ClearVoice

FEBRUARY 7, 2022

However, this year, the company is putting the storytelling in the hands of its consumers and has turned to Twitter to ask a series of questions to help the Taco Bell creative team know what kind of story customers want the brand to create. B2B marketing trends: Samsung shows how the metaverse might be the next big thing for trade shows.

Trends 131

Trends Campaigns Planning Trade Show 131

Webbiquity

JANUARY 28, 2020

Though the idea of pulling all of your organization’s social media feeds into a central hub has been around since at least 2014 , they still haven’t found wide use outside of trade shows and corporate events. Not all content related a brand or hashtag is suitable and worthwhile to display on your website or at your events.

Social Media 257

Social Media Media Aggregators Trust Marketing 257

Brandpoint

MARCH 25, 2023

Most sales professionals are active on LinkedIn and Twitter. If they need inspiration, provide sample posts and hashtags with the links and they’ll do the rest. In fact, the ideal time to launch a content sharing social strategy is in the leadup to an industry trade show or convention.

Planning 62

Planning Marketing Management Paid Search Agency Advertising Agencies 62

SmartBug Media

MAY 20, 2020

Trade shows and other events. Post multiple times on Twitter and consider giving your audience a hashtag to use during and after the event. Advertising: You might have success advertising a webinar on Facebook, Twitter, or in an industry-specific publication if you have budget available. Press releases.

Webinar Metrics 111

Webinar Metrics Promotion Co-Registration Trade Show 111

SmartBug Media

APRIL 6, 2023

Going to a trade show? Here’s an example on Twitter: Pro tip: If you’re using Twitter, be sure to include hashtags that your personas follow or use to make sure you get your message in front of the right audience. Interview your coworkers.

Buyer Personas 98

Buyer Personas Planning Psychographics Paid Search Agency 98

KoMarketing Associates

NOVEMBER 2, 2017

Trade shows and conferences are great ways for B2B businesses to not only combine live and digital marketing, but also to gather content from the target audience. These include: Hashtags: Create a hashtag for the event and use a hashtag aggregator like Tagboard or Keyhole to track it across multiple social media networks.

User-Generated Content 123

User-Generated Content Organization Generation B2B Thought Leadership 123

Hubspot

JULY 28, 2014

Think about the last time you put together a booth for a trade show or conference. There''s one very inboundy, inexpensive trade show tactic that you missed: an Instagram presence. So if you''re curious about how to integrate Instagram into your other trade show activities, keep on reading.

Trade Show 28

Trade Show Landing Pages Tagging Social Networks 28

Brandpoint

MAY 28, 2020

If you’re in charge of marketing for a manufacturer , you’ve likely had to shift your entire strategy to work around store closings, trade show interruptions and other effects caused by the COVID crisis. You may be able to turn the content from your conference, sales or trade show presentations into webinars.

Contingency Planning 98

Contingency Planning Webinar Metrics Tips Cost per Lead 98

Navigate the Channel

SEPTEMBER 13, 2021

Even Twitter and Instagram are good places to offer advice in short form. Just make sure you’re using hashtags related to the building materials industry to help connect directly with your audience. Perhaps it is the size of the audience you’re speaking to at seminars or trade shows.

Ad Building 122

Ad Building Thought Leadership Social Media Trade Show 122

KoMarketing Associates

OCTOBER 5, 2017

With hundreds of trade shows, conferences, and meet-ups happening every year, events tend to “die” once they are over. If live streaming on Facebook or Twitter (through Periscope), it gets automatically saved in the video library. And even though it says “tweet” in the name, don’t limit your live tweeting to just Twitter.

Work Management 138

Work Management B2B Marketing Marketing Management B2B 138

Optinmonster

JUNE 13, 2022

You can find physical prize wheels in stores, at trade shows, and even on TV game shows like The Price is Right. You could encourage visitors to tweet or post about their action with a hashtag that gets collected into a feed. We’ll discuss hashtag feeds more later. With OptinMonster. Photo Contest.

Best Practices 72

Best Practices Urgency Marketing Work Management Marketing Management 72

Sharpspring

APRIL 29, 2020

Trade shows or events that your business will be attending. Using Hashtags on LinkedIn. Hashtags are like your keywords. The same may be said about hashtags. Try to work one or two hashtags into the copy of your post and put the rest at the end. Don’t cram in a hashtag if it doesn’t fit.

Linkedin 86

Linkedin Distribution Practices Webcast 86

B2B Marketing Traction

APRIL 28, 2014

Last year I would have recommended a minimum of three social media sites to B2B marketers: LinkedIn, Twitter and Facebook. Think of Twitter as an online broadcasting tool. There are almost 700 million Twitter users sending 58 million messages a day, so use hashtags (some examples are #marketing #CMO #socialmedia) so that you get found.

