B2B Marketing Traction

NOVEMBER 18, 2015

Here’s what you need to know… First, if there is any doubt in your mind that your marketing must become more visual, dispel that doubt now! And, yes, this does work for B2B marketing! Are Instagram and Pinterest intended for marketing and selling? Both Need a Strategy to Get Marketing Results.

Enterprise Management 120

Enterprise Management Work Management B2B Marketing Marketing Management 120

B2B Marketing Traction

JUNE 14, 2012

Marketing is not about graphic design. Marketing is about getting results , including generating quality leads, engaging prospects and converting leads to clients and sales revenue. The authors provide five pieces of advice for marketers: 1. Marketing has to be iterative, flexible, and responsive to new client needs.

B2B Marketing 100

B2B Marketing Planning B2B Deliverability 100

B2B Marketing Traction

MAY 11, 2015

Here are three thoughtful promotional campaign ideas to make your marketing stand out. I got to thinking about fun campaigns using new promo products and wanted to share some ideas for B2B marketers. ( New Incite creates marketing plans and designs creative campaigns to generate leads and increase awareness and loyalty.

Promotion 100

Promotion Campaigns B2B Marketing Product 100

B2B Marketing Traction

OCTOBER 17, 2011

Blog entry excerpted from the Marketing chapter written by Jennifer Beever in The Book on Business from A to Z. Business owners and marketing managers often ask how to figure out what their marketing budget should be. Here’s a classic marketing consultant answer: “ It depends. Yes, marketing can be scientific!

Marketing Budget Creation 100

Marketing Budget Creation Marketing Budget Spending Planning 100

B2B Marketing Traction

OCTOBER 16, 2015

Still on the fence about social media marketing? Here are actual results one of our clients got when we added social media to their marketing mix. In June of last year, I worked with one of my clients to improve their marketing. We decided to begin by optimizing their website and implementing a blog and social media marketing.

Case Study 100

Case Study Case Studies Social Media Social Marketing 100

B2B Marketing Traction

NOVEMBER 27, 2013

A recent study showed that Inbound Marketing generates 54% more leads than outbound marketing campaigns. The findings included the following: 78% of CMOs believe custom content is important for future marketing. Marketing departments plan to spend $135 billion on online content in 2014. Focus your content.

Inbound Marketing 100

Inbound Marketing Lead Scoring Lead Ranking Sales Qualified Leads 100

B2B Marketing Traction

FEBRUARY 1, 2013

In over 15 years as a marketing consultant, I’ve worked with a lot of great clients. There are 3 personalities, however, that I’ve realized are not always productive for improving marketing, generating more leads, and increasing sales revenues! 3 Marketing Personalities You Need to Manage. Myopic Marketer.

Work Management 100

Work Management Personalization Planning Consulting 100

B2B Marketing Traction

FEBRUARY 9, 2012

Blog entry excerpted from the Marketing chapter written by Jennifer Beever in The Book on Business from A to Z. How much should you spend on your business-to-business (B2B) marketing budget? In this post I will show you how to arrive at a marketing budget, using existing sales and marketing data as an example.

Spending 100

Spending Planning B2B Marketing Marketing Budget 100

B2B Marketing Traction

FEBRUARY 28, 2012

I’m still getting a lot of questions about whether or not B2B marketing should include a presence on Facebook. Generate leads? Generate Leads on Facebook: 1-2 hours per week. To generate leads, you’ll need to spend more time. B2B marketers, what results are you getting from your Facebook company page?

Facebook 100

Facebook Spending B2B Marketing Planning 100

B2B Marketing Traction

JANUARY 10, 2014

What does that mean for business-to-business marketers? We need to simplify our marketing, tell more stories and use more visuals. Simplify your marketing. He also cited a Marketing Week study that consumers are 87% more likely to recommend a simpler brand than a complex brand. So do make use of videos in your marketing.

B2B Marketing 100

B2B Marketing B2B B2B Sales Click Rate 100

B2B Marketing Traction

MARCH 21, 2012

For a long time marketing departments have focused on TOFU, or top of the funnel lead generation. This was your TOFU, or your activity generating leads at the top of the buying funnel. B2B marketers need to invest more in MOFU, or middle of the funnel marketing activities.

Paid Content 100

Paid Content Top of Funnel B2B Marketing Planning 100

B2B Marketing Traction

APRIL 17, 2013

A recent survey of traffic to the websites of small to medium-sized business (SMB) provides some interesting insight into what works and what doesn’t for online marketing. Optify , the source of the survey, sells inbound marketing software that helps you track social media and email campaigns. Contact New Incite today.

