Webbiquity

MAY 1, 2018

Trade show or event marketing offers an excellent opportunity for businesses and marketers to gain valuable face-to-face time with potential clients, customers and business partners. However, digital technology, and social networking sites in particular, have fundamentally altered the way events are experienced.

Trade Show 204

Trade Show Social Networks Social Media Advertising Agencies 204

Marketing Insider Group

AUGUST 27, 2019

Pre-event marketing is a critical part of the event planning process. You not only need to make sure people are aware of your event, but you must also build anticipation so your attendees get excited about what’s coming up. Building anticipation is key to event planning success. Quick Takeaways.

Planning 100

Planning Content Marketing Generation Content 100

Marketing Insider Group

NOVEMBER 21, 2022

Check out some interesting stats: Searches for “hybrid event” have increased 237% in the last 5 years. 97% of event marketers believe that the number of hybrid events will increase beyond over the next few years. Hybrid events can be any configuration or breakdown of virtual to in-person. Enhanced Personalization.

Trends 280

Trends Marketing AI Co-Registration Conference 280

Marketing Insider Group

FEBRUARY 18, 2020

Content can be effective for event marketing, but to get the best results, choose topics that will drive engagement and attract social media shares. Content marketing should be an important part of any event marketing strategy. Don’t restrict your research to only social media posts using your hashtag.

Best Practices 269

Best Practices Content Social Media Planning 269

SocialPilot

JANUARY 26, 2024

In the same context, a well-crafted AI prompt acts as a clear set of instructions to the AI assistant , guiding it to generate content that perfectly aligns with your marketing objectives. I have curated a list of 50 AI prompt examples for marketers that you can use to create well-optimized content.

Examples 78

Examples ROI Planning Work Management 78

Content Standard

OCTOBER 19, 2018

Whether you’re traveling to industry events or hosting one of your own, the resources required to organize, plan, and execute outreach to prospective partners and clients is often taxing on a marketing team. Redefining the “Event” as a Content Channel. Image attribution: MD Duran.

Event Marketing 84

Event Marketing Marketing Strategy Marketing & Strategy Planning 84

Marketing Insider Group

SEPTEMBER 16, 2019

Unless you’re planning a unique event in a very popular industry, your event is not going to market itself. You need a great event marketing plan to get the word out, build buzz, and get people excited about attending. It can be overwhelming even choosing where to start when it comes to event marketing.

Planning 224

Planning Marketing Plans Work Management Marketing Management 224

Hubspot

SEPTEMBER 7, 2011

The event also achieved a serious level of buzz on Twitter with a trending hashtag of #smsci. Creating a hashtag on Twitter allows for event attendees to connect with each other and discuss your event, which you can then measure and use to gauge the topic’s success. Hashtag Goals & Strategy.

Buzz 28

Buzz Twitter Event Marketing Generation 28

Hubspot

FEBRUARY 1, 2021

The people who register for your event first will be among your biggest supporters — that means they're also good candidates to write blog posts for you to help promote the conference. They can use outlets such as Medium , LinkedIn, and even their own company blog to write about their experience or expectations for the event.

Inbound Marketing 98

Inbound Marketing Tips Planning Paid Search Agency 98

ClearVoice

NOVEMBER 25, 2022

These days, there is a trend in content marketing of teams using platforms like Writesonic and Jasper.ai, as well as content professionals, to speed up content creation. But with the glaring mistakes seen from AI-generated content, content experts still need to handle much of the writing and editing to ensure quality and brand alignment.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

SmartBug Media

JUNE 30, 2020

Not bound by travel plans, busy calendars, and other accommodations necessary for physical events, virtual events are a great way to reach a wider attending audience at a lower expense. The infrastructure of a virtual event may seem to have a lot of moving parts. Create Phase One Assets. Conduct Speaker Outreach.

Conference 110

Conference Paid Search Agency Webinar Metrics Peer-to-peer 110

SmartBug Media

OCTOBER 30, 2020

Multi-Faceted Marketing and Promo Strategy. The overall goal of a virtual event is to have a great turnout. In order to achieve this goal, you need to develop a marketing and promotional strategy that has multiple layers in order to maximize your reach to prospective attendees. Email Promotion. Paid Social Media.

Marketing & Strategy 105

Marketing & Strategy Paid Social Agency Multi-Channel Lead Ranking 105

SugarCRM

JANUARY 14, 2016

Top five reasons to curate user-generated content. As marketers, we all know that there’s nothing better than having a third party promote our brand. Having advocates outside the company is extremely powerful in increasing the reach of our message and our credibility in the market. The Rise of UGC.

