How to Create a COVID-era Event Marketing Plan

Webbiquity

As event professionals know, even the best-planned gathering can fall flat without the right marketing. Here’s an effective eight-step approach to creating a marketing plan for your event. Prepare to Advertise Your Event’s Mission, Speakers and Partnerships.

Event marketing: how to promote your event to drive attendance

DotDigital

Event marketing success is guaranteed when you target the right people. Email marketing and marketing automation are essential for engaging the right audiences. That makes them vital tactics for promoting your event. Event marketing automation.

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How to Maximize ROI from Your Event Marketing Content

Webbiquity

Event marketing and content marketing are typically the two biggest line items in B2B marketing budgets. Most B2B enterprises allocate 30% or more of their total marketing budgets to events; more than a quarter (26%) spend 50% or more in that area.

How to Market an Event: 15 Event Marketing Tips

Marketing Insider Group

A well-planned promotional strategy is vital for a successful event. These event marketing tips will help you get the word out about your event, reach the right audience, and build buzz for your conference, trade show, or corporate event in the run-up to its launch. Quick Takeaways An integrated marketing strategy is essential to maximize […]. The post How to Market an Event: 15 Event Marketing Tips appeared first on Marketing Insider Group.

The Ultimate Guide to Event Marketing

Hubspot

Think back to the last event you attended. These events are all very different, but to the brands or organizations who hosted them, they all had a common purpose: to entertain and engage attendees — a.k.a. Event marketing refers to a variety of events. events work.

How to Build a Content Strategy for Event Marketing

Marketing Insider Group

And one thing I know for sure: some events are better than others. Event managers focus on bringing in great keynote speakers , awesome venues, food, and parties, and more. There are a lot of moving pieces that go into successful event planning. Your marketing strategy is one of them. You’ve no doubt considered how you will use display ads, email marketing, and social media to market your event. Your event is not a one-time event.

What Working at an Apple Store Taught Me About Good Event Marketing

RockContent

I’m going to start with a controversial statement: I’m a firm believer in the power of event marketing. Trade shows, owned events, you name it, I love it. Events are a huge investment in time and money – but when done right, they help generate quality leads, develop existing relationships and do wonders for brand awareness. Pick the right event for your business. Understand the event audience, and develop positioning that resonates.

Seven Ways to Promote Your Local Business Outdoors

Webbiquity

Outdoor marketing may have been put on the back burner in 2020 for businesses to focus their time and budget on digital marketing. There are many ways you can promote your business in the local community, and outdoor advertising isn’t as costly as you might think.

15 Ideas to Promote Your Next Event

Hubspot

Well, event promotion is similar. If you put on an event but don't promote it, will it even happen? Without promotion, you probably won't get any attendees because no one will know it's happening. Of course, you've seen large-scale event promotions.

Event Marketers Are Ignoring the Power of Video—Here’s How to Catch Up

Marketo Events

Video ads are one of the most potent tools in a marketing arsenal. So why do so many event marketers ignore it? According to a 2018 Animoto report on social video trends, 93% of business score new customers from video marketing on social media. Eventbrite research shows that 94% of event creators who use video say it’s effective. Video clearly is engaging ticket buyers, but many event marketers are too intimidated to use the medium.

What Is B2B Event Marketing and Why You Should Still Consider it in 2021

Oktopost

B2B event marketing has been proven to be as good as gold for this goal. . of its marketing budget for events. 99% found unique value in this B2B marketing strategy that they did not get from other channels. What are some types of event marketing.

20 Blog Posts to Guide Your Event Marketing Strategy

Zoominfo

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. We tried to tackle every aspect of event marketing. From event planning to trade show design, there’s a little something for everyone. Keep reading for our favorite event marketing blog posts! There’s no way around it—industry conferences and networking events are expensive. How to Track Event ROI in Your CRM.

Event Marketing: How a technology start-up made a trade show splash booth-free

B2B Lead Generation

Tweet Brickstream , a retail technology company, was too late to rent a booth at the year’s most important industry event where it had to have a strong presence. But, the team turned this marketing nightmare into a marketer’s dream come true. This conference, sponsored by the National Retail Federation, is the largest technology event for retailers. It combined these elements to promote the new brand at the trade show.

