Zoominfo

AUGUST 5, 2020

But what is the key to c-suite sales? Brace Yourself We’ve got millions of verified B2B contacts — ready for you to close. One of the key issues facing sales reps is their ability to get in touch with one of the elusive C-suite members. Who Is The C-Suite? First off, who is this elusive group of people we’re talking about?

B2B Sales 100

B2B Sales InsideView B2B Work Management 100

Only B2B

SEPTEMBER 25, 2024

To stay ahead in B2B sales, you need something more, something unique, something unconventional. Enter B2B intent data, a revolutionary concept that empowers B2B marketers to predict when their prospects are most likely to make a purchase. Features that align with your marketing and sales goals.

Buyer Intent 126

Buyer Intent Intent Data Sales Qualified Leads High Quality Lead 126

KoMarketing Associates

AUGUST 13, 2020

Although sales and marketing teams have not always worked closely together, new research suggests that they will collaborate frequently in the near future. About 53% believe that insights into B2B customers will become clearer by focusing on data integrity as well, such as data hygiene, cleanliness and robustness.

Marketing Report 165

Marketing Report Data Hygiene InsideView Work Management 165

KoMarketing Associates

SEPTEMBER 17, 2020

InsideView released its “Unlocking Revenue Performance in the New Normal” eBook, and 53% of marketers and sales professionals believe that insights into B2B customers will become clearer over the next year by shifting the focus to data integrity. This means focusing on data hygiene, cleanliness and robustness.

Data Hygiene 169

Data Hygiene Marketing Report Advertising Channels InsideView 169

Martech

NOVEMBER 8, 2021

Leading ABM vendor Demandbase, along with its two recent acquisitions, InsideView and CustomerMatrix, will partner with Microsoft to help enrich Microsoft Dynamics 365 Customer Insights, the CDP component of Microsoft’s newly announced Customer Experience Platform.

DemandBase 108

DemandBase InsideView Ideal Customer Profiles Paid Search Agency 108

KoMarketing Associates

MARCH 28, 2018

Sales and marketing alignment can help with everything from lead nurturing to demand generation. When marketers were asked what they need most from sales, the top answer (30 percent) was consistent use of systems. Overcoming Sales and Marketing Alignment Obstacles. Overcoming Sales and Marketing Alignment Obstacles.

Marketing Report 149

Marketing Report Top of Funnel InsideView Forecasting 149

Engagio

AUGUST 17, 2021

Sales intelligence! Sales intelligence has been around for a couple of decades, but its power is often overlooked because of that very fact; it’s not the shiny new software in the tech toolbox. You don’t need InsideView to sell. You need InsideView sales intelligence to win.” – Heidi Baumburg.

InsideView 71

InsideView DemandBase First-Mover Advantage B2B Thought Leadership 71

KoMarketing Associates

JANUARY 22, 2019

Previous research has suggested that sales and marketing alignment can help both teams with achieving their top priorities, but does this still ring true? To determine how factors, such as the sales and marketing relationship, play a role in the overall success of a business, LinkedIn recently published its “State of Sales” ebook.

Marketing Report 147

Marketing Report InsideView Statistics B2B Sales 147

KoMarketing Associates

JUNE 12, 2018

Marketing measurement remains a priority among B2B marketers, but new research shows there is room for improvement. Recently, Demand Gen Report conducted the “2018 Marketing Measurement and Attribution Benchmark Survey” to gauge how B2B marketers, in particular, are measuring their marketing tactics.

Customer Surveys 120

Customer Surveys B2B Marketing InsideView B2B 120

KoMarketing Associates

JUNE 13, 2019

Sales and Marketing Still Struggle to Find Alignment. The creative team is not the only one that marketers have struggled to work with in the past – the sales team has found difficulty aligning with marketers as well, according to previous research. Only 17 percent say that the relationship has not improved.

Creativity 120

Creativity Marketing Report InsideView Work Management 120

Only B2B

SEPTEMBER 25, 2024

To stay ahead in B2B sales, you need something more, something unique, something unconventional. Enter B2B intent data, a revolutionary concept that empowers B2B marketers to predict when their prospects are most likely to make a purchase. Features that align with your marketing and sales goals.

Buyer Intent 62

Buyer Intent Intent Data Sales Qualified Leads High Quality Lead 62

SalesIntel

NOVEMBER 16, 2021

Adopting an ABS strategy will help your team meet quota, complete more transactions, and achieve a greater return on investment from your sales initiatives. ABS initiatives outperform other marketing efforts, according to 85% of B2B marketers. . This strategy focuses sales teams on a group of highly focused, high-value accounts.

Ideal Customer Profiles 98

Ideal Customer Profiles Marketing Automation Services Lead Ranking Tools 98

Martech

SEPTEMBER 30, 2021

Zylotech is a purpose-built B2B CDP with a customer base including Google, Cisco and Dell. In a release, David Raab, founder of the CDP Institute, said “CDP is becoming more widely adopted in B2B, as companies recognize their marketing automation and CRM systems are not enough to provide true data unification and sharing.

