4 Helpful Tools for Identifying the Right Keywords

Hubspot

The key to successful SEO is concentrating on long-tail keywords. Although these keywords get less traffic than more generic terms, they are associated with more qualified traffic and users that are most likely further down their path of intent. Location-Based Keywords.

Hubspot Inbound Conference Recap 7 of 9

Kaon

Power the Bottom of the Funnel with Sales Enablement, Deborah Farese, Hubspot. Here are 6 tips to help your company power the bottom of the funnel with sales enablement: Prioritize leads and help leverage triggering events.

Trending Sources

Five Expert Guides to SEO Keyword Research

Webbiquity

Though Google’s move to keyword (not provided) has changed analytics and eliminating the Keyword Planner tool has impacted SEO practices, keywords still matter. Fortunately, tools and methods for keyword discovery and analysis have advanced as well.

Google to Encrypt ALL Keyword Searches: Say Goodbye to Keyword Data

Hubspot

This means marketers won''t even be able to get keyword data for searches conducted by users who aren''t even signed in. We also can''t help but think that, because Google is encrypting search activity for everything but ad clicks, this is a move to get more people using Google AdWords.

How to Do Keyword Research: A Beginner's Guide

Hubspot

While Google''s kept us on our toes with all those algorithm changes they keep rollin'' out , one thing has stayed pretty consistent for inbound marketers looking to optimize for search: keyword research. Well, needing to do keyword research has stayed the same.

Tools that help generate blogging ideas

Biznology

Here are some tools that can help fuel your creative juices and find some great writing topics. Portent is a fun site that helps you hash out an idea or a title for a blog by just entering a keyword or key phrase into the free online tool. Hubspot’s Blog Topic Generator.

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How to Find and Target High-Value Keywords for Your Business

Hubspot

Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. The truth is, tackling these long-tail keywords feels hard when you know you're up against the giants.

Why Your Keyword Strategy Is Incomplete Without User Intent

Hubspot

Keyword research has long been heralded as a pillar of a proper SEO strategy. In fact, without proper keyword research, inbound marketing efforts can be misguided, budgets misspent, and strategies designed on a poor foundation. 2) User Intent Supplies Unique Keyword Suggestions.

The Most Common Keywords Found in the Top-Shared Articles [New Data]

Hubspot

This post originally appeared on HubSpot's Agency Post. There are handy formulas for writing headlines , but it can also be helpful to know what words and topics perform well. The Most Common Keywords Found in the Top-Shared Articles.

Is 2013 the Year Marketers Lose Keyword Research?

Hubspot

Trying to perform keyword research to inform your SEO strategy is tough these days. That’s a ton of missing insight into what keywords are driving organic traffic. So let's talk about the changing SEO landscape as it relates to keywords, well, right now.

6 assumptions push marketing gets wrong

Biznology

So I started working on some basic visuals to help people understand the deck without my voice. The visuals will help when I reprise the talk at Intelligent Content Conference in Las Vegas on March 30. This is why we emphasize keyword research as the primary way to learn the audience.

A Cold, Hard Lead Conversion Case for Low-Volume Keywords

Hubspot

Not all keywords are created equal. As marketers, we're often conditioned to go after attainable high-volume keywords. We always knew that targeting some low-volume keywords was a sound strategy, but one surprising discovery backed it up with cold, hard evidence.

The 17 Best Social Media Management Tools

Webbiquity

The tools here can help marketers and social media managers monitor brand mentions, schedule posts across multiple social networks, manage multiple social media accounts, redirect posts for customer service followup, track performance metrics, and more. Track keywords.

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Want to Increase Your Blog's Conversion Rates by 87%? Try Focusing on Keywords

Hubspot

We''re on a historical blog optimization kick over here on the HubSpot blogging team. In this post, I''m going to make an even stronger case, focusing on one specific conversion optimization tactic: keyword-based conversion optimization. Our Second Approach: Focusing on the Keywords.

