Marketing Insider Group

NOVEMBER 8, 2021

What’s ironic is that the minute you think you understand the process, the buyer’s journey completely changes, and the learning process starts over. What I am referring to is the research needed to get done even before campaigns are launched or content is even created. And YouTube videos can only take you so far.

Buyer's Journey 346

Buyer's Journey PR Content Analysis 346

Marketing Insider Group

JULY 24, 2023

Google’s tech gurus have been busy working on understanding language and how words connect on a webpage. They’ve come up with tools like ‘neural matching’ and ‘BERT’, and with every Google update , the search engine is becoming more and more sophisticated. That’s where keyword clustering comes in. Image Source: Semrush 2.

Keywords 226

Keywords SERP Eye-Tracking SEO 226

Marketing Insider Group

APRIL 17, 2023

And if they do, they definitely don’t have the time to sift through Google SERPs to find the real marketing gems. 25 Best Marketing Articles No time to sift through Google SERPs? 25 Best Marketing Articles No time to sift through Google SERPs? 90.63% of Content Gets No Traffic From Google. No problem.

Paid Search Agency 335

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 335

Marketing Insider Group

JANUARY 9, 2023

In fact, research shows that over 70% of SEO experts check their website’s domain rating at least once a month. Although, it’s important to know that Google doesn’t consider domain authority a factor of ranking websites. High-authority websites experienced significant link growth & skewed the scaling process.

Domain 334

Domain Lead Ranking Lead Scoring SERP 334

Marketing Insider Group

JUNE 15, 2021

Content pruning is a process of analyzing your web content and removing any pages that offer little or no value to your business or target audience. The content pruning process involves three straightforward steps: taking inventory, running a content audit, and removing what is no longer serving you. It’s an ongoing process.

Marketing Websites 363

Marketing Websites Lead Scoring Lead Ranking SEO 363

Marketing Insider Group

MARCH 2, 2021

The content gap analysis process involves setting concrete goals, profoundly understanding your buyer personas, mapping the buyer’s journey, doing market and competitor research, and conducting an audit of your content assets. Before diving into the process, ensure you take care of some prerequisites. Do Market Research.

Analysis 321

Analysis Top of Funnel Work Management Lead Scoring 321

Marketing Insider Group

FEBRUARY 1, 2024

In a digital landscape where Google’s algorithms dance to a tune that’s always a beat ahead, staying on top of SEO is like trying to solve a Rubik’s Cube blindfolded. Google’s substantial market share in search engines significantly influences how SEO strategies are developed and implemented. But fear not!

Forecasting 140

Forecasting SEO Terms and Conditions Marketing Analytics Tools 140

Marketing Insider Group

APRIL 11, 2023

Using SEO-based research and keywords to optimize content for high ranking on SERPs. SEO Marketing Google processes 40,000 search queries every second, and is responsible for more than 75% of organic B2B search traffic. Creating blog posts , videos, articles, Ebooks, case studies, white papers, etc. Distribution. Optimization.

Marketing Automation Services 322

Marketing Automation Services Marketing Budget Paid Search Agency Service 322

Marketing Insider Group

OCTOBER 17, 2023

Securing a top spot on Google’s search results is like striking gold. A whopping 90% of web pages remain ghost towns, receiving zero search traffic from Google. Quick Takeaways Major search engines dominate web traffic, with Google, YouTube, and Bing accounting for 70.6% The answer lies with your competitors.

Analysis 255

Analysis SEO Lead Ranking Lead Scoring 255

Marketing Insider Group

DECEMBER 20, 2021

In this post, we’ll walk you through the step-by-step process of performing a content audit that will optimize your existing content and drive a future strategy that yields even bigger results. Content audit tools like Screaming Frog, SEMRush, and Google Analytics can automate certain processes, save time, and provide advanced insights.

Lead Scoring 342

Lead Scoring Lead Ranking Marketing Analytics Tools Content 342

Marketing Insider Group

AUGUST 18, 2020

Thankfully, if you follow some best practices, you can greatly improve your website’s organic traffic and work towards a higher ranking on Google. Google Analytics allows you to see the traffic each page on your website is receiving and you can even compare different periods in time. Reoptimize Existing Non-Performing Content.

Traffic 328

Traffic Organization SEO Tips 328

Marketing Insider Group

JANUARY 17, 2023

Although its concept is simple, the process and best practices behind internal link building are quite complex. A recent study by Zyppy found that webpages with 40-44 internal links receive an average of 8 Google Search clicks, whereas pages with 0-4 internal links only receive 2 clicks. Image Source: Zyppy. Image Source: Zyppy.

