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15 Questions to Ask When Hiring an SEO Professional (Seriously)

Webbiquity

Making sure your site is as highly visible as possible in search and maximizing visits requires professional SEO help—whether that comes from inside your company, or from an expert SEO consultant or agency. Second, do some online research. 4) How do you approach on-page SEO?

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21 Spectacular SEO and Search Marketing Stats and Facts

Webbiquity

89% of customers begin their buying process with a search engine. Here are four key takeaways from this research: • Do feed the gorilla. Search doesn’t only mean Google, but the elephant in the room can’t be ignored either. Google accounted for nearly 40% of all U.S.

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48 Phenomenal SEO Guides, Tips & Tactics

Webbiquity

” While he wasn’t referring to SEO (which wouldn’t really exist for another 16 years), the lyrics certainly apply. SEO practices which may be very effective one day are useless the next, and then actually invite penalties, before being once again ignored.

Debunking 10 Common SEO Misconceptions

KoMarketing Associates

Working in a search marketing agency, I often forget that basic SEO techniques are not second nature to the general public. After that instance, I realized that there are multiple myths and generalizations made about SEO that are not 100% true. SEO Is Dead. No, SEO is not dead.

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B2B Marketing Trends for 2016

processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. A great example is Moz’s Web Developer’s SEO.

17 Helpful SEO Tools and Tool Reviews

Webbiquity

For nearly as long as there have been people working on search engine optimization, there have been SEO tools. As search engine algorithms, and SEO professionals, have become more sophisticated over time, so have the tools. Which SEO tools are most helpful in conducting a site audit?

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How To Turn Video Marketing Into a Successful SEO Strategy

Webbiquity

YouTube is the second largest search engine in the world, yet the SEO aspect is often overlooked. Videos can raise brand awareness and appear in Google’s organic search results, so it’s smart to take advantage of that. Guest post by Jason Parks.

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Yes, keyphrase research is still important

Biznology

Have you heard that you can toss keyphrase research out the window and “write naturally” for Google? Everything was done in an attempt to send Google the signal, “Hey, this page is about blue widgets. Keyphrase research was dead.

27 More Remarkable SEO Guides, Tips and Tactics

Webbiquity

” The general consensus is that the practice of SEO is becoming more strategic, less tactical; more content-driven, less technical. What techniques still work in the new world of SEO? Expert SEO Guides and Tips. through links, navigation, and technical SEO considerations.

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B2B Marketing Trends for 2016

processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. A great example is Moz’s Web Developer’s SEO.

Link Building and Mobile SEO in 2017

Webbiquity

Link building is one of the best ways to both increase your website’s authority (which helps with SEO) and get your brand more widely recognized within your niche. How is Google changing the way link building needs to work? Guest post by Molly Jones.

How to Validate Your Blog Post Topics: A 3-Step Process

Hubspot

Unsurprisingly, Google responded to this change in behavior by introducing RankBrain -- a machine-learning artificial intelligence system -- as well as Hummingbird -- a search algorithm designed to focus on the meaning behind the search terms being used. SEO Blog Daily Canonical

24 of the Best Google+ Guides, Tips, Rants and Raves of 2012

Webbiquity

Will Google+ be a “Facebook killer” or just Google’s next failed social network? Then again, the average Facebook user spends nearly seven hours per month on the site—compared to just three minutes for the average Google+user. So what makes Google+ special?

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The SEO Journey – How long before you start seeing results?

Webbiquity

Everyone implementing SEO usually has the same question – how long before I rank first for my keywords? It comes from misunderstanding the current nature of SEO and it is stuck in the rudiments of what SEO used to be. Old vs. new SEO. How long SEO takes to work.

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B2B Marketing Trends for 2016

processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. A great example is Moz’s Web Developer’s SEO.

4 Smart Ways to Keep Up With Google in 2017

Hubspot

Over the past few years, Google has made a lot of changes that can be challenging for modern marketers and SEO experts to keep up with. Recently, Google started indexing according to mobile search results, cracked down on intrusive pop-up ads , and removed right-side ads.

A Brief History of Search & SEO

Hubspot

Tracing the history of SEO is kind of like trying to trace the history of the handshake. But unlike the handshake, SEO is fairly young, and changes frequently. So where did SEO begin, and how did it become so darn important? In other words, we believe, today’s Google.

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This One Thing Has Become The New SEO Reputation Management Secret This Year

Webbiquity

Google and other search engines have different criteria that they look for when they are trying to figure out the rankings for different keywords and phrases. In order to figure out what Internet sites your brand is being discussed in, you could utilize Google Alerts.

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19 Excellent Guides to SEO Link Building

Webbiquity

Contrary to articles and blog posts claiming link building is dead , the reality is that it’s not—as even Google’s Matt Cutts has confirmed. But like SEO more generally, it has evolved. Image credit: SEO Book.

Google is a lying liar that lies

Biznology

The following list of Google lying liar lies all have exceptions to the rules. And, Google does make examples of bad actors. That’s all Google has and that’s really all you have when it comes to whether or not someone clicks on your content or not.

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Why Google+ Needs to be Jay-Z

grow - Practical Marketing Solutions

Google+ is probably not gaining enough ground to go mainstream as a social media platform and to do so, they need to “go Jay-Z.” ” This is what I mean … Has Google+ been successful in attracting a large and engaged audience? About 25% had Google+ accounts.