Bad News About Keywords From Google, Good News About Pins From Pinterest, and More in HubSpot Content This Week

Hubspot

Google to Encrypt ALL Keyword Searches: Say Goodbye to Keyword Data. Google announced this past week that it is working to encrypt all keyword searches , meaning those made by users logged into Google and those who aren''t.

The 15 Best Special-Purpose SEO Tools

Webbiquity

Given the importance of search engine optimization—organic search remains the top source of traffic for most B2B websites—t’s vital to use the right tools to help with various aspects of optimization, for any size website. HubSpot.

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5 Small Tweaks to Help You Generate More Leads

Hubspot

97% of marketers see the opportunity that content marketing presents, according to a recent survey from HubSpot and Smart Insights. 5 Small Tweaks to Help You Generate More Leads. 2) Focus on the keyword alignment.

Help 57

51 Ridiculous Keywords Google Won't Let Me Track Anymore

Hubspot

This post originally appeared on Inbound Ecommerce , the ecommerce section of HubSpot''s Inbound Marketing blog. If you''re not sure what changes I''m talking about, earlier this month, Google decided to encrypt all keyword data -- except for keyword data from ads, of course.

New Breed of Web Metrics Can Help Marketing Executives Make Better Decisions

Webbiquity

Every discipline within marketing and PR has its own tools, among them: Content development: CMS tools (WordPress, Joomla, HubSpot, 100s of others), Adobe CS, tools for creating infographics , etc. We’re all missing this because there aren’t tools to help us do it.

Hello Europe! HubSpot's Heading to Dublin, Ireland

Hubspot

HubSpot's Coming to Europe, And We're Hiring. This new HubSpot office, which will be opening in January 2013, is on pace to provide 150 new jobs within 3 years. HubSpot has been transforming the way companies do marketing for six years from our office in Cambridge, Massachusetts.

What is Hubspot? Marketing Automation Software Series

Reachforce

Today’s guest post introduces to marketing automation with @HubSpot, courtesy of Jeffrey Russo. . HubSpot ’s inbound marketing methodology covers every stage of your marketing funnel. A keyword research dashboard and SEO tools. HubSpot is too big to fit into one blog post.

33 Tweetable Tips That'll Help You Master LinkedIn [Infographic]

Hubspot

HubSpot. 20) LinkedIn has found that 20 posts per month can help you reach 60% of your unique audience. 25) Help recruiters, prospects and potential partners find you; use keywords throughout your LinkedIn profile.

The 23 Best Content Ideation Tools

Webbiquity

An online brainstorming tool that helps develop ideas based on challenges, related adjectives, and insights. Sample review: “The great thing about Quora is that you can search by keywords and find questions that are being posed related to your niche and the answers that have been given.

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7 Ways Twitter Can Help Juice Your Content Creation

Hubspot

It''s the first in a two-part series with Twitter''s Brian Lavery and HubSpot''s Laura Fitton.). These chats can not only help you shape your content with fascinating quotes and new insights -- they can actually teach you about new things that''ll make you a more diverse content creator.

Help 50

The 24 Best Online Writing Tools and Apps

Webbiquity

5% for video) for helping to make business decisions. Fortunately, while not everyone can be a great writer, almost anyone can be a better writer by utilizing helpful (and mostly free) online tools. Grammarly helps you be a better writer by eliminating most writing mistakes.

How to Use Google Webmaster Tools for Better Post-Encryption Keyword Insight

Hubspot

Remember that day when Google encrypted all keyword data without telling anyone? While there continues to be much speculation around why Google decided to pull the plug on our beloved keyword data, the reality remains unchanged: no keyword data for you.

CTR 30

Twitter Introduces 'Negative Keyword Targeting,' and Other Marketing Stories of the Week

Hubspot

If you need help getting started with your 2013 goals, download this planning template. Let’s get started: Twitter Introduces 'Negative Keyword Targeting' to Make Ads More Relevant, From Mashable. Twitter now allows advertisers to target negative keywords for Promoted Tweets.

