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B2B Reads: Summer Reads, Word of Mouth, and Live Video

Heinz Marketing

SEO vs. PPC: When to Optimize and When to Pay for Traffic. A great explanation of SEO vs. PPC to help you decide which is better for your business. Why Word of Mouth is More Important for B2B than for B2C. 6 Ways to Grow Your Email List Using Facebook Live Video. Thanks for your thoughts, Anthony Iannarino.

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5 Marketing Ideas for Auto Repair Shops to Increase Word of Mouth

Outbound Engine

The best marketing ideas for auto repair shops are the ones that increase your referral business through word of mouth. You can spend money on TV ads, SEO and PPC campaigns, and even direct mail, but you’re investing a small fortune on marketing channels that don’t grow your word-of-mouth business.

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How To Optimize Your Landing Page For Better PPC

Unbounce

As you may have heard, Pay-Per-Click (PPC) is a competitive game. PPC is a method of digital advertising in which you aim to get your ads to rank as the highest result displayed for user searches, and you, as the advertiser, pay a fee each time it’s clicked. Pssssst … Do you have a specific PPC-related question?

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Pest Control Lead Generation Strategies To Help Your Growth

Go Beyond SEO

Consider utilizing pay-per-click (PPC) advertising to target specific keywords and geographical areas. Pay-Per-Click (PPC) Advertising PPC advertising allows you to target specific keywords and display ads on search engine result pages. Stay updated with the latest industry trends and adapt your strategies accordingly.

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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

His post covers everything from Facebook ads to internet marketing. Mari Smith Mari Smith is known as “the Queen of Facebook.” ” She is the premier Facebook marketing expert and has been since 2007. Forbes describes Mari as, “… the preeminent Facebook expert. Even Facebook asks for her help.”

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Top-of-the-Funnel Marketing: How to Win in Crowded Markets

Televerde

Create an Effective Referral Program Referrals are the lifeblood of B2B businesses— 75% of buyers say their purchase decisions are influenced directly by word-of-mouth marketing, and 88% directly seek out word-of-mouth assurance from peers.

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Succeed as a One-Person Marketing Team with These 4 Expert Tips

Unbounce

For small or one-person marketing teams, it’s never been more challenging to juggle SEO, PPC, leads, sales, sign-ups, community building, social media, website management, and on and on… (Deep breaths, this is just a blog—not another to-do list.). Or, more precisely, Facebook.