Webbiquity

SEPTEMBER 29, 2020

To generate business, companies organize summits, events, trade shows, and expos. Webbiquity: What were the most effective channels or methods for you to get the word out to prospective customers when you first launched your product? The Founder Interview Series #29: Lynn Richardson and Brian Richardson, GateKeeper Systems.

Marketing Automation Services 136

Marketing Automation Services Budget Programs Eloqua Sales Qualified Leads 136

Schubert B2B

MAY 4, 2018

Why send your news to an editor who acts as a gatekeeper in deciding whether or not to publish your information? While this might be true, especially in B2C marketing, chances are that your B2B customers are still going to trade publications for specialized industry-wide news. Why Trade Pubs Matter. Digital Reach.

Press 67

Press B2B Blast Campaigns Public Relations 67

MarketJoy

APRIL 17, 2018

How to Identify Sales Prospects. Getting intel on who genuinely makes the purchasing decisions in a company is the holy grail of prospecting, and sometimes means working with – or through – the other categories. Gatekeeper. Decision Makers. Beware of false gods! The title is pretty self-explanatory.

Ideal Customer Profiles 45

Ideal Customer Profiles Organic Leads Consulting Purchase 45

Schubert B2B

JULY 20, 2018

Getting trade publications to publish or post your company’s news can be a challenge. You have to grab the interest of the gatekeeper — making sure the editor finds your item relevant to the magazine’s audience. That way you’re guaranteed to have at least 12 press releases to distribute to your key trade pubs.

PR 69

PR Paid Search Agency Companies Public Relations 69

Marketing Insider Group

AUGUST 3, 2015

Studies show that 60% of the B2B sales cycle is over before a prospect first talks to a salesperson ( Corporate Executive Board ). Salespeople used to be the information gatekeeper. ad size, commercial length, trade show booth size, etc.). This space was normally rented from a gatekeeper who could control access and exposure.

Lead Generation 100

Lead Generation Top of Funnel Work Management Marketing Management 100

Schubert B2B

NOVEMBER 30, 2017

With digital marketing on the rise, many people believe that B2B trade shows will soon go the way of the typewriter, the rotary phone and, let’s take a huge jump back in time, the dinosaurs (R.I.P. In a world of mobile apps, social media, and chatbots, trade shows still remain a viable option for reaching your target audience.

Trade Show 59

Trade Show B2B Work Management Marketing Agencies 1 59

ViewPoint

JANUARY 26, 2012

The DMA’s 2010 Response Rate Report reported a healthy 1.68% response rate to B-to-B prospecting letter mail and 2.18% to its cheaper cousin, postcard mail. prospective business buyers in just about every category can be found through the mail, even for obscure products or highly targeted niches.

B to B 120

B to B netFactor Media SEM 120

Schubert B2B

NOVEMBER 20, 2017

These can include strategic communications, content marketing , social media, trade show planning, internal messaging and email campaigns, to name a few. That’s because when they are done well, it means editorial gatekeepers accept your company as an authority in your field. Digging Digital Placements.

PR 54

PR Ad Building Media Tips 54

Directive Agency

FEBRUARY 4, 2022

Marketing Operations is the art and science of facilitating the flow of leads and prospects through the marketing portion of the buyer journey. Outside of just the role, one of the most important pieces of experience that a Revenue Operations practitioner can have is with the tools of the trade. They’re different, but very similar.

Marketing Analytics Tools 80

Marketing Analytics Tools Top of Funnel Marketing Automation Services Work Management 80

Schubert B2B

NOVEMBER 6, 2018

Having a trade publication publish an article from your company means editorial gatekeepers accept you as an authority in your field—and they are willing to position your writers as industry experts in their pages and on their websites. But the question arises, which is preferable—earned or paid content? Earned Content.

Planning 76

Planning Marketing Plans B2B Marketing Advertising Agencies 76

Zoominfo

JANUARY 29, 2018

From event planning to trade show design, there’s a little something for everyone. 5 Reasons to Send Employees to Trade Shows and Conferences. These stats certainly grab our attention, especially as Millennials grow into the decision makers and gatekeepers over the next two decades. 11 Immersive Experiences at Trade Shows.

Event Marketing 113

Event Marketing Enterprise Management Work Management Marketing & Strategy 113

Schubert B2B

NOVEMBER 20, 2017

These can include strategic communications, content marketing , social media, trade show planning, internal messaging and email campaigns, to name a few. That’s because when they are done well, it means editorial gatekeepers accept your company as an authority in your field. Digging Digital Placements.

PR 48

PR Ad Building Media Tips 48

Schubert B2B

NOVEMBER 30, 2017

With digital marketing on the rise, many people believe that B2B trade shows will soon go the way of the typewriter, the rotary phone and, let’s take a huge jump back in time, the dinosaurs (R.I.P. In a world of mobile apps, social media, and chatbots, trade shows still remain a viable option for reaching your target audience.

