Hubspot, SERP and Tagging - B2B Marketing Zone

Hreflang Tags: The SEO Attribute for Content in Multiple Languages

Hubspot

DECEMBER 20, 2019

If you haven't properly tagged or re-directed your content to be optimized in different languages, it may not be gaining the traffic it could be. The name for this attribute is called language tagging, and it's an SEO tag you can use to make sure search engines know what language your content is in.

Tagging

Tagging SEO Sample Content

Header Tags: What They Are and How to Use Them

Hubspot

JANUARY 24, 2020

I just threw in bolded words and phrases that looked good, and hoped to be randomly selected for the search engine results page (SERP). Now, I know there is a science, and what I was throwing into my blog posts to make them look professional was called header tags — which is an important tool for comprehension and SEO.

Tagging

Tagging eCommerce Classified Ads Long Tail Marketing

15 Quick Ways to Boost Your SERP Results

accelerate agency

MAY 9, 2020

SERP results are crucial to the online success of any business. That’s why boosting SERP results is a key aim of SEO. If you’re already putting in that hard work, there are some actionable tips that can make a swift difference to your SERP rankings. We’ve drawn together 15 of those quick ways to boost your SERP results below.

SERP

SERP Long Tail Marketing Dwell Keywords

Webinars

How to Leverage Behavioral Science Insights for Direct Mail Success

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What's a Website Title (Title Tag) & Why Does It Matter for SEO?

Hubspot

MARCH 15, 2019

To consider what a title tag is, and why it matters for SEO, let's start with an example. While HubSpot's "What Is Marketing? A website title, or title tag, is an HTML element that specifies the content of a web page. Make your keywords different from the title tag. What is a website title? Don't use caps.

Tagging

Tagging SEO Marketing Websites FAQ

The 8-Step Process HubSpot Uses to Optimize Google Advertising Costs

Hubspot

FEBRUARY 22, 2019

billion search queries on Google everyday , paid Google search -- where you pay Google to advertise your content on SERPs for relevant keywords -- is one of the most popular and effective types of online advertising. The 8-Step Process HubSpot Uses to Optimize Google Advertising Costs. HubSpot CRM"). With over 3.5

Hubspot

Hubspot Cost Google Process

What’s New with HubSpot’s SEO & CMS [2023 Update]

SmartBug Media

FEBRUARY 27, 2023

HubSpot SEO and CMS are two of the most popular tools used by businesses today. SEO stands for search engine optimization , which is the process of optimizing webpages, content, and links to help businesses rank higher in search engine results pages (SERPs). HubSpot’s CMS is first and foremost marketing-focused.

CMS Development

CMS Development SEO Enterprise Management Hubspot

Critical SEO best practices you don’t want to ignore

B2B Marketing Insights - WE

MARCH 16, 2022

On-page SEO is the process of optimizing your website’s content, titles, meta tags, and other factors that influence your ranking. So, focus on both the technical and content aspects of SEO to improve your ranking in the SERPs. Unfortunately, there are no magic bullets that will get you on top of the SERP. Title tags.

SEO

SEO Practices Best Practices Lead Scoring

Top Learnings Around SEO from INBOUND 2020

SmartBug Media

SEPTEMBER 23, 2020

Whether Google announced a new update or the top SEO gurus discovered a new tactic, it’s essential for marketers to be constantly reading up on the latest trends to help get their content to the top of search engine results pages (SERPS). Here’s our top sessions and their corresponding highlights.

SEO

SEO Lead Scoring Lead Ranking Hubspot

The Ultimate SEO Glossary: 25+ Terms to Get You Started

SmartBug Media

DECEMBER 19, 2022

These tags are crucial for web accessibility. A canonical URL on the piece of content will ensure that no matter how visitors reach that page, search engines are prioritizing the URL with the canonical tag: Duplicate Content. Title tags are crucial to your page’s ability to rank well organically on search engines.

Lead Scoring

Lead Scoring Lead Ranking SEO Domain

How to Detect and Improve Underperforming Content: A Guide to Optimization

Moz

SEPTEMBER 27, 2020

It may be the case that your content is good and relevant to your users, but does not match the intent that Google is showcasing in the SERP for the keywords of focus. Whose intent we are targeting and what is represented in the SERP will define the strategy we use to get there. Intent and SERP analysis. JavaScript check.

