Marketing Insider Group

APRIL 8, 2024

At Marketing Insider Group, we’ve seen our fair share of “next big things,” but we’re especially intrigued by CustomGPT. Whether you’re in marketing , customer service, or any field in between, CustomGPT might just be the solution that both speaks your language and, more importantly, speaks to your audience.

Work Management 263

Work Management Lead Ranking Marketing Management Training 263

The Forward Observer

DECEMBER 8, 2023

The Growth Leader: Strategies to Drive the Top and Bottom Lines by Scott K. Edinger About the Book Growth is a leadership issue, not a sales issue. The Growth Leader reveals how top executives create profitable growth through the intersection of strategy, leadership, and sales. Are you ready to be a Growth Leader?

Paid Search Agency 177

Paid Search Agency Differentiation Buyer Personas Marketing & Strategy 177

Vision Edge Marketing

MARCH 26, 2024

From chatbots to self-service platforms, technology is reshaping customer interactions, enhancing efficiency, improving EBITA, and steering decisions with data. Gartner’s survey reveals a whopping 75% of B2B buyers prefer self-service, versus interacting with sales representatives, during the initial stages of the buying process.

B2B 242

B2B Customer Satisfaction Interactive Marketing Loyalty 242

Vision Edge Marketing

FEBRUARY 13, 2024

It involves pursuing excellence in a way that takes advantage of opportunities for growth, innovation, and refinement through iterative processes. The iterative approach helped improve the quality of their products and services. And that is the focus of this episode of What’s Your Edge?

Work Management 229

Work Management Terms and Conditions Marketing Management Lead Scoring 229

Vision Edge Marketing

JANUARY 9, 2024

The data has found a higher customer-centricity maturity level is proven to deliver: 7 times higher, and 17% versus 3% faster, growth Increased profitability, 60% more Higher brand and customer equity and shareholder value Yet, some misconceptions have slipped into the conversation. Customer-centricity is an investment, not a cost.

Customer Satisfaction 206

Customer Satisfaction Marketing Management Loyalty Paid Search Agency 206

Trade Press Services Newsletter

MARCH 7, 2024

Whether you have a compelling story to tell, a unique perspective to share, or a passion you want to explore, writing a book can be a transformative experience in self-expression, creativity, and personal and professional growth. Writing, developing, distributing, and marketing a book requires an investment of time and resources.

Paper 311

Paper Thought Leadership Planning Storytelling 311

Marketing Insider Group

OCTOBER 27, 2021

Marketing and sales are evolving, and Conversational Marketing is taking center stage. B2B marketers have traditionally relied on email marketing and social media to reach their audiences effectively and efficiently. This is Conversational Marketing in the act. Alignment is critical to growth. Let’s discuss.

Sales Management 346

Sales Management Conversion Ad Building Marketing & Strategy 346

Hinge Marketing

JULY 7, 2016

Most firms carefully consider the return they expect from any investment they make, but this is particularly true for accounting and financial services firms. Hinge Research Institute’s 2016 High Growth Study reveals what high-growth firms are doing to maximize their return on marketing investment both in dollars and in effort.

Marketing Budget 58

Marketing Budget Allocation Marketing Management Peer-to-peer 58

Vision Edge Marketing

JUNE 6, 2023

So, achieving sustainable growth requires more than just increasing revenue or market share. This is where the role of the Chief Growth Officer (CGO) becomes crucial. Along with the CSO and the Chief Marketing Officer (CMO), CGOs are tasked with identifying opportunities for growth.

Touchpoints 182

Touchpoints CMO Work Management Cross-Selling 182

Webbiquity

DECEMBER 13, 2022

While growth is the primary objective of most B2B businesses — or any business, for that matter — there is such a thing as scaling too quickly. The key to success, of course, is to ensure steady, sustainable growth that can keep up with the demands of the industry — though that’s easier said than done. Guest post by Alex Daintith.

Work Management 259

Work Management Marketing Management B2B Terms and Conditions 259

Vision Edge Marketing

MAY 16, 2023

Business-to-business(B2B) success is measured by growth. Companies that sustain profitable growth over time know how to make sure all aspects of their organization create and/or enable customer value through customer-centricity. A noticeable loss of customers or market share. How do you spot misfires?

Work Management 191

Work Management Marketing Management Paid Search Agency Lead Scoring 191

Martech

APRIL 16, 2024

Digital ads boomed in the fourth quarter when the growth rate spiked to 12.3% — in 2022 the growth rate for the quarter was 4.4%. Top channels included CTV, retail media and audio, which all saw double-digit growth in 2023. YoY growth in 2023 as revenue rose to $52.1 total growth. total growth. Retail media.

