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Balancing SEO and PPC to Maximize Search Results


Great SEO can get sites to the top of organic search rankings, provide valuable traffic from long-tail or high-traffic keywords and play a crucial role in driving growth to your company. With pretty minimal effort and investment, competitors can start driving traffic from the same keywords you spent months attempting to rank for. That’s why the best digital marketers supplement SEO tactics with targeted PPC to yield top results. SEO and PPC Work Best Together — Here’s Why.

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How to Solve PPC Keyword Cannibalization


Optimizing your ROI is a challenging, seemingly endless, process in the highly competitive world of search engine marketing (SEM). That of course includes implementing best practices around keywords, as well as staying on top of any unanticipated PPC roadblocks — like keyword cannibalization. . A costly, oftentimes unrecognized, consequence of this can be keyword cannibalization across entire PPC programs.

The Ultimate Guide to SEM (Search Engine Marketing)


Search Engine Marketing, or SEM, is one of the most effective ways to grow your business and reach new customers. When this is the case, it's critical you invest in a SEM strategy. What is SEM? Best SEM tools. Google Ads Keyword Planner. Google Ads Keyword Planner.

The Ultimate Guide to PPC


As a marketer, PPC is a skill that you should have in your toolbelt — or at least have a basic understanding of. When done right, PPC can earn you quality leads. Benefits of PPC. The answer is: keywords have become increasingly competitive. Search Engine Marketing (SEM).

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What is PPC? A Guide to the Basics


Consequently, it’s more important than ever that you’re employing pay per click advertising, or PPC, to maximize value, profitability and ROI on your campaigns. So what is PPC? What is PPC? So, then, what is PPC? While the field has matured and grown increasingly complex in recent years, at its core, PPC is a model of internet marketing by which advertisers pay a fee each time a user clicks on one of their ads that appear online. The post What is PPC?

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Marketing and Branding Strategies to Increase Your SERP Rankings

B2B Marketing Insights - WE•DO

What keywords should you use? They’re the ones you want to show up at the top of Google SERPs. From here, we dive into keyword research. We then collect and generate a list of 10-40 keywords around each topic cluster. SEM (Search Engine Marketing).


The Right SEM Strategy for Schools


Search engine marketing (SEM) is comprised of both search engine optimization (SEO) and pay-per-click (PPC) campaigns. Where SEO and PPC Differ. Your PPC campaign will be designed around a keyword strategy, just like your SEO. That's far too broad a keyword.

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SEM: What is it and Why Should it be part of your Digital Media Plan?


Patience is limited and annoyance is rampant as users travel to the second or third pages of Google’s search engine results pages (SERPs). Search engine marketing, or SEM, is the solution that, when navigated correctly, can increase a brand’s awareness by 80%.

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3 Reasons Why SEO & PPC Are More Powerful Together


We all know that SEO can be a longer term investment and PPC can be up and operating in a matter of days. SEO and PPC work better together and there are distinct advantages for continuing both simultaneously. SERP domination and visibility. If you have specific keywords that have moved to position number one or two organically, this doesn’t mean it is time to turn off PPC. Learn what keywords perform well with PPC, apply them to SEO.

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How to Perfectly Manage a PPC Campaign [Template]


In the world of search engine marketing (SEM), more and more marketers are buying into PPC campaigns. Marketers know that properly investing in PPC can result in nearly guaranteed ad placement in search engine result pages. Build a keyword strategy based on your research.

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Think Beyond PPC, Invest in Revenue-Per-Click Advertising


SEM practitioners are beginning to recognize that the analytical methods that they once trusted religiously harbor serious limitations, all due to the uncomplicated fact that they don’t directly correlate to business outcomes and bottom line. What should you do to scale up your SEM efforts?

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What is Paid Search? How SEO and SEM Work for You


What is SEM (search engine marketing)? This is usually a line of keywords or a question that describes what they’re looking for. By optimizing your SEM (search engine marketing) strategy, you’re able to capture the attention of people who already are interested in what you offer.

