KoMarketing Associates

MARCH 26, 2013

B2B marketers realize organic search engine referrals are a critical component of the B2B website traffic mix. According to respondents of Optify’s B2B Marketing Benchmark Report , organic search is the #1 driver of traffic, accountable for 41% of all visits to B2B websites.

Buyer Personas 120

Buyer Personas B2B Link Building Keywords 120

Marketing Insider Group

AUGUST 15, 2023

Google, the world’s leading search engine, currently has over 85% of the search engine market. Fresh content improves search rankings, increases engagement, establishes trust, optimizes keywords, and earns backlinks. times the traffic compared to companies publishing only once per week.

SEO 246

SEO Marketing Agencies 2 Lead Ranking Lead Scoring 246

KoMarketing Associates

JUNE 18, 2013

.” Each speaker offered some good tactics around community building, social targeting, content creation, and even some local strategies. My presentation primarily focused on using social for link building, utilizing tools like Citation Labs and Rapportive , along with social networks including Twitter and Google+.

Link Building 120

Link Building SERP Ideal Customer Profiles Conference 120

Webbiquity

JUNE 23, 2015

The top challenges in organic SEO are link building (easy-to-get links no longer have much value) and keyword research (the low-hanging fruit is long gone). Marketers spend a lot of money online; overall, U.S. And in PPC search ads, 86% of all ad impressions accrue to the top four spots. eMarketer ). MediaPost ).

Paid Content 100

Paid Content Stats Paid Search Agency Search Marketing 100

KoMarketing Associates

APRIL 1, 2014

One of the biggest challenges currently facing search marketers is in understanding what is acceptable to the search engines (well, mainly Google) and what is punishable, specifically around link building. So what does this mean for marketers? . Link building is something that can and should be done.

CMS Development 120

CMS Development Search Engine Marketing Conference Link Building 120

KoMarketing Associates

NOVEMBER 16, 2017

The report discovered that for the majority of marketers (57 percent), on-page content is the most effective strategy when it comes to meeting SEO objectives. According to respondents, increasing website traffic (33 percent) is the most important goal when it comes to an SEO strategy.

Marketing Report 180

Marketing Report Tactics SEO Advertising Agencies 180

Single Grain

MARCH 30, 2023

Enterprise search engine marketing is challenging because it involves optimizing large websites with thousands of pages which might have complex technical issues. Get My Free Marketing Plan What Is Search Engine Marketing (SEM)? Dive Deeper: What Is Enterprise SEO? Definition, Examples & Tools!)

Search Engine Marketing 52

Search Engine Marketing Enterprise Management Paid Content Search Marketing 52

KoMarketing Associates

MAY 16, 2017

If you haven’t, here’s a snapshot (courtesy of the Content Marketing Institute ): While these figures are encouraging, they likely aren’t enough alone for you to adopt a full-fledged B2B content marketing strategy. Here’s a closer look at eight core benefits of B2B content marketing to help make the decision simple.

B2B Marketing 150

B2B Marketing Content Marketing B2B B2B Thought Leadership 150

KoMarketing Associates

MARCH 19, 2018

The main metrics marketers have been using to measure their SEO success are number of quality backlinks (21 percent), web traffic (19 percent) and leads/conversions (19 percent). SEO Challenges and Marketers. However, link building (52 percent) was the most difficult SEO tactic for marketers to execute.

Small Business Marketing 153

Small Business Marketing Customer Surveys SEO Business 153

KoMarketing Associates

JULY 20, 2017

At one point in time, people took advantage of this and stuffed a bunch of irrelevant keywords in the META tag to gain visibility in search results. Some even used hidden text on a page to create association around additional terms that would drive traffic. This tells search engines that what the user found was not helpful.

SEO 120

SEO CTR Domain Keywords 120

KoMarketing Associates

DECEMBER 30, 2013

The most exciting part about our 10 most popular posts and columns of 2013 (based on traffic metrics for blog content) is that they came from seven different KoMarketing team members. that made our content marketing strategy a success this past year. How Link Building Management Will Change in 2013 & Beyond.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

Optinmonster

AUGUST 25, 2022

Are you trying to increase your traffic and search rankings, but aren’t sure what to do? Search engine optimization can be tricky these days, especially if you don’t know what’s working and what isn’t. You need to do SEO audits regularly in order to grow your organic search traffic. Google Search Console.

