Marketing Insider Group
JUNE 10, 2024
Fortunately, product analytics can guide you along the path to sales mastery. Product analytics isn’t just about numbers; it’s about understanding the heartbeat of your audience and crafting experiences that resonate with them. It uses customer data to offer insights that can help you make more informed decisions.
Marketing Insider Group
DECEMBER 18, 2023
Effective marketing strategies for complex products are essential to driving business growth. At the end of the day, a good marketing strategy generates revenue that is pivotal for both sustaining and scaling a business. The problem is that you can’t use the same marketing strategy over and over again like a generic template.
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Marketing Insider Group
MARCH 30, 2021
When you hear the phrase “product marketing,” what are some of the first brands that come to mind? Product marketing is all about the consumer. To be a successful product marketer, you must pull the consumer into your narrative. Product marketing is where sales, marketing, and product development overlap.
Marketing Insider Group
NOVEMBER 21, 2023
Nintendo and Amazon understood the ageless principle that your product is not what you sell. If you’re struggling to get the revenue you desire or your marketing isn’t converting, you might be selling the wrong thing. Find out why your product is not what you sell. For example, Pepsi is offering even more than quenching thirst.
Speaker: Carlos Hidalgo, CEO & Founder of VisumCx
With information at their fingertips, the chances are that potential customers have already met you, judged you and have a firm impression on your company and products. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees.
Vision Edge Marketing
MAY 25, 2021
Many of our customers are committed to successfully bringing new products to market. But they often find that it’s a daunting undertaking and sadly many new products fail. This episode of One Good Idea offers guidance for launching a new product. Product launches involve a lot of moving parts.
Webbiquity
OCTOBER 11, 2022
A digital product brand is a recognizable symbol that distinguishes an organization from its competitors. A company can use its brand to differentiate itself from the competition to build customer loyalty, generate greater demand for its products or services, and attract new audiences. Guest post by Tara Dwyer. Improve Your SEO.
Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage
As a B2B marketer in 2020, you are constantly asked to fight for attention in crowded markets with limited resources. What are the best practices for marketing your webinars to attract the customers you’re looking for (hint: don’t spam your mailing list!). Or, do you think the webinars you are presenting could be more effective?
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They rely on data to power products, business insights, and marketing strategy. From search engines to navigation systems, data is used to fuel products, manage risk, inform business strategy, create competitive analysis reports, provide direct marketing services, and much more.
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If you are unfamiliar with loyalty auctions, the concept is amazingly simple: Use an auctions platform to set up online auctions with a specific pool of rewards, products, services or prizes. For a complete Guide to Loyalty Auction Best Practices complete the download form below and we’ll automatically send you the information.
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In order to win the market, organizations need to leverage their customers not only to inform their business strategy, but also to fuel it. Influitive calls this the Customer-Powered Enterprise—and it can benefit Marketing, Customer Success, Sales, Product Development, Employee Engagement, Developer Relations, and Partner Engagement.
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