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How to Optimize Your Content for Google's Featured Snippet Box

Hubspot

A Featured Snippet is shown in some search engine results pages (SERPs), usually when a question-based query is being searched for. So to give you an example, let's say you rank #1 (the first post below the snippet) on page one of Google for a keyword that's searched for 10,000 times.

A Few Quick SEO Wins Your Google+ Page Needs

Hubspot

This post will give you some strategies for optimizing your Google+ page and some news about publishing to Google+ from HubSpot. Beginning today, HubSpot customers will be able to publish directly to their Google+ pages using Social Inbox.

SERP 51

The Anatomy of a Shareable, Linkable & Popular Post: A Study of Our Marketing Blog

Hubspot

So when I recently joined HubSpot, I decided to use my love of data to help us understand what our "winning formula" is for content that is heavily shared on social media, earns lots of links, and brings in tons of organic traffic. From each of the URLs, we extracted: The article title.

Is Your Website Mobile-Friendly? 3 Tools to Help You Prepare for Google's Next Algorithm Update

Hubspot

It will use mobile-friendliness as a ranking signal -- if your website isn''t mobile-friendly, you could get dinged in the SERPs when someone is searching Google using a mobile device. Here are 15 examples of great mobile websites.). 3) HubSpot''s Marketing Grader.

The Handy Character Count Guide for Blog Posts, Facebook Pages & More

Hubspot

For example, you probably know the character limit for a tweet is 140. The more detailed version includes links to research studies, our own findings at HubSpot, and advice for how to optimize your posts and profiles. HubSpot on. Loving @HubSpot 's twitter cover Image right now!

How to Generate Leads From the Most Popular Pages on Your Website

Hubspot

If you're a HubSpot customer, simply log in to your main HubSpot dashboard and go to Reports > Page Performance , then filter the report by Views. ( To test your top pages for load time, plug their URLs into Google's Page Speed Testing tool.

How Even YOU Can Master PPC Campaign Management [TEMPLATE]

Hubspot

But in the world of search engine marketing (SEM), using paid search (PPC) to rank on a search engine results page (SERP) for a given term comes pretty close. The "Destination URL" is the place on your website where you want the PPC traffic to end up.

48 Phenomenal SEO Guides, Tips & Tactics

Webbiquity

The Ultimate Guide to Enterprise SEO by SERPs. How Top Ranking Brands Like Moz and HubSpot REALLY Do SEO by Social Media Today. And are your website URLs optimized? ”) to technical website development, link structure, URL optimization and more.

Everything You Need to Know to Dominate Local Search

Hubspot

From on-page optimization to inbound link building to social media involvement, here is the ultimate guide for how to optimize your website for local search so you can dominate the SERPs. Source: HubSpot via Google ) Tweet This Stat! Every new blog is a new indexed page for your site, a new page on which to target a geographic search phrase, and a new opportunity to get found in the search engine results pages (SERPs). Connect with HubSpot

SERP 39

6 Tips for Creating Content That Spreads Naturally

Hubspot

If you're interested in learning more about these concepts, join the author for a webinar with HubSpot, How to Improve Lead Generation Using the Social Media Advancements from 2012 , December 10th at 2PM EST. 6 Ways to Create Content That Markets Itself.

SERP 55

How to Research Blog Topics: A Step-by-Step Process

Hubspot

To be a credible industry expert, you need facts, stats, figures, and examples at your disposal -- all external validation that shows you know your stuff. HubSpot Keyword Tool. For example; ‘inbound marketing + stats,’ or ‘inbound marketing + template’.

How to Breathe New Life Into Your Google Search Results With Rich Snippets

Hubspot

They''re these awesome things that can help you improve your SEO , and generate more site traffic from the SERPs, and I''m going to tell you how to set them up in this post. For example, if you were doing a search for "apple pie," which of these listings when you rather click on?

20 (More of the) Best SEO Guides, Tips and Insights of 2011

Webbiquity

7 Sure-Fire Signs Your SEO Sucks by HubSpot Blog. Example: “2.) use a simple URL structure, avoid session variables or docIDs, include an XML sitemap and a robots.txt file), content hierarchy and on-page factors, as well as “black hat” tactics to avoid.

SEO 71

The Ultimate Online Editing and Proofreading Checklist

Hubspot

Did we include examples (real or hypothetical) to illustrate our points? Tip: If you don't have a style guide, you can download HubSpot's and customize it as you see fit.). As we all know, content creation isn't as simple as just stringing together a few words and hitting "publish."

