Hubspot

JUNE 16, 2020

Or that businesses that prioritize blogging are 13x more likely to see a positive ROI ? Your blog can assist with these needs, like how to manage a positive scale within a company. At HubSpot, keyword research informs the topics we write about each quarter. This step can't be forgotten if you want that positive ROI.

Enterprise Management 91

Enterprise Management CMS Development Marketing Automation Services Marketing Management 91

accelerate agency

SEPTEMBER 28, 2020

We may not know exactly how many factors Google uses, but we do know of certain practices that will help you get to the top of SERPs. That means updating blog posts and adding new info to pages to send out positive signals to Google’s crawlers. HubSpot recommends that posts between 2100 to 2400 words work best for SEO.

Google 52

Google SERP Keywords Domain 52

Hubspot

APRIL 10, 2019

Moreover, what are those restaurants doing do get featured so dominantly on Google’s search engine results pages (SERPs)? Embedded tags of code (a.k.a. markup”) throughout the HTML of a webpage tell Google and other search engines what information to display in the SERPs and what this information represents. author" : {.

Organization 78

Organization Marketing Websites Optimization SERP 78

Scoop.it

MAY 4, 2023

For example, Brightech shows UGG on its product pages under the “Found in real life” section, where customers can add photos and tag the brand on social media. Once people search for something on Google, they will see the ratings and reviews on the SERPs. Tag your customers once they share the blog posts. Source: Brightech 2.

User-Generated Content 93

User-Generated Content Traffic Generation Content 93

DAGMAR Marketing

APRIL 15, 2022

It is predicted that Google processes approximately 63,000 search queries every second ( HubSpot ) 70 percent of marketing experts believe that SEO yields better results than PPC ( SERPWATCH ) 49 percent of respondents say that organic search has the highest return on investment (ROI) of any marketing channel ( Search Engine Journal ).

Statistics 94

Statistics SEO POS Lead Scoring 94

Method and Metric

JANUARY 3, 2020

Essentials like title tags, image alt text, and proper site navigation hierarchy and URL structure are still vital and probably will continue to be for the foreseeable future. . SERP features. The very nature of SEO is adapting to change in a landscape often shrouded by mystery and speculation. . Outdated SEO habits will hold you back.

SEO 79

SEO Marketing & Strategy SERP Lead Scoring 79

The Lead Agency

JUNE 23, 2019

Considering nearly 80% of users ignore paid ads in search results , ranking in the top positions of the search engine results pages (SERPs) is the ideal way to boost traffic to your B2B site. Master these tactics and your website will dominate the SERPs and generate leads and revenue for your business.

SEO 48

SEO Paid Search Agency Trends SERP 48

Valasys

MARCH 5, 2020

Hyper-personalized experiences are the key to win over customers & help not just in customer acquisition but, in turn, also bring more customers through positive word-of-mouth -marketing (WOMM) & a strong brand resonance across omnichannel. Read more on 8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM).

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

seo.co

NOVEMBER 15, 2021

Spending the extra time and money to make your website accessible is worthwhile and includes a positive ROI , even if it simply acts as a good insurance policy against lawsuits. Image alt text won’t make your website rank better – it makes your images rank in the SERPs. Look at it this way. Same goes for anchor text.

CMS Development 111

CMS Development Marketing Websites Lead Scoring Lead Ranking 111

Stevens & Tate

JULY 24, 2020

SEO (search engine optimization) is essential to putting your business in a position to be found by potential B2B clients. If you have a strong SEO strategy in place, your website will receive more exposure on Google’s SERP (search engine results page). This will bring in more organic traffic from Google. User engagement.

B2B Marketing 66

B2B Marketing Marketing Strategy Marketing & Strategy Buyer Personas 66

Hubspot

OCTOBER 2, 2018

It’s helpful on a macro and micro level -- both when I need to figure out what’s happened to a high-traffic blog post that suddenly dipped, and see how many impressions HubSpot is gaining month over month. I’m a content strategist on HubSpot’s SEO team, which means GSC is particularly useful to me. Click “Continue.”.

Marketing Analytics Tools 97

Marketing Analytics Tools Google CTR Domain 97

Hubspot

MARCH 20, 2018

So, here's what to keep in mind when pursuing one of the above three URL structures: You'll Need Multilingual SEO Meta Tags. Because subdirectories and subdomains don't completely separate country-specific websites from one another -- in the eyes of readers and Google -- it's important to use meta tags as well.

SEO 97

SEO Marketing Websites Optimization Domain 97

Outbrain

JUNE 18, 2018

Having a quick overview at the top of the search engine results page (SERPs) is great for the customer. 1 spot as the most desirable and profitable area on the SERPs. When HubSpot ran a test, a page that achieved the No. For inspiration, check out the latest SEO training released by HubSpot Academy.

