Adobe Experience Cloud Blog

APRIL 12, 2016

Why does this matter to you as marketer? As a consumer, it’s likely that you know this already and have given up pieces of your personal information for something in return. On the flip side, as a marketer, your goal is to give your buyers something valuable enough to earn their interest, business, loyalty, and advocacy.

Viral Marketing 48

Viral Marketing Campaigns Planning Paid Search Agency 48

Martech

AUGUST 9, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and let’s continue stitching it all together.

Facebook 110

Facebook Ad Exchange Advertising Agencies Mobile Advertising 110

Optinmonster

DECEMBER 28, 2023

Are you looking for sustainable ways to market your business? Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. In this post, we’ll share important insights into email and social media marketing. That’s 61.4%

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

EveryoneSocial

FEBRUARY 2, 2023

The network effect is a phenomenon whereby the value of a network-based product or service — in this case, social media platforms and an employee advocacy platform — increases as more people use it or participate in it. A classic example of the network effect is the internet. Hello, viral social loop potential!

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Social Media Effectiveness Media Work Management 98

Adobe Experience Cloud Blog

FEBRUARY 14, 2018

If you are looking spread awareness about your brand , Facebook content has the potential to go viral. These days, internet connections are fast enough to support this type of stream, and you would be hard-pressed to come across a newer camera or phone which doesn’t capture video in 1080p. Quality of Service and Videos. Engagement.

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Youtube Facebook Video Marketing Viral Marketing 134

SendX

NOVEMBER 20, 2018

SendX is an intuitive, Feature-Rich, Affordable email marketing software that help's businesses run email marketing campaigns at scale. With its Opti-Send technology, SendX can drive up to 2X more open rates for your email marketing campaigns. But, SendX is still offering a deal. Deal - 25% OFF across all MONTHLY plans.

Enterprise Management 253

Enterprise Management Marketing Automation Services Work Management Marketing Management 253

Sprout Social

OCTOBER 25, 2022

Today, we have brand mascots faking forbidden romances, sponsored dance challenges and internet beefs over—ironically enough— chicken sandwiches. Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. Share of voice compares your brand’s market share on social to its top competitors.

Brand Identity 125

Brand Identity Branding Marketing & Strategy Eye-Tracking 125

Scoop.it

AUGUST 3, 2021

However, it’s vital to remember that you’re curating content for your audience, and this marketing tactic isn’t about the things you find interesting on a personal level. This calls for a fundamental understanding of who you’re marketing to and what they find most engaging. But what is content curation? What is Content Curation?

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Curation Small Business Marketing Top of Funnel Paid Search Agency 105

Hubspot

JUNE 11, 2018

These days, memes are spreading like wildfire all over the internet, and clever marketers are jumping on the opportunity to use these viral pieces of content to their advantage. They're funny, clever, and great for social sharing. In fact, the image we used above is a memejacking just for marketers. Rage Comics.

Social Networks 76

Social Networks Viral Marketing Buzz Classified Ads 76

Sharpspring

NOVEMBER 10, 2022

If you are planning to add blogging to your digital marketing strategy, do it right from the very start. Write it down, keep it visible, share it with your marketing team and refer to it often. For any marketing project, whether it’s online or not, I believe in starting with the big picture. Here’s the checklist: 1.

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CMS Development Business Blogger Lead Scoring 124

SendX

NOVEMBER 20, 2018

People were making purchases from their work computers where they had faster internet connections so that their kids couldn’t get a sneak peek at their gifts. SendX is an Email marketing platform that help's businesses run email marketing campaigns at scale. That year The NRF branded this day as Cyber Monday! Deal - Buy cux.io

Enterprise Management 150

Enterprise Management Marketing Automation Services Work Management Marketing Management 150

Sprout Social

AUGUST 25, 2020

If you’re curious about marketing on Reddit, we totally understand why. After all, Reddit is the epicenter of all things viral online. Not to mention that content originating from Reddit tends to score huge numbers on social media. The challenge of marketing on Reddit. What is Reddit, anyway? Fair question!

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Planning Paid Search Agency Advertising Agencies Communities 128

Martech Advisor

MARCH 6, 2020

Zoe Dowling, SVP Research, FocusVision in this article talks about how short-form video platforms permeate the mainstream, and why marketers need to adjust their strategies. Deloitte found that nearly 40% of Americans spend more than one hour per week watching short-form video clips on social media. The TikTok Viral.

