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« Website Landing Pages impact Lead Generation results | Main | Lead generation modality map for complex sales » Landing Page Handbook: How to Raise Conversions by 40% MarketingSherpa released their Landing Page Handbook: How to Raise Conversions. The handbook provides lab-tested data, samples from real-life campaigns and step-by-step guidelines on how to improve landing pages and convert more visitors into leads. MORE
If your landing page isn’t appealing, then chances are you are not getting the lead conversions that you could be. The issue of your landing page may fade into the background when other business matters seem more pressing or important, but make no mistake – your landing page could be the difference between a campaign that sinks, and one that soars. Landing pages have a specific goal, and should be designed to meet that goal as effectively as possible. MORE
Every business that engages in digital advertising wants to create engaging PPC landing pages that will connect deeply with their customers and drive conversion rate optimization (CRO). Of course, great landing pages are dependent on a myriad of different factors, including design choices, how and when you convey product value, relevance, and many more. Use the Pages to Curate Every Step of the Customer Journey. MORE
Marketers have started to realize that most web pages have a major fault: They’re not designed to win customers. That’s why many marketers count on a relatively new tool (compared to billboards) to generate leads and make sales—the landing page. Landing Page Technology: Top Marketers’ Favorite New Tool. The tool allows businesses to do two things: Create targeted landing pages aimed specifically at turning traffic into leads and customers. MORE
What Kind of “Door” Does Your Landing Page Represent? Website landing pages can represent an open invitation or a barrier to stop that entry – there are many elements that contribute to making or breaking a truly effective landing page, including look, feel, design, impression, clear messaging, unambiguous calls-to-action, consistent branding, trust, responsive design for mobile use and beyond. Create different landing pages for each persona. MORE
Or “You can’t put lipstick on a landing page with 27 links”? That last one may be exclusive to landing page software employees, but the sentiment is the same. Unless the foundation of your landing page is strong, any optimization beyond that will be a waste of your time—and ad spend. Because even the slickest, fanciest landing page will leak precious conversions if it lacks certain crucial elements. Landing Page Optimization MORE
Converting visitors into leads is the first step in creating a relationship between your company and a potential customer — and everything you need to know about what landing pages are and how they work is right here. What is a Landing Page. A landing page is a page on your site that is designed to convert visitors into leads. A person sees a call-to-action and ends up on a landing page with a form. Building a Great Landing Page. MORE
I just Googled your solution, clicked your ad, and I’m on your landing page. But while you’ve been following cosmetic “best practices” to tune up your landing page, you’ve been ignoring the most critical factor in conversion rate optimization: me. It simply means that the search keyword, ad, and landing page should all be about the same thing. Maybe a green banner ad drives to a purple landing page. Here’s a landing page about dog training. MORE
When you’re investing in pay-per-click (PPC) campaigns for your law firm , keep in mind that your landing pages have a critical role in improving your ROI and converting more visitors to qualified leads. Lawyers who link their paid ads to the home page or practice area pages on their websites are missing one of their most important opportunities to deliver a focused message that can get results. Match the Message of Your PPC Landing Page to the Ad. MORE
The next step is to build a compelling landing page and “Thank You” page! Build a Compelling Landing Page. Your marketing automation system should have some great tools in place to help you build a landing page and web form that’s styled and customized to fit the look and feel of your brand. If the presenters are well known, consider putting a picture of the presenter on the page to personalize the event. MORE
by Carol Fox An optimized B2B landing page is one of the most critical elements of any Internet marketing campaign. Effective landing pages excel at attracting prospects, keeping their attention and converting them with a call to action. With 93% of B2B buyers using search to begin their buying process, it’s key to optimize the landing page for search as well as for relevancy, consumption and conversion. MORE
Probably the most useful figure when considering your Adwords ROI. In recent years Google has worked to add fresh new tools for tracking conversion metrics into Adwords. Whether you’re tracking conversions on a standard website, within mobile apps, via phone call, or across multiple devices, Adwords has much more to offer today than it did even one year ago. MORE
