Launch Marketing

FEBRUARY 26, 2018

B2B event marketing is an important component of a successful marketing strategy. In fact, 87% of C-suite executives believe in the power of live events and plan on investing in them more in the future. Strengthen your brand recognition. And more… there is something for every budget! Build your pipeline and trust.

Event Marketing 48

Event Marketing B2B Marketing Marketing & Strategy Marketing Strategy 48

Marketing Insider Group

NOVEMBER 12, 2019

What does this have to do with events? Well, packing back-to-back workshops and seminars into an exhausting schedule is definitely considered to be an outdated approach. Over the coming year, expect to see more events incorporating mindfulness and wellness activities into their schedule, whatever the industry.

Trends 254

Trends Marketing AI Co-Registration Merchandising 254

Hubspot

MARCH 31, 2021

With a post event survey, you'll learn what attendees thought about the event, how they heard about it, and what they enjoyed most. Measuring attendee satisfaction will help you improve your event marketing and figure out what's working and what isn't. You can use this question as a way to inform your pre event marketing.

Customer Surveys 89

Customer Surveys Customer Satisfaction Event Marketing Marketing Budget Creation 89

Bluetext

APRIL 8, 2024

Must-Attend Cybersecurity Events in 2024 RSA Conference Date: May 6-9, 2024 Known as one of the largest and most influential cybersecurity events globally, the RSA Conference gathers thousands of cybersecurity professionals, industry experts, and thought leaders under one roof.

Peer-to-peer 37

Peer-to-peer Brand Identity Branding Thought Leadership 37

Hubspot

JANUARY 25, 2021

These events are all very different, but to the brands or organizations who hosted them, they all had a common purpose: to entertain and engage attendees — a.k.a. Event marketing is a highly valuable strategy for all kinds of businesses, from technology and education to non-profit, medicine, and retail. Types of Event Marketing.

Event Marketing 99

Event Marketing Marketing Budget Planning Work Management 99

Onalytica B2B

NOVEMBER 22, 2018

For example, communicate and work with your content marketing team to co-create content with influencers, your events marketing team to invite relevant influencers to events and your product team on new product releases. Don’t underestimate the time needed to build genuine relationships, but also the value.

Planning 266

Planning Tips Top of Funnel Work Management 266

Marketing Insider Group

DECEMBER 10, 2019

With today’s data analytics giving event planners the ability to look into everything from social media likes to online behavior and demographics, there is really no excuse for not digging into that data to find registered attendees’ preferences and pain points. Understand Your Audience.

Conference 199

Conference Best Practices Digital Transformation Paid Search Agency 199

Ledger Bennett

SEPTEMBER 18, 2020

Marketing expertise – running marketing skills workshops for our people to help fill knowledge gaps; give them an alternative type of support during lockdown and beyond and provide them with the tools and autonomy to shape their skills and career in whatever way they choose.

Communities 52

Communities Paid Search Agency Work Management Stats 52

SpotMe Blog

JULY 25, 2021

The tricky part about hybrid conferences and events is making them equally as engaging and fulfilling for people who are attending remotely as it is to those who are physically present. Those attending in person can go to workshops, engage with each other, interact with speakers, and ask questions. 5) Social Media Marketing World.

Examples 111

Examples Enterprise Management Work Management Conference 111

Webbiquity

SEPTEMBER 26, 2023

And there’s a busy calendar of business-related events year round, including one of the country’s largest Internet of Things (IoT) conferences, the longest-running Social Media Breakfast chapter, and the continually growing Twin Cities Startup Week , hosted by BETA. Here are some of the noteworthy providers.

Enterprise Management 61

Enterprise Management Marketing Management Advertising Agencies Paid Search Agency 61

Adobe Experience Cloud Blog

FEBRUARY 25, 2019

You can shoot simple videos for social media platforms right from your smartphone. Create a Content Marketing Funnel. Many small businesses rely on paid media to attract new customers. Don’t Neglect Traditional Media. Yes, digital marketing must be a part of every small business’s growth plan.

Small Business Marketing 134

Small Business Marketing Paid Content Lead Generation Lead Scoring 134

Marketing Insider Group

JANUARY 6, 2020

The events provide attendees with valuable insights, emerging strategies, the latest innovative technologies, and best practices from major brands. Topics covered include content strategy, usability and design, customer engagement, social media, targeting and optimization, marketing automation, and more.

