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Meta rolls out genAI features for advertisers

Martech

Today, Meta introduced new genAI-powered features allowing advertisers to automate the creation of text and images in ads on the company’s social platforms. New tools and features will be added incrementally, but the aim is to have them available globally by the end of the year. Image: Meta. No political ads.

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Salesforce delivers Unified Knowledge to service agents

Martech

Salesforce announced a new source of intelligence for service agents, Unified Knowledge. Within Salesforce Service Cloud, Einstein for Service uses AI to deliver timely information to service agents dealing with customer queries. Features include: Knowledge Answers. Why we care. It’s genAI, of course.

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8 New GA4 Features You Absolutely Can’t Ignore

Marketing Insider Group

And this time, it’s the new GA4 features that are making waves. In this blog post, we’re diving right into the new GA4 features. The “New Unnotified Users Suggested Audience” feature can help you identify users who have not been reached via push notifications. GA4 (Google Analytics 4) isn’t just any old update.

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Top 4 Email Marketing Service Providers for Small Businesses in 2024 [Detailed Analysis of Features and Pricing]

Benchmark Email

Email marketing is a smart move for any small business… The post Top 4 Email Marketing Service Providers for Small Businesses in 2024 [Detailed Analysis of Features and Pricing] appeared first on Benchmark Email. You need something simple and easy to use.

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Why Conversational AI Is Key to Customer Service in the Customer Experience Era

Customer satisfaction has become more important than price or any individual feature. In today’s hyper-competitive market, every business must become a customer experience-first business. Read the new Tractica white paper to learn how important conversational AI is to your CX strategy.

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4 AI Features Telecoms Can Implement Now to Level Up Customer Service

Salesforce Marketing Cloud

If you asked any communication service provider , they are focused on improving customer service experiences to increase loyalty and decrease churn. As such, they’re looking to data and AI to help take their service to the next level. Predictive AI can do things like help direct customers to self-service resources.

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Why Your B2B Marketing Should Feature Case Studies

Webbiquity

Marketing business to business (B2B) products and services differs from business to consumer (B2C) practices in at least a half-dozen ways. Don’t be afraid to drop names to show you’re well respected in the industry and call out the famous people or businesses that have utilized your services. Guest post by Eleanor Hecks.