Customer Surveys 100

Customer Surveys Twitter Email Marketing Paid Search Agency 100

B2B Marketing Traction

APRIL 12, 2012

Blog entry excerpted from the Marketing chapter written by Jennifer Beever in The Book on Business from A to Z. B2B marketers need to track lead quality as well as lead quantity. Marketing is a numbers game, right? Capture each marketing activity, its cost, leads generated, number of sales and sales revenue generated.

Cost per Lead 100

Cost per Lead Trade Show Marketing Leads Leads 100

B2B Marketing Traction

DECEMBER 6, 2011

Are you leveraging your B2B marketing assets to achieve better results faster? Spending your marketing time, resources and budget on tactics and strategies that accelerate marketing results is better than spending your time, resources and budget on tactics that take a long time to produce results. — Archimedes of Syracuse.

B2B Marketing 100

B2B Marketing Planning B2B Marketing & Strategy 100

B2B Marketing Traction

JULY 19, 2013

What can B2B marketers learn from this retailer? They especially (as well as other generations) want to be enchanted when they shop. So how can we B2B marketers enchant buyers? Marketing Soapbox b2b customer marketing' . …I don’t consider [Johnny Cupcakes] a fashion label. We are an experience-based brand.”.

B2B Marketing 100

B2B Marketing Brand Identity Branding B2B 100

B2B Marketing Traction

MARCH 23, 2012

Pay-per-click (PPC) advertising is a waste of marketing dollars. Up until as late as 2005, I did think a valid strategy for a company with no presence on the web was to jump start online lead generation with PPC. But today B2B marketers are much better of investing in organic search engine optimization and great content.

PPC 100

PPC B2B Marketing B2B Online Lead Generation 100

B2B Marketing Traction

FEBRUARY 11, 2013

Inbound marketing is the art of attracting and engaging the right people to your website through traditional and social media marketing. With inbound marketing, a prospective referral source or client can’t see you online to read your body language or get a first-hand knowledge of who you are. You should wonder too.

Trust Marketing 100

Trust Marketing Inbound Marketing Ad Building Blogger 100

B2B Marketing Traction

MAY 20, 2010

It’s amazing to me that very few B2B marketers track marketing ROI, let alone any other marketing performance stats. When I analyze B2B marketing results, I look at several stats. Easy to calculate (total cost of marketing activity divided by the number of leads generated).

ROI 100

ROI Cost per Lead Trade Show Paid Search Agency 100

B2B Marketing Traction

JUNE 4, 2015

Here are 30 creative ideas for your B2B video marketing. With these thirty B2B video ideas, now you have no excuses for not joining the video marketing revolution! It’s a popular way everyone is learning about products, and it’s especially popular with generations that grew up with video gaming.

Creativity 100

Creativity Video Marketing B2B Marketing Paid Search Agency 100

B2B Marketing Traction

MAY 31, 2012

The old way of marketing features and benefits no longer works for B2B marketing success. Even the new content marketing is not enough to generate successful results, says Ernst. Rather, B2B marketers need to take a stand to stand out. Rather, B2B marketers need to take a stand to stand out.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership B2B Marketing B2B 100

B2B Marketing Traction

AUGUST 29, 2011

Now is the time for B2B Marketers to invest small amounts in marketing programs - by doing research to find new or validate existing market opportunities, confirming or updating marketing messaging, or identifying new marketing technologies and media that might offer better or more cost-effective results.

Buy 100

Buy B2B Marketing B2B Television marketing 100

B2B Marketing Traction

OCTOBER 27, 2011

In today’s economy, every dollar you spend on marketing must produce results. Are you sure that the marketing you spend money on is working? As a new year approaches, this is a perfect time for a marketing audit. Here are some of the things we’ve found in marketing audits: No marketing integration.

B2B Marketing 100

B2B Marketing Planning B2B Marketing & Strategy 100

B2B Marketing Traction

JUNE 12, 2012

Now more than ever, your website is critical to marketing success. Websites are the center of all marketing activity, whether you like it or not. I know, I know, I’ve cited surveys and research by a search marketing agency and Google, the seller of pay-per-click ads! We’re experts at online marketing.

B2B Marketing 100

B2B Marketing Paid Search Agency Planning B2B 100

B2B Marketing Traction

OCTOBER 25, 2012

When it comes to your marketing, let’s face it. It’s important to identify what marketing tasks you are best at performing and then hire specialists for the rest. So, what’s in your marketing “wheelhouse”? There are some things that are in your wheelhouse, and some that are not.

