KoMarketing Associates

NOVEMBER 16, 2022

As marketers focus on personalizing the customer experience, new research suggests that many continue to face challenges in this area. Furthermore, dissatisfaction with personalization results and efforts is growing. of respondents said they were satisfied with their marketing team’s personalization results and efforts.

Resources 271

Resources Personalization Advertising Agencies Custom Publishing 271

Marketing Insider Group

FEBRUARY 24, 2021

But is your industry saturated? In this post, we’ll be looking at how to tell if content marketing saturation has hit your industry. Content marketing is highly prevalent in just about every industry, making it hard to cut through the noise. The shift to research online by buyers also fueled the boon. Quick Takeaways.

Lead Ranking 288

Lead Ranking Lead Scoring CMS Development Content Marketing 288

Zoominfo

NOVEMBER 3, 2020

It seems weird that the recruiting and hiring processes can often feel so impersonal, especially when it involves highly personal, highly human decision making. So how do we make recruitment personal again? What Is Personalized Recruiting? What Are The Benefits Of Personalized Recruitment? We promise, it’s worth it.

Personalization 173

Personalization Zoominfo Transparency Ideal Customer Profiles 173

KoMarketing Associates

FEBRUARY 2, 2022

As more marketers turn to personalization to resonate with their target audience, new research indicates that it is already helping many improve the performance of their campaigns. Increased customer retention (49%) was cited by marketers as the top benefit of having a successful personalization strategy.

Personalization 263

Personalization Campaigns Marketing & Strategy Custom Publishing 263

KoMarketing Associates

JANUARY 5, 2022

Despite initiatives to make personalization a top priority, new research indicates that many marketers are still struggling to find the resources to unlock its full potential. Furthermore, most respondents (50%) said that their organization has made personalization a company-wide strategic initiative.

Marketing Report 238

Marketing Report Resources Personalization Statistics 238

Tomorrow People

JULY 26, 2022

What you need to know about brand research, and how it can help you stand out from the competition. The answer lies in brand research. This article will help you understand the most fundamental components of brand research—including goals, techniques, and ways you can use brand research to develop (or redevelop) your brand strategy.

Research 156

Research Brand Identity Branding Lead Ranking 156

KoMarketing Associates

APRIL 6, 2022

As B2B marketers look to improve upon the way they connect with customers and prospects, new research suggests that personalization is critical to delivering a positive experience. This falls in line with data that suggests B2B customers now use an average of 10 distinct channels during their buying journey.

Marketing Report 255

Marketing Report Organization Personalization Demand Generation 255

Marketing Insider Group

MAY 13, 2021

Think about your personal brand and if that may be the problem. What is personal branding? Why Personal Branding Matters. Personal branding is when you market yourself and your work as a brand. Consider a few reasons why personal branding matters. Are you struggling to get customers for your business?

Personalization 302

Personalization Brand Identity Branding Custom Publishing 302

Marketing Insider Group

MAY 18, 2020

We decided to compile some of the most important thought leadership best practices from recent research and surveys. To reap these rewards, you’ll want to follow thought leadership best practices based on data, surveys, and research. Thought leadership can span across almost any industry, and companies big and small.

Thought Leadership 355

Thought Leadership B2B Thought Leadership Research Practices 355

KoMarketing Associates

MARCH 30, 2021

As more marketers turn to customization to provide a more robust customer experience (CX), new research suggests that they are also becoming increasingly aware of the demand for more personalization. To date, most marketers (34%) claim that they have between three and four channels personalized for the sake of the customer experience.

Personalization 296

Personalization Enterprise Management Digital Transformation Custom Publishing 296

Tiecas

MARCH 11, 2024

In my experience with industrial website redesigns , I’ve seen too many manufacturers and industrial companies put a misguided focus on just the look of a website. Your industrial website must confidently convey your expertise, setting you apart from the competitors in meaningful ways. On-time delivery guaranteed.”

Marketing Websites 98

Marketing Websites High Quality Lead Case Studies Paid Search Agency 98

Tomorrow People

JULY 26, 2022

What you need to know about brand research, and how it can help you stand out from the competition. The answer lies in brand research. This article will help you understand the most fundamental components of brand research—including goals, techniques, and ways you can use brand research to develop (or redevelop) your brand strategy.

