SmartBug Media

NOVEMBER 24, 2021

Start driving pre-launch traffic to your URL. You can start to drive traffic to your site URL before the official website launch to increase visibility in search engines. Not only should you promote your URL, but also try to get as many links as possible from other sites pointing back to it. Focus on SEO.

Inbound Marketing 115

Inbound Marketing Paid Content Marketing Websites Planning 115

Hubspot

NOVEMBER 5, 2020

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. The goal is for potential users to see HubSpot mentioned in all or most of the pages that rank in Google top results for those keywords. Surround Sound vs. SEO.

SERP 83

SERP Marketing Automation Services Work Management Lead Scoring 83

Anyword

JANUARY 21, 2022

The goal of content marketing is to establish trust, position your business as an industry leader and ultimately drive more traffic to your website (and ideally more sales). HubSpot is a marketing software suite with tons of tools to help you better plan and execute your content marketing strategy.

Budget Programs 98

Budget Programs Tools Content Marketing Planning 98

Hubspot

OCTOBER 2, 2018

It’s helpful on a macro and micro level -- both when I need to figure out what’s happened to a high-traffic blog post that suddenly dipped, and see how many impressions HubSpot is gaining month over month. I’m a content strategist on HubSpot’s SEO team, which means GSC is particularly useful to me. Go to Google Webmaster Tools.

Marketing Analytics Tools 100

Marketing Analytics Tools Google CTR Domain 100

SmartBug Media

AUGUST 31, 2020

When you can systemize the acquisition of reviews, it will enable your organization to make positive changes while greatly increasing your brand positioning across the web. That’s because these platforms have a ton of well-optimized content and are uniquely positioned to be leaders for these ultra-competitive keywords.

Ideal Customer Profiles 94

Ideal Customer Profiles Profiling Marketing Automation Services Optimization 94

illumin

DECEMBER 13, 2023

By looking critically at how users interact with the emails they send, marketers can see what imagery and communications have a positive impact and which content urges users to hit the unsubscribe button. In the same Hubspot survey, 31% of marketers listed open rate as one of their top two metrics – right behind CTR.

Work Management 52

Work Management Email Marketing Marketing Management Clickthrough 52

Hubspot

APRIL 12, 2021

It considers the amount of time it takes to load the largest piece of content (typically a video, image, or text block) from when a user requests the URL. It's scored from zero (no shifting) to a positive number (more shifting). Walk through these steps to learn your starting point: Plug your URL into Google's PageSpeed Insights tool.

CMS Development 101

CMS Development Allocation Click Rate Banners 101

SmartBug Media

DECEMBER 13, 2021

UTM codes are “ snippets of text added to the end of a URL to help you track where website traffic comes from if users click a link to this URL.” Here’s an example of a URL without any tracking: www.yoursite.com/pricing. Now here’s an example of the same URL using a combination of UTM tags: www.yoursite.com/pricing?utm_source=google&utm_medium=email&utm_campaign=15percentoffpromo.

Tagging 52

Tagging Practices Marketing Analytics Tools Best Practices 52

Hubspot

MAY 30, 2019

Once you do that, you'll be better positioned to maximize the return on your PPC investment. Before we get started, let's go over a few tips that'll make using this template even easier: You will want to clear out the example data I have in the template such as keywords, campaign and AdGroup names, ads, and destination URLs.

PPC 101

PPC Template Work Management Marketing Management 101

Hubspot

JULY 30, 2020

For this design, I decided to use Wix , but you can use any software with webpage tools, like HubSpot or Mailchimp. To make that happen, I used the design to make the CTA the star by placing it in a visible position on the page. Give the page its own URL. This is basically a special tag on a URL that'll track page performance.

Landing Pages 97

Landing Pages Facebook Marketing Automation Services Budget Programs 97

Heinz Marketing

NOVEMBER 26, 2021

Some popular CRMs are Salesforce, HubSpot Sales Hub, ActiveCampaign, Zoho, Pipedrive, Microsoft Dynamics 365 Sales, and more. Some popular MAPs are Marketo Engage, HubSpot Marketing Hub, Pardot, Act-On, SharpSpring, Eloqua, and more. Company Name/URL/Ticker. Robust Data Intelligence Platform(s). Recent Changes. New Hires Only.

Account Based Marketing 109

Account Based Marketing ABM Sales Management Budget Programs 109

DealSignal

DECEMBER 29, 2023

DealSignal’s combination of cutting-edge technology, meticulous data validation practices, and unique features positions it as an ideal choice for businesses looking to enhance their lead generation strategies and database accuracy. Seamless Integration : Works smoothly with platforms like HubSpot for easy campaign management.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 52

Hubspot

MARCH 3, 2020

You do everything in your power to get your website in the top search engine ranking positions! Source: HubSpot via Google ). That means your page title (see image below), URLs, page headers, internal links, and page content should be optimized with keywords. Be a guest blogger, talk to and about (positively, of course!)

