Hubspot

JUNE 8, 2020

As a result, this also means that sales managers need to shift their KPI's and start looking at metrics normally reserved for customer success teams, like churn rates and net promoter score (NPS). Instead, you could say "Why don’t you spend a little time in our customer knowledge base?"

B2B Sales 59

B2B Sales Top of Funnel Ideal Customer Profiles B2B 59

Oktopost

JULY 12, 2022

For example, knowledge bases and FAQ sections provide answers to common questions while removing the need for a human agent. Retention and churn rates. For example, businesses often provide a knowledge base, FAQ, or help center that includes answers to common questions. Lifetime customer value.

Paid Search Agency 13

Paid Search Agency Lead Scoring Lead Ranking Customer Satisfaction 13

Single Grain

DECEMBER 1, 2020

Build a knowledge base where users can find solutions to their problems themselves. Write in-depth content and categorize it based on the type of query. Dive Deeper: 3 Steps to Increase SaaS Conversion Rates with Customer Education. 4) Minimize the Churn Rate. The lower the churn rate, the higher the ACV.

Churn Rate 59

Churn Rate Marketing Budget Planning Ideal Customer Profiles 59

Rev

JUNE 28, 2023

Reducing and preventing churn is an absolute must-do for successful, sustainable business growth. Identifying customer churn Customer churn (aka attrition or turnover) is the amount of customers that stop using a product or service over a period of time. This can include product demos and/or free trials or samples.

Customer Satisfaction 78

Customer Satisfaction Lead Ranking Lead Scoring Loyalty 78

Sprout Social

JANUARY 30, 2020

Once someone becomes a customer, SaaS companies are responsible for consistently communicating and marketing to them to prevent churn. When someone churns, they’ve basically dropped out of your funnel. According to data from Recurly , the average voluntary SaaS churn rate sits around 5% annually.

Webinar Metrics 98

Webinar Metrics Marketing Strategy Marketing & Strategy Planning 98

Oktopost

MAY 3, 2022

The answer can be found in your churn rates—the rate at which customers stop doing business with you. Try offering knowledge base and customer education content, in which you inform and educate them while providing compelling ways to cross or upsell. Referral Programs.

B2B Marketing 62

B2B Marketing Ideal Customer Profiles Planning B2B 62

LeanData

NOVEMBER 11, 2021

Customer churn is the rate at which customers leave a subscription-based business, and is calculated by relating canceled subscriptions/lost customers to total customer base over a given time period. Churn Rate = Lost Customers Over a Period / Total Customers at the End of a Period.

Marketing Analytics Tools 52

Marketing Analytics Tools Enterprise Management Lead Ranking Work Management 52

TrustRadius Marketing

NOVEMBER 2, 2022

Additionally, ActiveCampaign offers 500+ pre-built automation templates that make it easy for customers to instantly create and run connected campaigns across all channels, and free customer service, including live chat and phone support, a self-help knowledge base, and complementary data migration.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

TrustRadius Marketing

NOVEMBER 2, 2022

Additionally, ActiveCampaign offers 500+ pre-built automation templates that make it easy for customers to instantly create and run connected campaigns across all channels, and free customer service, including live chat and phone support, a self-help knowledge base, and complementary data migration.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

This is to support clear, data-driven decision-making for product managers, marketers, UX designers and developers, and help them improve each website and app by reducing churn rates, boosting conversions, identifying and fixing bugs, and improving UX. Smartlook offers the ability to record users’ behavior in Unity games.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52