Research 156

Research Brand Identity Branding Lead Ranking 156

Webbiquity

NOVEMBER 10, 2020

The way B2B technology buyers conduct research make buying decisions is changing. Industry events are less impactful for Millennial and Gen Z buyers, though this may change over time, especially post-pandemic. Non-personalized communication. They also need to embrace mobile-friendly media including video and podcasts.

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

KoMarketing Associates

APRIL 13, 2022

As marketers look ahead to the remainder of 2022, new research suggests that they will be focusing on personalizing content and the overall customer experience. About 41% of B2B marketers, in particular, will be adding personalized content and offers to their arsenal of marketing tactics. That being said, 38.8%

Personalization 239

Personalization Marketing Budget Content Statistics 239

Trade Press Services Newsletter

JULY 6, 2023

Whether you are looking for a new job, seeking professional speaking opportunities or applying for industry awards, a resume is a critical element of a personal branding strategy. Here are three tips for letting your personal brand shine on your resume. Create a vibrant personal brand statement.

Personalization 130

Personalization Tips Brand Identity Branding 130

KoMarketing Associates

MARCH 16, 2022

As marketers continue to shift their attention toward providing a more personalized customer experience, new research indicates that they are implementing artificial technology (AI) to achieve this goal. Marketing Campaign Performance and Personalization. intend to eventually utilize AI to do the same, and only 6.7%

Marketing Report 229

Marketing Report Personalization Planning Statistics 229

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. My personal thoughts and experiences as an industrial marketer and consultant. I’ve witnessed countless industrial companies’ challenges and frustrations firsthand. Source ] So, what does this mean for B2B industrial marketers?

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing & Strategy 75

Contently

OCTOBER 18, 2022

Customer research can surprise you. Why you can’t afford to skip customer research. Why you can’t afford to skip customer research. Customer research involves gathering data about your ideal consumers—who they are, what they want, and how you can help them. 5 types of customer research. The takeaway?

Research 156

Research Paid Search Agency Companies Marketing Budget 156

Marketing Insider Group

MAY 25, 2020

But, conveying your brand’s personality to your audience on social media isn’t always easy. But in addition to adjusting your messaging and tactics, how should you determine the personality and tone of voice of your brand? Define Your Target Persona’s Personality. You know your brand. Find Your Voice.

Social Media 336

Social Media Personalization Media Brand Identity 336

KoMarketing Associates

JULY 1, 2021

Although marketers are focused on marketing automation to achieve their top priorities, research shows that they are still facing numerous barriers when it comes to executing this tactic. Fifty-one percent are offering personalized/dynamic content, while 40 percent are focused on prospect/customer re-engagement.

Customer Surveys 259

Customer Surveys Automation Personalization Barriers 259

Martech

OCTOBER 30, 2023

Personalization is not just a marketing buzzword. However, as personalization becomes a baseline expectation for consumers, it presents new challenges for chief marketing officers (CMOs). However, as personalization becomes a baseline expectation for consumers, it presents new challenges for chief marketing officers (CMOs).

Personalization 123

Personalization Practices Allocation Enterprise Management 123

Martech

SEPTEMBER 21, 2023

This can extend to organizations or industries. We describe organizations as being “data-driven” or “research-based” and industries as “cutting edge” or “slow-moving” to help us understand how to position ourselves and improve our messaging. What are AI personality profiling tools?

Ideal Customer Profiles 118

Ideal Customer Profiles Marketing AI Profiling Personalization 118

Salesforce Marketing Cloud

DECEMBER 20, 2023

The research, led by Stanford University, found all 10 major foundation model companies, including Google and OpenAI, were “lacking” in transparency. Here are some transparency in AI issues that various industries are facing, and tips on how to address them. And that’s being charitable. Meticulously validate AI-derived findings.

Marketing AI 111

Marketing AI Transparency Lead Ranking Ethics 111

KoMarketing Associates

OCTOBER 20, 2021

As B2B marketers look for more ways to engage with their target audience, research suggests that they are turning to personalized content to achieve their primary objectives. However, most respondents (74%) believe that personalized content marketing , messaging and journeys are “important” to engaging buyers now and in the future.

Personalization 220

Personalization Content Statistics Custom Publishing 220

ANNUITAS

MARCH 21, 2023

It is also easier to now have multiple, separately trained models against key criteria like industries, or analyzing new business leads vs existing customers. As more and more businesses look to drive more focused, virtual (and in person) events, the interactive webinar additions are no-brainers.