Trade Show 48

Trade Show B2B Work Management Marketing Agencies 1 48

SalesIntel

DECEMBER 6, 2021

We have come up with the 5 sales plays to build your sales pipeline faster and allow sales reps to build a dialogue and digital relationship with their prospects. Building Your Prospect List. Sales plays are hidden weapons that businesses use to locate prospects who are likely looking for their solutions. So, let’s get started!

Top of Funnel 52

Top of Funnel Ad Building Work Management Peer-to-peer 52

Sword and the Script | B2B

JUNE 15, 2021

It’s great for that purpose, but it also motivates AEs to be gatekeepers and guard access. Go to the sessions and workshops where customers or prospective customers are presenting. Don’t overlook industry surveys, such as those conducted by trade publications, consultants and even competitors.

Contact Marketing 78

Contact Marketing Customer Surveys Contacts B2B Marketing 78

Zoominfo

MAY 21, 2020

They’re a critical part of personalized prospecting and account-based strategy. Great sales emails typically reflect a deep understanding of who the prospect is and what they care about. So forget your product features and brush off the benefits, because you’re going to connect with your prospect on a (virtually) human level.

Outreach 113

Outreach Examples Ideal Customer Profiles Top of Funnel 113

NuSpark Consulting

JUNE 8, 2013

Need to find a prospect? Dial a phone and make friends with a gatekeeper. Acquisio has robust automated bid management tools, and does include integrations with Google Analytics, Trade Desk (for display), and Doubleclick. Trade Desk. , calculators, and pencil erasers. Need a radio station in Miami?- look it up.

Paid Content 100

Paid Content Marketing Automation Services Inbound Marketing Doubleclick 100

Hubspot

JUNE 14, 2018

Anyone can access the internet, but they have to go through traditional gatekeepers: ISPs and web browsers. It’s great to think that these gatekeepers will always provide fair access to the web and do the right thing by consumers, but um, have you seen the headlines recently? It works like this: 1. Advertisers buy ads using BAT.

Digital Asset Management 77

Digital Asset Management P2P Work Management Marketing Management 77

Webbiquity

JANUARY 15, 2010

Then sales people would contact the prospects and use a “consultative&# sales process. Detailed information about vendors and their offerings was still limited, enabling marketing and sales to act as gatekeepers of information. Prospects can ask questions, within or beyond their social networks.

Sales Cycle 100

Sales Cycle Buying Cycle Social Media Marketing Management 100

Adobe Experience Cloud Blog

NOVEMBER 24, 2009

As I wrote in 5 Ways B2B Marketing Professionals Can Leverage Social Media , social media lets you publish your company’s best practices and expertise without the need to get past gatekeepers such as editors and traditional media. Buyers trust thought leaders who can demonstrate they understand buyer problems and how to solve them.

Lead Ranking 48

Lead Ranking Lead Scoring Social Media B2B Thought Leadership 48

NuSpark Consulting

OCTOBER 28, 2011

If you’re generating traffic but still have a high bounce rate and not seeing any leads coming from it, you’re better off foregoing the blog and meeting your customers and prospects where they hang out. Find out where your customers and prospects hang out online. No more waiting for the fickle media gatekeepers to get the word out.

Business Blogging 100

Business Blogging Business Work Management B2B Thought Leadership 100

The Effective Marketer

OCTOBER 14, 2009

How do you get pass that low level gatekeeper and get an introduction to the real decision maker at the company? This is the reality for most salespeople. Give your network a boost with PeopleMaps The answer is in PeopleMaps. This really cool tool I read about on Laura Ramos’ blog , shows the path between you and your desired target.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Budget Creation Marketing Management 100

Wondering Out Loud

JUNE 25, 2009

But the beauty of social media is the ability it gives you to more quickly and easily build relationships with the gatekeepers of information and to reach beyond the gatekeepers directly to the final consumers of your PR messages. Why am I including prospects when B2B social media belongs in the PR space? Industry media.

Social Media 40

Social Media Activities Media Public Relations 40

Zoominfo

APRIL 23, 2020

Time to plan your next marketing campaign or start prospecting into your top accounts! You know a lot of target prospects don’t really have those job titles. We like DAMA UK’s six parameters for data quality : Completeness : Is the company, contact, or prospect record as complete as possible? JUST KIDDING. Burned by Churn.

Ideal Customer Profiles 189

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 189

DiscoverOrg

MAY 7, 2019

Time to plan your next marketing campaign or start prospecting into your top accounts! You know a lot of target prospects don’t really have those job titles. We like DAMA UK’s six parameters for data quality : Completeness : Is the company, contact, or prospect record as complete as possible? JUST KIDDING. Burned by churn.

