Zoominfo

MARCH 31, 2023

Control and governance of business data, especially when there are regulatory and compliance standards at hand, are mission-critical tasks for any enterprise company. Forrester also reported that 80% of decision-makers said cutting through the data silos that result from this tech sprawl is a top priority for their businesses.

Enterprise Management 130

Enterprise Management Marketing Analytics Tools Zoominfo Work Management 130

Golden Spiral

APRIL 18, 2019

Understanding those needs requires significant initial and ongoing research to get the most valuable insights for your business. Thankfully, there are many reputable research firms, associations, and other outlets doing the hard work for you. Below are resources we recommend for your health IT product research. Industry Reports.

Work Management 102

Work Management Marketing Management Research Organization 102

Webbiquity

MAY 30, 2023

Those are just a few of the findings from the Marketing Manager Mindset Report 2023 , recently published by Livestorm , Mention, and Jotform. This 65-page report is packed with facts, stats, and insights marketers can use to inform adjustments to their planning and strategy as the year goes on.

Marketing Budget 278

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 278

Hinge Marketing

FEBRUARY 25, 2022

Today’s government contracting firms, like other professional services firms, find themselves battling for top talent. Mergers and acquisitions are happening at a breakneck pace, and marketing budgets remain historically high as government contracting firms struggle to compete in a new, digitally driven marketplace. Get access here.

Marketing Budget 91

Marketing Budget Studies Peer-to-peer Work Management 91

Martech

APRIL 23, 2024

After your company invests in marketing technology, you might think your research into such solutions is over. Once you determine what is most important about the work you do in your martech tool, make sure you have created a governance document that your IT department has signed. Have you done your research?

Enterprise Management 109

Enterprise Management Work Management Marketing Management Vendors 109

Vision Edge Marketing

OCTOBER 12, 2021

Here’s why this research step is growth-critical, product adoption, and how to do it. Let’s say you have a technology product that you’ve been successfully selling to commercial and government call centers. Validation Research Wins the Market! Validation is at its essence a research effort.

Validation 265

Validation Work Management Marketing Management Paid Search Agency 265

Marketing Insider Group

NOVEMBER 10, 2020

There were really no surprises: Search Engine Optimization (SEO), or the ability to track and report the success of digital content/programs was the top-rated priority. And once they are on board make sure that your marketing efforts are aligned with their data leadership and supported by proper governance.

Planning 322

Planning Analytics Enterprise Management Work Management 322

Marketing Insider Group

FEBRUARY 13, 2023

The research shows that among organizations with active ABM programs, more than one-fourth (28 percent) of the total marketing budget is dedicated to ABM (more for leaders). Their recommendations are spot-on, and I encourage everyone to review the ABM benchmark research and view the on-demand webinar.

Account Based Marketing 200

Account Based Marketing Advertising Benchmark ABM B2B Thought Leadership 200

Hinge Marketing

MARCH 20, 2018

In our all professional services report, we discovered firms that derive a majority of their business from government contracts grew faster than all others in the study. Download the 2018 High Growth Study, Government Contractor Edition Executive Summary. These organizations reported median annual growth of 13.3%

Research 48

Research Peer-to-peer Marketing Automation Services Marketing Management 48

Convince & Convert

APRIL 25, 2024

Full report goes live next week. Quite a bit: Content formats like Playbooks, Case Studies, and Trend Reports are strongly linked with immediate buying decisions. Do you have a problem with gated content? Do you assume your visitors don't like them? Actually marketers are more squeamish about gated content than visitors!

B2B 100

B2B Case Study Case Studies Content 100

Martech

APRIL 12, 2024

Fully 75% of global 100 organizations say CX is a top priority, according to Forrester Research. Market to triple by 2028 The global market for customer data platforms is expected to triple in size by 2028, according to a recent report by Mordor Research (See Figure 1). Dig deeper: Does your company need a CDP? billion in 2028.

Enterprise Management 116

Enterprise Management Work Management Marketing Management Marketing AI 116

Martech

NOVEMBER 30, 2023

The UK’s Department for Education’s “The Impact of AI on UK Jobs and Training” report ranked the clergy as the 15th most likely to have their jobs reduced or replaced by AI. Synthetic Acumen’s ResearchGOAT is a generative AI platform designed for in-depth qualitative customer and market research.

Marketing AI 111

Marketing AI Marketing Management User-Generated Content Amazon 111

KoMarketing Associates

SEPTEMBER 17, 2020

Marketers continue to use multiple channels to reach out to their target audiences, and new research shows that email, social media marketing, and events are leading the way. Data hygiene has not always been a top priority for marketers, but previous research shows that it will become more of a focus in the coming months.

