Zoominfo

APRIL 20, 2021

Several months ago, we sought out some of the world’s top privacy experts and told them: Pick our policies apart and tell us what we can do better. Being a privacy-first company means we are transparent about how we collect our professional contact data and uphold consumers’ rights to privacy.

Zoominfo 100

Zoominfo Privacy Advertising Benchmark Enterprise Management 100

Salesforce Marketing Cloud

FEBRUARY 7, 2024

Safeguarding against such risks requires a proactive approach: with strong data privacy, governance, and precaution. It’s important to note that data privacy is different from data security. See how 300+ IT experts put real-time insights to work in our free research report. Keep up with trends Why is data privacy important?

Lock-In 59

Lock-In Privacy Practices Work Management 59

Golden Spiral

AUGUST 4, 2022

Consumer sentiment about privacy issues is at an all-time high. Competitors like Apple are engaging in very public, messy spats about privacy and competing corporate agendas. But in recent years, the rhetoric around privacy in advertising has reached a fever pitch.

Privacy 62

Privacy Advertising Agencies Advertisements Advertising 62

Liveintent

SEPTEMBER 1, 2021

This June, Apple announced a new feature that is shaking up the email marketing world: Mail Privacy Protection. Set to launch in the fall with iOS 15, Mail Privacy Protection (MPP) gives Apple Mail users more control over the data shared with companies sending them email. What exactly is Mail Privacy Protection?

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Privacy Protection Privacy Click Rate Custom Publishing 136

Salesforce Marketing Cloud

FEBRUARY 2, 2023

What exactly is the Fourth Industrial Revolution — and why should you care? The Fourth Industrial Revolution is a way of describing the blurring of boundaries between the physical, digital, and biological worlds. Start now Here’s everything you wanted to know about the Fourth Industrial Revolution (but were afraid to ask).

Marketing AI 98

Marketing AI Internet Marketing Privacy Terms and Conditions 98

Heinz Marketing

JUNE 27, 2022

It’s no secret that the digital privacy landscape is changing. According to an article from 9to5mac.com by Filipe Espósito , “ While the number of users opting to let apps track them was low at first, new research from Adjust shows that some people have been changing their mind about this option. Apple Mail Privacy Protection.

Privacy 80

Privacy Privacy Protection Opt-out Opt-in 80

The Lead Agency

AUGUST 25, 2020

Privacy online is one of their main concerns; however, at the same time, they want to have a personalised experience from the brands that they interact with. As such, the majority of online users today are taking steps to ensure their safety and privacy online. Today’s consumers are fickle.

Privacy 98

Privacy Privacy Policies Phishing Paid Search Agency 98

Webbiquity

JULY 18, 2023

86% say that data privacy regulations have impacted their marketing strategy over the past year. Okay, the report doesn’t actually say that, but it does note that “there are growing data privacy concerns surrounding the use of TikTok in the U.S.” ” Only 29%?! That doesn’t sound right. ” Strange.

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Marketing AI Trends Planning Advertising Agencies 246

Zoominfo

OCTOBER 10, 2023

As companies in highly competitive industries look for new vectors to drive efficient and sustained growth, they’re increasingly turning to global markets. Privacy regulations, compliance requirements, and data retention policies vary widely from one country to another. Here’s how our teams made such dramatic improvements a reality.

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Zoominfo Marketing Analytics Tools Privacy Network Marketing 261

The Point

OCTOBER 11, 2022

A new report: “ What’s Working in Email Marketing: The Power of Aligning Strategies, Data & Content ” details the strategies, technologies, and best practices that today’s email marketers are adopting in an era of data privacy, remote work, and demanding, digitally-savvy buyers.

Marketing Report 246

Marketing Report Email Marketing Co-Registration Privacy 246

Valasys

JANUARY 30, 2024

To truly unlock this understanding, tapping into the power of market research is crucial. Market research, in the context of social media marketing, involves gathering and analyzing data about consumer behavior and trends on social media platforms. These strategies are not born out of sheer luck or spontaneous creativity.

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Social Media Research Social Marketing Planning 40

Litmus

OCTOBER 13, 2021

Head of Research, Oracle Marketing Consulting. In his Litmus Live session, Chad will explain exactly how Apple’s Mail Privacy Protection will affect marketers and concrete ways marketers can adapt. ( And, of course, sometimes there are big wrinkles, like GDPR and Mail Privacy Protection. Author of Email Marketing Rules.

