The Difference Between SEO & SEM

Cody Ward

For those of you just starting to dabble in online marketing, we wanted to provide a quick explanation as to the difference between SEO and SEM. So then what is SEM? The more relevant your website landing page to the query and the more you pay, the higher you’ll appear on the search engine results page (SERP). The post The Difference Between SEO & SEM appeared first on Puzzle Marketer. Paid Search Search Engine Optimization search engine marketing sem seo

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SEM for B2B – Best Practices and Ad Types to Use in SEM for B2B


?SEM for B2B is a different space than consumer marketing. Here, we’ll discuss some of the tactics and ad types you can use today in SEM for B2B. SEM for B2B (business-to-business companies) is a bit different than what marketers normally think about when they discuss search engine marketing. Specifically, many marketers consider SEM to primarily be a B2C (business-to-consumer) space. The difference between SEM for B2B vs. B2C.

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The Ultimate Guide to SEM (Search Engine Marketing)


Search Engine Marketing, or SEM, is one of the most effective ways to grow your business and reach new customers. When this is the case, it's critical you invest in a SEM strategy. What is SEM? Best SEM tools.

SEO vs. SEM: This is a Silly Fight. They Are Both Amazing


SEM is also… amazing. What is SEM? SEM stands for search engine marketing. SEM includes paid search and organic search. Paid SERP space generally generates far fewer total clicks despite getting premium placement on the SERP. Does SEO help SEM?

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SEM: What is it and Why Should it be part of your Digital Media Plan?


Patience is limited and annoyance is rampant as users travel to the second or third pages of Google’s search engine results pages (SERPs). Search engine marketing, or SEM, is the solution that, when navigated correctly, can increase a brand’s awareness by 80%.

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The Right SEM Strategy for Schools


Search engine marketing (SEM) is comprised of both search engine optimization (SEO) and pay-per-click (PPC) campaigns. As mentioned earlier, SEO is the foundation that will push your website and blog higher and higher in the search engine results page (SERP).

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Marketing and Branding Strategies to Increase Your SERP Rankings

B2B Marketing Insights - WE

They’re the ones you want to show up at the top of Google SERPs. SEM (Search Engine Marketing). If you still have questions about marketing and branding strategies to increase your SERP rankings, we can help. Increasing your search engine rankings is not a one-off task.


How to Discover Your Competitors’ SEM Strategies and Tactics


You simply need your SEM strategies to be more effective than your competitors. But what if I told you that there is a relatively easy way to get into the minds of your competitors in SEM? What if, in other words, someone handed you the SEM playbook for crushing your competition? Read on to get the most comprehensive SEM playbook for crushing your competitors. The final step to fully understanding your competitor’s SEM strategies is analyzing their PPC campaigns.

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10 Effective SEO Techniques to Drive Organic Traffic in 2020

Elise Dopson

The better Google is at answering queries within the SERPs, or directing users to ads instead of organic listings, the more money it makes. The SERPs are changing (and for most of us, not for the better). Here are 10 SEO methods that will help your site dominate the SERPs in 2020.

Seven Common AdWords Mistakes to Avoid


Digging a bit deeper, it usually turns out it wasn’t the tactic that was ineffective, but rather the execution of the AdWords or other search engine marketing (SEM) program. Steering clear of these potholes and using SEM best practices greatly increases the odds of success with AdWords.

The 20 Best SEO Rank Tracker Tools


Sample review: “The company promises its offerings will provide you with reliable and accurate SERP tracking with ranking and performance reports. 18) SERP Scan. 10: The 17 Best Keyword Research Tools for SEO and SEM. #11:

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Balancing SEO and PPC to Maximize Search Results


Actionable Tip: Utilize the SERP (search engine results page) overview tool at to determine what kind of results, organic and paid, are showing for keywords you’re considering. Search Engine Marketing Search Engine Optimization (SEO) keyword research Max DesMarais organic search PPC remarketing SEM SEO strategies SEO tactics Vital NHGuest post by Max DesMarais.