Video Marketing 71

Video Marketing Mobile Advertising Emarketing Youtube 71

Biznology

APRIL 18, 2017

explains how the African-American community uses Twitter to discuss social issues and finds out why that communication is unique to black culture: ” It reminded me that Twitter isn’t remotely dying. And since I am in PR and marketing, I might have personally taken myself off the invite list based on my past bad behavior.

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Advertising Agencies Public Relations PR Web 2.0 145

SendX

NOVEMBER 20, 2018

SendX is an intuitive, Feature-Rich, Affordable email marketing software that help's businesses run email marketing campaigns at scale. With its Opti-Send technology, SendX can drive up to 2X more open rates for your email marketing campaigns. But, SendX is still offering a deal. Deal - 25% OFF across all MONTHLY plans.

Enterprise Management 150

Enterprise Management Marketing Automation Services Work Management Marketing Management 150

Contently

MAY 2, 2018

But I recently decided to dogfood Contently for a personal project—the launch of my upcoming book Dream Teams. Along the way, I realized this could be instructive to a lot of marketers out there, whether you use a content platform or not. However, the most effective marketing happens within a couple months of the publish date.

Top of Funnel 167

Top of Funnel Campaigns Optimization Planning 167

Biznology

JULY 28, 2014

Large and small businesses alike have spent the better part of the past half-decade trying to best leverage the marketing potential of Facebook – and rightly so. People like Facebook – a lot – but it seems that just as marketers think they have the social network all figured out, the rules change. Facebook reports 1.23

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Twitter Social Marketing Social Networks Viral Marketing 80

Marketing Insider Group

DECEMBER 30, 2014

Despite this ongoing consumption, 45 percent of Gen Y simply are not impressed with the content that marketers are serving up. That according to a new study, “Content Marketing Best Practices Among Millennials,” by Yahoo and Tumblr, in partnership with Razorfish and Digitas. So what does this all mean for you, as a marketer?

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Impressions Content Marketing Work Management Marketing Management 100

Hubspot

JULY 5, 2012

Oh, and can you make it go viral, too? First of all, what a frustrating question; virality can never, ever be guaranteed. But there are some common qualities to many of the viral videos out there that we've started to notice. Why did this gem go viral? Keep it Short. Demonstrate a Strong, Consistent Brand Persona.

Viral Marketing 28

Viral Marketing Video Marketing Word of Mouth Youtube 28

Biznology

JANUARY 9, 2014

Do you think a solid content marketing strategy exempts your brand from needing to do outreach? This product is the secret behind the viral content of many notable brands, including HomeDepot, GoDaddy, and Groupon. Membership allows you to both subscribe and submit requests to other content marketers. Little Bird. WordTracker.

Outreach 80

Outreach Paid Content Tools Enterprise Management 80

Biznology

JANUARY 17, 2012

I always tell clients that it is no longer enough to be beautiful when it comes to marketing online. The Internet has become more like an Oscar after-party than it is like the airport Ramada. What’s more, the most successful online social media barflies are aggressive in addition to gorgeous. Image via Wikipedia.

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Social Media Social Marketing Media Long Tail Marketing 80

Hubspot

JUNE 11, 2020

By 2027, the live video market is expected to surpass $184 billion. By the end of 2018, marketers were using live video as part of their social media strategy. To give you insight on how often and where general internet users watch live video, I conducted a survey of more than 400 people using Lucid software.

Video Marketing 101

Video Marketing Youtube Budget Programs Twitter 101

SnapApp

JANUARY 15, 2015

Using SnapApp, the team was able to design a user-generated video contest targeted towards engineers, marketers, and hobbyists designing electronic products. The contest was promoted on social networks several times in an effort to drive as much traffic as possible. Find out through a personalized demo !

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Video Marketing Eloqua Viral Marketing Sales Qualified Leads 48

Valasys

JULY 19, 2019

Microsoft has shared the following vital insights on LinkedIn: “LinkedIn revenue increased 25% ($371 million) with record levels of engagement, highlighted by LinkedIn sessions growth of 22%” The vital metrics resonating with the above parameters gives us a clearer understanding of the status of the professional social network.

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Linkedin Stats Marketing AI Social Networks 40

Biznology

NOVEMBER 10, 2015

Pearson Education reached out to me to read and make make notes on Mike Moran’s and James Mathewson’s upcoming book, Outside-In Marketing. When I started, what I did was called viral marketing , buzz marketing , and new media. It looks like social media strategy is evolving into social marketing strategy.

