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6 B2B Online Marketing Predictions for 2017

KoMarketing Associates

This year, there are so many great things to look forward to when it comes to what’s next in B2B online marketing. Below are some of my predictions for the hottest new features and campaign strategies in B2B digital marketing in 2017.

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6 B2B Online Marketing Predictions for 2017

KoMarketing Associates

This year, there are so many great things to look forward to when it comes to what’s next in B2B online marketing. Quite a few of the latest innovations come in social media , but there are also tons of great things you can do with photo, text, and video outside of platforms like Twitter and Facebook that can get you a lot of traction for your products and services. In 2017, your B2B online marketing strategy should include goals on how to up your content marketing game.

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How B2B Marketers Can Connect Offline and Online Marketing

KoMarketing Associates

As marketing strategies continue to progress, it’s becoming more important that B2B marketers connect their offline and online marketing programs. This statistic caught my attention – nearly 98 percent of CMOs claim that offline and online efforts are merging ( Gartner ).

20 Online Marketing Tools That Boost Campaign Results

KoMarketing Associates

As online marketers, we are required to understand all corners of the internet and continually expand our knowledge of the industry. With this is mind, we recently hosted an internal team training event where each member of our team shared some of their favorite online marketing tools.

5 Top Online Marketing Trends for the Rest of 2013

Webbiquity

Whether you work in the b2b world, in non-profit marketing or with a brick-and-mortar retailer, you know that having the right online presence can bring even more customers to your organization. Mobile marketing will continue to grow. Guest post by Alice Jenkins of How2become.

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15 Ways B2B Marketers Can Use Twitter to Drive Business Results

KoMarketing Associates

The wonderful world of Twitter has unlocked business opportunities for almost every type of user – from emerging artists, celebrities, big brands, news sources, and (most importantly for you) B2B marketers. With the mission to give users the power to create and share ideas and information instantly, this social media platform allows B2B marketers to better connect, converse and engage their audiences. Customer service interactions are increasing on Twitter.

Search Traffic Declining? You’re Not Alone (and What to Do About It)

Webbiquity

If your website traffic from organic search has fallen over the past year, take some small solace in knowing you’re not alone—in fact, you’re in good (if not happy) company. And it’s not only Google. How to Get Your Traffic Back.

How to Dramatically Improve Organic Search Traffic

Webbiquity

If you want to dramatically improve your organic search traffic , you have to make your website better. If you are determined to get more organic traffic and make your website deserve to rank on the first page in Google, follow the below tips. Use Google Webmaster Tools.

10 Online Marketing Shortcuts To Increase Productivity

Marketing Insider Group

Whether you’re in marketing , advertising or any industry for that matter, the world we live in does not exactly allow for much patience. From Instagram to email signatures to increasing site traffic inexpensively, this list is going to help you save time, resources, and lots of headaches. Without further ado, here are 10 online marketing shortcuts to increase productivity. Extra tip: schedule tweets with images directly in your Twitter Ads account.

3 Google Analytics Custom Reports to Measure the Impact of Your SEO Efforts

KoMarketing Associates

Analyzing overall organic or referral traffic data is helpful, but sometimes those performance metrics do not indicate whether specific SEO efforts are working or allow us to properly frame the story of our efforts to important stakeholders. Referral Traffic to Content Marketing Campaign.

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Feed Your Blog Automatically to LinkedIn & Twitter

Writing on the Web

How do you get your blog posts to feed into your LinkedIn profile and Twitter automatically? The second option is to add your Twitter stream to LinkedIn and then by default as long as your blog posts are appearing in Twitter they will also appear on LinkedIn. Twitter.

Six Essential Online Marketing Tools for AEC Firms

Hinge Marketing

Take it from those of us with the scars on our backs to prove it – AEC is one of the most competitive markets in professional services. Many firms hold true to traditional marketing techniques, such as PR, advertising, and referrals, as their primary marketing tactics.

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Blog Like Perez Hilton: 10 Ways to Bring Traffic to Your Blog

Writing on the Web

Here are ten ways to increase traffic flow to your blog: Put your blog in your email signature. After you do so, every email that you send will be a marketing message that could bring you another reader. How will this generate traffic?