InsideView 97

InsideView Account Based Marketing DemandBase B2B 97

Engagio

MAY 3, 2021

Demandbase’s vision of creating the ABX Cloud , Advertising Cloud , Sales Intelligence Cloud , and the Data Cloud mirrored ours – we wanted to create the revtech platform that businesses could leverage and manipulate to fit into their business and organizational needs. Know which channels can give me the highest ROI? Stay tuned!

DemandBase 71

DemandBase InsideView Marketing Analytics Tools Advertising Agencies 71

Customer Experience Matrix

JANUARY 25, 2016

The folks at Avention had reached out to discuss their latest product, DataVision , which extends Avention’s reach from sales enablement to marketing systems. Sales and marketing systems can then access the results in an online database, providing all departments with a single, consistent view of their consolidated data.

Ideal Customer Profiles 120

Ideal Customer Profiles Marketing Automation Services Reachforce InsideView 120

Valasys

MAY 10, 2021

On the 4 th of May 2021, Demandbase announced two major acquisitions including integration with InsideView into a broad B2B go-to-market offering and with technographics provider DemandMatrix. ” He further stated, “This is an intentional step for us beyond being solely an ABM leader and into broader B2B go-to-market.

DemandBase 52

DemandBase Account Based Marketing Acquisitions ABM 52

Engagio

OCTOBER 1, 2021

With the way that we’ve been screaming it from the rooftops, you’ve probably heard that InsideView and DemandMatrix are Demandbase companies now. Introducing: The Sales Intelligence Cloud! Let’s rewind: what is sales intelligence? In short, sales intelligence (SI) helps you sell more intelligently.

InsideView 71

InsideView DemandBase B2B Thought Leadership Mobile Advertising 71

Engagio

MAY 3, 2021

Data in B2B go-to-market (Sales and Marketing). Sales teams used to use their experience and intuition to know which accounts to focus on. These early efforts showed the power of data to help Marketing and Sales teams win. Bringing together the best B2B data. “ Data is the new application. lead scoring).

DemandBase 71

DemandBase InsideView Lead Ranking Account Based Marketing 71

Martech

OCTOBER 1, 2021

Now, there’s nothing exactly new in that; people have been complaining for years that sales reps have neither the time nor the inclination to constantly refresh CRM data, and indeed that has bred a whole career category of CRM administrators. Or is it just something sales should worry about? Terminus acquires B2B CDP Zylotech.

Marketing Attribution 111

Marketing Attribution Marketing Automation Services Allocation InsideView 111

Engagio

OCTOBER 29, 2018

It’s common for programs to get off track because sales is not aligned on the target account list. When that happens, speak to Sales Leadership and find out why they shifted their account focus. If regular meetings between sales and marketing aren’t happening – focus can be derailed or misaligned. Were the wrong accounts chosen?

Account Based Marketing 97

Account Based Marketing ABM Ideal Customer Profiles InsideView 97

DemandMatrix

MAY 4, 2021

Demandbase’s vision of creating the ABX Cloud , Advertising Cloud , Sales Intelligence Cloud , and the Data Cloud mirrored ours – we wanted to create the revtech platform that businesses could leverage and manipulate to fit into their business and organizational needs. Know which channels can give me the highest ROI? Stay tuned!

DemandBase 52

DemandBase InsideView Marketing Analytics Tools Advertising Agencies 52

LeanData

FEBRUARY 17, 2021

Your primary objective as a sales and marketing professional is to drive revenue as a catalyst for your organization’s growth. While CRM data quality and management is typically owned by an organization’s data committee and Revenue Operations team, it’s at the root of the impact and effectiveness of all Sales and Marketing activities.

Ideal Customer Profiles 52

Ideal Customer Profiles CRM Account Based Marketing InsideView 52

Vision Edge Marketing

MAY 2, 2019

In their report, B2B Buyers Mandate A New Chart for Marketing and Sales, Forrester Research posited that, “The misalignment between sales and marketing teams continues to be a hot topic, even after a decade of B2B firms trying to solve this problem.” And according to a study by InsideView, alignment matters.

Top of Funnel 150

Top of Funnel Planning Work Management Paid Search Agency 150

Nudge.ai

DECEMBER 8, 2017

Going into the New Year as a B2B sales professional, you’ll likely have some software subscriptions coming up for renewal, so we wanted to prepare you for those decisions. Base: Next-generation CRM software for leading B2B sales teams. Close.io: The inside sales CRM of choice for B2B startups and SMBs.

