Brandpoint

APRIL 7, 2021

One of the biggest question marks is still event marketing. Are people starting to finally push past lockdown fatigue and willing to venture out to in-person events as the year progresses? Read More: Top Marketing Conferences in 2021 ]. But, what about lead generation? Focus on true channel engagement.

Event Marketing 62

Event Marketing Social Marketing B2B Thought Leadership Budget Programs 62

Marketing Insider Group

APRIL 28, 2021

Including images, lists, and other enhancements that answer user queries is an effective strategy, as is answering common questions people ask about your topic on voice searches. Similarly, if you provide helpful information to users, your authority will rise. Not just for your content ranking’s sake, but for your users.

SEO 309

SEO Content Marketing Marketing Analytics Tools Paid Search Agency 309

Zoominfo

OCTOBER 13, 2023

Germany has some of the most restrictive regulations around cold email, with regulators and case law stating that a “double opt-in” consent model is required to send marketing emails within the country. The user must take an action to opt in, and then must confirm their opt-in by taking a second action.

Marketing Analytics Tools 130

Marketing Analytics Tools Telemarketing Zoominfo Effectiveness 130

DiscoverOrg

MARCH 25, 2019

Knowing the physical location of your prospect is key to your marketing and sales efforts. But as new generations reshape the workforce, the concept of physical location is more fluid than ever. Location-based event marketing. A marketing use case for location data: The Great Pie Bake-off. Salesforce users, and 3.)

Outreach 136

Outreach Planning Multi-Channel Sales Qualified Leads 136

Marketing Insider Group

FEBRUARY 18, 2020

Content can be effective for event marketing, but to get the best results, choose topics that will drive engagement and attract social media shares. Content marketing should be an important part of any event marketing strategy. Get started today and generate more traffic and leads for your business.

Best Practices 269

Best Practices Content Social Media Planning 269

Lead Liaison

JANUARY 3, 2023

Event marketers know exactly why that doesn’t work. How event marketers can help increase staff adoption: 1: Set Expectations. This may seem obvious, but you’d be surprised how many event coordinators pay good money for lead capture without setting expectations. 3: Avoid Manual Entry.

Lead Capture 89

Lead Capture Lead Liaison Sales Qualified Leads Marketing Automation Services 89

Webbiquity

MAY 1, 2018

Trade show or event marketing offers an excellent opportunity for businesses and marketers to gain valuable face-to-face time with potential clients, customers and business partners. However, digital technology, and social networking sites in particular, have fundamentally altered the way events are experienced.

Trade Show 204

Trade Show Social Networks Social Media Advertising Agencies 204

The Point

OCTOBER 29, 2021

However, chat is also a powerful tool that can integrate into virtually any type of B2B demand generation program, campaign or initiative. And now that chat is becoming a staple of the B2B tech stack, creative marketers are finding ever more innovative ways for leveraging their investment to drive engagement throughout the lead lifecycle.

Account Based Marketing 350

Account Based Marketing B2B Marketing Automation Services Demand Generation Agencies 350

Marketing Insider Group

DECEMBER 8, 2020

You also need either an eCommerce framework to sell physical products or a self-guided experience for users so they can purchase your app or service. Marketing platforms that combine web, email, social, metrics, and workflows in one intuitive app. Investing in Digital Marketing. Those dollars are now available for other uses.

Digital Transformation 276

Digital Transformation Marketing AI Work Management Marketing Management 276

KoMarketing Associates

SEPTEMBER 22, 2021

Content marketing can be a powerful way to build a foundation for your overall marketing strategy, create lead generation opportunities, and engage with your target audience. So it’s critical to take the time to create a strong content marketing strategy that can deliver relevant content to your audience.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Zoominfo

FEBRUARY 1, 2018

As new companies join the space, existing companies will find it increasingly difficult to generate new leads. As bleak as this sounds for marketers, we remain hopeful. We’ll go out on a limb and say that, as a marketing practice, lead generation will never go extinct. That won’t change. Keep reading.

Lead Generation 243

Lead Generation Statistics Sales Qualified Leads Lead Scoring 243

SocialPilot

JANUARY 26, 2024

In the same context, a well-crafted AI prompt acts as a clear set of instructions to the AI assistant , guiding it to generate content that perfectly aligns with your marketing objectives. I have curated a list of 50 AI prompt examples for marketers that you can use to create well-optimized content. What is your post about?:

Examples 77

Examples ROI Planning Work Management 77

Biznology

JULY 7, 2020

The pandemic has taken away one of B2B marketing’s steadiest, most reliable sources of lead generation and customer engagement, on a global basis. It’s not easy to replace a marketing channel that represents on average 20% of our marketing mix—with many marketers devoting as much as 60% of their budgets to events.