Data Hygiene 169

Data Hygiene Marketing Report Advertising Channels InsideView 169

Hinge Marketing

FEBRUARY 8, 2017

Hi, I’m Liz Harr and for those of you who know Hinge even just a little, you probably know that we regularly conduct research on the professional services marketplace and then release the results of that research. Because within government services they do in fact, secure business in very different ways.

Marketing Management 48

Marketing Management Research Service Case Studies 48

KoMarketing Associates

AUGUST 13, 2020

Although sales and marketing teams have not always worked closely together, new research suggests that they will collaborate frequently in the near future. In terms of existing data and analytics practices, most marketers and sales professionals (41%) say that they perform manual maintenance based on data governance rules.

Marketing Report 165

Marketing Report Data Hygiene InsideView Work Management 165

Hinge Marketing

MARCH 8, 2021

As a result of all this turbulence, most Government Contracting (GovCon) firms took a financial hit to their business (53%). In this article, we’ll share a few highlights from the full research study. Figure 1: Government Contracting Industry Breakdown. Purchase the 2021 High Growth Study: Government Contracting Edition.

Peer-to-peer 98

Peer-to-peer Marketing Automation Services Work Management Marketing Management 98

Salesforce Marketing Cloud

JULY 28, 2021

Governments worldwide are facing a trust deficit with their constituents. Trust in government is needed to get communities back on track on the heels of the global pandemic. Now, recent research is a good indicator of the way forward for government organizations. The Trust Imperative Report. Read the report.

Work Management 98

Work Management Transparency Customer Satisfaction Ad Agencies 98

Martech

DECEMBER 22, 2022

Would that information be valuable to security application providers, security officers, the government or the private industry? Like all good product managers, you may have to conduct market research to determine what market segments your data appeals to and how much those segments will pay for the information. Do you know the answer?

Lead Scoring 122

Lead Scoring Lead Ranking Tips Work Management 122

Marketing Insider Group

JANUARY 4, 2021

We champion the use of governance, and it is a key is to ensure that it is included and part of the regular project review and reporting cadence. And the “regular data scientists” themselves are key to the team of experts that oversee how everyone uses data, itself a key part of successful governance.

Work Management 362

Work Management Marketing Management Analytics Webinar Metrics 362

Walker Sands

OCTOBER 23, 2023

In August, Black Hat welcomed more than 22,750 attendees with security professionals from over 127 countries, all eager to delve into the latest industry research and trends. Key Trends From RSA, Black Hat and DEF CON: The Reporter’s Angle RSA, Black Hat and DEF CON each focused on different aspects of the cybersecurity landscape.

Conference 72

Conference Enterprise Management Work Management Marketing Management 72

Hubspot

DECEMBER 8, 2020

McKinsey's research also noted four other key shifts in consumer spending behavior that could majorly impact brands in the near or far future. And, whenever they make those purchases, 21% of consumers aim to do more brand and product research than they had for pre-pandemic purchases. Consumers aren't rushing to grab their wallets.

Research 101

Research Brand Identity Branding Budget Programs 101

Content4Demand

NOVEMBER 25, 2020

But new research from Ceros reaffirms the growing need to create interactive and experiential content—not just to drive buyer engagement but to activate employee engagement and passion. Industry Report: The Embrace of Immersive Content (Ceros). PDFs, PowerPoint presentations, flat experiences.

Research 52

Research Webinar Metrics Peer-to-peer Content 52

Hinge Marketing

DECEMBER 3, 2020

The Hinge Research Institute has just released a special government contracting version of its breakthrough study of professional services buyers and the firms that they hire. It’s called Inside the Buyer’s Brain: Government Contractors Edition. Focused on Government Contracting. Why This Study Is Needed. Chaotic times.

Word of Mouth 93

Word of Mouth Conference Studies Sample 93

Martech

MARCH 21, 2024

In finance, traditional data consists of quarterly reports, company statements and other publicly available sources of data used to make investment decisions. Alternative data came to mean anything else, and now consists of data procured through the internet, satellite imagery, credit and debit transactions, mobile app data and more.

Advertising Agencies 124

Advertising Agencies Advertisements Advertising Work Management 124

Salesforce Marketing Cloud

FEBRUARY 7, 2024

Reporting environmental, social, and governance (ESG) disclosures is vital, but it can be a tedious process, especially as global regulations ramp up. You can use generative AI for ESG processes like finding relevant data, building components of various reports, and adding required or voluntary disclosures.