Work Management 100

Work Management Marketing Management Planning Trade Show 100

B2B Marketing Traction

OCTOBER 8, 2012

As a marketing consultant, I believe the first step to answering the question about the right mix of outsource and full-time marketing staff is to create a comprehensive marketing plan. The scope of your marketing activity will depends upon your budget (how much “gas” can you buy to fuel marketing?),

Planning 100

Planning Work Management Marketing Management Consulting 100

B2B Marketing Traction

SEPTEMBER 27, 2011

When you notice that a particular blog entry on your site generated a lot of traffic and/or comments, create a video on the same subject. You can generate a lot of great, optimized content on your website efficiently by re-purposing with a purpose! The answer is re-purposing. I’ve used it for my content and my clients.

B2B Marketing 100

B2B Marketing Content Guidelines B2B 100

B2B Marketing Traction

JANUARY 7, 2010

I like working from a one-page marketing plan for my clients and for my own business, whether or not we have a multi-page written plan as well. I now use Microsoft Excel to show the marketing objective, tasks, resources, start dates, and timeline as well as the estimated and actual costs and measurable results.

Planning 100

Planning Marketing Plans Trade Show Paid Search Agency 100

B2B Marketing Traction

JUNE 22, 2011

Presented by Skyline Sales and Marketing Trainer Nik Fradgley and Director of Lead Generation and Industry Relations Michael Thimmesch, the webinar included the results of a study of which social media sites were best practice for use pre-trade show, during the show, and post-trade show.

Trade Show 100

Trade Show Social Media Social Marketing Media 100

B2B Marketing Traction

JANUARY 10, 2010

I attend programs on technology innovation, marketing and financing for entrepreneurs whenever possible. Historically energy innovations take 40 years before they are generate energy. ’s pledge to go coal-free and generate 40% of its energy from renewable sources and 10% from solar by 2020. He talked about the City of L.A.’s

Planning 100

Planning Paid Search Agency Marketing & Strategy Distribution 100

B2B Marketing Traction

NOVEMBER 23, 2010

If there’s anything constant with marketing in the last ten years, it’s change! Marketing technology has changed and is changing so fast that about the time you learn how to use a certain technology, a new version or an update comes out and you have to learn new features! Marketing Technology Change Continues.

Paid Search Agency 100

Paid Search Agency Trends Work Management Marketing Management 100

B2B Marketing Traction

NOVEMBER 2, 2010

What should you look for when hiring a marketing consultant? How many years the marketing consultant has actually consulted? An out of work marketing professional is not committed 100% to your business because their number one objective is to find a job. What results has the marketing consultant gotten for their clients?

Consulting 100

Consulting Paid Search Agency Work Management Ethics 100

B2B Marketing Traction

MARCH 12, 2010

One marketing tool to use in determining which marketing strategies and inbound marketing tactics will be most effective in B2B marketing planning is your product or service lifecycle stage. Here are some examples of marketing strategies and inbound marketing tactics that are best suited to each stage.

Inbound Marketing 100

Inbound Marketing Marketing Budget B2B Marketing Product 100

B2B Marketing Traction

AUGUST 23, 2010

Another part of the solution to make content generation easier is to re-purpose. How many videos will you produce? When will you produce them? How many podcasts, blog entries, press releases, articles, etc.? Once you write the article, re-purpose it for the press release. Use the same content to write the script for your podcast and video.

Planning 100

Planning Press Content Tagging 100

B2B Marketing Traction

JANUARY 15, 2015

Do you want to learn how to get found on LinkedIn, stay connected in a credible way and even generate qualified leads on LinkedIn ( without spamming people )? The Mastering LinkedIn workshop is designed for business owners and professionals who want a practical approach for generating results on LinkedIn with a minimum of time and effort.

Linkedin 100

Linkedin Ideal Customer Profiles CAN-SPAM Work Management 100

B2B Marketing Traction

MARCH 14, 2014

There was an awkward pause, after which the sales man launched into a fast-paced monologue about how he’s using social media to do lead generation. I’ve been a marketing consultant since 1997 and an Inbound Marketing Certified Professional blogging, tweeting and working on social media for my marketing and for clients since 2009.

Cold Calling 100

Cold Calling Internet Marketing Social Media Inbound Marketing 100

B2B Marketing Traction

FEBRUARY 5, 2016

When creating a new or updating an existing web site, marketing professionals have a tough role to play. By writing a plan, marketing has a document that the user community has to approve and sign off on before any programming starts. I’ve also used SmartDraw and MS Visio to generate web site diagrams. can use effectively.

Planning 100

Planning Work Management Budget Programs Marketing Management 100

B2B Marketing Traction

JANUARY 19, 2015

Your newsletter sent by email is still an important marketing tool for staying in front of customers and prospects. In general , people don’t read much today. Most don’t make time, and up and coming business people grew up in the video generation and are less apt to read lengthy articles. Some Rights Reserved.

Process 100

Process Product Newsletter Template 100