Framework for Conducting a Focus Group

Launch Marketing

Focus groups are used by marketing professionals for a variety of reasons. A focus group is a group of people selected to partake in discussions surrounding the early stages of product or concept development, the evaluation of services or test new ideas for feedback.

What Are Psychographics? [FAQs]

Hubspot

The answers to these questions are the psychographics of your customer base, and you need to know this information to truly understand who’s buying what you’re selling. Psychographics is about using the demographic information you have for your buyer persona to figure out more about their lifestyle, their behaviors and their habits. Here''s one way to look at it: Demographics explain “who” your buyer is, while psychographics explain “why” they buy.

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The Complete Guide to Audience Research, Segmentation, and Targeting

Marketing Insider Group

You can segment your audience by demographics, psychographics, behavior, or location, or a combination of these factors. Focus groups. Segmenting your audience is simply splitting it into smaller groups based on certain criteria. How well do you know your audience?

A Comprehensive Guide to Market Segmentation

seo.co

It’s essentially the process of dividing your company’s target market into specific and approachable groups. You know who your customers are and you’re able to reach each group in a very specific way that resonates with them. Psychographic. Focus groups.

How to Create an Audience Profile, And Why You Should [+Examples]

Hubspot

Psychographic information : This includes attributes related to personality traits, interests, attitudes or beliefs, and lifestyle. Collect psychographic data using Google Trends or influencers in the industry.

Four Challenges Market Research Faces Today

Tony Zambito

Conventionally, market research has focused on getting to the " who and what " of potential markets and customers. Some may argue that psychographics provides this but psychographics focuses more on lifestyles as oppose to insightful and deep understanding into how and why consumers or buyers buy. Image via Wikipedia. Market research today finds itself in somewhat of a quandary.

Target Market Research for the Professional Services

Hinge Marketing

Our focus will be on the professional services, but the principals apply more broadly to B2B marketing. A target market is a group of potential clients that you wish to sell your services to. Let’s start with the scenario where you already have a group of clients. Psychographic.

The Future of Buyer Personas is Social - Part 1

Tony Zambito

  I learned and watched in awe from the wonderful collective group of pioneers from those early heady days in using personas at Cooper Design – people like Kim Goodwin, Robert Riemann, David Fore, Wayne Greenwood, and Dave Cronin.    This group included Carol Christie who was instrumental in landing some of the first batch of design projects back then that involved the use of personas. Image by eliazar via Flickr.

10 Easy Rules for Content Marketing Writing

ClearVoice

After conducting interviews, focus groups, and other data collection efforts, marketers consolidate the responses to identify commonalities in the available data. From there, they work to identify pain points and other psychographics the company’s customers are experiencing.

Rules 94

Habits of Customer-Centric Marketers: Q&A with Donna Danis

Cintell

Asking buyer journey research participants to provide a visual of how they feel about their role as a buyer can provide some unique – and often humorous – psychographic insights. The Good Stuff: My favorite ways of conducting interviews with buyers are using a mix of focus groups, one-on-one interviews and quantitative surveys because the mix gives you a deep and broad base from which to understand personas and operationalize around them.

A Marketer’s Guide To Managing Projection Bias

Unbounce

Dig deep into your audience’s psychographic and demographic info with surveys and focus groups. News flash: Everyone’s biased. Yes, even you ! And there’s nothing wrong with that.

Audience Targeting: What It Is and Why You Need It

Hubspot

Other considerations that can be helpful are psychographics — values and motivations that impact a consumer's buyer's journey. When segmenting your audience, think of the type of audience you want to reach for a particular campaign or product, and which demographics you need to focus on.

Sales Promotion Campaigns – A Definitive Guide (With Examples)

LeadSquared

A simple way to understand the potential reception of your campaigns is to run smaller focus group campaigns before the big launch. The answers to the above questions require the collection of demographic and psychographic data. This group is trendy and wants to look fashionable.