Conference 58

Conference Marketing AI Work Management Marketing Management 58

Marketing Insider Group

FEBRUARY 12, 2020

2019’s event included workshops and sessions on using data, cybersecurity, social media, automation, presentations, business culture, and more. HCI Learning and Leadership Development Conference. September 21-23, Everett, MA.

Conference 55

Conference Thought Leadership Enterprise Management Work Management 55

markempa

MAY 23, 2005

» Blogging & RSS Events Business blogging consultant extraordinaire, Debbie Weil , just informed me that shes launching a half-day seminar on Blogging & RSS. The live workshop will take place in Washington, DC on February 17th. Blogging & RSS Jumpstart Half-Day Workshop Cant make it to DC?

RSS 120

RSS Lead Generation Generation B2B Thought Leadership 120

Hubspot

AUGUST 23, 2018

Here are a few different of content you can create before, during, and after the event: Promotional Images. Create different images you can use across your website, in social media messages, and in email signatures. These promotional images should encourage people to reach out to you and connect at the event in person.

Budget Programs 53

Budget Programs Buzz Network Marketing Planning 53

Outbound Engine

JULY 29, 2019

Successfully Marketing a Local Business Online. Try targeted content marketing. Social media posts, email newsletters, and other important types of marketing can all be created with local audiences in mind. Share information like address, website link, social media profiles, and how you can help customers near you.

Paid Content 41

Paid Content Tactics Paid Search Agency Work Management 41

markempa

JUNE 13, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. One of my clients found companies with their key trigger events was 400% more likely to buy than companies without those trigger events.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Leads 120

Single Grain

APRIL 6, 2020

Engagement marketing is the intentional, strategic process of creating engaging content that’s designed to generate meaningful interactions between your brand and your target customer. Adidas made marketing headlines when they created short videos of each individual runner in the Boston Marathon. What Engagement Marketing Is Not.

Ethics 138

Ethics Word of Mouth Marketing & Strategy Class 138

markempa

AUGUST 17, 2007

Send personalized one-to-one emails with links to: by-lined articles, blog posts, relevant third party articles, case studies, press releases, white papers, e-newsletters, event invitations, archived events, research reports, blogs, success stories, case studies, videos, podcasts, and website content. How can you leverage events?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

SpotMe Blog

JULY 1, 2021

While brainstorming your B2B event marketing ideas, these types of questions should be at the top of your mind. Your best B2B event marketing strategy can’t succeed without being seamlessly aligned with event objectives. First Things First: Set Objectives as Part of Your B2B Event Marketing Strategy.

Lead Generation 59

Lead Generation Event Marketing Webinar Metrics CMS Development 59

Hubspot

JANUARY 1, 2014

A live Q&A also allows the current audience to ask additional questions during the event itself through social media or in a questions panel on your webinar platform. If the webinar is live, they can ask questions during it, making it feel like a workshop session instead of a simple tutorial. Video event marketing'

Webinar Metrics 28

Webinar Metrics Adwords Word of Mouth Viral Marketing 28

SpotMe Blog

MAY 4, 2021

Exciting content such as virtual tours and workshops are also becoming common in the digital event world. Virtual Conference vs. Virtual Event: What’s the Difference? Virtual conferences are a type of virtual event. 4) Educate With Workshops and Demonstrations. Work together on social media content and promotions.

Conference 52

Conference Marketing AI Marketing Automation Services Work Management 52

markempa

MAY 9, 2006

Then commit to closing-the-loop on each marketing investment which includes all sales leads. Ive conducted dozens of Lead Generation Collaboration Workshops to facilitate this process for sales and marketing teams engaged in a complex sale.

Lead Generation 120

Lead Generation Ideal Customer Profiles Activities Marketing Qualified Leads 120

Brandpoint

JUNE 7, 2018

(Note our omission of the formerly ubiquitous SXSW , which has become so diverse in attempting to cover the worlds of film, culture, music and technology that many marketers are seeking more targeted events.). Digital marketing. Host: Rising Media. This year featured more in-depth sessions and workshops on digital trends.

