Webbiquity

SEPTEMBER 5, 2017

Great SEO can get sites to the top of organic search rankings, provide valuable traffic from long-tail or high-traffic keywords and play a crucial role in driving growth to your company. With pretty minimal effort and investment, competitors can start driving traffic from the same keywords you spent months attempting to rank for. That’s why the best digital marketers supplement SEO tactics with targeted PPC to yield top results. SEO and PPC Work Best Together — Here’s Why.

PPC 212

PPC Search SEO Search Engine 212

QuanticMind

NOVEMBER 15, 2018

Optimizing your ROI is a challenging, seemingly endless, process in the highly competitive world of search engine marketing (SEM). That of course includes implementing best practices around keywords, as well as staying on top of any unanticipated PPC roadblocks — like keyword cannibalization. . A costly, oftentimes unrecognized, consequence of this can be keyword cannibalization across entire PPC programs.

PPC 40

PPC Keyword CPC CTR 40

Hubspot

AUGUST 8, 2019

As a marketer, PPC is a skill that you should have in your toolbelt — or at least have a basic understanding of. When done right, PPC can earn you quality leads. Benefits of PPC. The answer is: keywords have become increasingly competitive. Search Engine Marketing (SEM).

PPC 58

PPC CPC CPM Keyword 58

Hubspot

APRIL 4, 2019

Search Engine Marketing, or SEM, is one of the most effective ways to grow your business and reach new customers. When this is the case, it's critical you invest in a SEM strategy. What is SEM? Best SEM tools. Google Ads Keyword Planner. Google Ads Keyword Planner.

Search Engine 68

Search Engine SEM SERP Keyword 68

Hubspot

JULY 18, 2019

There are two popular search strategies by which organizations solve this problem -- Search Engine Optimization (SEO) and Pay-Per-Click (PPC). What is PPC? This method is mostly associated with search engines as advertisers bid on search keywords relevant to their target markets.

PPC 75

PPC Traffic SERP SEO 75

QuanticMind

NOVEMBER 30, 2018

Consequently, it’s more important than ever that you’re employing pay per click advertising, or PPC, to maximize value, profitability and ROI on your campaigns. So what is PPC? What is PPC? So, then, what is PPC? While the field has matured and grown increasingly complex in recent years, at its core, PPC is a model of internet marketing by which advertisers pay a fee each time a user clicks on one of their ads that appear online. The post What is PPC?

PPC 40

PPC SERP Landing Page CPC 40

B2B Marketing Insights - WE•DO

SEPTEMBER 27, 2018

What keywords should you use? They’re the ones you want to show up at the top of Google SERPs. From here, we dive into keyword research. We then collect and generate a list of 10-40 keywords around each topic cluster. SEM (Search Engine Marketing).

SERP 67

SERP Search Engine Keyword Brand 67

QuanticMind

MAY 23, 2019

SEM practitioners are beginning to recognize that the analytical methods that they once trusted religiously harbor serious limitations, all due to the uncomplicated fact that they don’t directly correlate to business outcomes and bottom line. What should you do to scale up your SEM efforts?

Click 52

Click PPC Advertisement Advertising 52

Hubspot

MAY 30, 2019

In the world of search engine marketing (SEM), more and more marketers are buying into PPC campaigns. Marketers know that properly investing in PPC can result in nearly guaranteed ad placement in search engine result pages. Build a keyword strategy based on your research.

PPC 56

PPC Template URL Landing Page 56

Fathom

OCTOBER 10, 2014

We all know that SEO can be a longer term investment and PPC can be up and operating in a matter of days. SEO and PPC work better together and there are distinct advantages for continuing both simultaneously. SERP domination and visibility. If you have specific keywords that have moved to position number one or two organically, this doesn’t mean it is time to turn off PPC. Learn what keywords perform well with PPC, apply them to SEO.

PPC 100

PPC SEO SERP Keyword 100

Hubspot

NOVEMBER 1, 2016

Search engine marketing (SEM) is comprised of both search engine optimization (SEO) and pay-per-click (PPC) campaigns. Where SEO and PPC Differ. Your PPC campaign will be designed around a keyword strategy, just like your SEO. That's far too broad a keyword.