Lead Ranking 50

Lead Ranking Curation User-Generated Content Paid Search Agency 50

SpotMe Blog

JUNE 30, 2023

You’ve invested months planning an event – securing speakers, creating an agenda, promoting to your audience. All your hard work will be for nothing if event attendance is low. With some extra promotion in the final days and weeks, you can turn the tide and make your event a success. Panic starts to set in.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Network Marketing Work Management 52

Online Marketing Institute

DECEMBER 1, 2010

Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. If you are running an event, consider promotion in the following areas: 1. so your event may show up in their recommendations.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Hubspot

JANUARY 25, 2021

These events are all very different, but to the brands or organizations who hosted them, they all had a common purpose: to entertain and engage attendees — a.k.a. Event marketing is a highly valuable strategy for all kinds of businesses, from technology and education to non-profit, medicine, and retail. Types of Event Marketing.

Event Marketing 99

Event Marketing Marketing Budget Planning Work Management 99

Content Standard

AUGUST 17, 2017

While immersive marketing is about bringing consumers into the story, experiential marketing is centered on fostering a personal interaction with consumers via a memorable, face-to-face experience. Such experiences are most effective when integrated with digital marketing tools. Multisensory Marketing.

Paid Search Agency 85

Paid Search Agency Interactive Marketing User-Generated Content Sample 85

Lead Liaison

MAY 3, 2019

Evaluate promotional opportunities (like mailers sent from show organizer, for example) – Most trade show attendees create an agenda for who they’d like to visit. Outline your promotion strategy – How will you advertise your attendance and entice visitors to stop in? Make sure to include relevant event hashtags!

Trade Show 73

Trade Show Work Management Marketing Management Lead Liaison 73

SpotMe Blog

JULY 1, 2021

While brainstorming your B2B event marketing ideas, these types of questions should be at the top of your mind. Your best B2B event marketing strategy can’t succeed without being seamlessly aligned with event objectives. First Things First: Set Objectives as Part of Your B2B Event Marketing Strategy.

Lead Generation 59

Lead Generation Event Marketing Webinar Metrics CMS Development 59

Hubspot

MARCH 1, 2012

The quest to become completely reliant on inbound marketing is easier said than done. Many companies still rely (at least a bit) on tangible print collateral and in-person events to drive leads and generate revenue. Implement Hashtags. Promote Offline Events With Blog Content. Create Calls-to-Action.

Online Marketing 28

Online Marketing Paid Search Agency Advertising Agencies Planning 28

Hubspot

SEPTEMBER 15, 2011

But are you taking advantage of everything it has to offer for marketing ? Used effectively, Twitter can help you promote your content, provide helpful customer service, generate leads and customers, and much more. Promote your Twitter presence on your website/blog. Once you have a Twitter presence, promote it!

Paid Content 28

Paid Content Twitter Work Management Paid Search Agency 28

Zoominfo

AUGUST 30, 2018

More and more B2B organizations have begun to host conferences and live events– and for good reason. Live events help companies engage with customers and prospects, boost brand awareness, generate leads, and so much more. Remember – just because one event cost a certain amount, doesn’t mean yours will too.

Conference 187

Conference Planning Budget Programs Allocation 187

Hubspot

JANUARY 1, 2014

It takes careful planning, promotion, content creation, and collaboration. Before you decide to set the date for one, make sure a webinar is really the right piece of marketing creative based on your goals. HubSpot hosts webinars to scale up our marketing educational material to a large audience. Video event marketing'

Webinar Metrics 28

Webinar Metrics Adwords Word of Mouth Viral Marketing 28

Hubspot

SEPTEMBER 3, 2014

You can be an organizational whiz kid and yet if no one turns up for your event, all that hard work is pointless. To help alleviate some of that fear, make use of your coworkers'' networks to promote event attendance. Type the message you would like to be tweeted and click generate new link. event marketing'

Network Marketing 28

Network Marketing Work Management Marketing Management Hubspot 28

Martech

DECEMBER 21, 2023

The pace is frantic, so you can already guess how much time we’ve spent on post-event marketing. In the frenzy of event planning, what happens after the event isn’t yet on anyone’s radar. Plus, it’s not a KPI that’s commonly attributed to the event team. No other event attracts exactly this mix of personalities.