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Webinar Metrics 130

KoMarketing Associates

SEPTEMBER 22, 2021

Marketers have begun to shift their focus toward the personalization of their content. Now, new research suggests that they may need to tread carefully, as more customers shy away from inaccurate personalization. Nearly 15% say that they cancel their service or decide not to purchase from the business again.

Personalization 209

Personalization Custom Publishing Statistics Marketing & Strategy 209

Salesforce Marketing Cloud

FEBRUARY 2, 2023

What exactly is the Fourth Industrial Revolution — and why should you care? The Fourth Industrial Revolution is a way of describing the blurring of boundaries between the physical, digital, and biological worlds. Start now Here’s everything you wanted to know about the Fourth Industrial Revolution (but were afraid to ask).

Marketing AI 98

Marketing AI Internet Marketing Privacy Terms and Conditions 98

Optinmonster

OCTOBER 17, 2023

Do you want to learn about the types of qualitative research and some examples of methodologies? Qualitative studies are vital to the market research process. If you’re new to this kind of market research, you’re in the right place. In this guide, you’ll learn the basics of qualitative market research.

Research 98

Research Case Studies Case Study Skype 98

Marketing Insider Group

DECEMBER 2, 2020

Sending emails without knowing what the accounts care about based on keyword research, what the key personas are, and what stage they’re at in the buying journey. We need to take the shift off MQLs and how many accounts are in the pipeline and put a greater focus on creating a more personal connection.

Intent Data 246

Intent Data Account Based Marketing ABM Intent 246

Brightedge

APRIL 3, 2024

As the broader industry moves towards personalized, AI-informed search experiences, the $200bn search market is attracting new investments, new entrants, and the creation of multiple types of search engine models. That is why we have released some exciting new research on Perplexity AI today.

Research 64

Research Guidelines Communities Search Marketing 64

Zoominfo

SEPTEMBER 10, 2020

Sure, we could reminisce about the roots of loyalty programs in the 1700s, when devoted customers received special tokens, but instead, let’s start in the early 1980s, when much of the airline industry waded into what one would consider modern customer loyalty. Personalization Underscores Go-To-Market Initiatives.

Loyalty 226

Loyalty Personalization Zoominfo Ad Building 226

Top Rank Marketing

OCTOBER 17, 2023

At B2B Forum the two companies held a panel to discuss the research and share insights. Evolving Role of Webinars: Historical Context: Laura mentioned that her initial research on digitizing events did not catch much attention, but the pandemic changed that perspective.

Webinar Metrics 110

Webinar Metrics Forrester Top of Funnel Research 110

Zoominfo

MARCH 3, 2019

In the world of B2B sales, company research is a critical aspect of any successful rep’s daily duties. In fact, access to the right research tools and information can make or break your ability to identify target accounts, personalize a sales pitch, and ultimately, close deals. Let’s get into it! It’s free!

B2B Sales 233

B2B Sales Research Paid Search Agency Tools 233

ANNUITAS

FEBRUARY 25, 2020

In other words, generating personalized content for future buyers is no longer a differentiating factor, but a minimum expectation to meet. A Salesforce report highlights that 72% of B2B customers expect personalized experiences, but only 27% of them believed that companies overall meet their standards of the experience.

Personalization 147

Personalization Buyer Personas B2B Marketing Management 147

Contently

NOVEMBER 22, 2021

With few in-person events or meetings and most people working from home, everyone had to rethink how they communicated with their audience. All industries had to change the way they used technology — and content marketing was no different. Examine how you can film and record in-person events to create a companion virtual experience.

B2B Marketing 174

B2B Marketing Research Content Marketing Marketing Budget Creation 174

Tiecas

OCTOBER 2, 2023

As someone who has been creating industrial content and blog posts for engineers and industrial professionals for many years, I understand the difficulties and the importance of creating high-quality content that is informative, engaging, and easy to understand. Industrial content creation: what sets it apart?

Content 52

Content Marketing Agencies 1 Paid Search Agency High Quality Lead 52

Thinkers360

MARCH 22, 2024

At a Glance Maribel Lopez Founder and Principal Analyst, Lopez Research LLC Focus Areas : AI, Mobility, Analytics, Future of Work. Navigating AI in Contact Centers with NICE’s Carmit DiAndrea , Lopez Research Analyst Perspective: AI and Growth Drive HPE’s Strategic Acquisition of Juniper, But It’s Too Early to Declare Victory.

B2B Thought Leadership 52

B2B Thought Leadership Marketing AI Thought Leadership Research 52