If you could do one thing to dramatically improve your marketing ROI today, would it be to use landing pages on your website ? If you're trying to generate leads for your business, and you don't have at least a few landing pages on your website, you're missing out on a key opportunity to turn website visitors into something more. What is a landing page? Landing pages have one chief purpose: to generate leads for your business. MORE
Do “fully customized” landing pages secretly mean slower launches, a bulkier building process, or not-totally-customizable-but-hey-close-enough? Not so—at least when it comes to landing pages. Not only is it a pillar of their service, it’s also instilled in their marketing with oodles of customized landing pages. But do oodles of customized landing pages equal oodles of time? Custom landing pages for specific industries and campaigns. MORE
The landing page is a key piece in the puzzle for both SEO and sales funnels. For SEO, it’s common your page is ranked depending on how long people stay on the landing page. For sales funnels, the landing page is the first part of the funnel that the company controls the analytics. However, on the landing page, everything is contingent to the details based on the companies products and solutions. MORE
The key is knowing what''s worth improving first, and which improvements will garner more ROI. So if your landing pages are performing well, it might be better to focus your efforts elsewhere. But how can you know for sure if your landing page are in good shape? Here are six signs that your landing page needs to be redesigned or optimized to get you as many high-quality leads as possible. 1) Your landing page conversion rate is low. MORE
B2B products and services can be difficult to fully capture on a landing page—we know from experience. You’re often dealing with a longer sales cycle, multiple different decision-makers, and a complex offering that’s tricky to explain without info-dumping all over the page. (Ew.). But great B2B landing pages do exist. 20 B2B Landing Page Examples in 2020. Landing page example from ActiveCampaign. Landing page example from Shopify. MORE
The challenge is doing this while also producing considerable ROI upgrades for your clients. By offering landing page and conversion optimization services, you can create wicked new growth opportunities for both you and your clients. According to Jonathan Nacchache of Montreal’s Webistry , offering landing page services let them accelerate client success: It was a very natural decision that was born out of necessity. Why Landing Page Services Are Your Next Win. MORE
A marketer’s job isn’t done once a visitor converts on a landing page. Even the landing page itself has more work to do before we can start giving ourselves a high-five for scoring a conversion. There’s no such thing as a one-size-fits-all landing page. MORE
Picture just a blank white web page with a form to fill out, and basic text that reads “Fill out form for [insert offer here].”. Technically speaking, that could count as a landing page. What Is A Landing Page? Why Is Landing Page Design Important? MORE
You also have to make sure that those visitors actually do something when they land on your site – this is where landing page optimization comes in. Optimizing your landing pages means making the most of the traffic you already have. What is a Landing Page? MORE
Fortunately this means, inversely, that correcting even one of these factors can result in drastic improvements to your ROI. The perfect landing page means nothing if your initial copy doesn’t generate valuable visitors. Target Demographic: Word selection and the tone of your ad should take into account the visitors you’re targeting and the nature of your landing page. Landing Pages. MORE
And after all that work, the landing page that your email directs folks to has a high bounce rate—or worse, a low conversion rate. Bottom line: Failing to match the messaging in your email with the copy and visuals on your landing page will hurt your conversion rate. Maybe you already know it’s a problem, but you feel like you don’t have the resources to pair all of your offers with campaign-specific pages. Your landing page is trying to do too much. MORE
If you have not implemented an A/B Testing program for your landing pages you may be missing out on a valuable opportunity to for conversion rate optimization. Although the name implies there are only two versions, A/B Testing compares the success rate for multiple variations of a single landing page. After the pages have been developed, the A/B Test is run by equally splitting randomly assigned website traffic between the different versions of the web page. MORE
You’ve got the right keywords, your Ad Groups are on point, and your landing pages nail the essentials. You need to rethink how those PPC landing pages are organized , who they’re targeting , and what customers need from them at different points in time. PPC landing pages arguably have the biggest impact on campaign ROI—just not for the reasons you think. Dozens and dozens of landing pages. You’re probably rocking one landing page. MORE
