Marketing Insider Group

FEBRUARY 1, 2024

With SEO forecasting, you’re about to become the Houdini of digital marketing , unlocking mysteries of future trends and user intentions with ease. So, buckle up as we dive into the world of SEO forecasting. Understanding SEO Forecasting Think of SEO forecasting as your compass in the world of search engine optimization.

Forecasting 140

Forecasting SEO Terms and Conditions Marketing Analytics Tools 140

Webbiquity

FEBRUARY 16, 2023

According to a 2023 industry report, the market growth for B2B companies is surging, with analysts predicting it will grow by 14.1% This would make the industry worth $18.7 Marketing efforts have helped the industry reach new clients and better understand the needs of its audience. Guest post by Brit Tucker. billion by 2027.

Trends 308

Trends B2B Marketing B2B Thought Leadership B2B 308

Martech

APRIL 8, 2024

Can you provide examples of books, articles, or industry experts you follow to enhance your knowledge in this field? Have you applied predictive analytics techniques to forecast future trends or customer behavior? Martech tool: SurveyMonkey or Google Forms can be used for conducting surveys and collecting market research data.

Business 105

Business Best Practices Marketing AI Forecasting 105

Webbiquity

OCTOBER 5, 2021

The 2022 IT spending forecast is bright for B2B technology marketers. Here are six more interesting results from the SWZD research. By industry, more than 70% of companies in manufacturing, retail, and financial services anticipate higher top lines. 61% of companies expect higher revenue in the coming year.

Enterprise Management 309

Enterprise Management Work Management Marketing Management Paid Search Agency 309

B2B Marketing Directions

MARCH 13, 2022

(This month's Research Round-Up features the latest ABM benchmark study by ITSMA and the ABM Leadership Alliance, Winterberry Group's latest forecast of marketing and advertising spending, and a survey examining the future of marketing events by the CMO Council and Cvent.) linear TV, direct mail) and eleven online channels (e.g.

Account Based Marketing 52

Account Based Marketing ABM Spending Budget Management 52

KoMarketing Associates

SEPTEMBER 22, 2016

When I am thinking of a keyword research project, I like to think of it like fishing. It’s the same with keyword research – you have to cast a wide net to find the right “fish.” Similarly, many keyword research tools that western marketers use do not function at all for search engines in China. Baidu Index.

Search Engine Marketing 120

Search Engine Marketing Keywords Search Marketing Budget Programs 120

BenchmarkONE

NOVEMBER 19, 2020

Keyword research is the first step in a well-thought-out and successful SEO strategy. Because keyword research is such a determining factor in whether or not prospects discover your business, it’s natural to want to handle it with the utmost of care. Gone are the days of off-the-cuff keyword research. The results? a month. .

Paid Content 94

Paid Content Keywords Research Paid Search Agency 94

Heinz Marketing

DECEMBER 26, 2023

Market Research and Analysis Market research and analysis form the foundation of informed decision-making for businesses. Understanding the nuances of industry trends, consumer behaviors, and competitor strategies is paramount for devising successful strategies that align with market demands.

Business 112

Business Analysis Work Management Forecasting 112

Marketing Insider Group

MARCH 13, 2023

After realizing their content marketing strategy lacked regularity and data-based research, Oberer partnered with Marketing Insider Group to develop a plan that promised results. Best Growth: Nutanix In 2019, Nutanix created The Forecast , a newsletter that covers the latest trends in cloud computing, technology, and their impact on business.

Marketing Budget 227

Marketing Budget Work Management Marketing Management Marketing Budget Creation 227

Marketing Insider Group

SEPTEMBER 28, 2020

Thought leadership content marketing is one of the most effective ways of establishing your name and company as an authority in your industry. LinkedIn research shows that 58% of decision-makers read at least an hour of thought leadership content each week. Nutanix The Forecast. Zen Desk’s Relate.

Thought Leadership 318

Thought Leadership Enterprise Management Work Management Marketing Management 318

Tony Zambito

FEBRUARY 19, 2022

From an overarching perspective, some industries have enjoyed a robust recovery coming out of the pandemic while others are still in a slow slog. In engaged B2B buyer research I have been conducting, there appear to be strong headwinds ahead for buyers to contend with. B2B Buyers Will Endure Ongoing Challenges Ahead. Slower Growth.

B2B 195

B2B Digital Transformation Forecasting Research 195

Martech

MARCH 21, 2024

And it might just be that alternative data , a type of big data that ironically went mainstream for the finance industry, might also be a gamechanger for digital advertising. The ability of machine learning to parse through alternative data and deliver valuable insights could be a game changer in the advertising industry.