Why it’s Important For B2B Marketers to Get on The Google+ Bandwagon

KoMarketing Associates

Google+ recently celebrated its three year anniversary, and with it brought the appreciation of many marketers and social network users who thought Google+ would go the way of Google Buzz or Orkut, two of Google’s other former social offerings.

The B2B Online Marketing Quick Checklist for 2014

EMagine B2B Blog

With the increase in tables and smart phone sales, responsive design has never been so important for those looking to optimize their online content, which is important in SEO. Google now has the ability to find and punish low quality content. Twitter.

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Advertising, Big Data, and Google’s Moves To Own It All

Digital B2B Marketing

Google just made two major announcements. Long-term, these could change the face of online marketing and advertising for almost every company. When it comes to online advertising revenue, no one is bigger than Google. Google wants to be both.

Our Favorite Online Marketing Blog Posts and Articles of 2014

KoMarketing Associates

But our broader online marketing community helps drive our determination for success and provide inspiration to work harder. Based on what they saw, they put together 10 “ingredients” for content marketers to utilize. You can see more of the posts, articles, and information Casie likes on Twitter , Google+ and LinkedIn and read her blog posts here. Content Promotion is a crucial part of the online marketing process.

Appearing in the Google Answer Box: 5 Ways to Increase Your Odds

KoMarketing Associates

Google it.” While it’s sometimes used in jest, the reality is, we can now count on Google to help us answer all types of questions. The Google answer box feature is a welcomed addition to the SEO community as well. ” in Google.

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What’s So Funny About Social Media and Online Marketing? April 2012

Webbiquity

Let’s face it; lots of people consider spending one’s days with online games, tinkering in PhotoShop, “working” in Facebook, and using words like “viral” and “targeting” in decidedly non-lethal ways a funny way to make a living.

Useful Google Analytics: Goals and Attribution Models

Vertical Response

Google Analytics (GA) is an excellent free tool used to track and measure website traffic and other factors. If used strategically, Google Analytics can provide you a wealth of beneficial knowledge. Which tools do you find most useful in Google Analytics?

Changes in the Professional Services Marketing Mix: Traditional vs. Online Marketing

Hinge Marketing

More than 20 years ago, Phillip Kotler, recognized by many as the father of marketing, warned that “information middlemen providers (“metamediaries”) would emerge on the Internet and assemble and offer evaluations of different suppliers for a small charge.”. The New Marketing Mix.

Master These 10 Content Marketing Skills to Become an All-Star

KoMarketing Associates

While content marketers don’t necessarily have an annual celebration to match the glamor of NBA All-Star Weekend, we still practice and hone our content marketing skills with hopes of being seen as all-stars within the industry. Annual growth in unique site traffic is 7.8x

B2B Marketing Survey Says Email and Twitter Work

B2B Marketing Traction

A recent survey of traffic to the websites of small to medium-sized business (SMB) provides some interesting insight into what works and what doesn’t for online marketing. I think that is why the survey shows social media is a small fraction of traffic to websites.

Why LinkedIn PPC should be your Online Marketing Rudolph in 2015

EMagine B2B Blog

If you’re like most marketing professionals, you’ve spent the last few weeks if not months contemplating ROI numbers and tackling the impossible task of predicting the future. However, unlike Facebook and Twitter, LinkedIn’s retargeting is only offered as a package for high traffic websites.

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Top B2B Website Metrics to Monitor Using Google Analytics

Hinge Marketing

When it comes to evaluating the performance of a professional services firm’s website, most people tend to focus the majority of their attention towards one metric: overall traffic, or the number of visits to a website. SEE ALSO: Understanding Google Analytics: 5 Basic Questions Answered.

Connect Your Blog to Facebook Automatically

Writing on the Web

Automatically linking your blog posts to Facebook, Twitter, and Linkedin can get you some great publicity and traffic but it can be challenging to figure out how to make it all work. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader.

How to Use Google+ to Build Your A/E/C Firm’s Online Brand Presence

Hinge Marketing

If your firm is ready to take your social media efforts to the next level, it may be beneficial to build an active presence on Google+. If you’re unfamiliar with the purpose of Google+ and some of the terms that define the social space, check out this post first.