Advertisements 99

Advertisements Advertising Paid Search Agency Privacy 99

Vision Edge Marketing

APRIL 25, 2023

Organic growth is a key objective for any business, and a business imperative in challenging economic times. Some customers cost more than others to service. They offer a range of training programs and support services to ensure customers receive the most value from its software.

Work Management 177

Work Management Marketing & Strategy Marketing Management B2B 177

Marketing Insider Group

MARCH 25, 2024

Let’s face it: In the grand chess game of marketing , your marketing database is the queen. Having a marketing database isn’t just about hoarding data like a digital dragon sitting on a pile of gold. Actively using a marketing database enhances campaign effectiveness by targeting the right audience at the right time.

Peer-to-peer 258

Peer-to-peer Planning Paid Search Agency Marketing & Strategy 258

Marketing Insider Group

JULY 21, 2020

This is true for life and one of my favorite things to do for marketing. Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketing strategy for your team’s future. When it comes to marketing, fortune indeed favors the bold. It’s a fact.

Marketing AI 559

Marketing AI Stats Planning Case Studies 559

Vision Edge Marketing

SEPTEMBER 13, 2022

It is our general belief that an organization’s long-term growth is best achieved by pursuing a strategy rather than simply following whatever opportunities arise. To achieve their vision and planned business outcomes, many of our customers employ a combination of target market strategies. Vertical markets are a category of business.

Verticals 224

Verticals Work Management Marketing Management Marketing Strategy 224

NuSpark Consulting

FEBRUARY 10, 2023

SHOW 6 Recorded: February 9,2023 Topic: Watch my conversation with Laura Patterson of VisionEdge Marketing as we discuss customer experience, and all things related to how all marketing and sales HAVE to keep the customer needs in mind always. Ready for growth? Fractional CMO, Marketing Consultant.

Business 246

Business CMO Consulting Marketing Websites 246

Marketing Insider Group

JANUARY 4, 2021

Hitting that next level of growth is challenging for any business. SaaS (software as a service) businesses may find it even more overwhelming. When it comes to developing growth marketing strategies, you don’t have every resource at your disposal. Small businesses don’t need a huge budget to drive growth.

Growth Marketing 359

Growth Marketing Marketing Strategy Marketing & Strategy Marketing Automation Services 359

Webbiquity

JUNE 13, 2023

Beyond top-notch products, they expect quick customer service and tailored shopping experiences. Image credit: cottonbro studio on Pexels B2C brands (and B2B companies increasingly, as well) focus on personalizing their services to build recognition in a cutthroat market.

Loyalty 256

Loyalty Personalization Budget Programs Marketing Automation Services 256

Marketing Insider Group

JANUARY 31, 2023

There’s no question that your marketing agency’s capabilities will have a major impact on the success of your marketing strategy. Properly reviewing your marketing agency’s capabilities is no easy task. Here’s what you need to know to review and select a marketing agency that’s guaranteed to grow your business.

Advertising Agencies 295

Advertising Agencies Marketing Agencies 2 Paid Search Agency Marketing Agencies 1 295

ANNUITAS

OCTOBER 11, 2023

I want to share with you a new service from ANNUITAS – one designed to help go-to-market (GTM) organizations continuously improve their performance. As Growth Leaders , we find ourselves at a crossroads with our go-to-market efforts. Let’s tackle ‘the why’ and dig into how this service works.

Marketing Analytics Tools 130

Marketing Analytics Tools Enterprise Management Work Management Marketing Management 130

Vision Edge Marketing

MARCH 14, 2023

The C-suite participants in the recent Conference Board survey of 700 CEOs and over 450 other C-suite executives weighed in on their current concerns and plans for growth. Considering these factors, where do they plan to invest to sustain growth? During the pandemic, many brick-and-mortar stores scrambled to retain customers.

Contingency Planning 193

Contingency Planning Business Work Management Planning 193

Convince & Convert

MARCH 14, 2024

These services to clients are temporary, and can vary in different areas of the business such as operations, web development, marketing strategy, project management, digital marketing, social media, and much more. The market size of the management consulting services industry , for example, grew by approximately 250 billion U.S.

Paid Search Agency 145

Paid Search Agency Advertising Agencies Consulting Ad Agencies 145

Hinge Marketing

APRIL 9, 2015

For technology services firms, this is a time of tremendous opportunity – and increasingly complex challenges. As the marketplace grows more hypercompetitive than ever before, effective IT marketing becomes absolutely essential. The findings revealed powerful insights about the new shape of the IT marketing landscape.