Conference 132

Conference Enterprise Management Work Management Marketing Management 132

Brandpoint

MARCH 24, 2020

Whether your team was going to attend a conference, hold a booth at a trade show or host an event, it’s important to understand the value of t h ose marketing activities and what you can do in place of them to still be an effective driver of new business for your company. Marketing Tactics to Use in Place of Events.

Planning 105

Planning Trade Show Thought Leadership Paid Search Agency 105

SpotMe Blog

SEPTEMBER 1, 2022

Event marketers use it to communicate with and track communication with event participants. . Event planning terms: D. A dashboard is the main screen users first see when they enter a hybrid or virtual event platform. An event is the gathering of people for a specific purpose. Event marketing.

Marketing Automation Services 98

Marketing Automation Services Planning Enterprise Management Work Management 98

Hubspot

APRIL 28, 2015

And if you’re not active on social media, here's a primer on why you should be.). Between breakout sessions, workshops, one-on-one conversations, and happy hours, you’ll come away with more notes, names, and numbers than you can possibly remember. 11) Stay organized. Conferences are information avalanches.

Conference 28

Conference Tips Peer-to-peer Tagging 28

Single Grain

OCTOBER 11, 2019

With that in mind, let’s take a look at how you can start growing your e-commerce brand by taking it offline and in to the power of event marketing. Benefits of Event Marketing for E-commerce. Live events are a perfect way for any brand to showcase their personality and connect with their fans in a meaningful way.

Event Marketing 101

Event Marketing Top of Funnel Sales Qualified Leads Lead Scoring 101

SmartBug Media

DECEMBER 19, 2018

For example, if you’re hosting an exclusive workshop for customers, present that to them via display ads. Social Media. Social media is the place where people go to share their opinions, advice, testimonials, pictures of their cat, and information they find entertaining or useful. Inbound marketing is a great way to ignite this.

Inbound Marketing 75

Inbound Marketing Paid Search Agency Marketing & Strategy Marketing Strategy 75

Hubspot

MARCH 17, 2017

2) Social Media Marketing World. Source: Social Media Examiner. While we can't corroborate Social Media Marketing World's claims of being the "world's largest social media marketing conference" off-hand, the fact that it's hosted by the online publication Social Media Examiner makes us inclined to agree.

Network Marketing 76

Network Marketing Best Practices Work Management Marketing Management 76

SpotMe Blog

JUNE 2, 2021

The power of event email marketing remains strong. While many marketers are moving toward social media to connect with their chosen audience, email remains a hefty portion of their efforts. If millennials aren’t your target, here’s another stat for you: 59% of marketers say email is their biggest source of ROI.

Template 52

Template FAQ Email Marketing Promotion 52

Valasys

NOVEMBER 5, 2018

In B2B marketing, the fastest growing marketing technique is the webinar. As they are a 100% online event, marketers can reach a large yet targeted group of customers and the data that they provide becomes a part of your well-stocked database. Event Marketing. Social Media Engagement.

Lead Generation 53

Lead Generation Paid Content Lead Scoring Lead Ranking 53

Contently

OCTOBER 25, 2018

Despite marketing’s digital transformation, event marketing is still the toast of the industry. According to Bizzabo, 80 percent of marketers believe live events are critical to their company’s success, and 87 percent of C-suite executives plan to invest more money in live events.

Event Marketing 146

Event Marketing Effectiveness Planning Trade Show 146

Webbiquity

SEPTEMBER 10, 2012

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. Stacey is flat-out awesome: Social Media Manager for Vocus/PRWeb as well as serving her country as a U.S.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Biznology

MARCH 28, 2013

PR, or media relations, to persuade others to write interesting and favorable things about your products, or highlight your expertise and experience. Social media, for distributing your content to followers, and inviting them to share it with their networks. You can comment below, or you can take issue with me in person.

B2B Marketing 80

B2B Marketing Advertising Agencies B2B SEM 80

Webbiquity

SEPTEMBER 10, 2012

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. Stacey is flat-out awesome: Social Media Manager for Vocus/PRWeb as well as serving her country as a U.S.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Golden Spiral

JANUARY 7, 2021

Intrado reported a 362% increase in the number of client virtual events and webcasts from 2019 to 2020. billion minutes of virtual events and webcasts were viewed on their platform, a 350% increase from the previous year. of marketers say the primary goal of virtual events is to generate a pipeline. And it worked.

Co-Registration 62

Co-Registration Trade Show Conference Webcast 62