Link Building 213

Link Building SEO Ad Building Lead Scoring 213

Marketing Insider Group

NOVEMBER 30, 2021

You know what you’re looking for when you do a Google search, and after just a few sentences you can pretty confidently figure out whether a particular article is going to deliver it. You can also do your own exploratory research. The average Google search yields millions of results. Think about it — we’ve all been there.

Custom Publishing 348

Custom Publishing Tactics Search Marketing Lead Scoring 348

Marketing Insider Group

JUNE 19, 2023

Use this process to identify a competitor’s messaging, structure, and tone. For example, Semrush has an Organic Research feature that lists competitors. You can also use advanced Google search operators to find competition. Type “related:[site.com]” into the search bar to find similar sites to yours or another organization.

Analysis 287

Analysis Top of Funnel Advertising Agencies Content 287

Marketing Insider Group

NOVEMBER 18, 2020

A strategic marketing plan, which we’re talking about here, combines market research with a situation analysis of your brand. Search engine optimization (SEO), for example, aims to get your company found on Google by increasing its presence in unpaid search results. But ranking in the search results doesn’t happen overnight.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

Marketing Insider Group

FEBRUARY 15, 2021

Research the competition, know your audience, find your angle, support your angle, and present in a manner that will attract your audience. Better also means the content is up to date, research-backed, longer, and it includes more visuals, clearer explanations, examples, and more. Research the Competition. Quick Takeaways.

Lead Scoring 342

Lead Scoring Lead Ranking Content SMB 342

Marketing Insider Group

JANUARY 16, 2020

My own research has shown that the more blogs you publish, the more visitors you attract, the more leads you can nurture, and the more conversions you will get! Let me walk you through each step of this process and give you some guidelines that will ensure that you don’t stray from the right (read ROI-intensive) path. Image source.

Planning 319

Planning Conversion Top of Funnel Custom Publishing 319

Marketing Insider Group

AUGUST 13, 2020

Billions of searches happen on Google and thousands of new websites are created every day. The Process for Creating Customer-Centric Content. Then I search for the keyword and assess the top 10 results, looking at their angle and any stats, research, and universal key points. It’s a challenge to cut through the noise.

Traffic 286

Traffic Cost Per Click Organization Lead Ranking 286

Marketing Insider Group

APRIL 19, 2021

Even though your universe consists of code and intricate, elegant mathematical processes, your customers’ worlds likely do not. If your buyer persona research indicates that your prospects prefer webinars, podcasts, or videos, pivot to those types of content. Do Keyword Research That Helps You Target New Prospects.

Startups 337

Startups B2B Marketing Buyer Personas Advertising Agencies 337

Marketing Insider Group

APRIL 20, 2020

And the free-flow of ideas, which provide the insights and feedback necessary to constantly improve internal processes and external results. While researching for my book, Mean People Suck , I came upon a really fascinating and extremely useful concept called psychological safety in a Business Insider article by Shana Lebowitz.

Activities 262

Activities Work Management Marketing Management Opinions 262

Marketing Insider Group

APRIL 22, 2021

Google Analytics. Google Data Studio. Google Data Studio is a lesser-known Google product for creating interactive visualizations with minimal data analysis experience. Google Drive. Streamline your recruiting process, improve employee advocacy, and optimize onboarding with JazzHR’s customizable solutions.

Startups 363

Startups Marketing Budget Budget Programs Tools 363

Marketing Insider Group

NOVEMBER 23, 2023

I think if I were a direct response marketer, I maybe don’t need content marketing as much as products where customers do a lot of research. I start at the same place every time: Keyword research. Anyone can do this research. That is determined by researching your ideal customers and their buyer journey.

Content Marketing 221

Content Marketing Work Management Paid Search Agency Marketing Management 221

Marketing Insider Group

JANUARY 25, 2022

That’s why it’s critical to have a website launch checklist to ensure the process runs smoothly. Before you move into the new launch process, it’s a good idea to analyze your current website and document its strengths and weaknesses. It might seem like an understandable mistake that may go overlooked, but the research says otherwise.

Marketing Websites 257

Marketing Websites Industry CMS Lead Scoring Lead Ranking 257

Marketing Insider Group

DECEMBER 14, 2021

We’ve asked our best writers for tips and tricks when it comes to facilitating great communication and feedback during the editing process. Throughout the project journey, you can improve the content by providing feedback during the development process to sharpen your writer’s skill set. We do this all day, every day!

Marketing Agencies 2 244

Marketing Agencies 2 Guidelines Advertising Agencies Work Management 244

Marketing Insider Group

AUGUST 20, 2020

’, which means placing high organically on Google for important keywords in your market. They do this by innovating content, not inventing it, and doing research on keywords and audience pain points. The diagram describes a repeatable process that adds growth each time the process is used. Those become sales.