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How to Calculate Your SEO Share of Voice

SmartBug Media

SERP features: What are some of the SERP features that show up most frequently in your topic set? There are dozens of organic search SERP features that you have the ability to show up in (excluding paid search listings like Google Ads). Analytics SEO SEM Topic Clusters

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Think Beyond PPC, Invest in Revenue-Per-Click Advertising


SEM practitioners are beginning to recognize that the analytical methods that they once trusted religiously harbor serious limitations, all due to the uncomplicated fact that they don’t directly correlate to business outcomes and bottom line. What should you do to scale up your SEM efforts?

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Measuring Year-End Marketing KPIs – Where’s the Data?


Total Clicks from search engine results page (SERP). Total Impressions in SERPs. Marketing Strategy Reports & Analytics data engagement data key performance metrics KPI marketing strategy Search engine marketing search engine optimization search marketing SEM SEOWhere did the year go? We’re wrapping up 2016 and there’s less than 10 days left in the year!

Can we really trust Google 2014?


Traditional, “10 blue links”-style search engine results page (SERP) occurs less frequently than in the past. Content Marketing Internet Marketing Organic Search Slider Content marketing Facebook Google linkedin Search Engine Marketing Search engine optimization sem SEO twitter

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Hospital Search Implications of Google’s Healthcare Knowledge Graph


Fewer ads and therefore, fewer impressions on Google SERPS (paid advertising). Just imagine what type of hit WebMD could take in terms of overall traffic if just 5-10% of users now find the information they are looking for directly on Google SERPS.

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3 Reasons Why SEO & PPC Are More Powerful Together


SERP domination and visibility. Digital Marketing Online Advertising / SEM / Display SEO ppc Search Engine Optimization We all know that SEO can be a longer term investment and PPC can be up and operating in a matter of days. Both digital strategies require research, analytics and weekly, if not daily, management. Both are equally important. However, should companies be focused on one and not the other? Or, cut one program when the other begins to show results? The answer is no!

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How Your Current Traffic Impacts Your SEO

SmartBug Media

SEMrush was able to come to this conclusion after excluding organic search and other traffic data, which led to a noticeable connection between direct visits and the page position on the search engine results page (SERP). SEMrush’s report shows that as we move toward the top of the SERP, there are more pages per session for every domain. SEMrush’s research uncovered that the more backlinks a domain has, the higher its the position is on the SERP. SEO Inbound Marketing SEM

4 Ways Schools Can Leverage Paid Search Ad Extensions


It’s inevitable that paid search marketers are fighting for the same thing: the most real estate on the SERPs. Education Industry Online Advertising/SEM/Display ad extensions AdWords Google

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B2B Marketing 101: Get More Out of Google

Marketing Insider Group

Optimizing title tags and meta descriptions on your website are among the most basic and essential things you can address to ensure your website is ranking properly among Google’s search engine results pages (SERPs).

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What is PPC? A Guide to the Basics


There are several types of PPC advertising, but the most popular remains paid search, commonly known as search engine marketing (SEM). This sophisticated, keyword-driven discipline allows industry professionals to place bids for ad placement on a search engine results page (SERP) real-estate when a consumer searches for a keyword that is related to their products or services. This may be incredibly time-consuming but it’s the foundation of every SEM program.

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How to Solve PPC Keyword Cannibalization


Optimizing your ROI is a challenging, seemingly endless, process in the highly competitive world of search engine marketing (SEM). The Consequence of “Infobesity” With modern technology solutions now empowering SEM professionals to observe, collect, store, and leverage increasingly large clusters of data , there is a growing — and pressing — need to embrace new ways of understanding the power of big data and how to leverage it to extract actionable insights. .

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Hospital Advertising Tips: Increase Patients with Ad Extensions


As competition in this space continues to increase year over year and even month over month, it’s extremely important to that your hospital is standing out from an extremely cluttered search engine result pages (SERPs). Healthcare Online Advertising / SEM / Display ad extensions

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How B2B Companies Maximize Digital Marketing With Routine Audits

Marketing Insider Group

It allows your digital team to explain, dissect, and fix critical elements of your website, search engine optimization (SEO), and search engine marketing (SEM) efforts to ensure peak performance. Search Engine Results Page (SERP) Rankings.