SERP

SERP Optimization Content Keywords

The Beginner's Guide to Structured Data for Organizing & Optimizing Your Website

Hubspot

APRIL 10, 2019

Moreover, what are those restaurants doing do get featured so dominantly on Google’s search engine results pages (SERPs)? Embedded tags of code (a.k.a. markup”) throughout the HTML of a webpage tell Google and other search engines what information to display in the SERPs and what this information represents. author" : {.

Organization

Organization Marketing Websites Optimization SERP

9 SEO-Friendly Content Writing Tips to Outrank Your Competition

SmartBug Media

FEBRUARY 5, 2020

The four most important ranking factors are content, links, site structure, and HTML tags. Links, Site Structure, and HTML Tags. Aside from content, the second, third, and fourth most heavily weighted ranking factors are links, site architecture (how your site is built), and HTML tags. percent of queries have one.

SEO

SEO Tips SERP Content

7 Ways SEO & PPC Can Work Together in 2021

Hubspot

DECEMBER 22, 2020

For example, if you Google "sales funnel" the search engine results page (SERP) indicates you're looking for the definition of a sales funnel. Here are some things you can test: Headlines, title tags, and description copy. Work together to achieve SERP domination. What's the bottom line? Keywords and topics. Knowledge cards.

PPC

PPC Work Management SEO Top of Funnel

How to Recession-Proof Your Content Marketing

Contently

APRIL 4, 2023

HubSpot Academy offers thousands of training hours on content marketing for free, including certifications that can increase your team’s expertise and authority (part of Google’s E-E-A-T formula for quality content). The good news is you can level up your team’s knowledge for free.

Top of Funnel

Top of Funnel Budget Programs Content Marketing Marketing Management

Top 10 Google Ranking factors

accelerate agency

SEPTEMBER 28, 2020

We may not know exactly how many factors Google uses, but we do know of certain practices that will help you get to the top of SERPs. HubSpot recommends that posts between 2100 to 2400 words work best for SEO. 5 Use meta tags. Meta tags are added to the <head> section of your HTML page and look as shown below.

Google

Google SERP Keywords Domain

How to Use Content Marketing for Customer Retention

Marketing Insider Group

APRIL 6, 2021

Source: HubSpot. Making a sale but losing a customer’s future business is like making it to first base but getting tagged before you reach second. High-quality content will catch people’s attention and help you rank higher on the SERPs (search engine results pages). Funnels can lose momentum. Choose quality over quantity.

Top of Funnel

Top of Funnel Work Management Marketing Management Content Marketing

Should You Be Blogging For Enterprise Customers? Yes, Here's Why.

Hubspot

JUNE 16, 2020

At HubSpot, keyword research informs the topics we write about each quarter. On-Page SEO raises the chance of search engines choosing your articles to populate search engine results pages (SERPs). Include tags — Tags are keywords that describe a post. Include tags — Tags are keywords that describe a post.

Enterprise Management

Enterprise Management CMS Development Marketing Automation Services Marketing Management

10 Ways to Increase Traffic With User-Generated Content

Scoop.it

MAY 4, 2023

For example, Brightech shows UGG on its product pages under the “Found in real life” section, where customers can add photos and tag the brand on social media. Once people search for something on Google, they will see the ratings and reviews on the SERPs. Tag your customers once they share the blog posts. Source: Brightech 2.

User-Generated Content

User-Generated Content Traffic Generation Content

30 Important SEO Statistics (2022)

DAGMAR Marketing

APRIL 15, 2022

It is predicted that Google processes approximately 63,000 search queries every second ( HubSpot ) 70 percent of marketing experts believe that SEO yields better results than PPC ( SERPWATCH ) 49 percent of respondents say that organic search has the highest return on investment (ROI) of any marketing channel ( Search Engine Journal ). .

Statistics

Statistics SEO POS Lead Scoring

SEO vs. PPC: When to Optimize and When to Pay for Traffic

Hubspot

JULY 18, 2019

You may have noticed that the top search results are tagged with an "Ad" marker. According to Power Traffick, the top three links on a search engine results page (SERP) capture almost half of all traffic for that keyword. This data supports the PPC method as it involves buying ad space at the top of the SERP.