» Podcast: Landing Pages for Lead Generation "Web visitors spend just 8-seconds scanning your website landing page before they decide to leave," says Anne Holland, Publisher of MarketingSherpa. Anne and her team recently published the Landing Page Handbook which gives step-by-step instructions (based on proven data) on how get up to 40% more sales leads. Show Agenda Why are landing pages such a hot topic? MORE
If you’re wondering how to start leveraging the full force of the internet in your favor, you need to know two words: Landing Pages. What are landing pages? Landing pages are hosted web pages where new visitors and existing members of your audience can learn what your brand offers. With landing pages, visitors have the chance to subscribe to your content and/or product in exchange for an email address. How to use landing pages. MORE
In the fast-moving, modern-day world of SEM, digital marketers would be forgiven for dedicating their time to enhancing PPC elements rather than optimizing post-click landing pages. Whatever it is that your business offers, though, it is your PPC landing pages that will do the heavy lifting in terms of converting your traffic into leads and paying customers. Are Your PPC Landing Pages Visually Striking? Customer Engagement CTA PPC Landing Pages MORE
If you’ve been around the digital marketing arena for more than one day, you’ve heard people talking about landing pages as if they’re one of the most important parts of your website. Even good marketing people don’t always understand how to design landing pages that convert prospects into customers. But there is a process that includes several different elements that can take your landing pages to the next level. What Is a Landing Page? MORE
Email is regularly credited with offering the best ROI of all marketing channels. Recent figures put its average ROI at 122% (four times higher than other channels, including social media, paid search, and direct mail). Email Marketing MORE
This is an objective review of Unbounce – from a global growth agency that uses the landing page builder across 200 businesses. Unbounce – A Landing Page Builder & Conversion Platform. Who doesn’t love a good landing page? However, landing page conversion rates vary depending on several factors, including what you’re asking your visitors to do. That’s why we fell in love with Unbounce and their landing page builder. MORE
Why you need to promote your landing page. How to get free traffic to your landing page. Promote your landing page with ConvertKit. The same is true for your landing page. “I’m A tale of two pages: Why you need to promote your landing page. MORE
If the page doesn’t load quickly and show them exactly what they want to see, they’ll bounce. Put simply, you work hard for engagement—don’t squander those clicks by sending them to a generic web page. What is a Twitter Landing Page? Click to see the full page. MORE
You can learn a lot from a company’s landing pages. First of all: Do they have any landing pages at all? Even a few years ago, only 67 percent of medium-sized companies used any landing pages (!). And only 48 percent built a new landing page for each marketing campaign. Even now, you only have to click a few online ads to find a company that’s still sending traffic to a generic page. Lesson learned: Traffic matters for landing pages. MORE
Optimizing the landing pages isn’t an overnight task. Employing the SEO best practices for Landing Page optimization (LPO) optimizes the landing pages for search engines – assimilating features that make the pages particularly appealing to the algorithms. Abiding by the landing page SEO checklist ensures that the marketers make their landing pages valuable for searchers. What is an SEO Landing Page? MORE
When it comes to getting eyes on your website’s landing pages, few marketing channels offer results as fast and at such a reasonable initial investment. Instead, we’re taking a broad look at how paid advertising campaigns can improve customers’ experience on your landing pages. MORE
As you queue up programs each quarter, how many landing pages are involved? Landing pages are a key part of your marketing strategy and a big part of lead qualification. Yet sometimes it feels like we only focus on the design of the landing page, rather than the experience or function of it. Of course, design plays a major role in landing pages. Essentially a full-page CTA! MORE
The landing page is a key piece in the puzzle for both SEO and sales funnels. For SEO, it’s common your page is ranked depending on how long people stay on the landing page. For sales funnels, the landing page is the first part of the funnel that the company controls the analytics. However, on the landing page, everything is contingent to the details based on the companies products and solutions. MORE
Zoominfo
FEBRUARY 26, 2021
Picture just a blank white web page with a form to fill out, and basic text that reads “Fill out form for [insert offer here].”. Technically speaking, that could count as a landing page. What Is A Landing Page? Why Is Landing Page Design Important?
Marketing Insider Group
JANUARY 14, 2021
You also have to make sure that those visitors actually do something when they land on your site – this is where landing page optimization comes in. Optimizing your landing pages means making the most of the traffic you already have. What is a Landing Page?