Ideal Customer Profiles 153

Ideal Customer Profiles Marketing Automation Services Enterprise Management Work Management 153

Sales Engine

OCTOBER 4, 2017

economy and an ever-expanding arsenal of technologies to help both salespeople and marketers reach more prospects, many companies continue to struggle to grow sales. In the pre-Internet universe, salespeople held all the information prospects needed to make purchase decisions, from pricing to detailed product information.

Paid Search Agency 120

Paid Search Agency Trade Show Content Urgency Marketing 120

Tomorrow People

SEPTEMBER 27, 2022

These trends could be: Political/legal: You might look into how trade restrictions, data privacy laws, and pricing regulations are changing. Gatekeeper: Stops your product from being approved. There are six main stages in a typical buyer’s journey: Awareness: The prospect becomes aware of your brand. Buyer: Owns the budget.

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Tomorrow People

SEPTEMBER 27, 2022

These trends could be: Political/legal: You might look into how trade restrictions, data privacy laws, and pricing regulations are changing. There are six main stages in a typical buyer’s journey: Awareness: The prospect becomes aware of your brand. Consideration: The prospect compares your solution against others.

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Tomorrow People

DECEMBER 18, 2018

49% of content marketers want to drive customers to trade events. Marketers have learned to control this, using multiple variants of content around a single theme to increase their SEO footprint and gatekeeping major milestones with squeeze pages and signup forms. 81% versus 40%).

SEO 153

SEO Practices Content Social Media 153

Sales Engine

JULY 20, 2016

economy and an ever-expanding arsenal of technologies to help both salespeople and marketers reach more prospects, many companies continue to struggle to grow sales. In the pre-Internet universe, salespeople held all the information prospects needed to make purchase decisions, from pricing to detailed product information.

Paid Search Agency 120

Paid Search Agency Trade Show Content Urgency Marketing 120

Sales Engine

JULY 20, 2016

economy and an ever-expanding arsenal of technologies to help both salespeople and marketers reach more prospects, many companies continue to struggle to grow sales. In the pre-Internet universe, salespeople held all the information prospects needed to make purchase decisions, from pricing to detailed product information.

Paid Search Agency 120

Paid Search Agency Trade Show Content Urgency Marketing 120

Adobe Experience Cloud Blog

NOVEMBER 10, 2015

Author: Michael Powers Chances are if you’re in events marketing at a B2B company, your schedule is full of trade shows. These days, marketers have taken over much of the responsibility of “wining and dining” prospects. Thanks in large part to the internet, salespeople are no longer the sole gatekeepers of company information.

Planning 48

Planning Trade Show B2B Thought Leadership Thought Leadership 48

Sword and the Script | B2B

DECEMBER 26, 2023

Traditional journalists and publishers still chafe at such practices, but as the economics of publishing become ever more challenging, particularly for niche industry trade publications, editors will increasingly turn to this practice in order to attract advertisers and pay the bills.” ~ Tom Pick , Digital Marketing Consultant, Webbiquity LLC 12.

Marketing AI 124

Marketing AI Paid Content Work Management Marketing Management 124

EveryoneSocial

FEBRUARY 18, 2020

The focus was on pitching the product or service, email prospects, and constant follow-ups until sales would negotiate or close a deal. Customers, prospects, and audiences expect more from your organization when it comes to the sales process. Then something happened in the workplace: social media became unavoidable.

Sales Management 122

Sales Management Top of Funnel Peer-to-peer Work Management 122

Lead Liaison

JULY 18, 2018

So B2B- we’re gonna be working on some Prospecting. So we’re trying to find our influencers, maybe gatekeepers while we’re out there. And based on some recent sales we actually found that 98% of attendees to a live event or a trade show generate some kind of social media content. This is about face to face interaction.

Work Management 48

Work Management Marketing Management Lead Management Webinar Metrics 48

SalesIntel

JUNE 30, 2021

SalesIntel removes the three biggest time killers: Adding Prospects to a CRM: Despite massive automation in the spheres of sales and marketing, lots of work is still carried out by hand. Businesses frequently purchase contact lists for their sales staff to prospect, which they must manually add into their CRM. Making Futile Calls.

Enterprise Management 52

Enterprise Management Marketing AI Data Hygiene Ideal Customer Profiles 52

Webbiquity

JULY 26, 2010

It provides b2b marketers, trade industry journalists, analysts and other subscribers with a single subscription point for all of the best thought leadership content in b2b marketing and PR. B2B Voices ( Trade Youtube Twitter Leads Sales ). Follow the Lead ( Gatekeeper Cold Calling Sales Social ). June 8, 2010. June 24, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100