32 Influential B2B Social Media Profiles (People) to Follow on Twitter

KoMarketing Associates

It’s no secret that social media is an important channel of digital marketing. For B2B marketers, there are endless opportunities for leveraging social media platforms and strategies. Research from Optify’s 2012 B2B Marketing Benchmark Report supports these statements. While the report reveals that, in 2012, social media as a whole brought in a smaller fraction (5%) of traffic and leads to B2B websites, it shows great potential. Twitter is one solution.

5 Types of SEO Audits for B2B Organizations

KoMarketing Associates

Of course, B2B marketers have differing expectations of an SEO audit as well. But, B2B marketers do not always need to invest significant dollars in SEO auditing at the start. Here’s an example of the existing assets we have on KoMarketing for the phrase “B2B content marketing ”.

5 Online Marketing Goals that Make (Dollars and) Sense

Biznology

Many marketers enter the new year eager to make a difference only to do what they’ve always done—and only to see the same results they always saw. Happily, you’re not one of those marketers. Increase natural search engine traffic by 25% for your top 5 top-converting terms.

5 Places B2B Marketers Can Find Blogging Inspiration

KoMarketing Associates

One of the struggles B2B marketers come to me with is the fact that they just don’t know how to come up with content for their blog, website, or other online platform (like social media). Build a Twitter list of key influencers on Twitter and look at their tweets for inspiration.

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Spring-Cleaning: Social Media Tips & Tricks to Organize Your Accounts

KoMarketing Associates

For social media marketers, spring-cleaning takes on an entirely new meaning. By doing a thorough spring-cleaning across accounts, social media marketers will have their affairs in order for the months to come. What are the goals of your social media marketing program?

30 SEO Best Practices for B2B Organizations in 2017

KoMarketing Associates

By successfully implementing these best practices, B2B organizations can improve lead quality, build valuable relationships to support link building efforts, gain brand exposure through online communication, and better understand their target audience. This means that your SEO team needs to guide content marketing strategies that focus on content which speaks directly to your buyer’s pain points. But B2B marketers need to broaden their thinking when it comes to SEO.

The Secret Ingredient to Effective B2B Content Marketing Performance

KoMarketing Associates

KoMarketing has been writing about the value of content marketing for years. In CMI/MarketingProf’s latest B2B Content Marketing Report , 89 percent of B2B marketers surveyed indicated that they are currently using content marketing tactics.

Twitter: the little bird that grew up strong

Writing on the Web

Why Twitter Is Such a Powerful Social Media Platform , this week’s guest post by Phyllis Zimbler Miller , When I first heard Twitter mentioned two years ago – in a teleseminar with the BlogSquad! – At the time the Twitter home page question was something such as: “Let your family and friends know what you are doing now.&# I thought to myself: Why should they care about this and why should I join the site? Add this to Google Bookmarks. Post on Google Buzz.

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Social Media for Busy Business Bloggers

Writing on the Web

First, why should you bother with social networking sites ( Facebook , LinkedIn , Twitter ) if you’re in business? If you want customers, you need to go where they are online. Let’s be clear: Social networking now accounts for 22% of all time spent online in the US.

20 Content Marketing Tools to Rely on From Start to Finish

KoMarketing Associates

When used effectively, content marketing can help build your brand, attract new business, support SEO initiatives, and improve your reputation across the industry. Thankfully, there are many online marketing tools available that can help to save time and bring strategies to the next level.

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12 Noteworthy Examples of B2B Companies on Instagram

KoMarketing Associates

Although some online marketers question its value because of the lack of “link-friendly” features, I think that Instagram truly makes up for what it lacks. I believe that this is the very reason why Instagram blows away Twitter on brand engagement.

4 B2B Marketing Strategies for Lead Generation

KoMarketing Associates

Driving qualified leads is a pain point for many B2B marketers, as the pressure to generate these leads is increasing. Increasing overall site traffic is good; generating leads from this traffic is great. Below I’ve outlined a few B2B marketing strategies to increase lead generation. This not only brings in more traffic but also highly r-e-l-e-v-a-n-t traffic, thus increasing the likelihood of leads.

How to Create Irresistibly Shareable Content

KoMarketing Associates

And, it’s pretty much every content marketer’s goal to produce that piece of content, the one that gets shared like crazy. Content marketers often struggle with finding new ideas, never mind highly shareable ones.