What Are Psychographics? [FAQs]


The answers to these questions are the psychographics of your customer base, and you need to know this information to truly understand who’s buying what you’re selling. Here''s one way to look at it: Demographics explain “who” your buyer is, while psychographics explain “why” they buy.

Get Into Your Buyer’s Psyche To Create Relevant Digital Marketing


” 2) What are the demographics and psychographics? A demographic study provides an outline, but a psychographic study allows me to fill in the color. But, as you know, a focus group of one spells disaster. Photo credit: Wikipedia.

practicing personalization


That’s why I often encourage a focus first on segmentation. Approaching your audience in groups via segmentation is a first step to accomplish personalization at scale. Beyond those four steps, focus on the customer to create quick wins and gain momentum.

Habits of Customer-Centric Marketers: Q&A with Donna Danis


Asking buyer journey research participants to provide a visual of how they feel about their role as a buyer can provide some unique – and often humorous – psychographic insights. In a recent study we read, the role of marketing is changing to become the chief advocate for customers.

10 Unintentional Intent Signal Mistakes to Avoid, Part One


Savvy B2B sales and marketing teams must put Intent Signals in relative context by using other data factors that may or may not include psychographic, geographic, and firmographic information. Focusing on data that is irrelevant can send you down the wrong path.

3 Reasons to Know Your Niche Audience


With their psychographics in mind, let’s understand how your target audience wants to be communicated with. Rather than trying to attract everyone, it is more beneficial in the long term to focus on the type of people you are attracting rather than the numbers.

Market Research: How to Increase Sales in a Competitive Market


Once you have created your target audience demographics, you can move on to understanding their psychographics. You can also create a focus group if you want to take this activity a step further.

Four Challenges Market Research Faces Today

Tony Zambito

Conventionally, market research has focused on getting to the " who and what " of potential markets and customers. Image via Wikipedia. Market research today finds itself in somewhat of a quandary.

3 Reasons to Know Your Niche Audience


With their psychographics in mind, let’s understand how your target audience wants to be communicated with. Rather than trying to attract everyone, it is better in the long run to focus on the type of people you attract. If you were a first-year wedding florist who wanted to increase your profit margins, would you buy a digital course that taught all entrepreneurs how to build a business or a course that focused on small business solutions for wedding professionals?

The Future of Buyer Personas is Social - Part 1

Tony Zambito

  I learned and watched in awe from the wonderful collective group of pioneers from those early heady days in using personas at Cooper Design – people like Kim Goodwin, Robert Riemann, David Fore, Wayne Greenwood, and Dave Cronin.  Image by eliazar via Flickr.

Building Character: How to Design Buyer Personas That Align With the Customer Journey

Content Standard

” Agius says customer journey mapping can help marketers refocus with an inbound perspective, create a new target customer base, and create a customer-focused mentality throughout the company.

An Introduction to Social Media for Business

Sprout Social

Knowing the age, gender and psychographics of your audience allows you to create and share more targeted content. Before social media you’d have to pay thousands of dollars to put together focus groups and send surveys.

An Uncomplicated Approach to Conducting Solid Market Research


Do we round up Don Draper and set up an expensive, time-intensive focus group behind two way mirrors? Demographic and psychographic information. 3) Find the right group of people for your market research.