How to Promote an Event (Even if You’re Not Hosting it)

Heinz Marketing

By Michelle Voznyuk , Marketing Consultant at Heinz Marketing. Virtual and hybrid events are everywhere these days, and they’re not going away anytime soon. That being said, you don’t have to host every event to move the needle forward. Email Promotions.

Event Marketing Strategy and Timelines For Busy Event Managers

Marketing Insider Group

Let’s say you’ve planned an amazing event. It’s going to be absolutely incredible and it’s the first of its kind – there’s nothing else out there like the event you’re planning. This is where event marketing comes in. When you’re planning a big event, there’s so much to do that it’s easy to overlook how essential marketing will be to its success. Your event marketing strategy should be established right from the very start.

Event Marketing – The One Secret To Killer Events

Marketing Insider Group

I have been to a lot of events. I have experienced events as an attendee, an exhibitor and been honored to attend many events as a speaker. From all that experience I have found there is one mistake so many conferences make that limits their potential more than any other: planning your event as happening in a limited space and time. But in every case where I have attended an event and thought “Wow. This obviously extends the event.

11 Proven Ways to Use Event Marketing for Lead Generation

Valasys

Event marketing has always been an impeccable way to fuel your branding endeavors. According to a study published on MarketingCharts.com , 68% of the respondents affirmed that with the help of event marketing they can generate top-of-the-funnel leads.

The Influence of Event Marketing

Nuvi

At brand-sponsored events, influencers have the social capital to expand your brand’s reach and tap into a larger audience. Keep reading to see how brands utilize influencers at events. At events, trade shows, or Daddario-sponsored events, the musicians speak their love for Daddario while simultaneously promoting their own music. A huge event marketing trend, especially in beauty and fashion, is brand-sponsored getaways.

How to Promote a Virtual Event, According to HubSpot Marketers

Hubspot

In 2020, as brands adapt to remote work, they're also learning how to shift their in-person events to online-only programming. When you surf the web on any given day, odds are you'll see at least one social media post, email, video, or stream that promotes or covers an online event.

7 Essential Event Marketing Strategies That Will Work

Valasys

Event marketing, both physical and virtual, provides brands with an opportunity to offer their humanized faces to the customers and interact with them in real-time to provide them with seamless experiences and to inspire them to make sales-oriented actions. B2B Marketing

Social Media Event Promotion: The Complete Guide

Hootsuite

When it comes to social media event promotion, it’s important to make a plan. Often, organizers can spend a lot of money and energy on marketing before an event without much thought about what comes next. But, social media event promotion is far from over once your guests walk through the door. An effective social media event strategy will involve connecting with your followers before, during, and after an event. Run a post-event survey.

How to Use Video in Every Stage of Your Event Marketing

Vidyard

Organizing and marketing an event isn’t easy. You can book the best venue, schedule the best speakers, and arrange the best catering—but the event will still fall flat if no one shows up. All those canceled live events will be looking to make up for lost time.

White Paper: Crafting Effective Virtual Event Marketing Programs

Ledger Bennett

The events of 2020 accelerated cross-discipline digital transformation within an array of business landscapes, necessitating marketplace changes likely to instill lasting behavioral norms for buyers and sellers alike. What Are Virtual Events & Do They Work? Do Virtual Events Work?

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7 Creative Demand Gen Tactics to Drive Trade Show Booth Traffic

The Point

Even in this digital age, trade shows are still a core part of many B2B marketers’ 2017 demand generation plans. Invite, don’t Promote – if you’re presenting scheduled demos at the show, or if one of your executives has a speaking slot, invite people to the event as you would a Webinar, i.e. with date, time, location at the show, “what you’ll learn”.

Virtual Event Marketing Program Earns Ledger Bennett IPMA 2020 Nomination

Ledger Bennett

Ledger Bennett’s work on Rockwell Automation’s VirtualConnect event earns nomination for Best Integrated Performance Marketing Campaign in the 2020 International Performance Marketing Awards. Event Marketing Campaign Elements. Planning your own virtual event?

