Hubspot

JULY 18, 2019

Spend any amount of time searching the hashtag #PRFail on Twitter and you won't struggle to find journalists lamenting about all of the bad PR pitches they received this week. The relationship between journalists and PR professionals is complicated. A message to all PR practitioners: stop doing this. Let's dive into those, now.

PR 74

PR Tactics Cold Calling Blast Campaigns 74

Hubspot

SEPTEMBER 17, 2020

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. The same study tells us that the more websites a consumer visits, the more money they are likely to spend. How do customers discover new products nowadays? Image Source.

Hubspot 101

Hubspot Marketing & Strategy Marketing Strategy SERP 101

ClearVoice

JANUARY 26, 2024

Creating a data study or white paper for $10,000 may sound extravagant when that same amount in a paid campaign could drive 20 new qualified leads immediately, but how does that white paper help convert leads into customers by validating your product or service? Seventy percent of PR professionals struggle with creating effective content.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Brandpoint

JULY 11, 2022

HubSpot Content topics: Wide range of marketing-related content Why read: The HubSpot blog is pretty widely known, but we’re calling it out again because the content HubSpot puts out is great quality and covers a wide range of topics. It’s a great way to stay informed and learn from the pros.

Resources 106

Resources Advertising Agencies Paid Search Agency Newsletter 106

SmartBug Media

JUNE 24, 2022

If you notice a contact has downloaded an e-book on your website, perhaps it might be time to share a case study with them via a lead nurture. Utilize a marketing automation tool like HubSpot. This brings me to my next point. Keep in mind that inbound marketing is a compliment to your entire marketing strategy.

Inbound Marketing 105

Inbound Marketing Paid Content Cost Paid Search Agency 105

Marketing Insider Group

AUGUST 18, 2020

Studies have shown that companies with “good” sales-marketing alignment achieve. Again, a common choice here is HubSpot CRM, which has been built from the ground-up to seamlessly move between inbound marketing and core sales functions. HubSpot reported that 26% of marketers failed in finding the right technologies to fit their needs!

Sales Management 275

Sales Management Lead Ranking B2B Sales Top of Funnel 275

Navigate the Channel

NOVEMBER 2, 2022

Even academics who study public relations and everyday public relations practitioners offer little consensus on how public relations exists within an organization or business and its marketing efforts, but they can agree that PR matters. Don’t be that PR strategist.). Write a brief explanation for why you’re proposing PR action.

Public Relations 65

Public Relations Marketing & Strategy PR Analysis 65

The Point

NOVEMBER 27, 2018

And yet, at most B2B companies, social media is still relegated to a role loosely defined as awareness, community-building, or even PR. In addition, the platform integrates with leading marketing automation platforms, such as Eloqua, HubSpot, Marketo, and Pardot. DK) Social media is a critical component of the B2B buyer journey.

Top of Funnel 203

Top of Funnel Demand Generation Agencies Demand Generation Lead Scoring 203

SmartBug Media

DECEMBER 28, 2022

When it comes to understanding how to appeal to the person behind your personas, we have to mention an incredible session from Inbound, HubSpot's annual conference that's geared toward revenue leaders in marketing, sales, and client services. If you’re looking for expert, game-changing thoughts on digital marketing, your search is over.

Buyer Personas 98

Buyer Personas Demand Generation Agencies Thought Leadership Demand Generation 98

Spiralytics

NOVEMBER 17, 2022

Even if there was some PR effort on your part, such favorable exposure still counts as organic, which makes it even more effective. Case studies are an excellent method for demonstrating how your product or service helped a particular customer and persuading your prospects that it can do the same for them. Source: HubSpot.

Examples 71

Examples Marketing Websites Case Studies Case Study 71

SmartBug Media

SEPTEMBER 18, 2020

Do they have any case studies available? But if you’re using Marketo, HubSpot, or Pardot—just to name a few—you need to look for agencies that have experience with these tools. G2 is a great place to read agency reviews, and if you’re looking for a HubSpot partner, the HubSpot partner directory is also a terrific resource.

Advertising Agencies 105

Advertising Agencies Paid Search Agency CMS Development Ad Agencies 105

KoMarketing Associates

APRIL 7, 2021

And here’s HubSpot’s definition : “demand generation captures the umbrella of marketing programs that get customers excited about your company’s product and services. Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers.”.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

nDash

JANUARY 21, 2021

Content : Create and manage written content creation including blog posts, case studies, newsletters, social media, whitepapers, sales collateral, and more. Operations : Help manage and optimize our MarCom stack including our CMS (WordPress), marketing automation (Mautic), and CRM (HubSpot). The Ideal Candidate.

