partners in its ads.txt file. At least 18 government websites in the U.K. and the U.S.

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We’ve Got the California Consumer Privacy Act (CCPA) Covered

FMG Suite

The nation’s first comprehensive privacy law, the California Consumer Privacy Act (CCPA), goes into effect next month. If you haven’t been paying attention, here’s a quick explainer: Signed into law in June 2018, the CCPA is a bill that intends to enhance privacy rights and increase consumer protections for California residents.

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Meet ZoomInfo’s Chief Compliance Officer: Q&A with Simon McDougall

Zoominfo

Tech policy expert Simon McDougall has joined ZoomInfo as our new chief compliance officer, overseeing our privacy and compliance functions. In this role, Simon will advance one of our core missions: providing transparency about how we collect and use professional contact data, while upholding individuals’ rights to privacy.

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Third Party Data Is Not Dead Yet

Customer Experience Matrix

The culprit was to be the EU’s General Data Protection Regulation, which would cut off the flow of personal data to third party brokers and, even more devastatingly, prevent marketers from buying third party data for fear it wasn’t legitimately sourced. These go beyond lists of target customers or comparing anonymized online and offline data.

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QuanticMind Balances Privacy and Profitability Amid Growing ‘Data Industrial Complex’ Challenge

QuanticMind

Consumer data privacy seems to be at the top of everyone’s mind these days. So how can businesses leverage consumer data to their advantage while simultaneously adhering to compliance regulations and respecting the privacy of their users? For artificial intelligence to be truly smart it must respect human values — including privacy.

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B2B Marketing Database: How to Create the Best One

PureB2B

Sometimes, your team might also use terms like “B2B database” and “B2B contact list”. While a B2B database should include full business contact data, it should also be more than just a list of jumbled leads and email addresses. Employee turnover causes contact lists to become out of date.

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Why we care about performance marketing

Martech

Tech platforms help broker these relationships by setting and measuring specific goals and compensation that help deliver results from the third-party publisher, creator or influencer back to the brand. A (short) list of why ad fraud happens: Bots simulate real user traffic on websites or apps to generate ad impressions.