Moz

SEPTEMBER 27, 2020

It may be the case that your content is good and relevant to your users, but does not match the intent that Google is showcasing in the SERP for the keywords of focus. Whose intent we are targeting and what is represented in the SERP will define the strategy we use to get there. Intent and SERP analysis. JavaScript check.

SERP 74

SERP Optimization Content Keywords 74

Hubspot

APRIL 10, 2019

Moreover, what are those restaurants doing do get featured so dominantly on Google’s search engine results pages (SERPs)? Embedded tags of code (a.k.a. markup”) throughout the HTML of a webpage tell Google and other search engines what information to display in the SERPs and what this information represents. author" : {.

Organization 78

Organization Marketing Websites Optimization SERP 78

Hubspot

JUNE 16, 2020

At HubSpot, keyword research informs the topics we write about each quarter. On-Page SEO raises the chance of search engines choosing your articles to populate search engine results pages (SERPs). Include tags — Tags are keywords that describe a post. Include tags — Tags are keywords that describe a post.

Enterprise Management 94

Enterprise Management CMS Development Marketing Automation Services Marketing Management 94

Hubspot

NOVEMBER 22, 2018

Having your website appear at the top of a search engines results page (SERP) is something you can achieve if you spend some time on your search engine optimization. Your content is more likely to appear near the top of the SERP for specific inquiries you’ve optimized. Use Tags and Categories. What is SEO? Categories.

SEO 101

SEO CAN-SPAM Lead Scoring Lead Ranking 101

Hubspot

FEBRUARY 20, 2020

It helps Google find your website, add it to its index, associate each page with searched topics, return this site on search engine results pages (SERPs), and ultimately drive the right people to your content. That's exactly what website indexing does in the context of search engine results pages (SERPs).

Marketing Websites 98

Marketing Websites Paid Search Agency SERP Tagging 98

Hubspot

OCTOBER 2, 2018

That includes viewing your referring domains, mobile site performance, rich search results, and highest-traffic queries and pages. It’s helpful on a macro and micro level -- both when I need to figure out what’s happened to a high-traffic blog post that suddenly dipped, and see how many impressions HubSpot is gaining month over month.

Marketing Analytics Tools 100

Marketing Analytics Tools Google CTR Domain 100

seo.co

OCTOBER 6, 2021

I won’t get into the specifics of SEO in this article, but know that your articles will have to meet certain SEO protocols to maximize their chances of being featured in SERPs. For example, title tags, header tags, a meta description, and visual elements should all be included. Offsite Content. In-Content Calls-to-Action.

Ad Exchange 98

Ad Exchange Content Copywriting Lead Scoring 98

Valasys

MARCH 5, 2020

Tack & Optimize your Brand SERPs Queries: Branding is one of the most important motivations behind content marketing. Brand SERPs are equivalent to your online business cards that need to be tracked evaluated & optimized consistently for people, investors, clients, journalists, partners, readers as well as subscribers.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Hubspot

MAY 27, 2020

Improve your SEO performance or SERP visibility by X%. Next, make sure you prioritize your list and only pitch blogs that have: Domain Authority of 40 or higher (or Domain Rating if you're using Ahrefs). In my case, I'm using our own HubSpot CRM, but any CRM you're using would work for this task.

Lead Scoring 68

Lead Scoring Lead Ranking Blogger Ideal Customer Profiles 68

Hubspot

DECEMBER 19, 2019

Before I began writing at HubSpot, I worked at two small businesses. That's why it's important for marketers to understand the Google knowledge graph and how to create content that winds up in the knowledge panel you see on so many search engine results pages (SERPs) today. First, you could fill out meta tags. Really small.

Google 68

Google Wikipedia Clickthrough Ideal Customer Profiles 68

Hubspot

APRIL 2, 2018

You also risk competing with your own content by creating multiple pages that are all targeting the exact same keyword -- and potentially the same search engine results page (SERP). You can do this in the form of tags in your content management system (CMS), or as basic anchor text in the body of the article.

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

Hubspot

MARCH 6, 2014

Google authorship is a hugely beneficial integration for prolific online content creators that can help boost SERP clickthrough rates, author and site visibility, and page views. Here''s how you can have your handsome mug appear for multiple domains: So, how does one do this? But what happens if you write for multiple sites?

Google 28

Google Clickthrough Marketing Websites Domain 28

Single Grain

MARCH 9, 2021

B2B SEO refers to getting your business site ranked higher in the SERPs in order to drive more traffic and sales to you. Lastly, look at the “Searches related to” section at the bottom of the SERPs. For example, HubSpot audits and updates its blogs regularly. Write only one H1 tag for each page.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Single Grain

JANUARY 24, 2020

” Site Ranking: The organic traffic a site receives is directly proportional to its position in the SERPs. Page and Domain Authority: PA and DA help you determine the ability of a specific page/domain to rank in the search engines. Missing or duplicate meta tags. Domain authority and page authority.