Paid Content

Paid Content PPC Paid Search Agency Traffic

7 Ways To Update Old Content To Boost Your Website’s Traffic

Valasys

AUGUST 10, 2023

Updating old content or republishing it with new information means it has a higher chance of showing up on SERPs. The use of headings, subheadings, bullet points, and header tags is encouraged to increase readability. It passes authority to your updated content making it easier to rank on SERPs.

Traffic

Traffic Lead Scoring Lead Ranking Content

Why Website Indexation Is A Must-Have for Marketers

Hubspot

FEBRUARY 20, 2020

It helps Google find your website, add it to its index, associate each page with searched topics, return this site on search engine results pages (SERPs), and ultimately drive the right people to your content. That's exactly what website indexing does in the context of search engine results pages (SERPs).

Marketing Websites

Marketing Websites Paid Search Agency SERP Tagging

The Ins and Outs of Writing Long-Form Content

Hubspot

JUNE 9, 2020

Your articles will have a higher chance of showing up on the first page of SERPs, and you can guide readers to offers that relate to the topic of your work. Backlinko found that websites with a high "time on site" are more likely to rank highly on search engine results pages (SERPs). Sounds pretty great, right?

Lead Scoring

Lead Scoring Lead Ranking Content Classified Ads

WordPress SEO: The Ultimate Guide

Hubspot

NOVEMBER 22, 2018

Having your website appear at the top of a search engines results page (SERP) is something you can achieve if you spend some time on your search engine optimization. Your content is more likely to appear near the top of the SERP for specific inquiries you’ve optimized. Use Tags and Categories. What is SEO? Categories.

SEO

SEO CAN-SPAM Lead Scoring Lead Ranking

Why You Need to Evolve Your SEO Strategy Beyond the Basics in 2020

Method and Metric

JANUARY 3, 2020

Essentials like title tags, image alt text, and proper site navigation hierarchy and URL structure are still vital and probably will continue to be for the foreseeable future. . SERP features. The very nature of SEO is adapting to change in a landscape often shrouded by mystery and speculation. . Outdated SEO habits will hold you back.

SEO

SEO Marketing & Strategy SERP Lead Scoring

How to Make Your Website Accessible for ADA Compliance

seo.co

NOVEMBER 15, 2021

Image alt text won’t make your website rank better – it makes your images rank in the SERPs. According to HubSpot , 38% of Google’s SERPs display images, and that number is constantly growing. There’s a little confusion regarding how image alt text affects SEO. Same goes for anchor text.

CMS Development

CMS Development Marketing Websites Lead Scoring Lead Ranking

6 Tips to Evolve Your Content Strategy in 2020

Valasys

MARCH 5, 2020

Tack & Optimize your Brand SERPs Queries: Branding is one of the most important motivations behind content marketing. Brand SERPs are equivalent to your online business cards that need to be tracked evaluated & optimized consistently for people, investors, clients, journalists, partners, readers as well as subscribers.

Paid Content

Paid Content De-duplication WOMM Top of Funnel

International SEO: How to Optimize Your Website for Other Countries

Hubspot

MARCH 20, 2018

So, here's what to keep in mind when pursuing one of the above three URL structures: You'll Need Multilingual SEO Meta Tags. Because subdirectories and subdomains don't completely separate country-specific websites from one another -- in the eyes of readers and Google -- it's important to use meta tags as well.

SEO

SEO Marketing Websites Optimization Domain

SEO Trends to Give Digital Marketers an Edge in 2019

The Lead Agency

JUNE 23, 2019

Considering nearly 80% of users ignore paid ads in search results , ranking in the top positions of the search engine results pages (SERPs) is the ideal way to boost traffic to your B2B site. Master these tactics and your website will dominate the SERPs and generate leads and revenue for your business.

SEO

SEO Paid Search Agency Trends SERP

5 Ways to Improve Your B2B Marketing Strategies

Stevens & Tate

JULY 24, 2020

If you have a strong SEO strategy in place, your website will receive more exposure on Google’s SERP (search engine results page). To receive the most exposure on Google’s SERP, you will need to rank high on their page. Many businesses will begin searching for information or solutions through Google. User engagement.