Privacy Protection 74

Privacy Protection Privacy Tactics Consulting 74

Ledgeview Partners

OCTOBER 7, 2020

Online privacy and security are top considerations for professionals and businesses within every industry today, so it’s no wonder that more online privacy and security statistics and data emerge to help guide us in 2020 and beyond. 40% are seeing benefits at least twice that of their privacy spend.”. “84%

Privacy 62

Privacy Statistics Privacy Policies Customer Surveys 62

Litmus

MARCH 5, 2020

In this episode of Delivering, host Jason Rodriguez tries to work through the ongoing discussion around digital privacy and how it relates to email marketing. Welcome to Delivering, a podcast about email design, strategy, copywriting, development, and the email marketing industry. How is tracking information used in email marketing?

Privacy 69

Privacy Email Marketing Marketing Automation Services Stats 69

B2B Marketing Directions

OCTOBER 15, 2023

(This month's Research Round-Up discusses two recent surveys that examine how marketers are using artificial intelligence in mid-2023. These surveys explore the extent of AI adoption in the marketing industry, the use cases and expected benefits of AI, and marketers' concerns and uncertainties about AI.)

Marketing AI 73

Marketing AI Research Barriers Customer Surveys 73

SmartBug Media

FEBRUARY 2, 2023

Doing so results in: Subscribers who are engaged with your brand Boosted revenue Customers who are loyal to your brand Our team of e-commerce marketers works with a variety of businesses in many industries, including the beauty and skincare industry, and we’ve witnessed some serious revenue wins. Campaign emails.

Email Marketing 97

Email Marketing Privacy Policies Open Rate Click Rate 97

Marketing Insider Group

JANUARY 16, 2023

36% of young adults are unwilling to share personal information with retailers, making the balance between personalization and privacy critical to success. Image Source: Precedence Research. The marketing industry is influenced by many factors, such as developments in technology, economic trends and societal changes.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

6sense

DECEMBER 9, 2021

Apple’s privacy policy downgrading tracking on mobile and Google’s plans to nix the third-party cookie are making it more challenging for marketers to track prospective customers across properties and target them with ads. The post Marketers Focus on Buyer Intent Data as Privacy Undermines Targeting appeared first on 6sense.

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Buyer Intent Intent Data Digital Asset Management Privacy 62

Sana Commerce

AUGUST 3, 2022

The food and beverage industry deals with perishable goods that have to be sold quickly to preserve the high quality that buyers expect and that regulations demand. Here are the 3 industry trends impacting this shift toward digital. Here are the 3 industry trends impacting this shift toward digital. This is the current reality.

Trends 69

Trends Amazon Privacy Policies Marketing Management 69

Martech Advisor

JANUARY 28, 2020

January 28 is celebrated as Data Privacy Day to raise awareness about the importance of data privacy and security. “Consumer privacy is a key pillar in the digital advertising ecosystem and all consumers have a right to choose how their data is utilized. . Promote a Culture of Data Privacy.

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Privacy Loyalty Work Management CPO 99

Litmus

JUNE 24, 2021

As news of Apple’s Mail Privacy Protection sinks in for email marketers, questions linger around how it will ultimately impact email programs as they stand today. We have no doubt the email industry will evolve and brands will continue to create personalized and engaging subscriber experiences. Evaluate your potential impact.

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Privacy Protection Privacy Marketing AI Tips 65

SmartBug Media

DECEMBER 14, 2022

At SmartBug Media, our team of email marketers and Klaviyo experts have helped businesses in the health and nutrition industry increase their revenue in as few as 30 days. According to our research: 99 percent of email users check their inbox every day, with some checking 20 times a day. Proof You Can See. percent open rate.

Email Marketing 98

Email Marketing Click Rate Open Rate Paid Search Agency 98

Martech

MARCH 21, 2024

And it might just be that alternative data , a type of big data that ironically went mainstream for the finance industry, might also be a gamechanger for digital advertising. LiveRamp’s RampID and Google’s PAIR and Privacy Sandbox. LiveRamp’s RampID and Google’s PAIR and Privacy Sandbox. In comes alternative data!

Advertising Agencies 124

Advertising Agencies Advertisements Advertising Work Management 124

KoMarketing Associates

DECEMBER 29, 2021

As customer behaviors continue to evolve, new research indicates that marketers are adjusting the way they attempt to resonate with their target audiences. Marketers’ Struggle to Maintain Customer Data Privacy.

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Marketing Report Privacy Digital Experience Platform Custom Publishing 201

KoMarketing Associates

JUNE 28, 2022

However, new research suggests that many teams are still facing challenges when it comes to getting on the same page to achieve key objectives. As data becomes a larger component of marketing strategies, previous research indicates that more teams are investing in customer data platforms (CDP) to leverage it.