B2B Marketing 166

B2B Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 166

Launch Marketing

AUGUST 23, 2023

An agency has a larger team of resources that can devote time to crafting a strategy and plan, establishing a budget, conducting market research, and driving execution. Are there any industry-specific or emerging skills that a VP of Marketing job description should emphasize?

Marketing AI 116

Marketing AI Paid Search Agency Demand Generation Agencies Work Management 116

Marketing Insider Group

AUGUST 17, 2020

Consider the following to create real value for exhibitors and sponsors in your virtual or hybrid events: Create maximum brand awareness before, during, and after the event. Enhance lead generation opportunities for exhibitors and sponsors. Create Maximum Brand Awareness at All Event Stages. Revenue Generation.

Lead Scoring 353

Lead Scoring Lead Ranking Co-Registration Banners 353

Zoominfo

JULY 24, 2019

As new companies join the space, existing companies will find it increasingly difficult to generate new leads. As bleak as this sounds for marketers, we remain hopeful. We’ll go out on a limb and say that, as a marketing practice, lead generation will never go extinct. That won’t change. Ready to learn more?

Lead Generation 172

Lead Generation Statistics Sales Qualified Leads Allocation 172

Brandpoint

DECEMBER 13, 2021

Many of the changes that resulted from the pandemic are with us to stay — the need for stronger online customer presence, a focus on user experience, better digital assets for your sales team, remote work, virtual events and staffing shortages. If you aren’t feeling it already.)

Demand Generation Agencies 162

Demand Generation Agencies Paid Search Agency Advertising Agencies Digital Asset Management 162

KoMarketing Associates

FEBRUARY 13, 2018

billion active monthly user base grew 16 percent in 2017 from the year prior, according to Zephoria. If you are looking to generate B2B leads for your business, give Facebook video ads a try as a creative way to promote your webcasts, ebooks, products, tools, and services. How can it generate more money for their business?

Paid Search Agency 180

Paid Search Agency Webcast Facebook Video Marketing 180

ClearVoice

NOVEMBER 25, 2022

These days, there is a trend in content marketing of teams using platforms like Writesonic and Jasper.ai, as well as content professionals, to speed up content creation. But with the glaring mistakes seen from AI-generated content, content experts still need to handle much of the writing and editing to ensure quality and brand alignment.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

SmartBug Media

DECEMBER 22, 2023

User-generated content that fosters connections among attendees has become the new frontier. Networking and gaining inspiration are important for trade show attendees—a survey from GCB discovered that 91 percent of respondents go to events to network, and another 82 percent go for ideas.

Trade Show 64

Trade Show Marketing Budget ROI Allocation 64

Salesforce Marketing Cloud

JUNE 21, 2022

If you’ve ever been to a Salesforce event, you probably know that we take our fun pretty seriously over here. We love to host amazing, memorable experiences, but creating those moments of joy takes months of event management and execution. At Salesforce, events help us build our customer base and accelerate business.

Planning 98

Planning Lead Scoring Lead Ranking Business 98

Adobe Experience Cloud Blog

FEBRUARY 16, 2018

In this blog, I’ll outline five strategies to boost event engagement. Each technique uses technology and event marketing trends to keep attendees engaged, boost social proof, and improve the content around your event. Influencer marketing is a hot topic across many marketing channels. The result?

Digital Asset Management 134

Digital Asset Management Buzz Peer-to-peer Top of Funnel 134

Martech

FEBRUARY 22, 2022

Jambo’s existing omnichannel tracking includes website, IP-based advertising, marketing automation, Google, LinkedIn and Meta platforms. Read next: How to decide if you need an account-based marketing platform. Promote events and webinars to target accounts via account-based ads and email. Why we care. Processing.Please wait.

Account Based Marketing 83

Account Based Marketing Advertising Agencies Network Marketing Marketing Automation Services 83

Marketing Insider Group

APRIL 19, 2021

Quick Takeaways: Here are some tips to consider to prepare attendees for an engaging networking experience at your virtual event. Create Users Profiles and Directory. Create User Profiles and Directory. Effective networking starts with the knowledge of who’s who on the virtual event platform. Create Breakout Sessions.