Social Media 100

Social Media Social Marketing B2B Marketing Marketing Strategy 100

EMagine B2B Blog

FEBRUARY 12, 2013

Twitter can be a great place to offer “customer service”-type responses to FAQs on even on the spot questions. Problem is: are there HIPAA violations in disclosing certain types of questions on Twitter? Social validation is also a big use of Twitter. Many journalists use Twitter.

Twitter 40

Twitter Landing Pages Trade Show FAQ 40

Biznology

OCTOBER 15, 2018

Even though they based this statistic on all videos, not just live clips, it still shows that people are paying attention to the video content social platforms are distributing. Furthermore, live videos are also showing signs of reputational benefits. The video even got into the trending section on Twitter. And, that’s not all!

Video Marketing 143

Video Marketing Broadcasting Paid Search Agency Facebook 143

B2B Marketing Traction

JANUARY 3, 2014

Photos shared via Twitter and Instagram, videos on YouTube and Vine, and quickly scan-able content on SlideShare are the most shared and popular content. I used to tell clients to think of Twitter as a radio station, but it’s much more than a sales or marketing broadcast channel. Get more visual. Create your Google+ Company Page.

Planning 100

Planning Tactics Marketing Plans Trade Show 100

Integrated B2B

JUNE 16, 2020

While Facebook and Twitter have a casual, social networking approach, don’t forget that LinkedIn is a professional social media platform. Using hashtags on LinkedIn. Fedeli shares her expertise on hashtags: “Hashtags are like your keywords. The same may be said about hashtags.”

Linkedin 52

Linkedin Practices B2B Thought Leadership Best Practices 52

Martech Advisor

MARCH 22, 2020

Social media posts, hashtags and groups. Social media is a great place for filtered traffic through dedicated groups and hashtags. Outdoor events such as trade shows and exhibitions are another traditional channel for outbound marketing, especially in the B2B sector. Tell us on LinkedIn , Twitter , or Facebook.

Paid Content 98

Paid Content Advertising Channels Top of Funnel Advertising Agencies 98

Heinz Marketing

NOVEMBER 30, 2018

Specifically, we’re experts at branding ourselves via Facebook, Twitter, Snapchat, etc. Brainstorm a list of hashtags and save it to have at-the-ready for future posts. It makes most sense for the one queuing up or publishing to crop the image, choose the filter, write the caption and add hashtags. Create your own hashtag.

Marketing Attribution 85

Marketing Attribution Marketing & Strategy B2B B2B Sales 85

Hubspot

FEBRUARY 9, 2015

There are plenty of ways to use your Twitter cover image to promote your business. 2) Turn Your Twitter Image into a Quick Business Overview. Takeaway: Use your Twitter cover image to tell people exactly what they can expect from your business and from your tweets. That’ll be you on Twitter. 1) Build Instant Trust.

Twitter 28

Twitter Trade Show Outreach Social Media 28

KoMarketing Associates

DECEMBER 5, 2013

After spending much of my year at conferences and trade shows, I can tell you events are a great place to learn what’s happening in your industry, connect with your peers, and drive new business. Headed to a show? Check out the event’s Facebook page, Twitter hashtag, LinkedIn group, etc. Hold an Interview.

Peer-to-peer 120

Peer-to-peer Ad Building Conference Search Engine Marketing 120

LeadSquared

SEPTEMBER 19, 2018

Facebook and Twitter are also equally relevant for B2B. Engage with people on Twitter, use relevant hashtags along with your content to make it easier to find you. Engage with people on Twitter, use relevant hashtags along with your content to make it easier to find you.

Lead Generation 52

Lead Generation Webinar Metrics Lead Scoring Lead Ranking 52

xiQ

SEPTEMBER 28, 2015

Websites, blogs, Twitter feed, Facebook, if you’re not participating, you’re not in front of your customers. People ultimately seek personal contacts through face-to-face meetings, networking at industry events and trade shows when considering purchasing B2B products and services, according to Marketing-Schools.org.

Relevance 62

Relevance Inbound Marketing Paid Search Agency Trade Show 62

LeadSquared

MAY 2, 2017

Facebook and Twitter are also equally relevant for B2B. Editor’s plug: Find out how to generate leads through Facebook ads in this guide ) Engage with people on Twitter, use relevant hashtags along with your content to make it easier to find you. Twitter search is a wonderful way to find leads.

