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10 things to do if your martech solution vendor gets bought

Martech

What do you do if the vendor of one of your martech solutions gets bought? This can change many things, including price, customer service, contract enforcement and more. The most important thing is to understand why you are using the solution in the first place. Will it continue to fulfill those needs? “It’s

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Top loyalty management software solutions: Forrester report by Comarch

Martech

How do you measure the effectiveness of your loyalty management system? The Forrester Wave Loyalty Technology Solutions, Q1 2023 report is here with an answer. Gathering the industry’s most significant loyalty technology solution vendors , this report shows us which providers matter most. Let’s dive into it.

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Marketing software: Think three times before you customize

Martech

When marketing software doesn’t do exactly what you need it to do, you’re faced with a choice: Buying something that’s not exactly what you want and working around its shortcomings. Off-the-shelf doesn’t always work. For example, many online stores don’t provide all the variables necessary to manage subscriptions.

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Software Has Stopped Eating the World

Customer Experience Matrix

This August will see the tenth anniversary of Marc Andreessen’s famous claim that software is eating the world. By contrast, recent years haven’t seen radical change in software development. The shift is well under way in the world of marketing. Really, what special talent is left for humans to claim as their own?

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Order Fulfillment for Heavy Items: What You Should and Shouldn’t Do

Webbiquity

Few things are as taxing to a supply chain as heavy items, and that means their fulfillment can be a major drag on your operations and profitability if things go wrong. If you’re a software marketer, this isn’t something you care about. Guest post by Jake Rheude. Image credit: Clker-Free-Vector-Images from Pixabay.

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Seven Skills Every Social Media Manager Needs

Webbiquity

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. Agility is a fundamental skill in social media marketing, essential for continuously adapting to the evolving digital landscape. Social media managers must also juggle multiple responsibilities.

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Does your organization need a marketing work management platform?

Martech

As society has struggled to cope with the COVID pandemic, the past year has brought great change to the way people around the world live and work. For several reasons, these shifts have impacted marketers especially dramatically, heightening the need for marketing work management tools that help them navigate more complex workflows.