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B2B Link Building: Identifying Low-Hanging Fruit

KoMarketing Associates

Link apples just waiting to be picked! Link building campaigns are the #1 cause for search marketer balding in the U.S . In the last five years, link building has evolved from mass directory submissions and paid links, to sophisticated long-term outreach plans. Don’t be a call-center.

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8 B2B SEO Tools to Improve Rankings & Dominate Search Results

KoMarketing Associates

Here we’ve outlined some of our favorite B2B SEO tools for everything from keyword research to link building, content development, technical auditing, performance analysis, and more. Evaluate link profiles and determine new opportunities. Moz Open Site Explorer. Screaming Frog.

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Our Favorite Online Marketing Posts of 2013

KoMarketing Associates

After all, it’s been a crazy year of updates from both search engines and social networks, and 2014 promises to bring more of the same. Before we have to start thinking about that though, let’s take a look at some of our favorite online marketing posts from 2013, as selected by members of the KoMarketing team.

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The 10 Biggest SEO Myths & Misconceptions to Watch for

KoMarketing Associates

In this post, we’ll look at some of the most common SEO myths being passed around the online marketing industry and determine whether each is true or false. At one point in time, people took advantage of this and stuffed a bunch of irrelevant keywords in the META tag to gain visibility in search results. This is false.

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20+ Benchmarks for Measuring B2B SEO Performance

KoMarketing Associates

SEO is a critical component in most B2B marketerstraffic acquisition initiatives. According to the “ 2017 State of B2B Digital Marketing ” report from DemandWave, 63 percent of B2B marketers surveyed indicated that organic search (and email) topped their lists as the leading channels for revenue growth.

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20+ Metrics for Measuring B2B SEO Performance

KoMarketing Associates

Organic search engine traffic. The most fundamental of all search engine optimization performance metrics. Percentage of traffic from organic search. This percentage varies based on the different online marketing strategies an organization utilizes in its B2B marketing mix.

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2013 in Review: Top Content Marketing Assets & Initiatives for the New Year

KoMarketing Associates

All of our clients and prospects know the importance content plays in our B2B online marketing initiatives. This goes for our company’s marketing tactics as well. Here is a look at some of our top performing columns, blog posts, and content marketing assets of the past year. 7 Real Life Ways to Build Links.