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Marketing Insider Group
DECEMBER 4, 2019
The landing page is a key piece in the puzzle for both SEO and sales funnels. For SEO, it’s common your page is ranked depending on how long people stay on the landing page. For sales funnels, the landing page is the first part of the funnel that the company controls the analytics. However, on the landing page, everything is contingent to the details based on the companies products and solutions.
ConvertKit
JANUARY 27, 2021
Why you need to promote your landing page. How to get free traffic to your landing page. Promote your landing page with ConvertKit. The same is true for your landing page. “I’m A tale of two pages: Why you need to promote your landing page.
Unbounce
FEBRUARY 11, 2021
A marketer’s job isn’t done once a visitor converts on a landing page. Even the landing page itself has more work to do before we can start giving ourselves a high-five for scoring a conversion. There’s no such thing as a one-size-fits-all landing page.
KoMarketing Associates
FEBRUARY 27, 2018
You can learn a lot from a company’s landing pages. First of all: Do they have any landing pages at all? Even a few years ago, only 67 percent of medium-sized companies used any landing pages (!). And only 48 percent built a new landing page for each marketing campaign. Even now, you only have to click a few online ads to find a company that’s still sending traffic to a generic page. Lesson learned: Traffic matters for landing pages.
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Unbounce
APRIL 14, 2020
B2B products and services can be difficult to fully capture on a landing page—we know from experience. You’re often dealing with a longer sales cycle, multiple different decision-makers, and a complex offering that’s tricky to explain without info-dumping all over the page. (Ew.). But great B2B landing pages do exist. 20 B2B Landing Page Examples in 2020. Landing page example from ActiveCampaign. Landing page example from Shopify.
Unbounce
FEBRUARY 17, 2021
If the page doesn’t load quickly and show them exactly what they want to see, they’ll bounce. Put simply, you work hard for engagement—don’t squander those clicks by sending them to a generic web page. What is a Twitter Landing Page? Click to see the full page.
SmartBug Media
DECEMBER 17, 2019
Converting visitors into leads is the first step in creating a relationship between your company and a potential customer — and everything you need to know about what landing pages are and how they work is right here. What is a Landing Page. A landing page is a page on your site that is designed to convert visitors into leads. A person sees a call-to-action and ends up on a landing page with a form. Building a Great Landing Page.
Single Grain
SEPTEMBER 29, 2020
When it comes to getting eyes on your website’s landing pages, few marketing channels offer results as fast and at such a reasonable initial investment. Instead, we’re taking a broad look at how paid advertising campaigns can improve customers’ experience on your landing pages.
NuSpark
MAY 11, 2014
If you have not implemented an A/B Testing program for your landing pages you may be missing out on a valuable opportunity to for conversion rate optimization. Although the name implies there are only two versions, A/B Testing compares the success rate for multiple variations of a single landing page. After the pages have been developed, the A/B Test is run by equally splitting randomly assigned website traffic between the different versions of the web page.
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Hubspot
MAY 14, 2019
If you could do one thing to dramatically improve your marketing ROI today, would it be to use landing pages on your website ? If you're trying to generate leads for your business, and you don't have at least a few landing pages on your website, you're missing out on a key opportunity to turn website visitors into something more. What is a landing page? Landing pages have one chief purpose: to generate leads for your business.
Valasys
NOVEMBER 27, 2019
Optimizing the landing pages isn’t an overnight task. Employing the SEO best practices for Landing Page optimization (LPO) optimizes the landing pages for search engines – assimilating features that make the pages particularly appealing to the algorithms. Abiding by the landing page SEO checklist ensures that the marketers make their landing pages valuable for searchers. What is an SEO Landing Page?
Unbounce
MAY 15, 2019
I just Googled your solution, clicked your ad, and I’m on your landing page. But while you’ve been following cosmetic “best practices” to tune up your landing page, you’ve been ignoring the most critical factor in conversion rate optimization: me. It simply means that the search keyword, ad, and landing page should all be about the same thing. Maybe a green banner ad drives to a purple landing page. Here’s a landing page about dog training.
Unbounce
JANUARY 28, 2020
Do “fully customized” landing pages secretly mean slower launches, a bulkier building process, or not-totally-customizable-but-hey-close-enough? Not so—at least when it comes to landing pages. Not only is it a pillar of their service, it’s also instilled in their marketing with oodles of customized landing pages. But do oodles of customized landing pages equal oodles of time? Custom landing pages for specific industries and campaigns.
