KoMarketing Associates

SEPTEMBER 17, 2020

Having accurate data (73%), understanding audience needs (70%) and the branding of delivered messages (58%) were all considered critical to the success of multichannel marketing campaigns. The Need for More Accurate Marketing Data. This means focusing on data hygiene, cleanliness and robustness.

Data Hygiene 169

Data Hygiene Marketing Report Advertising Channels InsideView 169

KoMarketing Associates

AUGUST 13, 2020

In addition, this may become the key to more accurate data and analytics. About 53% believe that insights into B2B customers will become clearer by focusing on data integrity as well, such as data hygiene, cleanliness and robustness.

Marketing Report 165

Marketing Report Data Hygiene InsideView Work Management 165

KoMarketing Associates

JANUARY 14, 2021

InsideView released its “Unlocking Revenue Performance in the New Normal” eBook, and data indicated that 54% of marketing and sales professionals believe that marketing and sales operations will merge into one revenue operations team within the next 12 months. The Intersection of Sales and Marketing Teams.

B2B Sales 165

B2B Sales InsideView B2B Marketing Data Hygiene 165

The Point

OCTOBER 3, 2012

Even while fewer than 30 percent of contacts on average actually change companies (your numbers may be higher depending on the industries you serve, or even target geographies), one thing is certain: the data you have in your CRM database on an individual customer or prospect is likely to be outdated after a mere 12 months.

InsideView 100

InsideView Zoominfo Content Landing Pages 100

SalesIntel

JUNE 16, 2023

SalesIntel, with its accurate data and user-friendly interface, stands out as a strong contender. However, ZoomInfo, Clearbit, DiscoverOrg, InsideView, Lead411, UpLead, Apollo.io, Snov.io, and Lusha offer unique features and capabilities that may better suit your business needs.

Comparison 52

Comparison Pricing Price Ideal Customer Profiles 52