Long Tail Marketing 69

Long Tail Marketing SERP Keywords Mobile Marketing 69

Hubspot

OCTOBER 13, 2020

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. In this article, I’ll take you through how HubSpot uses surround sound to track and improve its products’ visibility and awareness. What is the surround sound strategy?

SERP 67

SERP Lead Scoring Lead Ranking Enterprise Management 67

SmartBug Media

JULY 27, 2020

SEO (search engine optimization) is the practice of structuring your website content to improve your website’s ranking position with search engines. There are a variety of platforms to assist with improving your SEO, such as SEMrush , Moz , Yoast SEO , and HubSpot. It can improve user experience and help visitors find your website.

SEO 93

SEO Optimization Marketing Websites Long Tail Marketing 93

B2B Marketing Insights - WE

MARCH 16, 2022

If your content is thoroughly researched and satisfies the user’s needs, then you’re in a better position. According to HubSpot , conversion rates drop by an average of 4.42% with each additional second of load time. Make URLs SEO-Friendly. This means making sure that your URLs are simple and easy to follow.

SEO 98

SEO Practices Best Practices Lead Scoring 98

DAGMAR Marketing

OCTOBER 20, 2020

Optimize URLs on New Web Pages. When building those new location-specific pages, make sure you optimize the URLs, too. URLs are often overlooked in local SEO strategies, but they are actually an important factor in how your page ranks in results. This will increase the chances Google delivers it as a page one result.

SEO 71

SEO Tips Lead Scoring Lead Ranking 71

Contently

NOVEMBER 12, 2019

But after browsing hundreds of postings, I quickly saw similar positions at brands. It covers background knowledge about how search engines think about your content before getting into useful technical advice for topics like titles, URLs, meta descriptions, and snippets. The Ultimate Guide to Video Marketing | HubSpot.

Content Marketing 167

Content Marketing Marketing Management Content Paid Search Agency 167

Bluetext

OCTOBER 18, 2023

This can happen for various reasons, such as a broken link, a mistyped URL, or a deleted page. HubSpot: They offer a cute 404 page with a graphic of a broken heart, a love-themed message, and lots of information on how to continue your journey. In essence, a 404 error page is like the “Sorry, wrong number” of the web world.

Landing Pages 38

Landing Pages Creativity Hubspot Display 38

Optinmonster

JANUARY 13, 2020

Though there are many ways to create an editorial calendar, today we’ll be using HubSpot , a killer Customer Relationship Management (CRM) software that helps with marketing, sales, and team collaboration. While there are many things that you can do with HubSpot , today we’ll just be focusing on the editorial calendar.

Conversion 97

Conversion Youtube Hubspot Planning 97

Sprout Social

NOVEMBER 11, 2021

Sprout integrations: Zendesk, HubSpot, Salesforce, Microsoft Dynamics 365. Reviews, positive or negative, come in at any time. Website & URL tracking. The service team agent who gets this ticket is able to see the customer’s communication history on social, and any internal notes you left about their shipping problem.

Digital Asset Management 119

Digital Asset Management Social Media Work Management Marketing Management 119

Optinmonster

MARCH 17, 2022

HubSpot Website Builder : Best for Marketing Automation. HubSpot Website Builder : Best for Marketing Automation. HubSpot Website Builder is a drag-and-drop builder with marketing automation tools and CRM. A unique feature of the HubSpot website builder is its adaptive testing. HubSpot is a bit simpler.

Small Business Marketing 99

Small Business Marketing Godaddy Marketing Websites Marketing Automation Services 99

DealSignal

JANUARY 28, 2024

In terms of quality, DealSignal’s advanced technology and high accuracy rate might position us as a superior choice for businesses that prioritize precision in their data intelligence needs. SalesIntel: Native integrations with popular CRMs like Salesforce, HubSpot, Pipedrive, and Zoho.

Enterprise Management 52

Enterprise Management Marketing Automation Services Best Practices Lead Ranking 52

Marketing Insider Group

NOVEMBER 9, 2020

Brands are showing a commitment to content marketing with substantial dollars, but are they really getting positive returns? Additionally, such an evaluation looks at the mechanics of SEO behind the content, such as URL formatting, meta descriptions and titles, and alt tags. Image: ANA. Keywords still matter in effective marketing.

