Golden Spiral

APRIL 18, 2019

Understanding those needs requires significant initial and ongoing research to get the most valuable insights for your business. Thankfully, there are many reputable research firms, associations, and other outlets doing the hard work for you. Health IT Resources. Resource Library. Not sure where to start looking?

Work Management 102

Work Management Marketing Management Research Organization 102

Only B2B

MARCH 20, 2024

This statistic, highlighted in a Forrester Research report, underscores the crucial role of lead qualification in B2B marketing. They typically have a deeper understanding of their needs and are actively researching solutions. Did you know that only 5-10% of marketing qualified leads (MQLs) convert into paying customers?

High Quality Lead 62

High Quality Lead Lead Ranking Marketing Qualified Leads MQL 62

Marketing Insider Group

JANUARY 10, 2017

Not every idea is necessarily perfectly aligned , or can be followed up on, however, what makes a strong piece of content stand out from the others is almost always the research behind it. Smart marketers gotta do research. And there are a lot of different methods and starting points to conduct the research.

Research 100

Research Campaigns Tips Content 100

Vidyard

JANUARY 8, 2021

If you’re thinking about adding virtual selling to your training program this year, we’ve rounded up our favorite sales training resources and speaker suggestions to help educate and inspire your team. Help Your Remote Sales Team Shine An all-in-one video selling resource to support your strategic planning, SKO, and ongoing enablement.

Training 65

Training Top of Funnel Resources Work Management 65

Conductor

SEPTEMBER 24, 2019

That’s why we commissioned leading market research firm Forrester to build the Conductor + Forrester ROI Calculator (live on September 24) through an independent study of Conductor customers. Read on for background on the Conductor + Forrester ROI Calculator and advice and best practices directly from Alex and Andrew.

Forrester 40

Forrester ROI SEO Paid Search Agency 40

Seismic

DECEMBER 9, 2021

Analyst firm Aragon Research recently awarded Seismic the 2021 Innovation Award for Sales Enablement. At last week’s Aragon Transform , the annual Aragon Research awards ceremony, Seismic was formally presented with the 2021 Innovation Award for Sales Enablement. Enablement for all.

Research 52

Research Work Management Marketing Management Marketing Analytics Tools 52

Only B2B

APRIL 3, 2024

This comprehensive data enables you to pinpoint prospects actively researching solutions akin to yours, indicating a heightened readiness to engage with your sales team. Prioritize leads effectively: Allocate resources to leads showing robust purchase intent, maximizing your efficiency.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Zoominfo

DECEMBER 20, 2021

Analysts at Forrester Research call this approach content contextualization , noting that “marketers must be able to respond to customers in real time with content that motivates the next best action.” It can add complexity to your tech stack and make it more difficult for your team to manage their resources.

Conversion 130

Conversion Account Based Marketing Zoominfo Planning 130

Navigate the Channel

JULY 27, 2023

According to a recent study by Forrester Research, Inc., Mapping the Customer Journey: The purchasing process for building products often involves extensive research and consideration. Tapping into External Resources: When internal resources are unable to keep up with data updates, seeking external assistance can be invaluable.

Database Marketing 65

Database Marketing Product Ad Building Content Marketing 65

Vidyard

DECEMBER 11, 2015

“If ‘mobile-first’ is the new rallying cry for digital design, then ‘sales-first’ should be the mantra by which marketing delivers and distributes content.” – Laura Ramos, Forrester Analyst. Research released by Forrester this month found some shocking information about sales’ use of marketing content.

Top of Funnel 50

Top of Funnel Forrester Relevance Planning 50

The Customer

FEBRUARY 19, 2020

New York, NY, Oslo, Norway and London, UK, Verdane , the Northern European specialist growth equity investor, has acquired Confirmit , the leading global solutions provider for Customer Experience (CX), Employee Experience and Market Research. With this, there continues to be convergence – often happening by way of acquisition.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Research 52

Martech

JULY 19, 2021

Learn how to simplify the personalization process and use resources more efficiently and effectively from special guest Randy Warner of Forrester and also experts from Sleep Number and Dow Jones. Join this hour-long event curated for marketers on July 29 at 12 p.m.

Personalization 109

Personalization Forrester Curation Act-On 109

Martech

AUGUST 3, 2021

In 60 minutes, learn how to simplify the personalization process and use resources more efficiently and effectively.