SEM 67

SEM PPC Long Tail SEO 67

ConvertKit

AUGUST 14, 2018

What is SEM (search engine marketing)? This is usually a line of keywords or a question that describes what they’re looking for. By optimizing your SEM (search engine marketing) strategy, you’re able to capture the attention of people who already are interested in what you offer.

SEM 82

SEM PPC Search Work 82

QuanticMind

AUGUST 31, 2018

You simply need your SEM strategies to be more effective than your competitors. But what if I told you that there is a relatively easy way to get into the minds of your competitors in SEM? What if, in other words, someone handed you the SEM playbook for crushing your competition? Read on to get the most comprehensive SEM playbook for crushing your competitors. The final step to fully understanding your competitor’s SEM strategies is analyzing their PPC campaigns.

SEM 40

SEM Tactics PPC Cost Per Click 40

KoMarketing Associates

JUNE 1, 2016

First, advertising on Baidu will be more competitive and expensive, especially for more competitive keywords. Advertisers who were happy appearing somewhere on the search engine results page will have to decide if it’s worth increasing their bids to remain at the top of the SERP.

PPC 170

PPC Ads SERP Cost Per Click 170

Directive Agency

APRIL 28, 2017

As an agency that specializes in B2B marketing, we’ve seen our fair share of keyword strategies. More importantly – we’ve seen our fair share of mismanaged keyword strategies. A strong organic strategy is not always defined by how many keywords you can rank for.

Keyword 82

Keyword Software Companies SERP 82

Unbounce

MARCH 7, 2019

You’re studying PPC best practices, looking for ways to level up your SEM campaigns and boost ROI from Search. You stumble upon a “hack” for optimal keyword performance, your elusive unicorn: the SKAG (Single Keyword Ad Group).

Best Practice 94

Best Practice PPC Keyword SEM 94

Modern B2B Marketing

JULY 23, 2009

The next interview in the B2B Marketing thought leader interview series is with Terry Whalen, a partner at CPC Search , a full-service SEM agency that optimizes PPC campaigns on behalf of its clients. How is B2B PPC campaign management different from B2C? In my experience, PPC programs for B2B companies are less straightforward than for consumer-focused companies. What’s the best general approach for starting and growing a B2B SEM program?

CPC 97

CPC PPC Search Optimization 97

Hubspot

NOVEMBER 29, 2012

But in the world of search engine marketing (SEM), using paid search (PPC) to rank on a search engine results page (SERP) for a given term comes pretty close. So, how do you do PPC "properly" so you actually get leads at a reasonable cost?

Template 64

Template PPC URL Landing Page 64

Directive Agency

OCTOBER 21, 2016

SEM (search engine marketing) requires a fine balance of the right ingredients to solidify the “right recipe” your specific campaign needs to succeed on the SERPs. How do you identify the right recipe for your SEM campaign? Let there be Keyword Optimization!”.

Organic 71

Organic Organization SERP SEM 71

Fathom

MARCH 9, 2015

Lower click-thru rate on broad match/general keywords. Fewer ads and therefore, fewer impressions on Google SERPS (paid advertising). If you are a health system or hospital, you might want to tweak your search marketing strategy in the following ways: Long-tailed keywords first.

Search 111

Search Google Terms and Conditions SERP 111

Webbiquity

SEPTEMBER 30, 2014

Search engine marketing (SEM) accounts for roughly three out of every eight dollars spent on digital advertising , with Google alone commanding 31% of the market. 10 ways to get the most from PPC in a small-keyword category by eConsultancy. Should Every PPC Expert Know CRO?

Search Engine 249

Search Engine Search Adwords PPC 249

Directive Agency

NOVEMBER 2, 2016

There are pros and cons to both paid and organic (B2B PPC or B2B SEO) search optimization tactics. For example, content marketing style tactics like publishing keyword based content or guest blogging to increase traffic. . Building a B2B Keyword List. Advanced Keyword Research.

Click 60

Click Service Keyword Landing Page 60

QuanticMind

OCTOBER 25, 2017

Day 2 of #SMX East offers new insights on paid search trends, what Amazon is doing in search engine marketing, and SEM automation. Product Display Ads – These are product-level ads that are targeted by keywords but do not allow any custom creative – all images and copy are sourced directly from product details themselves. Morrud: “None of you [PPC professionals] should be concerned about being automated out of a job.”.