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Marketing Websites Wikipedia Work Management Blogger 80

BuzzSumo

APRIL 29, 2021

One of our research posts went viral. Ok, it wasn’t anything like a Buzzfeed post, but it is now the most shared post on content marketing in the last 6 months. Here is our detailed behind the scenes look at why the post went viral including: Why we wanted to create a piece of cornerstone content. We got lucky last week.

Viral Marketing 142

Viral Marketing Paid Content Promotion Paid Search Agency 142

Outgrow

FEBRUARY 23, 2023

However, there can be multiple other forms of interactive travel content that you can create to provide valuable and personalized solutions to your clients and grab their attention! Send Interactive Emails & Newsletters Emails and newsletters are important marketing tools that you can utilize to distribute your interactive travel quiz.

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Outgrow Conversion Click Rate Interactive Marketing 52

Sprout Social

MARCH 15, 2017

As social media marketers, it’s easy to get caught up in the fun, creative work of managing a great social media campaign. From tracking how your networks look to social media KPIs (key performance indicators) like engagement rates and follower counts, every section has its purpose. Mentions (tagged and untagged).

Social Media 102

Social Media Media Business Work Management 102

Hubspot

AUGUST 2, 2018

No sane person would ever click on it. Let’s read on to dive deeper into modern online advertising and learn the capabilities of the most effective advertising channels on the internet today. Paid Social Advertising. For example, at HubSpot, we advertised an eBook for finance marketers on both LinkedIn and Facebook.

Paid Content 101

Paid Content Advertisements Advertising Lead Scoring 101

Adobe Experience Cloud Blog

APRIL 1, 2015

At Marketo we haven’t had any whoopie-cushions, air-horns , or onion-caramel apples in our office, so as a marketer, it’s a day that I always look forward to. It’s fun to see the unique and creative April Fools’ Day campaigns that hit the internet. Modern Marketing b2b Consumer' 2) Build Buzz.

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Planning B2B Thought Leadership Thought Leadership Marketo 48

LeadSquared

MAY 8, 2013

84+ million views , 7 viral videos, 1 year. Aashish Chopra, award-winning viral video maker and the man behind it all, breaks it down for us. Catch his viral marketing secrets, here! So, why is Video Marketing important? How can a marketer use it? How can a marketer use it? How did ixigo even do that?

Planning 52

Planning Video Marketing Tools Paid Search Agency 52

Adobe Experience Cloud Blog

JULY 15, 2013

In stark contrast, the Financial Services industry has been extremely slow in modernizing their marketing in step with changing consumer behavior. Here, I take a moment to explore the key marketing trends and the resulting opportunities for marketers. Social Media is here to Stay. Marketing Analytics are Critical.

Marketing Management 48

Marketing Management Marketing Automation Services Service Word of Mouth 48

Metadata

JULY 21, 2022

Paid social ads can guarantee exposure, drive traffic, and encourage revenue. Organic social media is often positioned as the be-all and end-all of social media marketing. However, to really maximize your social media efforts, you need both organic posts and a paid social media strategy. Low cost: With a $.38

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Paid Content Paid Social Agency Paid Search Agency CPC 52

Adobe Experience Cloud Blog

OCTOBER 14, 2016

Author: Benji Lamb Venturing into the digital landscape in China is one of the most fascinating and unique propositions for savvy marketers. It’s a huge market with over 710 million internet users, according to China Internet Network Information Center—more than double the population of people in the U.S.

Paid Content 48

Paid Content Paid Search Agency Advertising Agencies Work Management 48

Online Marketing Institute

NOVEMBER 8, 2010

Home » B2B Marketers Have Little Social Media Engagement B2B Marketers Have Little Social Media Engagement Almost 60% of B2B marketers have little or no engagement in social media, according to a recent study by digital marketing firm White Horse.

Social Media 40

Social Media Paid Search Agency Social Marketing B2B Marketing 40

Walker Sands

NOVEMBER 6, 2018

Social media marketing isn’t just about pushing out content and keeping the lights on. Change isn’t as simple as a post going viral — it takes time. Here are nine ways to effectively find, engage and grow your audience organically on social media. Sprout Social, Hubspot, Oktopost). Stalk your competitors.

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Social Media Organization Media PR 40

Hubspot

JULY 6, 2012

These days, memes are spreading like wildfire all over the internet, and clever marketers are jumping on the opportunity to use these viral pieces of content to their advantage. Check out these 10 memes masquerading as marketing campaigns. They're funny, clever, and great for social sharing. Don't believe me?

Viral Marketing 28

Viral Marketing Social Networks Classified Ads Internet Marketing 28