Personalization 122

Personalization Forrester Work Management Efficiency 122

Content Marketing Institute

MAY 4, 2018

That’s the question the CMI research team pondered prior to conducting a new study on the topic with LinkedIn this year. CMI’s new research with LinkedIn indicates the answer to those questions is yes. Without metrics, marketers can’t build a business case for content marketing, which is key to expanding resources needed.

Top of Funnel 99

Top of Funnel Research Content Marketing Marketing Budget 99

Martech

JULY 26, 2021

Learn how to simplify the personalization process and use resources more efficiently and effectively from special guest Randy Warner of Forrester and also experts from Sleep Number and Dow Jones. Join this hour-long event curated for marketers on July 29 at 12 p.m.

Personalization 106

Personalization Forrester Curation Act-On 106

The ROI Guy

MARCH 12, 2015

Despite a growing economy, research indicates that there will be over 1 million less B2B sales reps employed in 2020 compared to today. At the Forrester’s Sales Enablement Forum last week, a study by Andy Hoar, Principal Analyst at Forrester was revealed showcasing this 22% expected decline over the next five years.

Forrester 40

Forrester B2B Sales Marketing Proposals Case Studies 40

Only B2B

FEBRUARY 6, 2024

Imagine knowing exactly which companies are actively researching your solutions, comparing competitors, or preparing for purchase – that’s the power of intent data. Low-Quality Leads Be Gone : Stop wasting time and resources nurturing unqualified leads. How to collect B2B Intent Data?

Intent Data 62

Intent Data Intent B2B Sales ROI 62

KoMarketing Associates

APRIL 11, 2013

Research, guides, and marketing surveys help guide B2B marketers down the right path. Here are ten B2B marketing related research reports and guidelines we recommend for review, and a brief explanation on why they are important. BtoB Research Defining the Modern Marketer. Sometimes they provide new opportunities and directions.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

Biznology

DECEMBER 29, 2017

Particularly in prospecting, new resources like purchase signals (“intent data”) and lookalike modeling will continue to expand marketers’ access to new audiences and provide scale to their ABM programs. In the meantime, Forrester predicts that 40% of marketers are going to take their chances and not even try to comply.

Marketing Management 199

Marketing Management Marketing AI B2B Marketing Marketing Automation Services 199

Martech

AUGUST 10, 2021

In 60 minutes, learn how to simplify the personalization process and use resources more efficiently and effectively.

Personalization 109

Personalization Forrester Work Management Efficiency 109

NetLine

APRIL 23, 2024

Here’s how it is done: Identify actively researching prospects: When prospects are actively researching a product or service, they leave a trail of digital footprints. Buyer-intent data captures these footprints (signals) and provides insight into the research buyers are doing and what their interests are.

Intent Data 52

Intent Data Top of Funnel Intent Outreach 52

Martech

APRIL 25, 2022

With all the time, effort, and resources that go into ABM strategies, marketers need to make sure they’re meeting their goals, less they end up wasting valuable campaign dollars. ” Nine out of 10 marketers attribute larger deal sizes to their ABM program, according to data from Forrester Research. Why we care.

Account Based Marketing 112

Account Based Marketing ABM Marketing & Strategy Landing Pages 112

InsightSquared

AUGUST 14, 2019

As Ryan Moore, director of clients at Peak Sales Recruiting says , AI “augments the capabilities of a team’s best salespeople, allowing them to work smarter, sell better, and utilize their time—a finite resource in high demand—more efficiently.”. Another use of AI in B2B lead generation that’s gaining traction is predictive analytics.

Sales Management 228

Sales Management Marketing AI Process Top of Funnel 228

Sprout Social

FEBRUARY 28, 2024

According to Deloitte’s research from January 2024, “Social-first brands are repositioning social media at the core of the entire brand and customer experience, as a key driver of strategic priorities across the entire C-suite—from commerce and customer care to risk management, product development and beyond.”

Social Media 103

Social Media Work Management Marketing Management Media 103

Zoominfo

MAY 8, 2020

Without fences, a company will wander about chasing after every potential lead or opportunity (good or bad), wasting time and resources pursuing dead-end “opportunities.”. This data-driven approach ensures we focus our finite GTM resources on the biggest and best opportunities first.

Enterprise Management 273

Enterprise Management Marketing Management Analysis Marketing Analytics Tools 273

EveryoneSocial

JULY 31, 2018

In fact, being the most effective at your efforts requires your organization to focus heavily on content research. This most likely falls into the marketing departments laps, but sales teams should also have a part in helping with the content research process. What is Content Research? What is Content Research?