B2B Marketing

B2B Marketing Marketing Strategy Marketing & Strategy Buyer Personas

How to Get Ranked and Read With the Topic Cluster Content Model

Content Marketing Institute

OCTOBER 30, 2018

The topic cluster methodology, also known as the “pillar-and-cluster” technique, was first detailed by HubSpot Research in 2017. After running this strategy on its blog, HubSpot proved more internal links led to a higher placement on the SERPs : Image source. Heading tags. The topic clusters model. And, guess what?

Lead Ranking

Lead Ranking Lead Scoring Long Tail Marketing Paid Search Agency

Featured Snippets: How to Increase Your Organic CTR

Outbrain

JUNE 18, 2018

Having a quick overview at the top of the search engine results page (SERPs) is great for the customer. 1 spot as the most desirable and profitable area on the SERPs. When HubSpot ran a test, a page that achieved the No. For inspiration, check out the latest SEO training released by HubSpot Academy.

CTR

CTR Features Organization SERP

The Modern Nonprofit's Guide to SEO

Hubspot

OCTOBER 6, 2016

They also need to be refreshed to reflect changes in your keyword strategy or to adapt to changes in Google's SERP priorities, which happen constantly. HubSpot's Website Grader will point out some quick wins and areas that need further development. Google constantly changes its SEO algorithm and tag properties. That's terrific.

SEO

SEO Tagging Blogger Keywords

The Plain English Guide to Google's Knowledge Graph

Hubspot

DECEMBER 19, 2019

Before I began writing at HubSpot, I worked at two small businesses. That's why it's important for marketers to understand the Google knowledge graph and how to create content that winds up in the knowledge panel you see on so many search engine results pages (SERPs) today. First, you could fill out meta tags. Really small.

Google

Google Wikipedia Clickthrough Ideal Customer Profiles

How to Write Content That Converts

seo.co

OCTOBER 6, 2021

I won’t get into the specifics of SEO in this article, but know that your articles will have to meet certain SEO protocols to maximize their chances of being featured in SERPs. For example, title tags, header tags, a meta description, and visual elements should all be included. In-Content Calls-to-Action.

Ad Exchange

Ad Exchange Content Copywriting Lead Scoring

7 Reasons Why No One is Watching Your Video Content

Hubspot

JULY 10, 2017

Before I worked at HubSpot, when I created my very first series of marketing videos, I was stumped. Check out how HubSpot used video on its Instagram Story to drive traffic to Facebook in the way we’re describing: You don’t have to create an entirely new video from scratch for something like this, either. Funny story, right?

Video Marketing

Video Marketing Youtube Content Tagging

The Plain-English Guide to Meta Tags & SEO

Hubspot

MARCH 8, 2019

In 2018, HubSpot found 61% of marketers said improving SEO and growing their organic presence was their top inbound marketing priority. To excel at SEO, it's critical you know how to incorporate meta tags into each one of your web page's. If you're anything like me, though, you might be thinking, Wait … what's a meta tag again?

Tagging

Tagging SEO SERP Click Rate

The Beginner's Guide to Small Business Marketing Online

Hubspot

MARCH 6, 2017

When you create your website, make sure you implement Google Analytics or HubSpot Marketing Free (both of which are free products) so you can easily track who's looking at your site. To find a marketing agency, try looking through HubSpot's Agency Partner directory. Do-It-Yourself Tools. Google Ranking and SEO. What is SEO?

Small Business Marketing

Small Business Marketing CMS Development Advertising Agencies Paid Search Agency

How to Audit Your Website for Improved SEO and Conversions

Hubspot

APRIL 23, 2018

This will safeguard you from constantly chasing changes to search ranking algorithms, meaning you won't be applying misguided practices just to show up in the top of the search engine results pages (SERPs). This can be done through various methods that include everything from robots files and tags, to sitemaps. Robots Files or Tags.

SEO

SEO Marketing Websites Conversion Landing Pages

Everything You Need to Know about Guest Blogging

Hubspot

MAY 27, 2020

Improve your SEO performance or SERP visibility by X%. In my case, I'm using our own HubSpot CRM, but any CRM you're using would work for this task. If you're looking for one now, HubSpot CRM is 100% free forever, no matter how many contacts you're adding. HubSpot CRM. For the outreach part, I also suggest trying Respona.

