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InsideView + Demandbase: Creating a Data Powerhouse for Go-To-Market Impact

Engagio

Today is a huge day for InsideView, and for the Sales and Marketing technology sector. Fifteen years ago, we founded InsideView with the idea that smarter sellers close more deals. Today, Sales and Marketing intelligence have become a must-have for B2B companies. Two technology leaders joining forces.

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Top 10 Sales Intelligence Tools to Use for Your 2021 Campaigns

Zoominfo

Manual sales prospecting and lead generation doesn’t get your sales and marketing teams where they need to be for their quotas — and it wastes time. However, when these teams are equipped with the right tools, such as sales intelligence, less important tasks can be automated so that reps can focus on lead strategies.

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A Big (Data) Day for B2B

Engagio

By acquiring InsideView and DemandMatrix (on the heels of Engagio last year) Demandbase is taking the most significant step our customers have asked of us: growing from an ABM leader to being the first and only complete B2B go-to-market company. Both InsideView and DemandMatrix have amazing cultures and are demonstrable leaders in key areas.

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Report: 54% of Marketers Now Use Three or Four Different Channels for Campaigns

KoMarketing Associates

Marketers continue to use multiple channels to reach out to their target audiences, and new research shows that email, social media marketing, and events are leading the way. This was followed by social media marketing (84%) and events (71%), such as webinars, tradeshows and virtual events.

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New Beginnings: DemandMatrix + Demandbase

Engagio

Demandbase’s vision of creating the ABX Cloud , Advertising Cloud , Sales Intelligence Cloud , and the Data Cloud mirrored ours – we wanted to create the revtech platform that businesses could leverage and manipulate to fit into their business and organizational needs. Know which channels can give me the highest ROI?

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10 Best Account-Based Selling Tools

SalesIntel

Adopting an ABS strategy will help your team meet quota, complete more transactions, and achieve a greater return on investment from your sales initiatives. ABS is a B2B sales model that identifies which organizations are ready and likely to buy using an account-based approach rather than a lead-based or contact-based strategy.

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New Beginnings: DemandMatrix + Demandbase

DemandMatrix

Demandbase’s vision of creating the ABX Cloud , Advertising Cloud , Sales Intelligence Cloud , and the Data Cloud mirrored ours – we wanted to create the revtech platform that businesses could leverage and manipulate to fit into their business and organizational needs. Know which channels can give me the highest ROI?