Paid Search Agency 272

Paid Search Agency Traffic Content Marketing Companies 272

Marketing Insider Group

SEPTEMBER 15, 2020

So I did some research to share my findings with you. (By You can follow these few simple steps to build your strategy: Research Your Audience. For example, 51% of consumers who use mobile shopping apps open them inside the store to access discounts, compare prices, and research reviews. B2Bs haven’t fallen behind though.

Examples 358

Examples Planning Work Management B2B Thought Leadership 358

Marketing Insider Group

JUNE 2, 2021

Research content marketing courses carefully and choose the one that’s right for you. 3 ingredients drive customers’ buying decisions: Emotion: Your brain’s emotional side processes information 5 times faster than its rational side. Promote a Business with Content by Google. Why Should I Learn Content Marketing?

Course 332

Course Content Marketing Planning Best Practices 332

Marketing Insider Group

JULY 14, 2020

Let them know that your website is live and operational and that they don’t need to visit your physical store to get their orders processed. More businesses are opting to use live chat as a way to research and interact with suppliers. Thus, chatbots also have to work subtly in their aim to facilitate the sales process.

B2B Sales 351

B2B Sales Marketing AI Top of Funnel Work Management 351

Marketing Insider Group

FEBRUARY 22, 2023

Having this thought process lets you transform. Creating Google alerts for keywords is another. Conduct your research: Bring together all your research. This process includes marketing and non-marketing touchpoints. Streamline the process and over-communicate. It needs to be compelling to your audience.

Top of Funnel 262

Top of Funnel Buyer's Journey Lead Scoring Lead Ranking 262

Marketing Insider Group

DECEMBER 8, 2020

The typical B2B buyer performs approximately 12 online searches as research , according to Google. For this process, the goal is to improve team productivity and agility. First, they need the right technology stack to communicate and collaborate, as well as to manage processes, grow, and scale. Image: FocusVision.

Digital Transformation 276

Digital Transformation Marketing AI Work Management Marketing Management 276

Marketing Insider Group

JANUARY 2, 2023

Research shows that the average person’s reading level is 3-5 years below their highest grade completed. High-quality content with good readability will always reign supreme in the eyes of Google. But just like any word processing system, readability tools leave room for error. Key Takeaways. What’s Good Readability?

Tools 172

Tools High Quality Lead SEO Trust Marketing 172

Marketing Insider Group

DECEMBER 20, 2022

Lead generation is the process of identifying, qualifying and nurturing potential customers for a business’s products or services. Are you asking for Google reviews or testimonials? Start by asking them to copy and paste what they’ve already written to you in a Google review. Some examples include: Content marketing.

Lead Generation 219

Lead Generation ROI Demand Generation Agencies Lead Ranking 219

Marketing Insider Group

APRIL 6, 2021

To retain customers, you should publish quality content consistently, create a smooth onboarding process, educate your audience, and focus on making things as convenient as possible for them. Consider involving your customer service, customer support, and sales teams in your process to help brainstorm relevant topics.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

Marketing Insider Group

APRIL 10, 2023

That’s why we recently did some intensive research to learn where does the best value in marketing time, budgets and efforts really come from. Organic Search: The Web Traffic Winner We started by analyzing organic search traffic for our own website, our clients’ sites, and from a curated set of top industry research on the subject.

Traffic 342

Traffic Paid Search Agency Research Marketing Websites 342

Marketing Insider Group

JANUARY 2, 2020

But, in today’s world, if you haven’t transformed your marketing strategy much beyond a few tweaks to your SEO every time Google updates its algorithms, you’ll fall behind your competitors. Back then, with only three TV networks and a few magazines that everyone read, you could just “spray and pray” your ads and count on revenue pouring in.

Work Management 209

Work Management Paid Search Agency Marketing Management Advertising Agencies 209

Marketing Insider Group

NOVEMBER 7, 2022

With SEO-based content marketing, we use objective research of the customer questions, keywords and concerns to decide what’s important. In this post, we’re sharing the simple 7-step process we use for our clients who spend their unused marketing budget on content marketing for next year. I’m so glad you asked.

Marketing Budget Creation 240

Marketing Budget Creation Marketing Budget Budget Programs Paid Content 240

Marketing Insider Group

DECEMBER 15, 2021

Prioritize your customers and do the research necessary to set yourself up for success. From SEO research to technical writing, if you’re one of the companies with only ‘one-to-none’ employees in your content marketing wheelhouse, this process can be grueling. Research Based Strategy. Solidify Your Content Plan.

Marketing Budget 335

Marketing Budget Marketing Budget Creation Research Content Marketing 335