Lead Scoring

Lead Scoring Lead Ranking Blogger Ideal Customer Profiles

How to Employ Local SEO to Optimize B2B Marketing

Valasys

AUGUST 22, 2019

According to HubSpot, 80% of potential customers use search engines to find local information. The title tags of the pages, the header tags & the Meta descriptions should clearly state the vital information about the businesses. Marketers, therefore, need to optimize their endeavors for local SEO.

Optimization

Optimization SEO B2B Marketing Lead Scoring

The Ultimate Guide to Local Marketing

Hubspot

MARCH 25, 2020

Discover HubSpot CMS — the first and only combined CMS and CRM that offers the ability to easily build and manage a website optimized for every device and every visitor. These pages publish your business name, address, phone number, and other relevant store information; they also help you rank on local SERPs. Localize your website.

Paid Content

Paid Content Work Management Paid Search Agency Mobile Advertising

Inbound Marketing & Marketing Automation

LeadSloth

JUNE 23, 2009

Hubspot - an early Inbound Marketing evangelist - is one of them, and so are Enquisite , Raven and SEOMoz (probably I’m forgetting at least a dozen vendors, so feel free to leave a comment). Rank tracking (or SERP tracking): monitor your site’s rank for those keywords. What Does it Do for You? Conclusion.

Marketing Automation Services

Marketing Automation Services Inbound Marketing Marketing Automation Work Management

The Ultimate Guide to Google Search Console in 2018

Hubspot

OCTOBER 2, 2018

It’s helpful on a macro and micro level -- both when I need to figure out what’s happened to a high-traffic blog post that suddenly dipped, and see how many impressions HubSpot is gaining month over month. I’m a content strategist on HubSpot’s SEO team, which means GSC is particularly useful to me. Click “Continue.”.

Marketing Analytics Tools

Marketing Analytics Tools Google CTR Domain

Hreflang Tags: The SEO Attribute for Content in Multiple Languages

Header Tags: What They Are and How to Use Them

Webinars

Trending Sources

15 Quick Ways to Boost Your SERP Results

Webinars

What's a Website Title (Title Tag) & Why Does It Matter for SEO?

The 8-Step Process HubSpot Uses to Optimize Google Advertising Costs

What’s New with HubSpot’s SEO & CMS [2023 Update]

Critical SEO best practices you don’t want to ignore

Top Learnings Around SEO from INBOUND 2020

The Ultimate SEO Glossary: 25+ Terms to Get You Started

How to Detect and Improve Underperforming Content: A Guide to Optimization

The Beginner's Guide to Structured Data for Organizing & Optimizing Your Website

9 SEO-Friendly Content Writing Tips to Outrank Your Competition

7 Ways SEO & PPC Can Work Together in 2021

How to Recession-Proof Your Content Marketing

Top 10 Google Ranking factors

How to Use Content Marketing for Customer Retention

Should You Be Blogging For Enterprise Customers? Yes, Here's Why.

10 Ways to Increase Traffic With User-Generated Content

30 Important SEO Statistics (2022)

SEO vs. PPC: When to Optimize and When to Pay for Traffic

7 Ways To Update Old Content To Boost Your Website’s Traffic

Why Website Indexation Is A Must-Have for Marketers

The Ins and Outs of Writing Long-Form Content

WordPress SEO: The Ultimate Guide

Why You Need to Evolve Your SEO Strategy Beyond the Basics in 2020

How to Make Your Website Accessible for ADA Compliance

6 Tips to Evolve Your Content Strategy in 2020

International SEO: How to Optimize Your Website for Other Countries

SEO Trends to Give Digital Marketers an Edge in 2019

5 Ways to Improve Your B2B Marketing Strategies

How to Get Ranked and Read With the Topic Cluster Content Model

Featured Snippets: How to Increase Your Organic CTR

The Modern Nonprofit's Guide to SEO

The Plain English Guide to Google's Knowledge Graph

How to Write Content That Converts

7 Reasons Why No One is Watching Your Video Content

The Plain-English Guide to Meta Tags & SEO

The Beginner's Guide to Small Business Marketing Online

How to Audit Your Website for Improved SEO and Conversions

Everything You Need to Know about Guest Blogging

How to Employ Local SEO to Optimize B2B Marketing

The Ultimate Guide to Local Marketing

Inbound Marketing & Marketing Automation

The Ultimate Guide to Google Search Console in 2018

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