Ideal Customer Profiles 90

Ideal Customer Profiles SEO Lead Scoring Lead Ranking 90

Marketing Insider Group

FEBRUARY 9, 2021

SEO performance: Track SERP (search engine results page) rankings for focus keywords over time. The higher your rankings are on SERPs, the more traffic and leads you’ll get. Authority: The higher your website’s Domain Authority (DA), the more likely your website will rank on SERPs. Evolve Over Time.

Content Marketing 362

Content Marketing Planning Paid Search Agency Lead Ranking 362

Hubspot

DECEMBER 12, 2011

ALT Text/Tag or Attribute - A description of an image in your site's HTML. Make sure you keep your blog within your own domain. Domain - The main web address of your site (example: www.yoursite.com). It's good to renew ownership of your domain for several years. Add ALT text to images whenever possible. See Panda).

PageRank 28

PageRank SEO Lead Scoring Lead Ranking 28

Single Grain

MARCH 29, 2023

In this quick guide, I’ll cover the essential enterprise SaaS SEO elements to succeed in the SERPs. HubSpot, Zapier and Monday are examples of enterprise SaaS brands, and attract millions of users via SEO. Title Tags and Meta Descriptions Ensure that the site’s HTML code specifies the title and meta description tag.

Enterprise Management 52

Enterprise Management SEO Top of Funnel Long Tail Marketing 52

Hubspot

SEPTEMBER 26, 2011

Basically, Twitter is a natural complement to your site and a way to gain some additional spots on organic search engine results pages (SERPs), helping your website and its content get found. It appears in the title tag for both your Twitter profile and your individual tweet pages. Connect with HubSpot :

Twitter 28

Twitter SEO Tips Profiling 28

Single Grain

JUNE 26, 2020

The better Google is at answering queries within the SERPs, or directing users to ads instead of organic listings, the more money it makes. The SERPs are changing (and for most of us, not for the better). These are the 16 main features that come up in Google's SERPs: How are they changing? By: Disguising ads. We work harder.

Traffic 145

Traffic Paid Content SEO Organization 145

Hubspot

MARCH 8, 2018

That said, it would be interesting to conduct further research to determine if these same faster-loading sites -- the ones that receive better voice search rankings -- also have higher search engine results page [SERP] rankings. He points to a recent HubSpot study that found the same thing to be true for Featured Snippets. "It

Optimization 77

Optimization SERP Domain Lead Scoring 77

Hubspot

SEPTEMBER 11, 2018

And to stay up-to-date on SEO strategy and trends, check out HubSpot's Skill Up podcast.). This is a process that search engines use to determine where to place a particular web page in SERPs. This term describes how prominent a particular domain is in search engine results. Visibility. But there are more.

SEO 101

SEO Lead Scoring Lead Ranking Work Management 101

Hubspot

OCTOBER 27, 2020

HubSpot's first season of Skill Up is all about SEO. In this series, HubSpot Director of Acquisition (and co-founder of Traffic Think Tank ) Matthew Howells-Barby and Academy professor Jorie Munroe dive into everything a search-oriented marketer or SEO needs to know this year. Each episode covers a few different topics. SEO Courses.

Resources 101

Resources SEO Lead Ranking Marketing Analytics Tools 101

Hubspot

MAY 7, 2020

A page title is the title tag that tells a search engine like Google what the title of your web page is. However, a "title tag" is distinct from the "H1" of a page. Your web page can have an H1 that's different from the title tag, though they're often the same by default unless changed in the HTML header of the page.

SEO 101

SEO Allocation Tagging Keywords 101

accelerate agency

FEBRUARY 12, 2023

SEO is a catch-all for everything you do to improve your brand’s performance on search engine results pages (SERPs). Which sites and domains link to you? Domain authority – How relevant is the content to your specific industry? SERPs only display what searchers want – and need – to see. Where do your external links lead?

Top of Funnel 87

Top of Funnel Marketing Budget SEO Enterprise Management 87

Scoop.it

JULY 28, 2022

You can also measure your marketing success from tools like Google Analytics, Google Search Console, and HubSpot Marketing. Also, check the monthly search volume for selected keywords and consider SERP features while choosing keywords. Your domain isn’t as strong as your competitors yet.