PureB2B
NOVEMBER 26, 2019
The landing page is a key piece in the puzzle for both SEO and sales funnels. For SEO, it’s common your page is ranked depending on how long people stay on the landing page. For sales funnels, the landing page is the first part of the funnel that the company controls the analytics. However, on the landing page, everything is contingent to the details based on the companies products and solutions.
Marketo
JULY 20, 2017
Marketers have started to realize that most web pages have a major fault: They’re not designed to win customers. That’s why many marketers count on a relatively new tool (compared to billboards) to generate leads and make sales—the landing page. Landing Page Technology: Top Marketers’ Favorite New Tool. The tool allows businesses to do two things: Create targeted landing pages aimed specifically at turning traffic into leads and customers.
Ladder.io
JANUARY 8, 2019
This is an objective review of Unbounce – from a global growth agency that uses the landing page builder across 200 businesses. Unbounce – A Landing Page Builder & Conversion Platform. Who doesn’t love a good landing page? However, landing page conversion rates vary depending on several factors, including what you’re asking your visitors to do. That’s why we fell in love with Unbounce and their landing page builder.
QuanticMind
JANUARY 16, 2019
In the fast-moving, modern-day world of SEM, digital marketers would be forgiven for dedicating their time to enhancing PPC elements rather than optimizing post-click landing pages. Whatever it is that your business offers, though, it is your PPC landing pages that will do the heavy lifting in terms of converting your traffic into leads and paying customers. Are Your PPC Landing Pages Visually Striking? Customer Engagement CTA PPC Landing Pages
Unbounce
MARCH 14, 2019
You’ve got the right keywords, your Ad Groups are on point, and your landing pages nail the essentials. You need to rethink how those PPC landing pages are organized , who they’re targeting , and what customers need from them at different points in time. PPC landing pages arguably have the biggest impact on campaign ROI—just not for the reasons you think. Dozens and dozens of landing pages. You’re probably rocking one landing page.
Marketo
AUGUST 9, 2011
by Carol Fox An optimized B2B landing page is one of the most critical elements of any Internet marketing campaign. Effective landing pages excel at attracting prospects, keeping their attention and converting them with a call to action. With 93% of B2B buyers using search to begin their buying process, it’s key to optimize the landing page for search as well as for relevancy, consumption and conversion.
TowerData
DECEMBER 17, 2018
Email is regularly credited with offering the best ROI of all marketing channels. Recent figures put its average ROI at 122% (four times higher than other channels, including social media, paid search, and direct mail). Email Marketing
Hubspot
MAY 29, 2014
The key is knowing what''s worth improving first, and which improvements will garner more ROI. So if your landing pages are performing well, it might be better to focus your efforts elsewhere. But how can you know for sure if your landing page are in good shape? Here are six signs that your landing page needs to be redesigned or optimized to get you as many high-quality leads as possible. 1) Your landing page conversion rate is low.
ActiveDEMAND
APRIL 14, 2016
What Kind of “Door” Does Your Landing Page Represent? Website landing pages can represent an open invitation or a barrier to stop that entry – there are many elements that contribute to making or breaking a truly effective landing page, including look, feel, design, impression, clear messaging, unambiguous calls-to-action, consistent branding, trust, responsive design for mobile use and beyond. Create different landing pages for each persona.
SnapApp
OCTOBER 24, 2018
As you queue up programs each quarter, how many landing pages are involved? Landing pages are a key part of your marketing strategy and a big part of lead qualification. Yet sometimes it feels like we only focus on the design of the landing page, rather than the experience or function of it. Of course, design plays a major role in landing pages. Essentially a full-page CTA!
DAGMAR Marketing
APRIL 17, 2020
When you’re investing in pay-per-click (PPC) campaigns for your law firm , keep in mind that your landing pages have a critical role in improving your ROI and converting more visitors to qualified leads. Lawyers who link their paid ads to the home page or practice area pages on their websites are missing one of their most important opportunities to deliver a focused message that can get results. Match the Message of Your PPC Landing Page to the Ad.
