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Is Your Video Content Fulfilling Its Goals?

Marketing Insider Group

Improving Video Content for Better Goal Fulfillment Making your video content the best it can be is a must. Encourage viewers to share your videos on social media platforms. Remember, engagement on social media can also drive direct traffic to your video. Because video content is king, and the throne is only getting bigger.

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7 Sure Fire Ways to Turn Social Media Followers into Customers

SocialPilot

The fundamental aim of any activity performed by a social media marketer on social networks is to gain followers. In fact, it is the first step of any social media marketing campaign. There are obviously some shortcomings in your social media strategy that prevent you from getting customers. But is that enough? But don’t worry.

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Seven Skills Every Social Media Manager Needs

Webbiquity

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. Agility is a fundamental skill in social media marketing, essential for continuously adapting to the evolving digital landscape. Social media managers must also juggle multiple responsibilities.

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5 Effective PPC Strategies for Ecommerce Campaigns

Marketing Insider Group

And sellers using Fulfillment by Amazon logistics services sacrifice nearly half the revenue from each sale. In their guide to maximizing PPC ROI , PPC automation platform Optmyzr argues for third-party budget allocation tools that help advertisers manage planned campaign spend. This is a costly oversight.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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9 Things To Look for in a Digital Marketing Agency

Marketing Insider Group

A competent agency has marketing experience, strategic plans, research and analytics tools, a robust team, and an impressive portfolio. As the name suggests, a digital agency focuses on marketing with digital content , pay-per-click ads, email, search engine optimization, social media, logos, branding, or web design.

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The power of a ‘real-time’ content marketing strategy

Tomorrow People

Unlike pre-planned, heavily crafted content, real-time activity can be on-the-fly, spontaneous and time-saving. Live streams and active social media conversations provide actionable insights into what your audience thinks, feels and wants — all data you can use to shape your content strategy and even react to there and then.