Oktopost

NOVEMBER 30, 2023

Dark social may sound sinister, but in reality, it’s one of the most common occurrences in our everyday lives. If so, that share constitutes dark social. Dark social refers to sharing online content through private channels such as DMs, messaging apps, email, or other non-public platforms.

Marketing Analytics Tools 62

Marketing Analytics Tools Traffic Domain Top of Funnel 62

Marketing Insider Group

AUGUST 17, 2020

To make this happen, you have to create immersive learning experiences, fun activities, and networking opportunities for online attendees. Social Media Mentions and Shoutouts: When generating buzz and anticipation about your upcoming event on social media, include your partners in the conversation. During the Event.

Lead Scoring 353

Lead Scoring Lead Ranking Co-Registration Banners 353

Confessions of a B2B Marketer

JANUARY 17, 2024

Eyal Webber-Zvik on LinkedIn Cato Networks' website Ben Brown on LinkedIn Session Media's website Check out our awesome sponsor, Fame , they start and grow the world's most profitable B2B podcasts Confessions of a B2B Marketer is handcrafted by our friends over at: fame.so hit 200k MRR?

Network Marketing 52

Network Marketing Product Outreach Linkedin 52

Sprout Social

OCTOBER 4, 2023

How does one topic perform on social compared to another? In social media, the most important questions are often the most difficult to answer or quantify. Using Tags allows you to filter social media reports to see specific content pieces, themes and posts, enhancing your social media insights.

Tagging 123

Tagging Marketing Strategy Marketing & Strategy Planning 123

Sprout Social

APRIL 27, 2020

Earlier this year, we presented our regular update with the latest data on the best times to post on social media. As daily routines changed overnight, more of people’s’ daily and work lives shifted to online, and social media became an even more important tool for connection. Changes in social media message volume.

Social Media 145

Social Media Media Work Management Network Marketing 145

Marketing Insider Group

APRIL 21, 2020

Consumers are spending more time on social networks; video consumption continues to increase. Social media video advertising gets attention, and performance analytics make sure marketers see a solid return on their investment. Most social media users access these sites on their phone, either some or all of the time.

Planning 281

Planning Marketing Plans Video Marketing Content Marketing 281

ClearVoice

MARCH 19, 2024

Go in and create folders or labels to manage incoming messages. We’re talking invoicing, scheduling, social media, or email marketing. If you’re looking to automate social media posts, look at Buffer or Hootsuite to keep your social promotion consistent without needing daily attention.

Work Management 52

Work Management Marketing Management Business Ideal Customer Profiles 52

Sprout Social

JULY 8, 2021

While the concept of so-called “passive income” might be enticing, it’s crucial to understand the best practices of affiliate marketing and what it takes to sell products the right way. The affiliate promotes the seller via content such as social media posts, blog posts or marketing emails directed to their customers.

Ad Building 134

Ad Building Advertising Agencies Paid Search Agency Lead Ranking 134

ClearVoice

MARCH 6, 2023

Are you a freelancer relying on gig work for your primary or additional source of income? Employers, on the other hand, can tap a large network of talent and service providers without having to employ them full-time. This can mean building a solid presence on social media or launching a regularly updated website.

Work Management 98

Work Management Peer-to-peer Marketing Management Analysis 98

Marketing Insider Group

OCTOBER 21, 2021

During the last year or two, we’ve seen new technologies, a backlash of sorts in social media, and influencer marketing maturing from its early days as a viable and powerful marketing channel in its own right. The Future of Social Media. You may think social media is already pervasive, but it still has room to grow.

Marketing AI 361

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 361

Sprout Social

JANUARY 9, 2024

According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. AI analytics depends on four critical AI sub-tasks to provide insights—machine learning, natural language processing, neural networks (NNs) and deep learning (DL).

Analytics 114

Analytics Enterprise Management Work Management Business 114

Sprout Social

MAY 9, 2023

Social media listening When social marketing is powered by AI, it increases your efficiency by taking social listening to a whole new level. AI algorithms use aspect-clustering to identify and extract relevant details from social listening data that can span millions of data points in real time. Here is a closer look.

Marketing AI 132

Marketing AI Lead Ranking Paid Search Agency Marketing Management 132

Biznology

MARCH 15, 2021

Nowhere is that more clear than when it comes to holding events, especially when those events are a significant driver of income for your organization. She is an award-winning documentary filmmaker with a proven history of creating and sharing powerful social justice stories that mobilize communities and create change.