The Only Guide You’ll Ever Need for Mapping Your Customer Journey

Televerde

Your marketing, sales, and customer service strategy should always be customer-focused. Focus groups. Based on the research you receive, you can develop robust buyer personas based on your ideal customer’s psychographics and demographics. On the surface, the concept of a customer journey seems simple. You develop a product, market it, and customers eventually make a purchase.

10 Unintentional Intent Signal Mistakes to Avoid, Part One

TrueInfluence

Savvy B2B sales and marketing teams must put Intent Signals in relative context by using other data factors that may or may not include psychographic, geographic, and firmographic information. Just a decade ago, marketers were limited to elementary research options such as focus groups, brand studies, surveys and anecdotal “evidence”. Focusing on data that is irrelevant can send you down the wrong path. Let’s face it, we’ve all done it.

3 Reasons to Know Your Niche Audience

ConvertKit

With their psychographics in mind, let’s understand how your target audience wants to be communicated with. Rather than trying to attract everyone, it is better in the long run to focus on the type of people you attract. If you were a first-year wedding florist who wanted to increase your profit margins, would you buy a digital course that taught all entrepreneurs how to build a business or a course that focused on small business solutions for wedding professionals?

3 Reasons to Know Your Niche Audience

ConvertKit

With their psychographics in mind, let’s understand how your target audience wants to be communicated with. Rather than trying to attract everyone, it is more beneficial in the long term to focus on the type of people you are attracting rather than the numbers. In that case, disregard those responses and stay focused on the people who identify with your niche. Interviews or focus group.

practicing personalization

Fathom

That’s why I often encourage a focus first on segmentation. Approaching your audience in groups via segmentation is a first step to accomplish personalization at scale. Ideally there is a blend of firmographic, demographic, psychographic, geographic, and behavioral information associated with every qualified lead. Based on the answers to the above, you’ll be able to identify where specific messages can be delivered to more focused audience groups.

Market Research: How to Increase Sales in a Competitive Market

ConvertKit

Once you have created your target audience demographics, you can move on to understanding their psychographics. You can also create a focus group if you want to take this activity a step further. You can choose a small group of about five to nine people so everyone has a chance to be heard. Have you ever come up with a seemingly original product idea, only to find that a few other people have already created something similar?

Market Research: How to Increase Sales in a Competitive Market

ConvertKit

Once you have created your target audience demographics, you can move on to understanding their psychographics. You can also create a focus group if you want to take this activity a step further. You can choose a small group of about five to nine people so everyone has a chance to be heard. Have you ever come up with a seemingly original product idea, only to find that a few other people have already created something similar?

Building Character: How to Design Buyer Personas That Align With the Customer Journey

Content Standard

” Agius says customer journey mapping can help marketers refocus with an inbound perspective, create a new target customer base, and create a customer-focused mentality throughout the company. To get there will be a journey in itself, though, and will involve loads of research , from social listening, customer surveys, focus groups, and analyzing website data.

Top 5 Tips for Creating an Effective Video Marketing Strategy

ClearVoice

Psychographic and demographic data is great if you have it, but… : There’s a lot to be learned by simply analyzing the data available to you for any tried-and-true video platform. When it comes to consuming online video content, our world’s appetite is ravenous.

An Introduction to Social Media for Business

Sprout Social

Knowing the age, gender and psychographics of your audience allows you to create and share more targeted content. Before social media you’d have to pay thousands of dollars to put together focus groups and send surveys. While visuals are an important aspect of being successful on Google+, Facebook and Twitter, images and video are the primary focus of these new apps. Instead, focus on sharing content that’s helpful or entertaining.

An Uncomplicated Approach to Conducting Solid Market Research

Hubspot

Do we round up Don Draper and set up an expensive, time-intensive focus group behind two way mirrors? Demographic and psychographic information. Walk through hypothetical conversations with each of those groups, and document all of the questions you'd like to ask before beginning your research. 3) Find the right group of people for your market research.