Marketing Budget 290

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 290

seo.co

NOVEMBER 15, 2021

Spending the extra time and money to make your website accessible is worthwhile and includes a positive ROI , even if it simply acts as a good insurance policy against lawsuits. According to HubSpot , 38% of Google’s SERPs display images, and that number is constantly growing. Look at it this way.

CMS Development 111

CMS Development Marketing Websites Lead Scoring Lead Ranking 111

Hubspot

AUGUST 21, 2023

Here, the sales rep keeps it simple by focusing on introducing themselves, establishing rapport with the prospect, and using a positioning statement. Use a positioning statement. A positioning statement shows your prospect that you work with similar companies and understand their challenges. Now, it's all about them!

Cold Calling 69

Cold Calling Template Work Management Enterprise Management 69

Hubspot

APRIL 27, 2021

Your unique selling position (USP). HubSpot's Creative Brief Template. If you're looking for a set of design brief templates to use for future projects, HubSpot's got you covered. Once you answer all of the questions, you get a design brief that you can share with others through a custom URL. Your products and/services.

Design 88

Design Template Paid Search Agency Budget Programs 88

Unbounce

FEBRUARY 11, 2021

Whether your sales team tracks leads in a spreadsheet or using a CRM such as Salesforce or Hubspot, you’ll want to store as much marketing campaign information about each contact as possible. The landing page URL and variant that captured the lead. Integrate CRM and marketing automation platforms with landing pages.

Landing Pages 145

Landing Pages Lead Ranking Lead Scoring Paid Search Agency 145

Hubspot

MARCH 20, 2018

One thing to note on any targeting that you are doing in URLs: you must use each country’s vernacular in order for the search engines to understand the meaning of the string. Subdomains are usually fairly easy to implement, but, like subdirectories, can make it difficult for people to understand what content will appear at that URL.

SEO 100

SEO Marketing Websites Optimization Domain 100

Hubspot

OCTOBER 23, 2017

Have you ever noticed that some URLs start with "[link] while others start with "[link] Perhaps you noticed that extra "s" when you were browsing websites that require giving over sensitive information, like when you were paying bills online. We've seen positive results, so we're starting to use HTTPS as a ranking signal.".

Marketing Websites 66

Marketing Websites Validation Domain Hubspot 66

accelerate agency

SEPTEMBER 28, 2020

That means updating blog posts and adding new info to pages to send out positive signals to Google’s crawlers. HubSpot recommends that posts between 2100 to 2400 words work best for SEO. A user-friendly site features: A short and simple URL using lowercase words and alphanumeric characters. Think about content length.

Google 52

Google SERP Keywords Domain 52

Hubspot

FEBRUARY 5, 2018

It's displayed on top of the general results, and also includes the page's publication date, title, and URL. Then, there was the issue of how this would change the concept of "position one" on the search results page (SERP) -- would anything below the featured snippet even matter anymore? What Is Google's Featured Snippet?

Features 77

Features Google Work Management SERP 77

Valasys

MARCH 5, 2020

Hyper-personalized experiences are the key to win over customers & help not just in customer acquisition but, in turn, also bring more customers through positive word-of-mouth -marketing (WOMM) & a strong brand resonance across omnichannel. Read more on 8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM).

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Hubspot

JANUARY 28, 2019

Tell your story in a compelling way -- for instance, HubSpot starts their About Us section with, "More than ten years ago, we had a vision -- an inbound world". HubSpot doesn't mention their products until further down the page.]. Our Mission / Values. Here, you'll want to say what your company stands for on a larger scale.

Ideal Customer Profiles 101

Ideal Customer Profiles Profiling Creativity Examples 101

Hubspot

JULY 21, 2017

question has been flying around HubSpot for a few years now. Create a new campaign for the site page, to which all URLs on the new page are linked to track clicks/conversions. Optimize the page for conversion by adding CTAs, with tracking URLs, that we felt fit into the context of what the site visitor is already doing.

Landing Pages 100

Landing Pages Lead Scoring Lead Ranking Content 100

Golden Spiral

DECEMBER 30, 2021

HubSpot recommends 2,100-2,400 words. That’s the first position with a larger type size and more text before the link. The permalink, or URL to your article, doesn’t carry much SEO weight, but it can help your user’s experience. While You Write. Have You Written at Least 1,000 Words On Your Topic? Before You Publish.

Lead Scoring 62

Lead Scoring Lead Ranking Keywords Paid Search Agency 62

Buffer

JULY 29, 2019

or you can plug a URL into a new tool and have it tell you what it thinks. Hubspot’s Marketing Grader. The Buffer website’s score from HubSpot’s website grader. Enter your blog’s URL and your email address, and press go. You can take the time to run the numbers yourself (a useful exercise!),

Social Media 72

Social Media Social Marketing Media Dwell 72