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How to Discover Your Competitors’ SEM Strategies and Tactics


You simply need your SEM strategies to be more effective than your competitors. But what if I told you that there is a relatively easy way to get into the minds of your competitors in SEM? What if, in other words, someone handed you the SEM playbook for crushing your competition? Read on to get the most comprehensive SEM playbook for crushing your competitors. The final step to fully understanding your competitor’s SEM strategies is analyzing their PPC campaigns.

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Baidu Limits PPC Ad Space: What This Means for B2B Marketers

KoMarketing Associates

First, advertising on Baidu will be more competitive and expensive, especially for more competitive keywords. Advertisers who were happy appearing somewhere on the search engine results page will have to decide if it’s worth increasing their bids to remain at the top of the SERP.

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Ranking the Keyword Value of 180 Series C Software Companies

Directive Agency

As an agency that specializes in B2B marketing, we’ve seen our fair share of keyword strategies. More importantly – we’ve seen our fair share of mismanaged keyword strategies. A strong organic strategy is not always defined by how many keywords you can rank for.

Why SKAGs Are No Longer a PPC Best Practice (and How to Respond)


You’re studying PPC best practices, looking for ways to level up your SEM campaigns and boost ROI from Search. You stumble upon a “hack” for optimal keyword performance, your elusive unicorn: the SKAG (Single Keyword Ad Group).

How Even YOU Can Master PPC Campaign Management [TEMPLATE]


But in the world of search engine marketing (SEM), using paid search (PPC) to rank on a search engine results page (SERP) for a given term comes pretty close. So, how do you do PPC "properly" so you actually get leads at a reasonable cost?

B2B PPC Optimization: Thought Leadership with Terry Whalen of CPC Search


The next interview in the B2B Marketing thought leader interview series is with Terry Whalen, a partner at CPC Search , a full-service SEM agency that optimizes PPC campaigns on behalf of its clients. How is B2B PPC campaign management different from B2C? In my experience, PPC programs for B2B companies are less straightforward than for consumer-focused companies. What’s the best general approach for starting and growing a B2B SEM program?

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The Right Recipe: Blending Paid and Organic Search Campaigns

Directive Agency

SEM (search engine marketing) requires a fine balance of the right ingredients to solidify the “right recipe” your specific campaign needs to succeed on the SERPs. How do you identify the right recipe for your SEM campaign? Let there be Keyword Optimization!”.

Hospital Search Implications of Google’s Healthcare Knowledge Graph


Lower click-thru rate on broad match/general keywords. Fewer ads and therefore, fewer impressions on Google SERPS (paid advertising). If you are a health system or hospital, you might want to tweak your search marketing strategy in the following ways: Long-tailed keywords first.

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26 Awesome Search Engine Marketing Guides


Search engine marketing (SEM) accounts for roughly three out of every eight dollars spent on digital advertising , with Google alone commanding 31% of the market. 10 ways to get the most from PPC in a small-keyword category by eConsultancy. Should Every PPC Expert Know CRO?

Setting Up Your B2B Pay Per Click Services the Easy Way

Directive Agency

There are pros and cons to both paid and organic (B2B PPC or B2B SEO) search optimization tactics. For example, content marketing style tactics like publishing keyword based content or guest blogging to increase traffic. . Building a B2B Keyword List. Advanced Keyword Research.

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SMX East 2017 Day 2 – Paid search trends, Amazon and Automation


Day 2 of #SMX East offers new insights on paid search trends, what Amazon is doing in search engine marketing, and SEM automation. Product Display Ads – These are product-level ads that are targeted by keywords but do not allow any custom creative – all images and copy are sourced directly from product details themselves. Morrud: “None of you [PPC professionals] should be concerned about being automated out of a job.”.

The 11 Best Content Marketing, SMO, and Marketing Performance Management Tools


A marketing intelligence tool that combines SEO features (such as keyword rank tracking and keyword research) with marketing channel tracking (search, email, social media, mobile, and paid) and competitive analysis. 10: The 17 Best Keyword Research Tools for SEO and SEM. #11:

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The Definition of SEO in 100 Words or Less [FAQs]


You pick a few keywords, and voilà! It refers to techniques that help your website rank higher in search engine results pages (SERPs). SEO works by optimizing a website's pages, conducting keyword research, and earning inbound links. Target new keywords you'd like to rank for.