How Virtual Event Marketing Benefits B2B Businesses

Valasys

As B2B marketers you need to be the flag bearers of innovation to sustain in a tech-savvy and ever-evolving realm. The idea of virtual event marketing was popularized by corporate giants such as IBM and Microsoft to help the idea of real-time customization. Best virtual events focus on keeping it agile and reflecting on the value proposition of the goods or services by appealing to a global audience group preferably in the target demographics. B2B Marketing

Impact Customers with Better Event Marketing

Nuvi

This is event marketing – one of the most memorable and personal ways for companies to target their ideal demographic. Event marketing typically takes place at large in-person events like sporting events, concerts, or college job fairs. Marketers incorporate one-of-a-kind benefits like a discount or freebie (i.e. Don’t discount digital advertising when it comes to event marketing.

The Influence of Event Marketing

Nuvi

At brand-sponsored events, influencers have the social capital to expand your brand’s reach and tap into a larger audience. Keep reading to see how brands utilize influencers at events. At events, trade shows, or Daddario-sponsored events, the musicians speak their love for Daddario while simultaneously promoting their own music. A huge event marketing trend, especially in beauty and fashion, is brand-sponsored getaways.

Event Marketing Leads Plummet Due To Coronavirus Cancelations

Green Lead's B2B

Amid the day to day progression of the coronavirus, companies are seeing one of their major lead generation programs dry up – event marketing. Event marketing had been on the upswing with between 20%-25% of the typical marketing budget being spent on tradeshows, roadshows, etc.

How to Use Event Marketing to Generate Leads & Close Sales

Single Grain

Having an online store doesn’t mean that you have to limit yourself to marketing your brand online. of all retail sales worldwide: There’s no denying the fact that e-commerce is the future of retail , but what we’re finding out is that the brands that are succeeding in this new age of retail aren’t the ones who limit themselves to the realm of digital marketing – they're the ones that are able to find the right combination of online and offline marketing strategies.

How To Succeed In B2B Event Marketing

Valasys

41% of marketers believe that the single most effective marketing channel is events. Even though there are countless tactics and strategies that are available to the modern B2B marketer, event marketing remains the tried-and-true solution for B2B companies. But what differentiates B2B event marketing from B2C? B2C event marketing is frequently focused around new customer activation, delighting current customers or even to build awareness.

Virtual Event Marketing: How Content Generates Buzz and Leads

Content Standard

The pandemic has paved the way for virtual events to become mainstream, and the success they’ve achieved during one of the toughest times in recent history indicates that they’re here to stay. Even if we’re eventually able to return to office life in some form, there’s still pressure to deftly navigate the emerging world of online conferences, virtual booths, and live-streamed events. Don’t be afraid to let your virtual event planners get creative.

Buzz 61

10 Types of Content That’ll Make Your Event Marketing More Effective

Contently

Despite marketing’s digital transformation, event marketing is still the toast of the industry. According to Bizzabo, 80 percent of marketers believe live events are critical to their company’s success, and 87 percent of C-suite executives plan to invest more money in live events. According to their study , 75 percent of companies with event budgets between $50-100 million say they expect an ROI of more than 5:1 for live events.

B2B Event Marketing: A Central Component of Your Strategy

Launch Marketing

B2B event marketing is an important component of a successful marketing strategy. In fact, 87% of C-suite executives believe in the power of live events and plan on investing in them more in the future. This overwhelming majority of executives see beyond the cost of attending trade shows and are fully aware of the benefits of including them in their marketing strategy. Networking events. blog b2b event marketing branding lead generation

Impact Customers with Better Event Marketing

Nuvi

This is event marketing – one of the most memorable and personal ways for companies to target their ideal demographic. Event marketing typically takes place at large in-person events like sporting events, concerts, or college job fairs. Marketers incorporate one-of-a-kind benefits like a discount or freebie (i.e. Don’t discount digital advertising when it comes to event marketing.

5 Ways to Promote Virtual Events on Social Media in 2020

KoMarketing Associates

2020 has seen many shifts in marketing strategies, most notably the move to virtual events. As digital marketers, it is important to quickly adapt to the changing landscape in your customers’ industries and the marketing world as a whole. Facebook Events.

How to Craft an Event Marketing Plan

TrustRadius Marketing

It’s a big question and if you find yourself in league with many marketers, one that is important to understand. A recent study conducted by Bizzabo found that 80% of c-suite executives believe that live events are crucial to their organization’s success. In this blog post we’ll walk you the various stages of event marketing and what it means for your brand. What is Event Marketing? How to Craft an Event Marketing Plan. Event Technology.