CTR 50

CTR Features Organization SERP 50

Hubspot

JULY 10, 2017

Before I worked at HubSpot, when I created my very first series of marketing videos, I was stumped. Check out how HubSpot used video on its Instagram Story to drive traffic to Facebook in the way we’re describing: You don’t have to create an entirely new video from scratch for something like this, either. Funny story, right?

Video Marketing 78

Video Marketing Youtube Content Tagging 78

Hubspot

MARCH 6, 2017

When you create your website, make sure you implement Google Analytics or HubSpot Marketing Free (both of which are free products) so you can easily track who's looking at your site. To find a marketing agency, try looking through HubSpot's Agency Partner directory. Do-It-Yourself Tools. Google Ranking and SEO. What is SEO?

Small Business Marketing 101

Small Business Marketing CMS Development Advertising Agencies Paid Search Agency 101

Valasys

AUGUST 22, 2019

According to HubSpot, 80% of potential customers use search engines to find local information. The title tags of the pages, the header tags & the Meta descriptions should clearly state the vital information about the businesses. Marketers, therefore, need to optimize their endeavors for local SEO.

Optimization 40

Optimization SEO B2B Marketing Lead Scoring 40

Moz

FEBRUARY 24, 2021

With all of this background information in mind, it’s easy to see that search is well-positioned to access this target demographic. Zoomers fully understand how to use search tools, and they have the capacity to quickly evaluate SERPs prior to deciding on which link will get their click. How does Gen Z use search?

SEO 73

SEO CMS Development Marketing Analytics Tools Mobile Advertising 73

Hubspot

MAY 27, 2020

Improve your SEO performance or SERP visibility by X%. In my case, I'm using our own HubSpot CRM, but any CRM you're using would work for this task. If you're looking for one now, HubSpot CRM is 100% free forever, no matter how many contacts you're adding. HubSpot CRM. For the outreach part, I also suggest trying Respona.

Lead Scoring 68

Lead Scoring Lead Ranking Blogger Ideal Customer Profiles 68

Hubspot

FEBRUARY 9, 2016

A Featured Snippet is shown in some search engine results pages (SERPs), usually when a question-based query is being searched for. I wanted to answer the following questions: How frequently does a Featured Snippet appear in the SERPs? How often does HubSpot rank within the Featured Snippet? What is a Featured Snippet?

Features 28

Features Google CTR SERP 28

Hubspot

DECEMBER 2, 2011

You do everything in your power to get your website in the top search engine ranking positions! From on-page optimization to inbound link building to social media involvement, here is the ultimate guide for how to optimize your website for local search so you can dominate the SERPs. Source: HubSpot via Google ) Tweet This Stat!

Long Tail Marketing 28

Long Tail Marketing SERP Stats Keywords 28

Hubspot

OCTOBER 17, 2018

Quora's forum-like design makes for a positive user experience in that it focuses its users entirely on specific questions and answers, rather than broad trending topics that brands can't easily participate in. Answer Questions Around Your Industry. Quora shares features with other popular social applications, so what makes Quora unique?

Ad Exchange 76

Ad Exchange Lead Scoring Lead Ranking Work Management 76

Hubspot

NOVEMBER 17, 2011

When marketers and SEOs decide to target a highly competitive keyword, it could take months or even years to see meaningful movement in the SERPs. If you slip in the SERPs for a head term (if you're one of the few ranking for it) it is a dramatic blow to your business with a rough road to recovery. How to Target Long Tail Keywords.

Long Tail Marketing 28

Long Tail Marketing Lead Scoring Lead Ranking SERP 28

Hubspot

FEBRUARY 5, 2020

We debate a lot at HubSpot about how much of our marketing playbook to share with the world. In the early years of HubSpot, we were an open book. The opinions we advance outside of HubSpot are infused internally through our open culture and foundational documents like our customer code , which has garnered 1.3

Enterprise Management 95

Enterprise Management Hubspot Lead Ranking Sales Management 95

Webbiquity

FEBRUARY 1, 2010

8 Steps To Demonstrate Positive Return On Investment For Social Media Marketing by Jeffbullas’s Blog. Are You Blogging or Doing Social Media for SERPs & Links? 10 Ways a Start-Up Can Use Social Media to Market Itself by HubSpot’s Inbound Internet Marketing Blog. Steve Goldner. Chris Lake. Michael Neubarth.

Social Media 100

Social Media Social Marketing Budget Programs Media 100

Hubspot

FEBRUARY 18, 2015

Remember when the meta keyword tag was popular? In 2009 Google’s Matt Cutts posted on the official Google Blog , "Google doesn’t use the ''keywords'' meta tag in our web search ranking." Nothing is worse than arriving to a site and finding content with keywords strategically (and awkwardly) positioned throughout.