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How to Get Started With Paid Search [Free Guide]


Clearly, marketers are taking advantage of AdWords, but what does a great PPC campaign even look like? The following is an excerpt from the ebook How to Use Google AdWords, just one of the resources included in The Ultimate Free Google AdWords PPC Kit we created with our friends at SEMrush.

The 26 Best All-in-One SEO Tool Suites


One is to assemble a collection of best of breed tools; previous posts here have covered tools for competitive intelligence , content planning , keyword research , rank tracking , and special-purpose SEO tools for functions like technical SEO, link research, and video SEO.

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15 Secrets To Creating The Perfect Meta Descriptions


In other words, aside from forgetting about meta descriptions altogether, using the same ones across multiple pages or utilizing low-quality meta descriptions, here are SEOs’ 15 best tricks to help boost organic CTR simply by convincing consumers to click on your links in the SERPs: 1.

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Increase Website Conversion Rate: 7 Tips to Stop Losing Time and Money

Directive Agency

Search engine optimization (SEO) is the process of positioning a website at the top of the search engine results page (SERP). Optimizing a site for search engines is done through a series of methods and usually begins with extensive research of the following components: Industry keywords.

A Quick-Start Guide to Paid Content Promotion

Content Marketing Institute

What it is: Search engine marketing (SEM) or paid search involves purchasing ads or sponsored listings that appear on search engine results pages ( SERP ) when consumers search for information relevant to your content. No brand can exist in a vacuum.

4 Fundamental Ways to Drive More Traffic to Your Firm’s Website

Circle Studio

In order to rank highly for certain keywords or subject matter, your website must have sufficient content that speaks to those specific subjects. Blogging provides your firm the ideal forum to regularly publish keyword-rich content and then promote it on your social media channels (see #3). At a basic level, you’ll want to make sure that you include the targeted keyword or search phrases in the title, headers and copy. Use header tags (H1, H2, H3, H4) that include keywords.

Online advertising glossary


Contextual keyword targeting: A targeting tactic that allows advertisers to target URLs based on the keywords that appear within website pages. Cookieless targeting: Targeting tactics (such as contextual keyword targeting) that do not require cookie-based data to employ.

87 More Vital Social Media Marketing Facts and Stats for 2012


Research shows that keywords which increase the likelihood of retweeting include “please,” “thank you,” “Twitter,” “social media” and “you.” Search Engine Marketing (SEM) and Online Advertising.

10 Rules for Thriving at an Agency

Directive Agency

We use Slack and have several channels dedicated to communication between SEO specialists, PPC strategists, and more. The seasoned PPC and SEO Managers host weekly PPC and SEO learning breakout sessions where we pow-wow about different tools and proven methods for success.

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Don’t Start a Campaign without these 11 B2B Marketing Tools

Directive Agency

You don’t have to work in the dark, wasting money on ineffective keywords or bad content topics. Today’s SERPs are blended. SEO, SEM, digital placements, and social need to all come together. But the benefit comes in being able to toggle back-and-forth between PPC and SEO.

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12 SEO Experts Weigh In on SEO 2014 Predictions

Marketing Action

She has expertise in SEO, SEM, pay-per-click management, content marketing, and relationship building for links, and strongly believes in data-driven decision making and in scalable, long-term SEO decisions within a larger inbound marketing program.

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Digital Marketing Glossary, Part 3

Marketing Action

Pay-per-click (PPC, also called cost per click): is an internet advertising model used to direct traffic to websites from search engines, advertising networks, content websites, and blogs. linking, keywords, schema, authorship, etc.),

Building a ROMI Calculator

delicious b2bmarketing

About Automation Toolbox Automation Consulting Privacy Policy Blog Glossary Resources Contact Calculator Login close Client Login coming soon. Please contact Gossamar for credentials.


Content SEO

delicious b2bmarketing

How many pages are actually getting indexed and included in SERPs by search engines? Once there’s a clearer picture of what content and media assets there are to work with, they can be mapped by keyword topic.

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