Webinar Metrics 52

Webinar Metrics Lead Generation FAQ Lead Scoring 52

LeadSquared

MAY 2, 2017

Facebook and Twitter are also equally relevant for B2B. Engage with people on Twitter, use relevant hashtags along with your content to make it easier to find you. Engage with people on Twitter, use relevant hashtags along with your content to make it easier to find you.

Webinar Metrics 52

Webinar Metrics Lead Generation FAQ Lead Scoring 52

Convince & Convert

MAY 15, 2012

Connect with her on Twitter. BlogWorld Expo quotes itself as “the first and only industry-wide, trade show and media event for all new media” With all the content and amazing speakers they consistently have to offer every year, it’s so true. BlogWorld Expo East. June 5-7, 2012, New York, NY.

Conference 133

Conference Social Media Network Marketing Trade Show 133

xiQ

SEPTEMBER 28, 2015

Websites, blogs, Twitter feed, Facebook, if you’re not participating, you’re not in front of your customers. People ultimately seek personal contacts through face-to-face meetings, networking at industry events and trade shows when considering purchasing B2B products and services, according to Marketing-Schools.org.

Relevance 48

Relevance Inbound Marketing Paid Search Agency Trade Show 48

Integrated B2B

OCTOBER 26, 2012

To date, few B2B companies have capitalized on the full potential of the seminars, receptions, trade show stands and other marketing events they hold for business partners, clients and prospective customers. The study also showed that B2B companies on average spend 5-8 weeks planning their trade shows or other marketing events.

Social Media 40

Social Media Trade Show Social Marketing Planning 40

Hinge Marketing

JULY 22, 2015

For professional services firms, we’ve found that LinkedIn and Twitter are the most effective platforms to utilize. Using pertinent hashtags on Twitter, Google+, and Facebook will help your content get found. Conferences and Trade Shows. Only commit to the number of channels you can consistently keep up with.

Webinar Metrics 48

Webinar Metrics Planning Ad Exchange Advertising Agencies 48

Wondering Out Loud

SEPTEMBER 18, 2011

By day I’m the director of marketing for OptiMine , a paid search bid management solution and I spent last week in Boston exhibiting at Shop.org , a trade show for online retailers. Using a smartphone while on site is a must for anyone who is doing trade shows. There is no better way to capture the activity.

Social Media 40

Social Media Trade Show Media Paid Search Agency 40

BOP Design

MARCH 29, 2019

However, setting up at a trade show does involve some expense. Seek out ways to foster engagement beyond the actual event , such as adding a hashtag to your signage or gathering emails for a newsletter. Please subscribe to her design blog, Design Roast , or follow her on Twitter @lexieludesigner. Neglecting Your Website.

B2B Marketing 51

B2B Marketing B2B Planning Work Management 51

Envy

JULY 6, 2020

Earlier this year, we excitedly shared our top 25 Virtual Cyber Security Trade Shows for 2020. You can tune in to a free livestream of all the conference talks on YouTube, and keep track of what’s going on with the hashtag #HITBLockdown002. Stay in the loop by following @ausCERT on Twitter. Israel HLS & Cyber 2020.

Trade Show 140

Trade Show Conference Training Cost 140

Single Grain

SEPTEMBER 3, 2019

Promoting a business on Twitter can be tricky. And when you factor in Twitter’s ongoing algorithm changes, the chances that anyone will see what you post are really low. First, if you have a business, people will expect you to be on Twitter. Eric's Favorite Twitter Hack: Take Advantage of Tweetstorms. That’s low.

Twitter 110

Twitter Traffic Top of Funnel Best Practices 110

Hinge Marketing

JANUARY 5, 2015

Make no mistake, traditional networking through trade shows, conferences, and other events is still important. You might link to a webinar on Twitter or share a tutorial blog post on LinkedIn. But the rise of social media has created a new way to connect with other professionals and influential figures in your industry.

Social Media 48

Social Media Social Marketing Media Work Management 48

Adobe Experience Cloud Blog

OCTOBER 4, 2012

This includes traditional display ads on sites like LinkedIn and Facebook, as well as less traditional options such as Facebook Promoted Posts and Twitter Promoted Tweets. Twitter Promoted Tweets. Twitter Promoted Tweets. Person A attended Seminar A and Trade Show B. Person B attended Trade Show B.

Paid Content 48

Paid Content Paid Social Agency Social Media ROI 48

Webbiquity

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Hubspot

DECEMBER 11, 2013

2) Facebook launched clickable #hashtags. In an effort to “help people more easily discover what others are saying about a specific topic and participate in public conversations,” Facebook implemented clickable hashtags in 2013. The 3 Most Important Twitter Updates of 2013. 1) Twitter (finally) went public.

Paid Content 28

Paid Content Social Media Media Buyer Personas 28