Webinar Metrics 131

Webinar Metrics Top of Funnel Planning Advertising Agencies 131

Zoominfo

SEPTEMBER 6, 2018

As an event planner or marketer, you are likely aware that your pre- and post-event content strategy is integral to your overall success. To drive registrations, satisfy attendees, and boost your brand’s exposure, you must produce thorough and engaging content to support and surround your event marketing efforts.

Marketing & Strategy 199

Marketing & Strategy B2B Content Conference 199

SpotMe Blog

DECEMBER 20, 2021

We’ve compiled a list of 35 different event promotion ideas to get the word out about your event without emptying your bank account: Online Event Promotion Ideas. Marketing Ideas for Events. Event Promotion Examples: The Power of Media. Fun/Creative Ways to Promote an Event.

Sales Management 52

Sales Management Paid Content Promotion Creativity 52

Single Grain

JUNE 6, 2023

Since the platform has grown and expanded, they have started offering more promotional solutions for businesses, specifically Snap Ads. link] But you should approach Story Ads differently than other marketing channels: Since Stories only last 24 hours, use this feature to promote limited edition sales and other exclusive offers.

Paid Content 52

Paid Content Paid Search Agency Ads ROAS 52

Zoominfo

SEPTEMBER 6, 2018

As an event planner or marketer, you are likely aware that your pre- and post-event content strategy is integral to your overall success. To drive registrations, satisfy attendees, and boost your brand’s exposure, you must produce thorough and engaging content to support and surround your event marketing efforts.

B2B Marketing 130

B2B Marketing Planning Content Marketing Paid Search Agency 130

Hubspot

MARCH 5, 2012

Encouraging trade show attendees to sign up for a free product trial or to visit a dedicated, targeted landing page can be a great way to help you nurture trade show attendees after the event ends, but when it comes to generating on-site sales, these actions won't really move the needle. Leading up to the event, create content (e.g.

Trade Show 28

Trade Show Tactics Marketing Management Lead Scoring 28

Brandpoint

MARCH 24, 2020

Many companies have been faced with the difficult decision to cancel upcoming events that were important assets to their 2020 campaigns. Events are a marketing staple across many different industries, and they play a large role in lead generation efforts for the year.

Planning 105

Planning Trade Show Thought Leadership Paid Search Agency 105

Single Grain

OCTOBER 11, 2019

With that in mind, let’s take a look at how you can start growing your e-commerce brand by taking it offline and in to the power of event marketing. Benefits of Event Marketing for E-commerce. Live events are a perfect way for any brand to showcase their personality and connect with their fans in a meaningful way.

Event Marketing 101

Event Marketing Top of Funnel Sales Qualified Leads Lead Scoring 101

Single Grain

MAY 12, 2020

User-Generated Content. In this article, we’ll explore these engaging types of video marketing, giving you the insights you need to build brand awareness, captivate customers and influence people to take action. Better yet, webinars are an excellent tool to promote with paid ads. Behind-the-Scenes/Company Culture. Presentation.

Paid Content 145

Paid Content Video Marketing Top of Funnel Webinar Metrics 145

SmartBug Media

MARCH 5, 2019

With the power of social media, you can leverage the online conversations happening around a show or event without being there in person. With careful planning, content creation, and social monitoring, you can stay in your office while building your brand, developing relationships, and generating leads through the tradeshow.

Demand 88

Demand Buyer Personas Landing Pages Planning 88

Adobe Experience Cloud Blog

NOVEMBER 7, 2018

From January beer festivals to December holiday markets, there is always an event to attend thanks to our experience-focused lifestyles. It means an opportunity for promotion during public events and festivals. No one is allowed to sell their products at the event, it’s all about networking.”.

Activities 132

Activities Brand Identity Branding Ideal Customer Profiles 132

Content Standard

AUGUST 14, 2017

Traditional marketing scholars teach the 4 Ps: product, price, place, and promotion. It’s not about experience marketing. “The rise of the ‘experience economy’ is currently one of the most important global trends in marketing,” writes Zoe Lazarus in Campaign. You’ll go far.

Work Management 60

Work Management Paid Search Agency Advertising Agencies Communities 60

KoMarketing Associates

MARCH 15, 2018

These could include: Mentions of your company name with a hashtag. He uses the hashtag #semrush instead of tagging the username @semrush. EmailonAcid.com, an email automation platform, created it to promote their free trial. Product or name misspellings. Mistaken usernames (e.g.,

Paid Content 178

Paid Content B2B Marketing B2B Thought Leadership B2B 178