Enterprise Management 337

Enterprise Management Peer-to-peer Merchandising Marketing Management 337

Brandpoint

MARCH 31, 2020

Events are canceled , trade shows are postponed and clients are now facing a wide variety of new challenges that they haven’t had to deal with before. How do you stay in front of potential clients and generate leads when everyone is confined to their own homes? Read More: How Content Accelerates Lead Generation].

Cost per Lead 142

Cost per Lead Sales Qualified Leads CPL Lead Ranking 142

Marketing Insider Group

DECEMBER 10, 2020

Monitoring user behavior is essential to increase conversion rates (the number of event registrations), and MAPs can help you achieve this. Google Analytics is a great tool for measuring user behavior on your website, although it has its own limitations. Selecting and sourcing event venues is a time-consuming activity.

Marketing Automation Services 344

Marketing Automation Services Marketing Management Planning Process 344

Brandpoint

AUGUST 21, 2023

Although you may not have unlimited resources, you can still generate buzz and engage with your audience using these strategies: Building a Strong Organic Presence Allocate a significant portion of the budget to building and maintaining a strong organic presence on social media platforms such as LinkedIn, Twitter, Facebook and Instagram.

Social Media 62

Social Media Allocation Advertising Agencies Social Marketing 62

Launch Marketing

FEBRUARY 14, 2024

In MedTech, product end users, healthcare professionals and stakeholders are who form the organization. For product end users, focus on ways your product solves their key pain points, highlighting key benefits. Decide what platform(s) to use, prepare a calendar and think of ideas to generate awareness and engagement.

Paid Content 62

Paid Content Product Marketing & Strategy Contingency Planning 62

Webbiquity

APRIL 10, 2018

How can marketers efficiently meet both buyer expectations and their own corporate objectives? Marketing is increasingly charged with managing not just communications and lead generation, but the end-to-end customer experience. 57% of B2B marketers stated that SEO generates more leads than any other marketing initiative.

Marketing AI 246

Marketing AI Enterprise Management Stats Marketing Management 246

SnapApp

OCTOBER 30, 2015

The SnapApp invites users to find out whether their tradeshow personality is more like Steve Jobs (Brand Ambassador), Amy Schumer (Party Animal), Hillary Clinton (Networking Dynamo), or others. We generated 13 leads before the show began, and the assessment helped us hit a new record for booth traffic at the show with 125 leads collected.”.

Interactive Marketing 48

Interactive Marketing Conversion Event Marketing Trade Show 48

Pam Didner

SEPTEMBER 16, 2020

That’s not an easy feat as it requires to focus on the back-end and front-end, automation/workflows of customer journeys, and user-interface and creative design as a whole. In essence, digital marketing is a lot of work, as is demand generation and working with sales. VP of Marketing or CMO. Event Marketing.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

Convince & Convert

APRIL 3, 2015

Event Marketing and Monitoring Receive honest feedback from attendees at the event by monitoring the conversation at the venue. Understand which event tactics, materials, speakers, entertainment, and venues were effective based on social media intel.

Urgency Marketing 161

Urgency Marketing Tagging Social Media Keywords 161

Salesforce Marketing Cloud

AUGUST 31, 2022

We lead with sustainable marketing. Our events marketing team uses QR codes that direct to downloadable schedules and content (instead of handing out paper programs). We are taking all possible steps to eliminate algorithmic bias in artificial intelligence , and we’re also protecting user privacy.

Trust Marketing 98

Trust Marketing Marketing AI Lead Scoring Lead Ranking 98

ClearVoice

SEPTEMBER 4, 2020

Use this list of research and data to help you make wise and informed content marketing decisions. Content marketing statistics for SEO. More than 90 percent of smartphone users search on their device each year. web users search online at least once a month. Content marketing statistics for local search.

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Contently

MAY 13, 2020

For almost a decade, webinars have been the go-to choice for digital events. Marketers slap together a deck and say their piece in front of a small audience. Webinars are still a marketing staple , but we’ve also seen some incredibly creative storytelling in the virtual space.

Storytelling 210

Storytelling Budget Programs Marketing Automation Services Webinar Metrics 210

Jifflenow

AUGUST 29, 2022

With flights to book, hotel rooms to secure, meals to comp, expensive booth displays to set up, and swag to hand out, everyone involved knows the goal isn’t brand awareness or badge scans––it’s generating revenue pipeline. Recouping costs or demonstrating a positive ROI from an event marketing perspective is essential.

Account Based Marketing 52

Account Based Marketing Trends Trade Show Sales Qualified Leads 52

Online Marketing Institute

DECEMBER 1, 2010

Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. If you are running an event, consider promotion in the following areas: 1. Once your event is created, invite your connections to attend.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40