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Google Shakes Up the Local Search World… (kinda)

Fathom

Google made a pretty big change to their search results recently. Google has just removed the ability for users to manually change their search location from the search results pages (SERPs). Also, Thanks to John Daters for his help in this learning process, as well.

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Making SEO a Priority During Website Launch Planning

Act-On

This involves extensive planning, research, and monitoring, and you’re still bound to have some ‘gotchas’ along the way. You might be tempted to skip this step or plan for only the SEO section of the project if that’s your role, but trust me you’ll be missing out.

The Revenue Focused SEO Keyword Strategy For B2B Marketers

bizible

Revenue information aids the content generation process by helping marketers create better articles and content downloads that resonate with target audiences. 1) Build Your SEO Keyword Strategy Around Revenue. There are a few caveats to matching SEO data like keyword and page rank.

20 (More of the) Best SEO Guides, Tips and Insights of 2011

Webbiquity

SEO remains the most cost-effective way to drive website traffic. B2B websites often receive anywhere from 30%-60% from organic search, with 50% or more sometimes coming from Google alone. But SEO is changing. 7 Sure-Fire Signs Your SEO Sucks by HubSpot Blog.

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B2B Budgeting for 2015: 10 Key Marketing Research Reports & Guides

KoMarketing Associates

research reports, trends, and important industry announcements in the B2B marketing space) for quite some time now. Google Quality Ratings Guideline (Version 5.0). This year, Intershop commissioned Forrester Consulting to conduct global research on B2B end-user buyers.

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34 (of the) Best Google+ Tips, Tactics and Guides of 2011

Webbiquity

Google+ (or Google Plus) is many different things, depending on who you ask. It’s the tool Google will use to beat Facebook. It will fundamentally change SEO. It’s Google’s latest attempt at social media, and they finally got it right.

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Marketing Research to Bookmark for Your Next Blog Post

Hubspot

If you thought your research days were over when you graduated from high school or college, think again. Why is research so important? The thing is, finding the research to cite is tough sometimes. 19 Marketing Research Websites to Bookmark. 4) Pew Research Center.

Forget Link Building: Time to Embrace the Google Knowledge Vault

Synecore

SEOs and marketers, you better hold on to your keyboards, because Google may be about to fundamentally restructure how its search engine goes about indexing web pages. The Google Knowledge Vault. Once again, it looks like Google is a few steps ahead of the rest of us….

Nine Expert Guides to Local SEO

Webbiquity

As with SEO generally, keywords and content matter (though for local SEO that includes geography- or region-specific terms) and links play a significant role (though key link sources are different for local businesses). How can you optimize your site for Google Maps ?

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Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity

53% of employers now research candidates on social networks before hiring. • Researchers To Marketers: Go Social, Mobile by MediaPost Online Media Daily. ” McKinsey Research Again Validates Social Technology Benefits by paulgillin.com. SEO Research and Stats.

3 Keys to Modern Keyword Research: Update Your Strategy and Tools for 2017

Modern B2B Marketing

How we use them in an SEO strategy, however, is always evolving. What does that mean for your SEO strategy if you’re a 3PL service? Long-Tail Keywords are Vital to a Sound SEO Strategy. Google’s Voice and Natural Language Search.

France’s Google is different than ours

Biznology

As part of that trip, I brought my unlocked Google Nexus 5 phone, my Apple iPad Air, and my x220 Lenovo ThinkPad in order to (try to, attempt to) keep up with email, business, and this blog. One: visitors from the US cannot use Google the same way we do in the States.

How to Perform an Onsite Audit for SEO: Part 1: Do the Research

Marketing Action

We believe that every activity marketers do can be optimized, and we’ve got a favorite process: research, analyze, test, improve and repeat – that’s the true formula for optimization. This is the first post in the “How to Perform an Onsite Audit for SEO” series.

20+ Metrics for Measuring B2B SEO Performance

KoMarketing Associates

My contribution, “ 10 Measurement Tips for SEO Content ” (now live on MarketingProfs University) focuses on key reports and analysis designed to connect SEO-related content marketing efforts with business performance. SEO Trend Analysis.

6 SEO Strategy Basics Your CEO Should Learn

Content Standard

If you’ve ever been involved in defining an organization’s SEO strategy, chances are you’ve experienced a situation like this: an executive calls you into her office with an important request. She needs to you to improve or fix her site’s SEO. Marketing SEO

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Nine More Expert Guides to Local SEO

Webbiquity

Marketing Research Chart: Which local SEO tactics are organizations using? Daniel Burstein reports on research revealing which tactics marketers view as most effective for local search optimization. Local SEO in 5 Easy Steps by Search Engine Journal.

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How to Do Keyword Research: A Beginner's Guide

Hubspot

While Google''s kept us on our toes with all those algorithm changes they keep rollin'' out , one thing has stayed pretty consistent for inbound marketers looking to optimize for search: keyword research. Well, needing to do keyword research has stayed the same.

How to Teach Yourself SEO in 30 Days

Hubspot

However, the truth is, if you are doing any kind of online marketing, having even a basic understanding of SEO can help you deliver more successful strategies and campaigns. Section 1: SEO Concepts. Day 2: Build out your SEO reading list. SEO is a constantly evolving phenomenon.

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