Marketing Report 260

Marketing Report Advertising Agencies Statistics Privacy 260

Webbiquity

JUNE 1, 2021

A proven system that yields results, regardless of industry segment? Do extensive hashtag keyword research: If your content is not searchable, it is not scalable. This makes keyword research for hashtags critical in social media. Staying updated on data privacy laws is the first step. But all is not lost (yet).

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

KoMarketing Associates

MAY 25, 2022

Even though the customer experience (CX) is continuing to grow in importance, new research indicates that organizations are not entirely prepared to make it a top priority. When it comes to top challenges, most respondents (69%) cited finding and maintaining security, data privacy, and compliance.

Marketing Report 245

Marketing Report Marketing & Strategy Marketing Strategy Advertising Agencies 245

Martech

JANUARY 27, 2023

They cite research purporting customers demand that marketers focus on personalization and seamless omnichannel experience. But just as CX-focused consumers have noticed these trends, so too have the privacy-focused ones and their government representatives. Common privacy law provisions. GDPR analogs. Other duties. Other laws.

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Advertising Agencies Privacy Paid Search Agency Privacy Protection 139

KoMarketing Associates

JUNE 18, 2020

While many B2B marketers are still on the hunt for new ways to resonate with their target audience, new research shows that several have turned to content personalization, and it’s boosting their company revenue. Creating a More ‘Customer-Centric’ Marketing Approach.

Marketing Report 156

Marketing Report Paid Search Agency B2B Marketing Personalization 156

Martech

APRIL 12, 2024

Fully 75% of global 100 organizations say CX is a top priority, according to Forrester Research. Therefore, businesses are looking to CDPs to help them increase the first-party data they hold and engage in privacy-compliant practices like sharing through data clean rooms. Dig deeper: Does your company need a CDP? billion in 2023 to $7.91

Enterprise Management 116

Enterprise Management Work Management Marketing Management Marketing AI 116

Thinkers360

MARCH 31, 2024

Sanjay Rout Open Innovation, Mergers & Acquisitions, GovTech Rahul Sasi CloudSEK Contact Rahul Sasi Risk Management, Cybersecurity, Big Data Praveen Singh CyberPWN Technologies Contact Praveen Singh National Security, Privacy, Cybersecurity Roger Smith Care MIT Contact Roger Smith Security, Cybersecurity, Risk Management Aarron Spinley SPINLEY.CO

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

KoMarketing Associates

JANUARY 19, 2022

As marketers continue to integrate more technology into their strategies, new research indicates that customer data platforms (CDPs) are already showing a positive return-on-investment (ROI) for many. Nearly 51% wanted to offer a more unified customer experience. Measuring the Effectiveness of Marketing Technology.

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Marketing Report Marketing Budget Privacy Class 243

Inbox Insight

JULY 28, 2020

Research is a big part of the technology buying process and our data sheds the light on IT decision making practices as well as the link between content consumption and intent to buy. We gather the best content from suppliers, brands and industry experts and combine that with our own unique research.

Enterprise Management 85

Enterprise Management Work Management Research Marketing Management 85

Golden Spiral

APRIL 18, 2019

Understanding those needs requires significant initial and ongoing research to get the most valuable insights for your business. Thankfully, there are many reputable research firms, associations, and other outlets doing the hard work for you. Below are resources we recommend for your health IT product research. Industry Reports.

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Work Management Marketing Management Research Organization 102

Litmus

MARCH 16, 2020

Does your marketing team fear tighter privacy laws? Research into the impact of GDPR on email marketers indicates that stricter regulations are actually a good thing for marketers. In the next decade, brands will have no choice but to embrace new privacy regulations. It shouldn’t. The result? Let’s take a look. .

Privacy 59

Privacy Email Marketing Privacy Protection CAN-SPAM 59

Marketing Insider Group

AUGUST 11, 2023

Surveys and audience research are essential to gauge your followers’ needs. LinkedIn: Professional Networking and B2B Opportunities Discover how LinkedIn provides a hub for industry professionals and B2B connections, making it a valuable asset for networking and lead generation.

Social Networks 179

Social Networks Business Work Management Social Media 179

Martech

NOVEMBER 28, 2022

Dealing with privacy changes. Other actions being taken to address privacy laws: Creating a first-party data strategy 54% Creating second-party data-sharing agreements 52% Investing in new technologies (e.g., There may be some privacy protection fatigue setting in. a customer data platform) 51% Reducing internal data silos 49%.

Search Marketing 129

Search Marketing Privacy Protection Privacy Marketing & Strategy 129