LEADership
NOVEMBER 20, 2015
If your landing page isn’t appealing, then chances are you are not getting the lead conversions that you could be. The issue of your landing page may fade into the background when other business matters seem more pressing or important, but make no mistake – your landing page could be the difference between a campaign that sinks, and one that soars. Landing pages have a specific goal, and should be designed to meet that goal as effectively as possible.
NuSpark
APRIL 14, 2013
Fortunately this means, inversely, that correcting even one of these factors can result in drastic improvements to your ROI. The perfect landing page means nothing if your initial copy doesn’t generate valuable visitors. Target Demographic: Word selection and the tone of your ad should take into account the visitors you’re targeting and the nature of your landing page. Landing Pages.
NuSpark
APRIL 27, 2014
Probably the most useful figure when considering your Adwords ROI. In recent years Google has worked to add fresh new tools for tracking conversion metrics into Adwords. Whether you’re tracking conversions on a standard website, within mobile apps, via phone call, or across multiple devices, Adwords has much more to offer today than it did even one year ago.
Lead Liaison
DECEMBER 20, 2016
The next step is to build a compelling landing page and “Thank You” page! Build a Compelling Landing Page. Your marketing automation system should have some great tools in place to help you build a landing page and web form that’s styled and customized to fit the look and feel of your brand. If the presenters are well known, consider putting a picture of the presenter on the page to personalize the event.
ConvertKit
JULY 23, 2019
If you’re wondering how to start leveraging the full force of the internet in your favor, you need to know two words: Landing Pages. What are landing pages? Landing pages are hosted web pages where new visitors and existing members of your audience can learn what your brand offers. With landing pages, visitors have the chance to subscribe to your content and/or product in exchange for an email address. How to use landing pages.
Unbounce
JANUARY 14, 2020
And after all that work, the landing page that your email directs folks to has a high bounce rate—or worse, a low conversion rate. Bottom line: Failing to match the messaging in your email with the copy and visuals on your landing page will hurt your conversion rate. Maybe you already know it’s a problem, but you feel like you don’t have the resources to pair all of your offers with campaign-specific pages. Your landing page is trying to do too much.
Unbounce
OCTOBER 11, 2018
Or “You can’t put lipstick on a landing page with 27 links”? That last one may be exclusive to landing page software employees, but the sentiment is the same. Unless the foundation of your landing page is strong, any optimization beyond that will be a waste of your time—and ad spend. Because even the slickest, fanciest landing page will leak precious conversions if it lacks certain crucial elements. Landing Page Optimization
B2B Lead Generation
APRIL 3, 2005
» Podcast: Landing Pages for Lead Generation "Web visitors spend just 8-seconds scanning your website landing page before they decide to leave," says Anne Holland, Publisher of MarketingSherpa. Anne and her team recently published the Landing Page Handbook which gives step-by-step instructions (based on proven data) on how get up to 40% more sales leads. Show Agenda Why are landing pages such a hot topic?
Unbounce
MAY 8, 2019
The challenge is doing this while also producing considerable ROI upgrades for your clients. By offering landing page and conversion optimization services, you can create wicked new growth opportunities for both you and your clients. According to Jonathan Nacchache of Montreal’s Webistry , offering landing page services let them accelerate client success: It was a very natural decision that was born out of necessity. Why Landing Page Services Are Your Next Win.
QuanticMind
APRIL 19, 2018
Every business that engages in digital advertising wants to create engaging PPC landing pages that will connect deeply with their customers and drive conversion rate optimization (CRO). Of course, great landing pages are dependent on a myriad of different factors, including design choices, how and when you convey product value, relevance, and many more. Use the Pages to Curate Every Step of the Customer Journey.
B2B Lead Generation
JUNE 7, 2005
« Website Landing Pages impact Lead Generation results | Main | Lead generation modality map for complex sales » Landing Page Handbook: How to Raise Conversions by 40% MarketingSherpa released their Landing Page Handbook: How to Raise Conversions. The handbook provides lab-tested data, samples from real-life campaigns and step-by-step guidelines on how to improve landing pages and convert more visitors into leads.
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