Marketing Automation Services 48

Marketing Automation Services Service Planning Lead Ranking 48

SmartBrief - Marketing

MARCH 5, 2024

When owners invest in their employees, they can reap incredible rewards as a business because of the better products and services they provide customers. This dynamic is especially true for franchise and service-based businesses where employees are in customer-facing roles. Exceptional customer service.

Business 93

Business Allocation Lead Scoring Lead Ranking 93

Launch Marketing

MARCH 13, 2024

Reaching the right audiences with the right messages is fundamental for B2B marketing success. Let’s dive into the four reasons why a strategic messaging framework is important for B2B marketing success and a few tips to ensure you build a comprehensive framework. Experiencing stalled business growth?

B2B Marketing 117

B2B Marketing Buyer Personas Paid Search Agency B2B 117

Hinge Marketing

FEBRUARY 22, 2024

For the second year in a row, the Hinge Research Institute’s annual High Growth Study showed that uncertainty is professional services firms’ overriding concern. Yet in spite of these challenges, overall growth rates improved over the prior year. About the Study This is the ninth edition of the High Growth Study.

Studies 74

Studies Top of Funnel Marketing Budget Peer-to-peer 74

Content Standard

APRIL 23, 2024

Across industries and business models, marketing is essential to surviving and thriving. But marketing’s core mission—being the expert in the customer and evolving how to build brand preference and loyalty—remains vital. A connected marketing engine and centralized view of customer data, led by the CMO, address this issue.

CMO 85

CMO Enterprise Management Planning Work Management 85

Convince & Convert

MARCH 28, 2024

It feels like our marketing planning and execution process is running faster than ever before. Marketers are great about communicating with external audiences but sometimes forget that their internal audiences also need support. Repeat and measure over time This is not a one-and-done exercise.

Allocation 142

Allocation Validation Lead Scoring Lead Ranking 142

Martech

MARCH 1, 2024

Customer retention is becoming more of a priority for B2B marketers lately. As buying shifts online and marketing takes on some traditional sales roles, retaining existing customers is essential for driving growth and profits. Sagefrog’s 2023 report , amazingly, listed customer retention as B2B marketers’ number two priority. (It

Tactics 116

Tactics Work Management B2B Marketing Marketing Management 116

Martech

FEBRUARY 20, 2024

Today Salesforce announced Marketing Cloud Growth, an edition of Marketing Cloud designed specifically for small businesses. With help from AI, this edition makes it easy for marketers to segment audiences, create and execute email campaigns from text to image, optimize campaign performance and create unified customer profiles.

Small Business Marketing 117

Small Business Marketing Enterprise Management SMB Ideal Customer Profiles 117

Top Rank Marketing

SEPTEMBER 7, 2023

Today I have very big news to share : TopRank Marketing has named a new President and CEO of the agency, Donna Robinson. With over 25 years experience in the marketing industry, Donna has deep agency leadership experience at top shops including space150 and 7 years as CEO at Collective Measures.

Paid Search Agency 118

Paid Search Agency B2B Thought Leadership Advertising Agencies Planning 118

Optinmonster

FEBRUARY 11, 2024

Are you using growth hacking strategies to boost your business? Whether you’re a start-up or have been in business for a while, business growth is necessary to thrive. By using growth hacking techniques to gain traction and skyrocket your customer acquisition. Best of all, email marketing is affordable.

Paid Content 84

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 84

Martech

APRIL 12, 2024

The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. It employs specialized teams to handle regulated markets such as financial services.

Enterprise Management 95

Enterprise Management Work Management Marketing Management Marketing AI 95

Seismic

MARCH 12, 2024

At Shift 2023, experts from our award-winning Professional Services team led breakout sessions designed to help our customers navigate complex enablement journeys. In today’s noisy marketplace, enablement promises more efficient and effective teams, elevated brand recognition, and accelerated growth.

Work Management 104

Work Management Marketing Management Service Contingency Planning 104

Hinge Marketing

JANUARY 10, 2023

These are indeed challenging times for professional services. This year’s edition of the High Growth Study provides a resounding yes to that question. There is a group of firms that continues to find robust growth and exceptional profitability even in the face of heightened uncertainty and risk. We call them High Growth firms.

Studies 120

Studies Peer-to-peer Sample Digital Transformation 120

Sage Marketing

APRIL 9, 2024

Rather than limiting the role, the concept of a Fractional CMO in the context of “Marketing as a Service” for SaaS companies represents an evolution in how strategic marketing leadership is leveraged and integrated within fast-paced, growth-oriented environments.

CMO 52

CMO Work Management Marketing Management Startups 52