Tactics 28

Tactics SEO SERP Keywords 28

Hubspot

APRIL 15, 2013

They''re these awesome things that can help you improve your SEO , and generate more site traffic from the SERPs, and I''m going to tell you how to set them up in this post. I''m on the marketing team at HubSpot, an all-in-one marketing software company in Cambridge, MA. The tag: prepTime, cookTime, totalTime, or ingredients.

Google 28

Google Click Rate Display Tagging 28

Hubspot

OCTOBER 4, 2012

HubSpot is honored to have been included for the past two years, and this year our CEO Brian Halligan will be highlighted as a speaker at the Inc. HubSpot wanted to find the marketing rock stars within the top ranking companies in the Inc. but none of them have alt tags! This week, Inc.com announced the 2012 Inc.

Lead Scoring 28

Lead Scoring Lead Ranking Top of Funnel Marketing Automation Services 28

Hubspot

NOVEMBER 11, 2020

An "impression" is the number of times your post or page has been seen in the Search Engine Results Pages (SERPs). The higher your blog posts rank in the SERPs, the more visibility (and, as a result, traffic ) your blog can earn through organic search. Positioning (the ranking position on Google SERPs).

Analytics 101

Analytics Click Rate Lead Scoring Lead Ranking 101

Single Grain

JUNE 26, 2020

The better Google is at answering queries within the SERPs, or directing users to ads instead of organic listings, the more money it makes. The SERPs are changing (and for most of us, not for the better). These are the 16 main features that come up in Google's SERPs: How are they changing? By: Disguising ads. We work harder.

Traffic 145

Traffic Paid Content SEO Organization 145

Marketing Insider Group

JANUARY 31, 2022

Setting clear goals and knowing what you want to achieve better positions you to outline the rest of your content strategy. Tag every piece of content you create under the appropriate pillar(s) so that you have visibility into the volume and types of content being created for each. Hubspot’s inbound marketing strategy.

Top of Funnel 290

Top of Funnel Examples Marketing & Strategy Paid Search Agency 290

Hubspot

JANUARY 15, 2014

It remains one of the hundreds of items Google''s algorithm looks at when evaluating which results to return in the SERPs. Content: Any guide to SEO success would be positively incomplete without a mention of content -- fresh and high-quality content, specifically. Google’s own quality guidelines should be your BFF in this arena.

SEO 28

SEO SERP PageRank eCommerce 28

Hubspot

MARCH 15, 2012

Let's dive into some of the most interesting results to learn why consumers are relying on online reviews more, and why it's critical that your business has an expansive arsenal of positive reviews. So how do you capitalize on this to generate more positive online reviews for your business? Tailor it to Your Point of Sale.

Case Studies 28

Case Studies Case Study Paid Search Agency User-Generated Content 28

Single Grain

JANUARY 24, 2020

.” Site Ranking: The organic traffic a site receives is directly proportional to its position in the SERPs. In 2019, the first five organic results in Google received 67.60% of all clicks , with the first position alone getting 31.7%. Also, moving up a single position in Google increases relative CTR by 30.8%.

Ideal Customer Profiles 90

Ideal Customer Profiles SEO Lead Scoring Lead Ranking 90

Single Grain

MARCH 29, 2023

In this quick guide, I’ll cover the essential enterprise SaaS SEO elements to succeed in the SERPs. HubSpot, Zapier and Monday are examples of enterprise SaaS brands, and attract millions of users via SEO. Title Tags and Meta Descriptions Ensure that the site’s HTML code specifies the title and meta description tag.

Enterprise Management 52

Enterprise Management SEO Top of Funnel Long Tail Marketing 52

Hubspot

MARCH 15, 2018

Blogging helps boost SEO quality by positioning your website as a relevant answer to your customers' questions. There are four essential places where you should try to include your keywords: title tag, headers & body, URL, and meta description. Google calls this the "title tag" in a search result. Long title tag?

SEO 101

SEO Optimization Long Tail Marketing Lead Ranking 101

Single Grain

MARCH 9, 2021

B2B SEO refers to getting your business site ranked higher in the SERPs in order to drive more traffic and sales to you. Positions your company as an authority in your industry. Lastly, look at the “Searches related to” section at the bottom of the SERPs. For example, HubSpot audits and updates its blogs regularly.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Hubspot

DECEMBER 17, 2013

Essentially, it makes it easier for the search engines to find the author tag (rel="author") and attribute the content to an individual thought leader. Believe it or not, search engine algorithms can actually detect if a blog provides a good user experience -- and they factor it into their decision to surface content in the SERPs.

Organization 28

Organization Long Tail Marketing Clickthrough SEO 28