Work Management 98

Work Management CMS Development Planning Paid Search Agency 98

Sprout Social

JULY 1, 2021

In a blog post about small business customer acquisition, Affirm links the phrase “find your CAC” to a HubSpot article on what a CAC is. For HubSpot, this is considered a backlink (or a win for off-page SEO) and a good one since it’s both a reputable website and a relevant keyword phrase. Oftentimes, the content is also specific.

SEO 119

SEO Top of Funnel Buyer Personas B2B 119

SmarkLabs

JUNE 13, 2022

Graphic: HubSpot. This may include blog articles, videos, ebooks, case studies, white papers, or reports to name a few. The content your team creates– whether blog articles, videos, ebooks, or case studies– will serve as more than just resources housed on your website. What problems does your product or service solve?

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

Hubspot

DECEMBER 7, 2020

Canva + HubSpot Marketing Survey. Our study also revealed that 16% of marketers find the usability and collaboration of their website content management system (CMS) either “neutral,” “poor,” or “terrible.”. Media buying. Majority in-house (51%). Affiliate marketing. Majority in-house (55%). Shift to more in-house (58%).

CMS Development 101

CMS Development Research Contingency Planning Paid Search Agency 101

The Customer

SEPTEMBER 16, 2021

Recent studies indicate that avoidable customer churn costs companies $136B annually in the US alone. EverAfter integrates with existing customer relationship management, project management and service ticket tools, and users can update platforms such as Salesforce and HubSpot directly through the EverAfter interface.

Enterprise Management 52

Enterprise Management Demand Generation Transparency PR 52

Hubspot

MARCH 10, 2020

And with marketing tools like HubSpot , you can use local audience targeting directly in your software. If so, don't forget to have a local PR strategy. We've been fans of the blog for a long time at HubSpot. Plus, with HubSpot's marketing tool , you can get instant SEO suggestions for your blogs as you write them.

Promotion 97

Promotion Business Loyalty Hubspot 97

Webbiquity

MAY 17, 2016

Those decisions will start with your company’s content strategy and collaboration between marketing, PR and sales. Showcase reviews: HubSpot, SnapApp. Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics). 4 Best Content Planning Tools.

Planning 145

Planning Research Tools Best Practices 145

Marketing Insider Group

JANUARY 24, 2013

Hubspot – HubSpot – Hubspot in all-in-one marketing software that brings your whole marketing world together in one powerful, integrated system. TomPick – Tom Pick – B2B marketing consultant focused on web presence optimization, SEO, SEM, social media, online PR. Cambridege, MA – [link].

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Webbiquity

JUNE 14, 2016

The top challenge identified by marketers in the recent B2B Marketing Trends study was “producing better content.” Showcase reviews: HubSpot, TNW News, Quick Sprout. Showcase reviews: HubSpot, Buffer Social, Econsultancy, Quick Sprout, StoreYa Blog. Pricing: free to $30 per month. 6) Hemingway App. Pricing: free.

Tools 100

Tools Lead Scoring Lead Ranking Best Practices 100

Hubspot

APRIL 23, 2012

Most people don't think of PR professionals and brand marketers as lead generators. If you work in PR and branding and really want to contribute to your marketing team's lead generation efforts, here are 7 opportunities to get you started! Case Studies & Testimonials. Event Collateral.

PR 28

PR Lead Gen Top of Funnel Leads 28

KoMarketing Associates

MARCH 7, 2013

SM/PR/Marketing/SEO/Brand ninja. Kipp Bodnar (@kippbodnar) : “Inbound Marketing @HubSpot. “MarketingSherpa provides B2B and consumer marketing professionals practical Case Studies, research and training on email, demand gen, search, social and more.” Write case studies, eBooks, white papers, etc.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

Webbiquity

JUNE 24, 2015

When they want to know if all the time and money they’re pouring into web marketing is working, they’re handed reports generated by campaign management systems—Hubspot, Marketo, Vocus, and even Salesforce come to mind. Isn’t that about studying, segmenting and targeting people on the Web? Good question.

Work Management 100

Work Management PR Marketing Management Pricing 100

Hubspot

FEBRUARY 17, 2017

Well, you're in luck -- here at HubSpot, we've got an entire team of marketers to make recommendations. Sophia Bernazzani , Staff Writer, HubSpot Marketing Blog: Handley’s book provides helpful and super-actionable tips for writing great content, and she practices what she preaches. Source: Tom Writes A Book. Source: ABDUZEEDO.