Marketing AI 52

Marketing AI Lead Ranking Ethics Peer-to-peer 52

Zoominfo

JANUARY 20, 2021

Economic hardships created by government responses to the pandemic have not always been fair. A survey in April 2020 from RBC Capital Research showed that 42% of respondents purchased groceries online at least once a week , up from 22% in 2018, as reported by GeekWire. . Face masks?

Zoominfo 246

Zoominfo eCommerce Loyalty Paid Search Agency 246

Martech

APRIL 23, 2024

Instead of relying on a jumble of platforms, you can invest in automated data governance to relieve your teams of manual data aggregation. You can take this even further with automated taxonomy management, flexible harmonization logic, and holistic data governance tools. The end result?

Top of Funnel 68

Top of Funnel Analytics De-duplication Work Management 68

Martech

SEPTEMBER 13, 2023

However, a new Gartner report takes a contrarian view, saying the focus should be on inclusivity and ESG (environmental, social and governance) achievements. Gartner’s own research says only 9% of U.S. The post New Gartner report challenges conventional wisdom on holiday marketing appeared first on MarTech. Get MarTech!

Gartner 124

Gartner Marketing Report Planning Paid Search Agency 124

Hinge Marketing

FEBRUARY 1, 2017

We’re pleased to announce the release of our 2017 AEC Research: Marketing & Growth Insights. This AEC marketing research is a subset of our 2017 High Growth Study that looked at data from over 500 firms from across all professional services – accounting and finance, technology, government contracting, AEC and management consulting.

Research 48

Research Marketing Management Marketing & Strategy Consulting 48

Martech

AUGUST 28, 2023

Marketers are using only one-third of their martech stack’s capability, according to Gartner’s 2023 Martech Report. The reasons for this are skills, governance and stack sprawl and complexity, according to Gartner. The Gartner report also cites customer data challenges are often cited as a major reason for underutilization.

Marketing Management 98

Marketing Management Paid Search Agency Marketing Automation Services Gartner 98

Hinge Marketing

FEBRUARY 16, 2017

It never gets old; with every piece of primary research we conduct at Hinge there are endless lessons to be shared. And today I’d like to share with you a few of the key findings from this year’s AEC research. We received participation from over 1000 firms and the research results are captured in the 2017 Hinge High Growth Study.

Research 48

Research Work Management Differentiation Marketing Budget 48

Sprout Social

MARCH 19, 2024

Sprout’s 2023 State of Social Media report confirms these advantages, with 9 out of 10 business leaders acknowledging the indispensable role of AI in enhancing market competitiveness, understanding customer preferences and driving innovation.

Marketing AI 112

Marketing AI Work Management Marketing Management Customer Satisfaction 112

Salesforce Marketing Cloud

JANUARY 26, 2022

Born after 1996, Generation (Gen) Z is a diverse group of post-millennial young adults on track to be among the most well-educated, racially and ethnically-diverse generation we’ve seen thus far, according to a recent Pew Research Center report. Trust in government services has been a hot topic in the last year.

Lead Scoring 94

Lead Scoring Lead Ranking Work Management Digital Transformation 94

Oktopost

OCTOBER 26, 2023

Gartner research indicates that a significant portion of B2B buyers use social media to inform their purchasing decisions, with the top channels being YouTube (65%), Facebook (60%), Instagram (55%), X (48%), and Linkedin (43%). In fact, 81% of socially engaged sellers in the financial services industry report increased business prospects.

Marketing Management 125

Marketing Management Service B2B Thought Leadership Thought Leadership 125

Martech

JUNE 22, 2023

Researching and adding data about people and companies Many MAPs pulled in basic customer information from websites. Rather than access the platform, someone asks you to export a report in PowerPoint or Google Slides. Getting the report from the application through natural language prompts will be a game-changer.

Marketing Automation Services 117

Marketing Automation Services Marketing AI Marketing Automation Work Management 117

Hubspot

JULY 13, 2018

In some circles, market research is a catch-all term for asking the industry what it wants. "Do Let me do some market research to find out," someone might say. Market research can answer various questions about the state of an industry, but it's hardly a crystal ball that marketers can rely on for insights on their customers.

Research 72

Research Buyer Personas Focus Group Customer Satisfaction 72

Salesforce Marketing Cloud

AUGUST 29, 2022

You probably have an opinion about the effectiveness of our government. But new Salesforce research shows that there is still room for improvement when it comes to digital service delivery in the public sector. And 75% believe the pandemic changed the way government delivers services. Most of us do. Get started now.

Work Management 52

Work Management Service Digital Transformation Transparency 52