The Sophisticated Marketer's Guide to Generating More Leads With SlideShare

Hubspot

Titles are arguably the most important part your SlideShare -- it’s the only part of the presentation most people will see before they decide to view it, particularly in social media and the SERPs, so you better make sure it’s a good one. HubSpot customers, you’re covered.).

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity

are the most retweetable day/time of the week, per Dan Zarella of HubSpot. (I Social Media 2011 Just The Stats by Reciprocate Karen Emanuelson shares research from HubSpot showing that there are 10.3 SERPs: The Benefits of Being No.

7 Silly Google+ Business Page Mistakes to Fix NOW

Hubspot

As more and more examples of excellent Google+ business pages and creative use of the network's unique features arise, more instances of huge Google+ misses are also becoming apparent. Google+ business pages also provide a field for your website URL. Connect with HubSpot

SERP 29

30 Careless Mistakes That Will Totally Muck Up Your Marketing

Hubspot

or a more classic example, the Homer Simpson "D'OH!". In fact, many of these were crowdsourced from my marketing colleagues at HubSpot, many of whom I know were speaking from experience. Some research companies, for example, provide data and statistics for a fee.

Answers to Your Top 7 Questions About the State of SEO in 2012

Hubspot

SEOmoz CEO Rand Fishkin and HubSpot Co-Founder Dharmesh Shah held a captive audience (and cracked a few jokes) talking about the SEO industry in 2012 -- and boy has it come a long way. Google is using it to help surface content from great authors in the SERPs.

The Ultimate Guide for Mastering Long Tail Search

Hubspot

When marketers and SEOs decide to target a highly competitive keyword, it could take months or even years to see meaningful movement in the SERPs. For example: Head term: unicorn. For example, there is ample opportunity around the term how to make a unicorn costume.

Link-Building Best Practices for Targeting a UK Audience

Hubspot

Our cheat sheet includes tips specifically for targeting a UK-based audience in respect to two types of SEO strategies: On-Page SEO Strategies: This includes optimizing the pages on your website for search, such as adding keywords to your URL structures, your page titles, your header tags, and so on.

40 Essential SEO Terms Marketers Should Know [Glossary]

Hubspot

Social bookmarking sites (example: Delicious.com) let users share websites they like with each other. Canonical URL - The canonical URL is the best address on which a user can find a piece of information. Domain - The main web address of your site (example: www.yoursite.com).

A Simple Guide for Setting Up Your First Google AdWords Campaign

Hubspot

For example, say your company sells solar powered tractors, but your customers tend to refer to them as "eco friendly tractors." For example, if you are a catering company that serves the Denver area exclusively, receiving leads from San Francisco aren't valuable for you, right?

CPC 34

11 Ways to Totally Screw Up Your Inbound Marketing

Hubspot

While your publishing volume should certainly remain competitive for your industry, keep the quality of your content up too, or you'll be penalized in the SERPs and your analytics. Connect with HubSpot

7 Sure-Fire Signs Your SEO Sucks

Hubspot

Whichever camp you're in, a reality check is always healthy to see if you can fix what feels like broken SEO; or, if you're seeing lots of wins in the SERPs, drive even more success from your SEO efforts. This point is best illustrated with an example. Connect with HubSpot

SERP 11

How B2B Marketers Can Succeed on the 6 Big Social Networks

Hubspot

At HubSpot, we update our LinkedIn company status 4 times a day, each time publishing either a new blog post, or a lead generation offer. For an example, take a look at HubSpot's 'Marketing Infographics' board on Pinterest. In HubSpot's own Pinterest experiments, we've found that having many boards with many pins is the best way to drive traffic back to your site. Let's use HubSpot as a case study. Subscribe to the @ HubSpot blog!

How You (and Rick Santorum) Can Fix a Damaged Search Reputation

Hubspot

If you want to know more, well, just Google it; the result is usually in position 2 or 3 in the SERPs. With concerted effort, there are things you can do to ensure you're putting your best foot forward in the SERPs. Where do you stand in the SERPs for those terms?

The Handy Character Count Guide for Blog Posts, Facebook Pages & More

Hubspot

For example, you probably know the character limit for a tweet is 140. The more detailed version includes links to research studies, our own findings at HubSpot, and advice for how to optimize your posts and profiles. HubSpot on. Loving @HubSpot 's twitter cover Image right now!