SEO 108

SEO Lead Scoring Lead Ranking Content 108

Hubspot

AUGUST 22, 2019

If your content doesn’t keep up with these Google algorithm updates, you risk losing valuable space on the search engine result page (SERP) … as well as potential visitors, leads, and customers. These include factors like keyword usage, domain history, site usability, and more. By adhering to the Google algorithm and its updates.

Google 101

Google Lead Scoring Lead Ranking SERP 101

Single Grain

MAY 26, 2023

HubSpot State of Marketing Report 2023 ) 88% of online marketers who already invest in SEO plan to increase or maintain their investment through 2023. HubSpot State of Marketing Report 2023 ) Key Takeaway for Your B2B Business: These statistics should quickly silence anyone who tells you that SEO is dead or no longer effective.

Statistics 52

Statistics SEO B2B Marketing Long Tail Marketing 52

SmartBug Media

MARCH 14, 2019

Medium.com has a domain authority score of 93 out of 100 , which means search engines view content coming from the site as reputable and trustworthy. The higher the domain authority, the greater your content’s likelihood of ranking in SERPs (search engine results pages). Organize Your Content with Relevant Tags.

Advertising Mediums 58

Advertising Mediums Paid Search Agency Practices Ads 58

Convert

MAY 12, 2022

Invest in a custom domain Set up Google Search Console and Analytics Choose a fast and responsive site Install useful SEO apps. Invest in a Custom Domain. Most successful 6-figure Shopify stores have one thing in common—they use a custom domain. The continual improvements compound over time. On-page SEO. Technical SEO.

Paid Search Agency 69

Paid Search Agency Optimization Advertising Agencies Ad Agencies 69

Hubspot

APRIL 30, 2018

Optimize URL, Title Tags, Headers, Meta Description, and Content. When it comes to content, every new blog post is a new indexed page for your site, a new page on which to target a geographic search phrase, and a new opportunity to get found in the search engine results pages (SERPs). Guest Blog Posting. Scholarships.

SEO 101

SEO De-duplication Work Management Aggregators 101

Optinmonster

DECEMBER 2, 2019

75% of users don’t even scroll past the first page of the SERPs (search engine results pages). These SEO ranking factors include domain age, keywords, mobile-friendliness, number of internal links, and much more. It all starts with your company name and your domain name. Content Marketing and SEO Statistics.

Statistics 80

Statistics Paid Content Traffic SEO 80

Outbrain

JANUARY 1, 2020

Be sure that you carry out proper research and include references to high-domain authority sites. In addition to creating outstanding content with the right keywords and inbound links, you need to spend time on technical aspects of on-page SEO, such as metadata, tags, crawlability and indexability. Pay attention to all aspects of SEO.

SEO 58

SEO Marketing & Strategy Marketing Strategy Webinar Metrics 58

Single Grain

DECEMBER 11, 2019

Creates brand-based URLs easily and makes it possible to handle the store's SEO with canonical URL structure and “nofollow” and “noindex” tags. Related Content: Beginner’s Guide to Properly Using Rel Tags To Improve Your Site’s Rankings. Integrates with Hubspot, Mailchimp, Zendesk, and dozens of other popular apps.

CMS Development 15

CMS Development SEO Enterprise Management Template 15

seo.co

JANUARY 3, 2021

Take HubSpot, for example. In doing so, you increase your chances of being featured prominently in search engine results pages, also known as SERPs. If you want your website to perform well, you have to get all of the technical elements like HTML, title tags, website speed, and navigation taken care of first. Link Building.

Paid Content 75

Paid Content Advertising Agencies Planning Top of Funnel 75

Hubspot

JULY 24, 2014

Then, I’ll provide you with some tactical methods for unleashing a strategy that will allow you to dominate the SERPs for that search type. As long as you have a unique brand name, you stand a strong chance of dominating the SERPs for your navigational keyword. Create a domain or brand that uses it. Navigational Search.

SEO 28

SEO SERP Domain Keywords 28

Single Grain

JANUARY 16, 2023

Just 0.78% of people click on page 2 of Google’s SERPs. ( Domain Authority: How to Increase Your Ranking Score from Scratch. Having a keyword in your title tag remains an important on-page SEO signal. For an excellent mobile searching experience, add the max-image-preview:large meta tag to the header of each page.

Lead Scoring 59

Lead Scoring Lead Ranking Statistics SEO 59

Hubspot

JANUARY 23, 2013

Our cheat sheet includes tips specifically for targeting a UK-based audience in respect to two types of SEO strategies: On-Page SEO Strategies: This includes optimizing the pages on your website for search, such as adding keywords to your URL structures, your page titles, your header tags, and so on. Identify the Right Blogs to Target.

Link Building 28

Link Building Practices Ad Building Best Practices 28