Amazon 40

Amazon Custom Publishing SERP Search 40

Webbiquity

MAY 2, 2017

A marketing intelligence tool that combines SEO features (such as keyword rank tracking and keyword research) with marketing channel tracking (search, email, social media, mobile, and paid) and competitive analysis. 10: The 17 Best Keyword Research Tools for SEO and SEM. #11:

Tools 268

Tools Best Content Marketing Sample 268

Hubspot

MARCH 21, 2018

You pick a few keywords, and voilà! It refers to techniques that help your website rank higher in search engine results pages (SERPs). SEO works by optimizing a website's pages, conducting keyword research, and earning inbound links. Target new keywords you'd like to rank for.

FAQ 74

FAQ Words SEO Search Engine 74

Webbiquity

JANUARY 19, 2017

One is to assemble a collection of best of breed tools; previous posts here have covered tools for competitive intelligence , content planning , keyword research , rank tracking , and special-purpose SEO tools for functions like technical SEO, link research, and video SEO.

SEO 273

SEO Tools Best URL 273

Hubspot

MAY 26, 2017

Clearly, marketers are taking advantage of AdWords, but what does a great PPC campaign even look like? The following is an excerpt from the ebook How to Use Google AdWords, just one of the resources included in The Ultimate Free Google AdWords PPC Kit we created with our friends at SEMrush.

Adwords 71

Adwords Keyword Search Landing Page 71

ScribbleLive

NOVEMBER 20, 2017

In other words, aside from forgetting about meta descriptions altogether, using the same ones across multiple pages or utilizing low-quality meta descriptions, here are SEOs’ 15 best tricks to help boost organic CTR simply by convincing consumers to click on your links in the SERPs: 1.

CTR 130

CTR SERP Best Practice SEO 130

Directive Agency

NOVEMBER 8, 2018

Search engine optimization (SEO) is the process of positioning a website at the top of the search engine results page (SERP). Optimizing a site for search engines is done through a series of methods and usually begins with extensive research of the following components: Industry keywords.

Conversion Rate 52

Conversion Rate SEM Rate Tagging 52

Content Marketing Institute

NOVEMBER 7, 2017

What it is: Search engine marketing (SEM) or paid search involves purchasing ads or sponsored listings that appear on search engine results pages ( SERP ) when consumers search for information relevant to your content. No brand can exist in a vacuum.

Promotion 102

Promotion Adwords SERP Display 102

Circle Studio

AUGUST 23, 2018

In order to rank highly for certain keywords or subject matter, your website must have sufficient content that speaks to those specific subjects. Blogging provides your firm the ideal forum to regularly publish keyword-rich content and then promote it on your social media channels (see #3). At a basic level, you’ll want to make sure that you include the targeted keyword or search phrases in the title, headers and copy. Use header tags (H1, H2, H3, H4) that include keywords.

Traffic 86

Traffic Websites Search Engine Case Study 86

Choozle

OCTOBER 22, 2018

Contextual keyword targeting: A targeting tactic that allows advertisers to target URLs based on the keywords that appear within website pages. Cookieless targeting: Targeting tactics (such as contextual keyword targeting) that do not require cookie-based data to employ.

Advertisement 64

Advertisement Advertising Online CPM 64

Webbiquity

OCTOBER 16, 2012

Research shows that keywords which increase the likelihood of retweeting include “please,” “thank you,” “Twitter,” “social media” and “you.” Search Engine Marketing (SEM) and Online Advertising.

Social Media 285

Social Media Stats Statistics Emarketing 285

Directive Agency

MARCH 2, 2018

We use Slack and have several channels dedicated to communication between SEO specialists, PPC strategists, and more. The seasoned PPC and SEO Managers host weekly PPC and SEO learning breakout sessions where we pow-wow about different tools and proven methods for success.

Rules 52

Rules Agency PPC SERP 52

Directive Agency

AUGUST 18, 2017

You don’t have to work in the dark, wasting money on ineffective keywords or bad content topics. Today’s SERPs are blended. SEO, SEM, digital placements, and social need to all come together. But the benefit comes in being able to toggle back-and-forth between PPC and SEO.

Tools 56

Tools Domain Adwords Keyword 56