The Secret Weapon for Mobile Listings That Doubled Clicks Last Year


Add your ZIP code to your query to see how map-based listings, in addition to ads, dominate your entire search engine results page (SERP) experience. Search Engine Marketing / SEM Amazon Campaign Strategy Facebook Optimization Shopping Social

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Become an Expert on Google Shopping, Chapter 1: Google Shopping, Then and Now


Now that right-rail ads are a thing of the past, PLAs are arguably the biggest winner in paid search, with top placement on search engine results pages (SERP) and massive clickthrough rate (CTR). Search Engine Marketing / SEM Bidding Bing Keywords Performance and Growth Shopping

The Right Recipe: Blending Paid and Organic Search Campaigns

Directive Agency

SEM (search engine marketing) requires a fine balance of the right ingredients to solidify the “right recipe” your specific campaign needs to succeed on the SERPs. How do you identify the right recipe for your SEM campaign? Reclaim the SERP: Deus Vult !”.

B2B PPC Optimization: Thought Leadership with Terry Whalen of CPC Search


The next interview in the B2B Marketing thought leader interview series is with Terry Whalen, a partner at CPC Search , a full-service SEM agency that optimizes PPC campaigns on behalf of its clients. Another important difference between consumer and B2B is that typically the SEM manager has fewer data points on which to optimize and grow the account. Good for Google in terms of monetizing search engine results pages (SERPs), but sometimes bad for the advertiser.

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SMX East 2017 Day 2 – Paid search trends, Amazon and Automation


Day 2 of #SMX East offers new insights on paid search trends, what Amazon is doing in search engine marketing, and SEM automation. Creative is the real differentiator of brands, but SEM professionals arguably think about it least, since they often focus too much on operations. As a result, marketing become a battle for customer attention online for what Shipman calls “the digital shelf” – or search engine results page (SERP).

SEO is the Top Skill for Digital Marketers


In case you didn’t know, I am IBM’s representative to the Google Tech Council, a consortium of B2B tech search engine marketing (SEM) leaders. We meet quarterly at Google’s offices to share best practices and new innovations in SEM. Not so with the SERP.

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CMOs: Stop Believing These Digital Marketing Myths

Crimson Marketing

SEM Is Not Good For Branding. Beyond all that, SEM is critical in preserving brand reputation; you can reinforce brand messaging and keep your competitors at bay by dominating the SERPs for your brand terms, for instance.” You Can’t Afford To Buy Big Head Terms On SEM.

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Baidu Limits PPC Ad Space: What This Means for B2B Marketers

KoMarketing Associates

Advertisers who were happy appearing somewhere on the search engine results page will have to decide if it’s worth increasing their bids to remain at the top of the SERP. One potential benefit is the Baidu SERP will be significantly less crowded.

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3 Top Takeaways from SMX West 2015

KoMarketing Associates

I also recommend checking out Mark Traphagen’s recap of the Direct Answers panel, which covered a lot of information on how direct answers are transforming SERPs and what businesses can do to ensure their content is shown. Actionable Conversion Strategies for SEMs.

YouTube optimization and intent: Q&A with goop’s Courtney Messerli


Courtney has built her career in search engine optimization, including previous roles as Global SEO Specialist at Anthropologie and SEM & SEO Specialist at Nasty Gal. Advertisers and SEOs will become more focused on On-SERP SEO and featured snippet targeting.

B2B Budgeting for 2015: 10 Key Marketing Research Reports & Guides

KoMarketing Associates

Google’s revised Quality Rating Guidelines document has found its way into public domain once again, covered in Search Engine Land and originally discovered through The SEM Post.

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Local Lead Generation: The Tips, Tricks, and Tools to Do It Right


Ranking well on Search Engine Result Pages (SERPs) is one of the most important factors for local lead generation, but ranking locally is a different process than ranking nationally. Local SEM. To learn more about SEM, check out this article.

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