Amazon 78

Amazon Word of Mouth Advertising Agencies Viral Marketing 78

Hubspot

JUNE 13, 2019

Press releases are important for increasing your brand awareness and helping your public relations (PR). Gaining links to your site from others is a huge ranking factor for SEO, as explained in a study by Backlinko : Distributing press releases can help you land coverage on huge publications. Enter: The press release. Don't panic.

Press 101

Press Distribution PR Public Relations 101

nDash

APRIL 17, 2020

Content : Create and manage written content creation including blog posts, case studies, newsletters, social media, whitepapers, sales collateral, and more. Operations : Help manage and optimize our MarCom stack including our CMS (WordPress), marketing automation (Mautic), and CRM (HubSpot). The Ideal Candidate.

Work Management 52

Work Management CMS Development Planning Paid Search Agency 52

Hubspot

MARCH 26, 2020

This is a problem that my Cleveland-based marketing firm, PR 20/20 , ran into a few years ago. When we create them, we pull the data from HubSpot and Google Analytics. So, first, we had to pull HubSpot and Google Analytics data into spreadsheets. The software required structured data in columns and rows to generate text.

Marketing AI 83

Marketing AI Budget Programs Work Management Tools 83

Optinmonster

DECEMBER 21, 2023

That’s because studies suggest 68% of buyers follow brands on social media to stay informed about new products or services. HubSpot recently ran a study among 5000 businesses and found that LinkedIn converted 2.74% of leads, more than Twitter (.69%) These public relations (PR) firms let you publish press releases online.

Campaigns 89

Campaigns Ad Building Planning Paid Search Agency 89

Webbiquity

JULY 7, 2020

” A recent study from the National Bureau of Economic Research “found that workers over age 40 are only about half as likely to get a job offer as younger workers if employers know their age.” Yet it’s commonplace among business leaders, especially in the tech sector.

Amazon 53

Amazon PR Ethics Public Relations 53

Hubspot

JULY 19, 2011

In a way, PR is one of the original forms of content marketing. But the heart and soul of PR has always been planting stories in the media: in newspapers, magazines, on television and radio. In other words, the second a press release is actually released , the PR practitioner has broken his or her own story.

PR 28

PR Content Marketing Work Management Press 28

Walker Sands

JANUARY 4, 2021

To gain insight into how different organizations are approaching marketing this year, a few Walker Sandsians attended a recent PR Club webinar featuring leading marketing professionals discussing: The “New Normal” Marketing Plan – There Isn’t One.

Planning 40

Planning Marketing Plans Advertising Agencies Trade Show 40

Valasys

NOVEMBER 25, 2019

According to a HubSpot survey involving 3,000 customers, 56% of the customers aged 25-34 years & 54% of the customers aged between 35-44 years want to see more videos from the brands they follow or from the ones which are their favorites. . Long-form videos enable brands to tell memorable stories. According to Brightcove Inc.,

B2B Marketing 52

B2B Marketing Video Marketing Practices B2B 52

SmartBug Media

MARCH 19, 2021

As early pioneers of the inbound marketing movement, it should come as no surprise that the HubSpot blog is one of the most comprehensive resources for inbound marketers out there. In addition to blog articles and content, HubSpot also offers an amazing inbound marketing training curriculum —and it’s free! What Is Clubhouse?

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Hubspot

OCTOBER 3, 2019

However, public relations (PR) is a constantly evolving industry. That's why attending conferences and events should be a priority for all PR professionals. When you begin looking for PR conferences to attend, keep in mind that they don't need to have a public relations focus. Crisis communication is an important PR tactic.

PR 14

PR Conference Public Relations Peer-to-peer 14

SmartBug Media

JULY 10, 2019

When this comes up, it’s helpful to have a few case studies in your back pocket. A steady investment in PR is another way to carry this credibility and tell your brand’s story. As mentioned previously, another easy win is focusing on creating case studies and success stories about your product that demonstrate ROI.

SMB 67

SMB Planning Marketing Plans Allocation 67

Hubspot

DECEMBER 10, 2015

Here are some top tips from great managers here at HubSpot. My biggest challenge used to be email," admits Nataly Kelly , HubSpot's VP of Localization Marketing. Boomerang for Gmail is a favorite of Melissa Miller , who manages HubSpot's marketing operations team. At HubSpot, we call this time "GSD time": Get S Done.

Work Management 28

Work Management Marketing Management Hubspot Organization 28