Advertising Agencies 123

Advertising Agencies Advertisements Advertising Work Management 123

Lead Forensics

APRIL 16, 2024

Get ready to leverage data-driven insights, improve forecasting accuracy, and become a sales superstar in the age of AI. In fact, research by Accenture indicates that customers are 5x more likely to convert when they feel a company understands their individual needs.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

Golden Spiral

APRIL 18, 2019

Understanding those needs requires significant initial and ongoing research to get the most valuable insights for your business. Thankfully, there are many reputable research firms, associations, and other outlets doing the hard work for you. Below are resources we recommend for your health IT product research. Industry Reports.

Work Management 102

Work Management Marketing Management Research Organization 102

Sprout Social

MARCH 19, 2024

In this article, we’ll explore what AI insights are exactly, how they work and how they’re applied practically to progress different industries. By analyzing historical information, AI tools can forecast outcomes, offering a clear view of customer preferences and potential market shifts. What are AI insights?

Marketing AI 112

Marketing AI Work Management Marketing Management Customer Satisfaction 112

Top Rank Marketing

DECEMBER 8, 2023

[Report] 43 percent of software as a service (SaaS) leaders have said that they use competitive analysis for pricing research, with 34 percent turning to feedback from existing customers, while 14 percent utilize previous market research, according to newly-published B2B survey data. percent from 2022, with 11.6

Newsletter 97

Newsletter B2B Marketing Linkedin Studies 97

Martech

APRIL 4, 2024

Their conclusion: “OpenAI’s prices seem too low to recoup even part of their capital costs in a reasonable time given the volatile nature of the AI industry. CoSchedule’s Hire Mia adds free SEO Generators for keyword research and other SEO tasks. Surely I’m missing something obvious?” Here’s why. Get MarTech!

Marketing AI 78

Marketing AI Paid Content Marketing Management Forecasting 78

Inbox Insight

AUGUST 30, 2020

A good reputation within your industry puts you in good stead, but truly engaging with prospects takes a measured approach with great communication and even better content. Where do they go to research solutions? How buyers do their research. How much research do they do? How do they plan their budget?

Work Management 98

Work Management Marketing Management Research Allocation 98

Zoominfo

JANUARY 27, 2022

Salespeople spend almost 20% of their time on researching prospects — time they could be spending generating revenue. With the right data in hand, even a cold call can be a warm conversation if you can deliver a pitch that’s laser-focused on your prospect’s industry, needs, and timing. What’s the impact of bad data? Absolutely.

Cold Calling 100

Cold Calling Ideal Customer Profiles Forecasting Touchpoints 100

Top Rank Marketing

DECEMBER 15, 2023

Social Media Today Brandwatch 2024 Digital Marketing Trends [Report] Social media management and research firm Brandwatch has published its 2024 collection of digital marketing trends, with top areas of focus expected for the coming year including AI, authenticity, personalization, and social listening, among others, Brandwatch recently announced.

Marketing Analytics Tools 111

Marketing Analytics Tools Marketing AI Top of Funnel B2B Marketing 111

ClearVoice

JULY 12, 2021

That’s where the futurist’s capacity to forecast comes in, and fortunately, it’s a skill anyone can develop. How can you #forecast the business developments ahead like a #futurist? Instead, forecasts are based on specific, drilled-down research and data to illuminate what’s coming. What is forecasting?

Forecasting 126

Forecasting Business Lead Ranking Terms and Conditions 126

Binary Demand

FEBRUARY 23, 2024

Below are the few insights gathered from diverse surveys and research on B2B buyer behavior: Gartner, Inc. 75% now use more sources for research. For instance, They aid clients in industry-specific email content. reveals that B2B buyers value third-party interactions, like customer references and expert consultations, 1.4x

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Madison Logic

AUGUST 10, 2023

Identify and Prioritize In-Market Accounts and Buying Committee Members The demand for collaboration solutions reverberates across companies of all sizes; however, a distinct pattern emerges as larger corporations amplify buyer research efforts. According to Forbes, the global clinical and collaboration market forecasts a 17.3%

Enterprise Management 52

Enterprise Management Work Management Marketing Management Account Based Marketing 52

Zoominfo

AUGUST 1, 2023

But advanced users know that intent can also be a handy tool for forecasting major corporate announcements like layoffs, acquisitions, or data breaches — events that can drive huge opportunities for any business able to capitalize. Let’s break down a few examples to show how intent can be your crystal ball.