Traffic 95

Traffic SEO Long Tail Marketing Lead Ranking 95

KoMarketing Associates

AUGUST 26, 2014

Organic search engine traffic. The most fundamental of all search engine optimization performance metrics. Percentage of traffic from organic search. This percentage varies based on the different online marketing strategies an organization utilizes in its B2B marketing mix.

Marketing Analytics Tools 120

Marketing Analytics Tools SEO Lead Scoring Lead Ranking 120

KoMarketing Associates

APRIL 24, 2014

As link building becomes more complex and more heavily scrutinized by Google, in-person events become that much more critical in establishing the partnerships that make industry-centric link acquisition a possibility. Mobile Marketing. 7 LinkedIn Marketing Tactics Designed To Boost B2B SEO Performance.

Paid Content 120

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120

seo.co

MAY 4, 2025

Although Bing is trailing Google by a ways, it still has a decent chunk of the market; plus, Bing powers Yahoo!s According to an August 2020 report of search engine market share in the United States, Bing is up to 7.2 Bing is getting smarter: It beat Google to a valuable feature called disavowing links by a few months.

SEO 59

SEO Optimization Keywords Guidelines 59

KoMarketing Associates

MARCH 30, 2012

Mobile consumers want shortcuts: social media connectivity and QR codes essentially become mobile link building. How the competitive landscape per client is adopting mobile applications and site information, and its impact (if able to realize) in search results and link acquisition. Track and Evaluate Over Time.

Mobile Marketing 120

Mobile Marketing B2B Marketing iProspect Mobile Advertising 120

KoMarketing Associates

AUGUST 31, 2017

When it comes to search engine optimization, enterprise marketers are still investing an ample amount of their budget in tactics ranging from link building to content development. According to the data, the majority of enterprise marketers (45 percent) are investing more than $20,000 on SEO each month.

Press 136

Press Marketing Report SEO Advertising Agencies 136

KoMarketing Associates

MARCH 7, 2017

SEO is a critical component in most B2B marketers’ traffic acquisition initiatives. According to the “ 2017 State of B2B Digital Marketing ” report from DemandWave, 63 percent of B2B marketers surveyed indicated that organic search (and email) topped their lists as the leading channels for revenue growth.

Advertising Benchmark 120

Advertising Benchmark SEO Lead Ranking Lead Scoring 120

KoMarketing Associates

APRIL 28, 2014

Performing competitive link analysis is one of the most effective ways for B2B marketers to develop tactics designed to improve the search ranking of their organization’s website. What do you look for when analyzing link profiles? Search Engine Marketing Blog Search Engine Optimization'

Analysis 120

Analysis Ideal Customer Profiles High Quality Lead SEO 120

Top Rank Marketing

JULY 22, 2024

Search engine optimization (SEO) and search engine marketing (SEM) are different forms of digital marketing that require distinct skill sets and approaches, but one is not complete without the other. The two approaches to search marketing naturally complement and enhance each other in several ways.

SEM 96

SEM SEO Lead Ranking Paid Search Agency 96

KoMarketing Associates

DECEMBER 27, 2012

We welcomed new team members, delved deeper in search engine marketing, and became more adept in broader B2B marketing concepts. Link Building Means Earning Hard Links Not Easy Links - Danny Sullivan, Search Engine Land. You can never stop learning and sharing.

Internet Marketing 120

Internet Marketing Adwords Marketing Analytics Tools Search Engine Marketing 120

KoMarketing Associates

NOVEMBER 14, 2012

Penguin threw many on their backside, inbound marketing took center stage for more businesses, content marketing has taken a front row seat, and is there anything we can safely do about link building? Ongoing changes in the SEO world will open new avenues for ROI-driven traffic if you know where to look.

Webinar Metrics 120

Webinar Metrics SEO Trends PPC 120

KoMarketing Associates

JUNE 13, 2013

Digital Marketing – 349,268 members. Members of this group engage in daily discussions about relevant digital marketing topics such as content marketing, social media marketing, site traffic, lead generation, email marketing, and more. Official Direct Marketing Association – 22,190 members.

Linkedin 120

Linkedin B2B Marketing Marketing Analytics Tools SEM 120

KoMarketing Associates

JANUARY 24, 2017

By successfully implementing these best practices, B2B organizations can improve lead quality, build valuable relationships to support link building efforts, gain brand exposure through online communication, and better understand their target audience. Create High-Quality Landing Pages. Derek Edmond. Be Flexible.

Organization 120

Organization SEO Practices B2B 120

KoMarketing Associates

JANUARY 13, 2015

After mining through our clients’ Google Analytics data, I’ve put together a list (in no particular order) of ten blog post “themes” that have driven an abundance of traffic to their B2B websites. Creative ties and comparisons to large events combined with timely publishing and promotion can generate a significant traffic surge.