Public Relations 197

Public Relations Outreach Communities Youtube 197

Sprout Social

MAY 15, 2020

You know what’s unique about your brand, but in a crowded social landscape, it’s a constant challenge to find the right messaging that rises above the noise. Leveraging social data is one way to help pinpoint what’s working: what type of content drives attention, who your audience is and how you should schedule your posts to reach them.

Advertising Benchmark 123

Advertising Benchmark Social Media Media Work Management 123

Sprout Social

DECEMBER 5, 2023

The results are telling: According to our Q4 2023 Sprout Pulse Survey, respondents believe the average social media manager is: white (65%), female (73%), 25-40 years old (55%), and a part-time employee or freelancer (40%). The only difference is experience level (most people working in social aren’t entry-level or freelancers).

Social Media 123

Social Media Paid Search Agency Media Advertising Agencies 123

Sprout Social

FEBRUARY 8, 2021

While you know the impact your social strategy can have on your brand’s business goals, sometimes it can be difficult explaining that impact to the rest of your organization. In order to contextualize and communicate the value of social back to your boss or team members, you need to embrace your social data.

Social Media 131

Social Media Media Paid Social Agency Ideal Customer Profiles 131

Webbiquity

DECEMBER 12, 2018

Social Listening. Engaging in social listening means going one step further than merely maintaining the presence of your brand on social media. Currently, social media is primarily used for customer service (i.e., Currently, social media is primarily used for customer service (i.e.,

Trends 225

Trends Paid Search Agency Advertising Agencies Social Media 225

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. Understanding these different types of social media will help you develop a better content strategy and know where to focus your time and energy.

Social Media 145

Social Media Social Marketing Media Curation 145

Sprout Social

APRIL 20, 2022

Social media networks are heavily investing in the creator economy. On the business side, the tools provided to you by these networks allow for easier partnership collaboration with brand creators. Tag scheduled campaign posts and incoming messages. Brand ambassador programs. Instagram Shopping.

Budget Programs 124

Budget Programs Paid Search Agency Tagging Ideal Customer Profiles 124

Webbiquity

MARCH 7, 2023

Image credit: Amy Hirschi on Unsplash For consultants and agencies, long-term client relationships mean steady income. That’s when it’s valuable to have a network of specialists you can call upon (and who may, conversely, bring you into situations where your expertise is called for).

Consulting 347

Consulting Marketing AI Paid Search Agency Ad Building 347

Sprout Social

APRIL 24, 2023

It’s no wonder that influencer marketing is one of the most popular forms of social media marketing. The influencer-consumer relationship is evolving right alongside social media (and just as rapidly as the networks themselves). Last year, BeReal burst onto the scene , emphasizing unedited and uncurated social sharing.

Advertising Agencies 123

Advertising Agencies Planning Social Media Paid Search Agency 123

Sprout Social

FEBRUARY 18, 2020

If you find yourself spending more time switching between networks and running complex manual searches for mentions than interacting with brand mentions, then you’re in need of a social media monitoring strategy. Social monitoring is an essential part of any social customer care strategy. What is social media monitoring?

Social Media 136

Social Media Brand Identity Branding Media 136

Sprout Social

OCTOBER 19, 2023

AI is also helping social teams understand and respond to audiences better. It’s providing them with critical brand insights from social listening to inspire engaging content, personalize customer care and dig deeper into performance metrics.

Marketing AI 129

Marketing AI Paid Content Work Management Marketing Strategy 129

Sprout Social

JANUARY 10, 2024

Turning a negative situation into a positive outcome will help win their loyalty and maybe even earn your brand public praise on social media. According to our Sprout Social Index ™ , 69% of customers expect a response from brands on social within 24 hours. It’s also an opportunity to become the ‘hero’ in your customer’s story.

Work Management 106

Work Management Brand Identity Branding Customer Satisfaction 106

Sprout Social

OCTOBER 27, 2022

Social media. The number of US social media users is expected to surpass 308 million in 2023 (up over 6 million from 2022 projections). So brands—now’s the time to build a social customer care strategy (if you don’t already have one). How do customers use social media for support? Not sure where to start?