Marketing Automation Services 51

Marketing Automation Services Enterprise Management Lead Ranking Lead Scoring 51

InsideView

OCTOBER 16, 2019

InsideView is delighted to have been named a top five leader in the Top 20 Global Vendors for 2019 market report. . InsideView received impressive scores for both its ability to execute along with its solid product strategy. . The average buying group today is between 7 and 10 people, according to the authors of The Challenger Sale.*

Account Based Marketing 40

Account Based Marketing Enterprise Management Work Management Ideal Customer Profiles 40

Valasys

SEPTEMBER 11, 2019

On the 10 th of September 2019, B2B marketing platform provider FORCAS USA, LLC (“FORCAS”) unveiled a collaborative platform to equip the marketers with scenario-based targeting. InsideView & Kyndi will supplement the endeavors of FORCAS as the first partner & test user respectively.

Marketing Automation Services 40

Marketing Automation Services InsideView Marketing AI Analytics 40

Engagio

AUGUST 11, 2021

With data in our pockets and at our fingertips, there has to be a better way to identify our best prospects and increase your sales pipeline than tedious information gathering and generic list purchases, right? A B2B go-to-market strategy based solely on your existing tech stack — namely CRM and marketing automation — is holding you back.

Top of Funnel 87

Top of Funnel DemandBase Ideal Customer Profiles InsideView 87

TrustRadius Marketing

MAY 31, 2022

It provides both your sales team and your marketing teams with the insights they need to close deals and grow your business. . B2B software is no different. Lead411 provides marketing and sales teams with market intelligence that includes business and contact information. Top-Rated Marketing Intelligence Enterprise Software.

Enterprise Management 98

Enterprise Management Marketing Management Marketing AI Planning 98

TrustRadius Marketing

MARCH 16, 2022

Focused on sales and market intelligence, Lead411 provides marketing and sales teams with data feeds containing business and contact information. Buyers interested in the ZoomInfo premium packages should fill out a pricing form and wait to be contacted by the sales team. Demandbase Sales Intelligence Cloud (formerly InsideView).

Marketing Automation Services 98

Marketing Automation Services Pricing Price Budget Programs 98

LeanData

MARCH 25, 2021

Sales Development Representatives (SDRs) and related titles (BDRs, MDRs, and ADRs) are critical players in delivering a consistent pipeline for the majority of B2B companies. According to The Bridge Group’s 2021 Sales Development Report , the median sales tech stack consists of a CRM plus 4.5

Work Management 96

Work Management Marketing Analytics Tools Marketing Management InsideView 96

Televerde

NOVEMBER 20, 2019

Webinar: How To Skyrocket Your B2B Telemarketing Efforts. Yes, it’s true: jumping on the phone and making calls is still one of the most effective sales tools. With over 25 years honing the art of telesales, we’re sharing the tactics we’ve used to deliver results for clients like InsideView, Marketo, and Pulse Secure.

Telemarketing 40

Telemarketing InsideView Demand Generation B2B 40

Customer Experience Matrix

FEBRUARY 25, 2015

I’m beginning to suspect the much-cited trend of marketing playing a larger role deeper into the sales funnel has reached a similar peak. If the pendulum is really swinging the other way, then sales people will be taking a more active role earlier in the buying process.

Marketing Automation Services 120

Marketing Automation Services Top of Funnel Marketing Funnels Marketing Automation 120

DealSignal

OCTOBER 26, 2022

With so many B2B data platforms providers available today, how do you know you’re choosing the right vendor for your business? B2B Data Platforms Providers: Essential Differences. How B2B data is sourced and verified has a direct effect on the outcome of your team’s performance. Except that’s not always true.

Marketing AI 52

Marketing AI B2B Aggregators InsideView 52

SalesIntel

JUNE 16, 2023

Sales teams are constantly looking for tools and platforms to streamline their l ead generation and prospecting efforts. Cognism, a popular sales intelligence platform, has gained considerable attention in recent years. One of the key features of Cognism is its vast international database, which is one of the largest in the industry.

Comparison 52

Comparison Pricing Price Ideal Customer Profiles 52

SalesIntel

APRIL 19, 2024

The first step in the sales process is prospecting. Accurate lead data is crucial for successful sales and marketing efforts. Issues in lead data quality can easily undermine your sales and marketing efforts. Access advanced-level B2B data. To effectively prospect, you need verified contact data on your ideal buyers.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

SalesIntel

APRIL 19, 2024

The first step in the sales process is prospecting. Accurate lead data is crucial for successful sales and marketing efforts. Issues in lead data quality can easily undermine your sales and marketing efforts. Access advanced-level B2B data. To effectively prospect, you need verified contact data on your ideal buyers.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

B2B Marketing Directions

DECEMBER 9, 2018

Since launching this blog in 2010, I've written about various aspects of sales-marketing alignment 26 times. Yet, sales-marketing alignment remains a hot topic and an ongoing challenge for marketing and sales leaders. Yesterday, I performed a Google search using the term "sales and marketing alignment." Another 56.1%

InsideView 40

InsideView Account Based Marketing Business Lead Ranking 40