B2B 120

B2B Marketing Management Ideal Customer Profiles Statistics 120

Webbiquity

JUNE 4, 2013

Considering that the average b2b website gets about 40% of traffic from organic search , with some sites getting as much as two-thirds of all visits via search engines, effective search engine optimization (SEO) remains a vital strategy. ” Google Webmaster Tools: An Overview by Search Engine Watch.

Paid Content 100

Paid Content Tactics SEO Tips 100

ClickZ

JULY 16, 2021

30-second summary: Keyword difficulty (KD) scores help digital marketers understand potential search engine performance. KD scores are useful in building SEO strategies, filtering out ineffective keywords. Low competition keywords give an advantage in attracting traffic.

Lead Ranking 141

Lead Ranking Lead Scoring Keywords SERP 141

KoMarketing Associates

DECEMBER 19, 2013

Well thought out and orchestrated post on how search marketers need to think about more than just rank but in providing greater value and impact when they do gain visibility (and clicks). 168 Case Studies on Generating Traffic from 124 Experts. Casie Gillette (Director of Online Marketing). Cheers to 2013!

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

seo.co

FEBRUARY 8, 2023

Using lots of internal links to a target page and the right content , using the anchor text of your target keyword, shows its importance to you and helps to drive search engine traffic. Internal links are free while the right inbound links can be extremely expensive and time-consuming.

Lead Ranking 98

Lead Ranking Lead Scoring Paid Content Ad Building 98

sagefrog

NOVEMBER 7, 2023

Do you know where your website traffic is coming from? If your website is like most B2B companies’ websites, part of your traffic comes from PPC, while the rest can be attributed to organic search. In fact, today, more than 75 percent of B2B website traffic comes from organic and paid search.

Traffic 52

Traffic Organization SEO Lead Ranking 52

Content Marketing Institute

NOVEMBER 16, 2018

I also offer a few steps you can take to preserve your brand’s search influence and authority – even in the face of Google’s ongoing assaults on outbound link building. Keep reading for a more detailed analysis of some of the key issues Courtney discusses. New ranking factors rock the boat. We don’t have those things.

SEO 106

SEO SERP Mobile Advertising SEM 106

Single Grain

FEBRUARY 19, 2020

Search engine optimization has gone through many transformations over the years, from the simple optimization of landing pages on a desktop computer to the more complex process of creating engaging content that meets its target users on various platforms and devices. Mobile accounts for 52.6%

Marketing AI 142

Marketing AI SEO Long Tail Marketing Paid Search Agency 142

seo.co

OCTOBER 6, 2021

In order for a website to be successfully leveraged as a tool for generating traffic and driving conversions, it needs exposure. And the most valuable and cost-effective SEO exposure comes in the form of growing organic search engine traffic. But, alas, it’s a bit more complicated. You Just Launched.

Google 98

Google Marketing Websites De-duplication Paid Search Agency 98

KoMarketing Associates

OCTOBER 22, 2012

Krista Neher of BootCamp Digital noted that Pinterest traffic converts at 10% higher than other social traffic. Matt Siltala also mentioned Pinterest traffic for BuildDirect as having an average time on-page of ~10 minutes. There was a lot of talk about the intent Pinterest users have versus other social networks.

Trends 120

Trends Tools Tips Social Networks 120

Single Grain

MAY 11, 2023

As an e-commerce store owner, you are tasked with deciding where to devote your marketing dollars. What if you already invest in an SEO strategy, but aren’t generating the traffic and sales you need for your e-commerce site? 44% of shopping experiences start with search results.

Paid Content 107

Paid Content SEO Paid Search Agency Advertising Agencies 107

Single Grain

JULY 3, 2023

Search engine marketing is one of the most powerful ways to expand the presence of your business digitally. In this article, I will share the top eight tactics you should use in your search engine marketing campaigns to help your business dominate the digital landscape. Let’s begin!

SEM 52

SEM Paid Content Lead Ranking Lead Scoring 52

WebMarketCentral

JANUARY 1, 2019

A well-crafted search marketing program can provide not only broad brand exposure at a very reasonable cost (with CPMs of $10 or less), but also high-ROI lead generation. The blog posts cited here, some of the best of 2008 on the topic of link building, provide guidance on how and where to obtain valuable external links.

Paid Content 26

Paid Content Paid Search Agency Budget Programs Work Management 26