Social Media 110

Social Media Statistics Marketing Management Ideal Customer Profiles 110

Sprout Social

NOVEMBER 11, 2021

The social media market is saturated with different integrations, which is why Sprout is thoughtful about our approach. We heard many of our customers’ challenges around integrating with social media management tools and took notes. Win new business by generating leads from social and capturing existing contacts’ social interactions.

Digital Asset Management 121

Digital Asset Management Social Media Work Management Marketing Management 121

SocialPilot

MARCH 8, 2024

Something that gives your clients the final nudge they need to choose you as their social media marketing comrade. And that something my friend is a fine-looking “ Social media proposal ”. So we will cover a step-by-step process that will enable you to create your social media management proposal from scratch.

Social Media 80

Social Media Ideal Customer Profiles Template Marketing Proposals 80

Sprout Social

NOVEMBER 29, 2021

Social commerce , on the other hand, is the next frontier. We surveyed 1,000 US consumers to better understand what’s driving perceptions and behaviors around social commerce (i.e., According to our data, 65% of participants have already made purchases directly through social media. did TikTok really make me buy it?).

Buy 143

Buy Brand Identity Branding eCommerce 143

Hubspot

JUNE 29, 2023

Limitless Earning Potential Many insurance sales agents get commission-based income. Provided you’re committed, you can set your income bar at five, six, seven, or eight figures. You can also earn passive income from the policy renewals of customers. Leverage social proof. Network with peers in the industry.

Peer-to-peer 66

Peer-to-peer Ad brokers Burn Rate Budget Programs 66

Sprout Social

APRIL 10, 2019

From Publishing to Reporting, Sprout Social continues to develop new features designed to enhance your workflow. With all of the features available on Sprout, you might be overlooking a few easy opportunities to save time and gain greater insight into your social performance. Create posts tailored to each social platform.

Features 107

Features Tagging Custom Publishing Keywords 107

ClearVoice

APRIL 12, 2020

While some of these ordeals are difficult to predict — like the spread of COVID-19, the novel strain of coronavirus — there are ways to add safety measures to your strategy plan, ensuring your income streams remain steady and your cash reserve is strong. Diversify income streams. Diversify income streams. Budget ahead.

Business 116

Business Work Management Marketing Management Copywriting 116

Sprout Social

JUNE 13, 2023

As a solutions engineer at Sprout Social, I work with our customers to help them uncover the power of social across their business, from optimizing digital workflows to making the most of the tools in their martech stack. Sprout removes the curtain of mystery between all teams that touch social media.

Social Media 102

Social Media ROI Work Management Marketing Management 102

SmartBrief - Marketing

FEBRUARY 6, 2024

Ad inventory for Super Bowl LVIII has been virtually sold out since early November, according to CBS – the network broadcasting the Big Game matchup between the Kansas City Chiefs and San Francisco 49ers. The brand followed up with new spots on social media that engaged and expanded audiences. That’s a hefty investment for brands.

Marketing Budget 74

Marketing Budget Lead Ranking Lead Scoring Paid Search Agency 74

Buffer

APRIL 13, 2023

Nothing says anyone can become a social media manager like Buffer’s resident music major turned SMM, Mitra Mehvar. However, the question is less can you become a social media manager and more should you pursue this career? Here’s everything you need to know about how to become a social media manager.

Social Media 96

Social Media Peer-to-peer Media Ad Building 96

Sprout Social

FEBRUARY 29, 2024

NLP and sentiment analysis Natural Language Processing (NLP) and sentiment analysis enable businesses to understand and interpret human language, making them essential tools for analyzing customer feedback, social media content and other textual data while automating report generation.

Marketing AI 121

Marketing AI Lead Ranking Work Management Lead Scoring 121

Sprout Social

NOVEMBER 14, 2019

What Is Social Customer Care? These terms are thrown around a lot in the social media realm. When it comes down to it, social customer care is about building relationships with your audience and engaging, whether your company is B2B or B2C. Sprout Social makes it easy to manage and analyze your social customer care strategy.

Ideal Customer Profiles 64

Ideal Customer Profiles Marketing & Strategy Custom Publishing Tagging 64

Biznology

OCTOBER 9, 2019

For delivery and rideshare services, this change could mean providing their drivers with health benefits, unemployment and disability insurance, worker’s compensation, sick leave and paid time off, Social Security and Medicare taxes, overtime, rest breaks and more.

Paper 116

Paper Rules Automation Twitter 116