Research 79

Research Effectiveness Brand Identity Branding 79

SnapApp

JANUARY 4, 2017

Not every idea is necessarily perfectly aligned , or can be followed up on, however, what makes a strong piece of content stand out from the others is almost always the research behind it. . Smart marketers gotta do research. And there are a lot of different methods and starting points to conduct the research. .

Research 61

Research Campaigns Tips Content 61

Webbiquity

JANUARY 28, 2013

Find the answers to these questions and many more here in almost a dozen of the best guides to SEO tools and keyword research of the past year. 78 Resources For Every Internet Marketer’s Toolkit by Search Engine Watch. * Keyword Research Guides and Tools. Be Careful Using AdWords for Keyword Research by The Daily SEO Blog.

Keywords 100

Keywords Research SEO Tools 100

Vidyard

OCTOBER 31, 2016

KITCHENER, Ontario – October 31, 2016 – Vidyard , the video platform for business, has been named a leader in Online Video Platforms for Sales and Marketing by independent research firm Forrester Research, Inc. Forrester analyzed nine vendors’ video platforms across 39 criteria. “I About Vidyard. Media Contact: Brad Hem.

Marketing Automation Services 50

Marketing Automation Services Enterprise Management Work Management Marketing Management 50

Only B2B

MARCH 27, 2024

Here’s a breakdown of common challenges and solutions to keep your funnel flowing smoothly: Alignment Between Sales and Marketing: According to Forrester Research, 73% of B2B businesses report challenges aligning marketing and sales on lead qualification. Utilize targeted advertising platforms to reach the right audience.

Sales Qualified Leads 71

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Ideal Customer Profiles 71

Only B2B

FEBRUARY 1, 2024

Here is how the intent data will play out in 2024: Data-driven decision-making: Forrester predicts that the intent data market will reach $1.5 Hyper personalization: Using intent data, B2B companies can personalize content and messaging to specific buyer needs, leading to a 5x increase in engagement- according to Forrester.

Intent Data 71

Intent Data Intent Marketing Strategy Marketing & Strategy 71

Valasys

DECEMBER 5, 2019

Forrester predicts that progressive marketers will be more proactive in their engagement with buyers in 2020. According to Forrester by the year 2021, 48% of the marketing organizations will be organized to support customers’ journeys. The Key B2B Digital Marketing Trends for 2020. However, not very far is the time for a renaissance.

Marketing AI 110

Marketing AI Trends B2B Marketing Top of Funnel 110

Sana Commerce

JANUARY 5, 2023

Studies by independent research company, Sapio Research, have shown that 51% of manufacturers have already invested in e-commerce. According to research done by McKinsey , at the end of 2020 only 30% of B2B buyers wanted to order from their suppliers in person. More interesting resources. View all resources.

Trends 98

Trends Digital Transformation Forrester Order 98

Martech

OCTOBER 28, 2021

That’s why marketing and sales teams must determine buyer intent and generate interest so you can divide resources accordingly. It’s in marketers’ best interests to use their account-based marketing resources to better understand their customers. Understanding buyer intent. 3 ways marketing and sales teams can generate buyer interest.

Top of Funnel 122

Top of Funnel Account Based Marketing Ideal Customer Profiles Generation 122

Sprout Social

APRIL 17, 2023

Tying social tactics directly to revenue is easier said than done, creating tension when competing for resources and budget. Customers even described Sprout as a “can’t live without” resource. The journey from follower to customer varies to such a large extent, it’s hard to sum it up in a neat analogy or metaphor. in savings.

ROI 103

ROI Work Management Marketing Management Case Studies 103

Zoominfo

MAY 31, 2022

Though your TAM can be produced with a simple formula, calculating it requires market research and accurate data. This data-driven approach ensures you focus your finite go-to-market resources on the biggest and best opportunities first. Top-Down Market Size The top-down approach uses industry research to estimate the size of your TAM.

Enterprise Management 130

Enterprise Management Analysis Marketing Management SMB 130

Heinz Marketing

NOVEMBER 29, 2019

They put themselves in their customers’ frame of mind, figuratively walk in their shoes starting with research and strategy development all the way through execution and delivery. If this is the case, here are some resources to help you develop and use empathy to gain more customers and drive more revenue.

Forrester 122

Forrester Marketing & Strategy Guidelines Marketing 122