PPC 32

How Authoritative Is Your Content? 7 Tools to Help You Find Out

Hubspot

Though it won''t help you predict the future, this tool can help you see how well your content is optimized for your audience before you push the publish button. These results can help you create an editorial calendar around popular subjects.

Dear HubSpot: I Have to Market My New Business. Where Do I Start?

Hubspot

Dear HubSpot is a weekly column that we do to answer people''s most burning questions about inbound. Dear HubSpot, I''ve got an excellent business idea for a career consulting service. We''d appreciate your help! Brainstorm a list of 40-50 keywords and phrases to start.

PPC 27

Polish up your best content to drive content marketing value

grow - Practical Marketing Solutions

For a little over a week, I have been thinking about writing this post, but haven’t gotten around to it, and just a few days ago HubSpot’s Pamela Vaughan posted a blog that is literally the same thing I was planning to write. Help your reader out and link to that great content!

Best 92

10 Resources to Help You Teach Inbound Marketing

Hubspot

To help make this transition easier, below are some free resources you can use when you're teaching your class and even some tools you can pass on to your students. Especially when you're teaching tactical, "real-world" concepts, it can help to bring in outside talent.

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity

52% of CEOs who are active in social media say that it helps their companies rise in search rankings, and 48% say that social media has generated qualified sales leads. ( 41 Stories ). 75 of the Fortune 100 companies use LinkedIn in their corporate hiring process. ( HubSpot ).

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7 Keyword Research Mistakes That Stifle Your SEO Strategy

Hubspot

Getting found in organic search is one of the most cost-effective means of lead generation , so it's no wonder marketers and SEOs spend plenty of time optimizing their online presence to get ranked in the SERPs for important keywords. there are kind of a lot of keywords out there.

Free Content Creation Resources, How to Dominate Organic Search, and More in HubSpot Content This Week

Hubspot

This week in HubSpot content, we have posts that can help you master "every little thing." However, that doesn''t mean humans can''t get a little help. We''ve compiled 16 of those helpful tools in this recent post. How Blogging Can Help.

Kick-Ass Business Cards, Standout Resumes, and More in HubSpot Content This Week

Hubspot

This week was a very practical week in HubSpot content. This week’s content has been particularly dedicated to offering helpful tips and teaching you the “how to’s” on everything from business cards to resumes to storytelling.

34 (of the) Best Google+ Tips, Tactics and Guides of 2011

Webbiquity

He walks through the migration process, including helpful screenshots to illustrate each step. 25 Google Plus Resources, Articles, and Reviews to Help You Get Started by Pamorama. The Ultimate Google+ Cheat Sheet by HubSpot Blog. ** 5 STARS.

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HootSuite Partners With HubSpot to Offer Social Media Lead Nurturing #ClosedLoopSocial

Hubspot

The news is out, and we're excited to announce that HubSpot and HootSuite are teaming up to make the world of marketing an even better place. The HubSpot HootSuite integration will make it easier for customers to use social to better work their leads and make the close.

5 Marketing Campaign Improvements to Help Uncover More Donor Revenue

Hubspot

Modern marketing tools and tactics help nonprofits engage with donors, build trust, inspire support and, ultimately, turn one-time donors into charity advocates. People donate because they feel a connection to a cause and are inspired to help.

Google to Limit Keyword Search Referral Data to Marketers

Hubspot

This sounds like a ton of technical jargon, but in plain terms, it has one critical ramification for search marketers, business owners, and marketing professionals: You will no longer be able to identify which keywords a person logged into Google.com searched for before they arrived at your website.

The 14 Best Content Planning and Research Tools

Webbiquity

There are also a number of tools that can be helpful with both content ideation and research. Use this constantly to make sure that the keywords you are targeting are not losing steam. You’ll also be able to get suggestions for other valuable keywords.” — S toreYa Blog. HubSpot.