Zoominfo 130

Zoominfo Intent Data Intent Intent Signal 130

Top Rank Marketing

SEPTEMBER 15, 2023

times faster than traditional social media advertising spending, according to recently-pubished forecast data. billion, according to newly-published forecast data. percent expansion, as spending on influencer-sponsored social media content in the U.S. is expected to expand some 3.5 percent in 2022, totaling $29.14

Marketing AI 105

Marketing AI B2B Marketing B2B Marketing Management 105

Martech

APRIL 28, 2023

This article will cover three ways to use generative AI: keyword research, content creation and data analysis. Unleashing the power of generative AI in keyword research Traditional keyword research includes many methods, but they all have one thing in common: It’s a manual process. Up to 44.5%

Marketing AI 133

Marketing AI Paid Search Agency B2B Marketing Lead Ranking 133

Zoominfo

AUGUST 18, 2021

Our research has shown how much sales calls have changed in the last year. Our research has also shown how employing a number of unexpected, even counterintuitive selling techniques can actually increase your chances of closing a deal successfully. Compare your average to the industry average. Longer sales cycles.

Rules 130

Rules Sales Qualified Leads Lead Scoring Lead Ranking 130

Zoominfo

OCTOBER 23, 2019

The AI market will grow to a $190 billion industry by 2025, according to research firm Markets and Markets ( source ). billion in 2021, according to market research firm IDC ( source ). IDC forecasts 75% of commercial enterprise apps will use AI by 2021 ( source ). Forrester forecasts one million U.S. 46% of U.S.

Marketing AI 247

Marketing AI Statistics Enterprise Management Work Management 247

Vision Edge Marketing

APRIL 4, 2023

Analyzing this data has emerged into its own industry. In their Data Analytics Market Research Report: Information by Function, Type, Organization Size, Solution, Deployment, Application, and Region- Forecast Till 2030 , Market Research Future anticipates the data analytics market to acquire a valuation of approximately USD 346.24

Lead Scoring 203

Lead Scoring Lead Ranking Allocation Analytics 203

Oktopost

SEPTEMBER 4, 2019

We like to help marketers out, so we’ve chosen twelve marketing research solutions that stand out from the pack. . It covers more than 200 markets, ranging across over 170 industries and 80,000 different topics. Marketers, wouldn’t it be great to have a research assistant in your back pocket? Price: starts at $29+ per month.

Budget Programs 81

Budget Programs Research Software CMO 81

Koroberi

APRIL 9, 2024

In fact, B2B buyers spend the highest percentage of their buying journey (27%) researching online independently ( Gartner, 2019 ), making search engine optimization (SEO) vital for driving awareness, interest and consideration of your business among prospects. Is it the terminology Arkieva customers and prospects use?

SEO 52

SEO SERP Forecasting Urgency Marketing 52

Marketing Insider Group

NOVEMBER 21, 2022

The past few years have brought some exciting developments in the events industry. Over the coming year, expect to see more events incorporating mindfulness and wellness activities into their schedule, whatever the industry. Be sure to do extensive research before deciding if this could be the right route for your next event.

Trends 280

Trends Marketing AI Co-Registration Conference 280

Top Rank Marketing

SEPTEMBER 1, 2023

Nearly $964B Ad Spend Forecast, 5 Companies To Have A Major Impact Worldwide advertising spending is expected to expand by some 4.4 percent expansion in 2024 that would see spending topping the $1 trillion mark, according to newly-published forecast data. percent during 2023, reaching $963.5 billion, with an addition 8.2

Paid Content 110

Paid Content B2B Marketing B2B Planning 110

Salesforce Marketing Cloud

MARCH 4, 2024

The research , conducted with 773 business leaders in 14 countries, sheds light on global business decision-makers’ mindsets around AI-powered CRM. Learn what's new Gaps in basic AI understanding reveal room for growth The research reveals organizations worldwide are embracing AI across various CRM use cases. Find what works 2.

Work Management 116

Work Management Trends Business Forrester 116

Belkins

JANUARY 21, 2020

Their industry, company size and revenue are a 100% match to your Ideal Customer Profile. Regardless of the industry, people like it when the vendor takes time and effort to understand them and their core values. Whenever we talk about data research, it comes with a “don’t try this at home” hint. What could go wrong?

Ideal Customer Profiles 59

Ideal Customer Profiles Work Management Marketing Management Research 59

Top Rank Marketing

JANUARY 12, 2024

Thanks for joining us for this week’s Elevate B2B Marketing News, and we hope you’ll return next Friday for another array of the most up-to-date and relevant B2B and digital marketing industry news. Have you found an important B2B marketing news item we haven’t covered yet?

B2B Marketing 99

B2B Marketing Studies B2B Marketing Analytics Tools 99

B2B Marketing Directions

NOVEMBER 7, 2021

This assessment should include an analysis of several macroeconomic indicators and industry-level data. At the industry level, they should focus on the economic factors that will or may impact demand for their company's products or services. Real GDP Growth Most economists and other forecasters now expect the overall U.S.

Forecasting 97

Forecasting Conference Statistics Planning 97